7 Ways To Revamp Your LinkedIn Profile 

Tuesday, October 13th, 2020|

Linkedin continues to be a great resource for job seekers. If you have ever applied for a position through LinkedIn or used it to search for an employee, client, or friend then you know that similar to other ‘social media,’ platforms, LinkedIn allows a prospective hiring manager to quickly assess one’s expertise, availability, and experience for a role.

Although it is not the platform to post your vacation pictures and funny cat videos, LinkedIn functions as an intermediary between job seekers and employers who are looking for talent, and a hub for professional networking. 

A well-crafted LinkedIn profile is often the first impression you make with potential employers and collaborators. Therefore, your online presence should be as crisp, concise, and professional as any job application you formally submit. 

Here are some ways you can revamp your LinkedIn profile: 

Highlight the Portfolio Section

  • Add a featured section to your profile to highlight recent work or blogs to draw attention
  • Add your online portfolios, articles, podcasts, and other work that has been published online. 
  • If you work in a creative field, this a fantastic way to show off your work, and it easily accessible to hiring managers. 
  • Add industry-specific keywords in your headline and throughout your LinkedIn profile including the description of past experiences and your summary. 

Don’t Underestimate the Power of Your Headline

  • Your headline is the first element of your profile an employer sees. 
  • Communicate more than your current position. Considering that you have a whole 120 words, it should include the skills you have, and titles of the positions you hope to have in the future. 
  • Maximize SEO for keywords that align with your skills, and experience

Update your skills

  • Highlight skills that are relevant to the positions you are applying for. 
  • List your subject matter expertise
  • Skills and relevant keywords will help your profile with SEO and increased visibility
  • Change the order in which skills appear on your profile to ensure that the most relevant ones come first.

Join Groups

  • Join groups on LinkedIn based on your interests and affiliations. 
  • Network with those in the same industry or who have similar interests as you. 
  • Communicate with like-minded people, keep up-to-date with industry changes, and even bolster your network for a future job search. 
  • If you are unsure about where to start, LinkedIn recommends groups for you to join.

Activate Open To Work feature

  • Under your profile photo, you can Let Recruiters Know You Are Open To Work
  • Make your profile discoverable by recruiters and hiring managers
  • Once you have chosen this option, you can share your tailored career interests with recruiters. Additionally, you can share this information with only recruiters, or share it with the whole LinkedIn community, to increase your pool of opportunity. 

Get Recommendations

  • Testimonials are one of the best ways to increase efficacy. 
  • If you have just completed a freelance project, make it a practice to ask for a testimonial
  • Ask your employer or client to endorse you on LinkedIn or add a recommendation. 
  • By doing so, you show that your work is valued by a diversity of people, and helps verify the skills you claim to have.

Update Your Summary

  • This is your elevator pitch and needs to be clear, concise, and demonstrate the skills you have and what you are looking for in a future position. 
  • Keep it engaging, and use an active voice to write it
  • Detail education, work experience, certificates, and volunteer experience.  

 

Your LinkedIn profile should be curated for the job you want, not the job you have. It should reflect how your experiences make you stand out from others applying for the same position. In today’s highly-competitive, technology-driven job market, tailoring your LinkedIn profile will make all the difference.   

We hope you’ve enjoyed the 571st issue of our a.blog.

3 New Normal Job Search Strategies

Tuesday, July 21st, 2020|

These unprecedented times require applicants to be more creative in utilizing new networking channels and better job search strategies to connect with hiring managers and companies.

The first step is to look at the industry and vertical you are interested in to find out if this particular industry has been impacted positively or negatively by the pandemic. Then, determine whether that industry is growing or shrinking its current workforce.

Once you’ve set you’re your parameters, the following channels and resources can be beneficial to learn more about that industry or a specific company, its culture, and the leadership team before you apply. You may also make some valuable connections to help you directly apply to a hiring manager.

Slack

There are thousands of Slack communities that are focused on specific industries or interest groups. Hone in on your specific skill set or target industry and network there. Solfie is a great resource to help you find the right group for you. For example, if you are a marketing candidate or an SEO specialist a resource such as Ahref’s Slack channel can help with both upskilling as well as networking.

Podcasts

Special interest podcasts are a great place to get introduced to new companies and influencers within those companies.   There are many design podcasts for freelancers and design professionals that include tips and best practices. Debbie Millman’s podcast Design Matters is a top podcast on design.

Additional design podcasts can be found here. Our own Artisan podcast with a focus on creativity, inspiration, and determination is another great resource to hear from creatives on how they got their start and what keeps them going and growing.

Social Media

Follow thought leaders, influencers, and companies you are interested in on Twitter. This will give you an opportunity to create conversations and learn more about the philosophies and methodologies of companies who are game-changers in their verticals.

LinkedIn is a powerful tool for showcasing your candidacy as well as searching for and learning about job openings. LinkedIn has a weekly article featuring hiring activity in various industries. The benefit of LinkedIn is that you can actively join industry groups and network, respond to and follow thought leaders within your circle of interest, get recommendations, and update your profile and availability.

As you update your LinkedIn profile, make sure you upload your resume to other design portfolio sites and job boards as well. Also check out our newly launched Inspiring Hiring portal where you can create a profile, upload your resume, record a video of your accomplishments and thought process, and share your core values with hiring managers.

The best approach in this climate is a multi-pronged approach.   Leave the guesswork and haphazard approach to your competition—and plan your success to stand out from the crowd.

We hope you’ve enjoyed the 565th issue of our a.blog.

5 Steps to Building Resilience in Your Job Search

Tuesday, June 23rd, 2020|

If you’ve recently lost a job or are getting frustrated with the long application or interview cycles, a key attribute that will help you stay in the game is resilience. Studies have shown, that with the right habits and mindset, you can develop a more resilient approach to your job search. Here’s how to do it:

1. Reflect, Then Keep Moving

In the aftermath of a job loss or during a difficult job search, it is normal to experience sadness, anger, and loss. Acknowledging these feelings is the best way to move through and continue on. Avoid getting stuck in the past, learn from your previous experience, develop a positive mindset, and become more conscious of new opportunities and things to be grateful for.

2. Take Stock of Yourself

Now is the time to be a good friend to yourself and emphasize your strongest qualities. Gather evidence of your past achievements, think about the things you love to do and are best at, and do some research to discover what new avenues may be open to you in a changing marketplace. If you haven’t updated your online portfolio or your LinkedIn profile in a while, make sure they showcase your best work in a way that’s exciting and relevant. (This may make you feel more optimistic and become more resilient, too.)

3. Try New Things

A sudden job loss or a long job search can give you the needed time to build new skills or to experiment with new hobbies and interests. If you read books and articles about subjects you want to learn about, attend virtual events that look interesting to you, and get out of your comfort zone, you may find yourself drawn to fresh subjects and opportunities you didn’t notice before. Be yourself, make connections, and grow your grit. New experiences can help you put things in perspective and develop a more broad-minded outlook, which is powerful for building resilience.

Masterclass, Udemy, Creative Live, or General Assembly are great places to brush up on your skills or develop new ones.

4. Express Gratitude

Our inherent negativity bias makes it easier to dwell on the negative and ignore the positive. To become more resilient, refocus your mindset and go overboard with positivity for a while. When you make a daily gratitude list, or simply remind yourself to look for the silver lining in situations, you train your brain to notice the good things around you, which will make it easier to spot your next big opportunities.

5. Reach Out

Being independent doesn’t mean being alone. Your peers, mentors, and friends will understand what you’re going through, and many will be eager to help if you give them a chance to do so. Join online platforms, browse groups on Linkedin, Groupspace, or Creative Mornings can connect with your other likeminded individuals for collaboration, connection, and communication.

You can start by contacting Artisan Creative. We have experience helping creative professionals connect with amazing companies and tune into new opportunities in a changing world of work. Let’s keep the conversation going!

We hope you’ve enjoyed the 563rd issue of the a.blog.