Every Creative knows that the interview process for them is unique. While the resume is still important to potential employers to see where creative talent has been and what they’ve been doing, the work produced is what matters most.

Whether you’re a designer, developer, copywriter, or producer, employers expect to see an online portfolio of work that emulates what they are trying to create.

Sadly, many creatives fail to follow these simple steps to improve their portfolios, thereby decreasing their chances of success in the freelance or direct hire job market:

    • Keep work relevant – Portfolios could be a unique URL of work or a collection of work on one of the many portfolio sites. In either case – the work presented should always be fresh, current, and up to date. Outdated work is the quickest way to be overlooked for a potential job. Update it regularly. Our recruiters recommend at least every three months.


    • Less is more – Remember to make the work the hero of your portfolio or site. Keep design clean, interface simple, and navigation to as few clicks as possible.
        • Don’t include every piece of work you’ve ever done – Only include those of which you are most proud or that represent the work you want to be doing most. This might mean including screenshots of short-lived projects and even conceptual or personal work that was never produced.
        • Mention that additional samples of work are available upon request – A PDF of targeted samples can sometimes be more effective for some clients. Be sure to list the other industries or media across which you have worked.


    • Organize your work – Depending on the nature of your work, find a way to display it most effectively. Should the work be categorized by industry, media type, client, or project? Whatever you decide, don’t forget to provide a short description that explains the company/agency for whom you worked, the client’s objectives for the project, your role on the piece, and (if applicable) the software utilized.


    • Introduce yourself – While including your resume or past job experience is a must, be sure to also include a bio that explains who you are, your creative process, and even some personal trivia. Let your personality shine.


    • Broadcast your brand – A portfolio of work is part of a creative’s personal brand. Make sure everyone can find your site easily. Include your URL on your resume and LinkedIn profile. If creating your own site – make sharing easy so people can easily follow your Twitter feed or blog. You might also consider a “Contact” form for potential employers to inquire about work.


Want to get a recruiter’s perspective of your portfolio? Send us your portfolio. One of our recruiters will get back to you soon with feedback.

Jessica Bedford, for Artisan Creative