We’ve talked at length about crafting tweets or building your LinkedIn page. But what about other social media platforms, like Pinterest or Instagram? What do you even do with all these platforms? And will they help your career? Here’s a rundown on other forms of social media that go beyond what Facebook, Twitter, and LinkedIn can do:
This app lets you post photos with comments, helping you create a curated feed of images. This is an excellent way for designers and more to share their work, as well as share their personalities. Use Instagram to help build your client base by creating a company account.
Think of this as a public (or private) inspiration or vision board. Find images you want to “pin”, then create boards for them. Like Instagram, creatives can use this as a way to share what interests you visually and show off your portfolio. For instance, you could create Pinterest boards labeled “In Progress” and “Favorites”, for example, of whatever projects you’re working on.
While this is connected to your Gmail account (if you have one), Google+ is more than just a freebie. Create circles to connect, such as a Circle of Colleagues or People You Worked Within the Past. As a creative, you can use Google+ to link to your website, blogs, or portfolio, along with links to interesting content you come across that’s relevant to your work.
If you consider yourself an expert in your field, it might behoove you to make short videos about your work. Or, if you work for an agency, you can use YouTube to create videos about your expertise or previous clients (if they’ll allow it).
Given its parameter of six seconds, Vine might seem limiting. However, people can get extremely creative in six seconds! Creatives might find Vine useful if they’re particularly drawn to video versus static imagery. For example, you could use Vine to show the process of creating a logo design, or connect with followers by showing six seconds of your day.
This app lets you live video stream whatever is happening around you. Start a live stream and get people to ask you questions about your work, show off finished products, or go to the public to get ideas!
Although this platform is connected to LinkedIn now, it’s an ideal way to showcase your portfolio and link it to your profile. Slideshare has its own user database that can follow, like, and comment on your work.
What social media channels do you use to connect and engage with others while highlighting your work?