LinkedIn has developed into an essential social media platform for anyone in business and especially anyone who is now or will ever be on a job search. Nowhere is it easier to connect with colleagues, share business goals and perfect your personal branding.

Earlier in its life, LinkedIn was pretty simple. It offered a place to put the information on your resume and a way to build a professional network. However, LinkedIn’s features have grown and just recently in a very interesting way: the ability to add files and videos to your profile.

We have talked about the importance of having an online portfolio in previous posts, but the ease of having some work samples available at one central location, easy to find and easy to click on, cannot be overemphasized.

What files you will add to your LinkedIn profile depends on how you are marketing yourself and for what skills. 

What could you add?

  • Blog posts and other writing samples—I was very proud of my recent post about the themes from “You’re a Good Man, Charlie Brown” so I added it to my LinkedIn Profile as a writing sample. 
  • Images—Photographers and Graphic Designers, a few pieces which show your versatility here could attract more attention to a more extensive portfolio.
  • Videos—If you are producing video content for your clients or yourself, choose an example that shows your work well and add it to your Profile. If you are a performer, add a video of yourself in a concert or theatrical setting, or a clip from a film or television episode. Video is much more compelling than just your headshot and clicks from LinkedIn are valuable.

While you are tweaking your Profile, remember to:

  • Add new roles or responsibilities at your current job.
  • List any recent volunteer opportunities.
  • Check the keywords in your Summary to be sure that you will be found in searches that will interest you.
  • Make sure the listings on your Profile are in the order you wish. LinkedIn now lets you reorder items on your Profile by preference rather than just by date. Put more relevant listings higher up.

It’s a good idea to edit your LinkedIn profile every quarter, if only to add a new accomplishment or responsibility. Don’t let your Profile get stale; make it work for you.

Wendy Stackhouse, Consultant for Artisan Creative