Continuing to Inspire Hiring

Thursday, June 17th, 2021|

When the pandemic hit, many of our marketing and design clients were impacted—projects were canceled, deadlines were pushed out and jobs went on hold…which meant, many of the amazing creatives, copywriters, designers, and marketers we work with, stopped working.

These challenging times brought out our entrepreneurial thinking, and to help in the best way we could, we launched InspiringHiring.com as a free portal for impacted creatives to post their resumes and get hired. While it may seem odd that a recruitment firm would open up its resumes for others to see and connect without any strings attached, we decided to do it anyway.

We were determined to inspire the hiring of the amazing talent we believe in, even if we weren’t directly involved.

Now on the eve of the first anniversary of this launch, we continue to help our creative community find jobs. If you are looking to hire, look here and reach out directly to the talent you see listed.   And, if you aren’t able to find the exact candidate you are looking for, or need help with recruitment, then contact our Artisan Creative team.

If you are a candidate looking for a job, please look at our open jobs page, or post your resume here.

Together we can re-build a more creative world as we put the pandemic behind us.

We hope you’ve enjoyed the 586th issue of our weekly a.blog.

Revamping Your Resume with SEO Keywords

Tuesday, October 27th, 2020|

2020 has been a whirlwind year in our creative industry, impacting recruiters, clients, and candidates alike. Many companies have had to restructure or downsize, creating a large talent pool and increasing the ever-competitive market. 

Making sure your resume stands out has always been a top focus here at Artisan Creative, and it is even more vital in today’s job search environment than it ever has been before. Utilizing SEO keywords throughout your resume is an effective way to make sure that relevant information is being highlighted when you are applying to jobs.

Oftentimes when resumes are submitted, they are processed via applicant tracking and resume management systems. These systems scan the resumes and highlight keywords that are relevant to a position. If your resume isn’t crafted with SEO keywords, your resume may not even make it to the next phase of review. Here are some tips on how to get the most out of your resume with SEO keywords (and what to avoid!).

Use Industry-Specific Keywords. Are you applying for a creative agency as a web developer? Be sure to use SEO keywords such as “creative, frontend development, backend programming, and Javascript”. Or if you are a creative marketing manager searching for a creative role, updating your resume and adding SEO keywords such as “social media, email marketing, SEO, analytics, digital marketing, and project management” may raise your profile. Keep a list of effective SEO keywords that are associated with your industry handy.

Add Job-Specific Keywords. Read the job ad and see which requirements are listed. Include any keywords that match your experience. If a web developer role specifies WordPress, include it as one of your SEO keywords. The marketing manager role may prefer Adobe Analytics over Google Analytics. Be attentive to these details. By listing these job-specific keywords, a company’s tracking system will recognize your resume as relevant. 

Include Hardware and Software Proficiencies. Creative positions will require specific design or programming proficiencies. By adding these to your resume, you will increase the chances of your resume being selected by a company’s tracking system. It is also helpful to include your level of proficiency along with these keywords.

Avoid Too Many “Fluff” Keywords. While certain skills are necessary for creative jobs, a resume may become lackluster if it is encumbered by an abundance of “fluff”. If you have “great communication skills” – try to include specific examples that demonstrate how this is true. The tracking systems may pick your resume because of the general skillset, but by providing definitive examples – you can really wow an employer with your resume.

When tailoring your resume with our SEO tips, it is imperative that you are mindfully adding keywords that are relevant to your industry, your experience, and the specific job you are applying to. 

Your resume is the key to catching a potential employer’s eye and by following our guide to adding SEO keywords, your resume will really stand out amongst the rest!

We hope you’ve enjoyed the 572nd issue of our a.blog.

 

Related articles

Job Search Best Practices

Creating Impactful Resumes

7 Ways To Revamp Your LinkedIn Profile 

Tuesday, October 13th, 2020|

Linkedin continues to be a great resource for job seekers. If you have ever applied for a position through LinkedIn or used it to search for an employee, client, or friend then you know that similar to other ‘social media,’ platforms, LinkedIn allows a prospective hiring manager to quickly assess one’s expertise, availability, and experience for a role.

Although it is not the platform to post your vacation pictures and funny cat videos, LinkedIn functions as an intermediary between job seekers and employers who are looking for talent, and a hub for professional networking. 

A well-crafted LinkedIn profile is often the first impression you make with potential employers and collaborators. Therefore, your online presence should be as crisp, concise, and professional as any job application you formally submit. 

Here are some ways you can revamp your LinkedIn profile: 

Highlight the Portfolio Section

  • Add a featured section to your profile to highlight recent work or blogs to draw attention
  • Add your online portfolios, articles, podcasts, and other work that has been published online. 
  • If you work in a creative field, this a fantastic way to show off your work, and it easily accessible to hiring managers. 
  • Add industry-specific keywords in your headline and throughout your LinkedIn profile including the description of past experiences and your summary. 

Don’t Underestimate the Power of Your Headline

  • Your headline is the first element of your profile an employer sees. 
  • Communicate more than your current position. Considering that you have a whole 120 words, it should include the skills you have, and titles of the positions you hope to have in the future. 
  • Maximize SEO for keywords that align with your skills, and experience

Update your skills

  • Highlight skills that are relevant to the positions you are applying for. 
  • List your subject matter expertise
  • Skills and relevant keywords will help your profile with SEO and increased visibility
  • Change the order in which skills appear on your profile to ensure that the most relevant ones come first.

Join Groups

  • Join groups on LinkedIn based on your interests and affiliations. 
  • Network with those in the same industry or who have similar interests as you. 
  • Communicate with like-minded people, keep up-to-date with industry changes, and even bolster your network for a future job search. 
  • If you are unsure about where to start, LinkedIn recommends groups for you to join.

Activate Open To Work feature

  • Under your profile photo, you can Let Recruiters Know You Are Open To Work
  • Make your profile discoverable by recruiters and hiring managers
  • Once you have chosen this option, you can share your tailored career interests with recruiters. Additionally, you can share this information with only recruiters, or share it with the whole LinkedIn community, to increase your pool of opportunity. 

Get Recommendations

  • Testimonials are one of the best ways to increase efficacy. 
  • If you have just completed a freelance project, make it a practice to ask for a testimonial
  • Ask your employer or client to endorse you on LinkedIn or add a recommendation. 
  • By doing so, you show that your work is valued by a diversity of people, and helps verify the skills you claim to have.

Update Your Summary

  • This is your elevator pitch and needs to be clear, concise, and demonstrate the skills you have and what you are looking for in a future position. 
  • Keep it engaging, and use an active voice to write it
  • Detail education, work experience, certificates, and volunteer experience.  

 

Your LinkedIn profile should be curated for the job you want, not the job you have. It should reflect how your experiences make you stand out from others applying for the same position. In today’s highly-competitive, technology-driven job market, tailoring your LinkedIn profile will make all the difference.   

We hope you’ve enjoyed the 571st issue of our a.blog.

3 New Normal Job Search Strategies

Tuesday, July 21st, 2020|

These unprecedented times require applicants to be more creative in utilizing new networking channels and better job search strategies to connect with hiring managers and companies.

The first step is to look at the industry and vertical you are interested in to find out if this particular industry has been impacted positively or negatively by the pandemic. Then, determine whether that industry is growing or shrinking its current workforce.

Once you’ve set you’re your parameters, the following channels and resources can be beneficial to learn more about that industry or a specific company, its culture, and the leadership team before you apply. You may also make some valuable connections to help you directly apply to a hiring manager.

Slack

There are thousands of Slack communities that are focused on specific industries or interest groups. Hone in on your specific skill set or target industry and network there. Solfie is a great resource to help you find the right group for you. For example, if you are a marketing candidate or an SEO specialist a resource such as Ahref’s Slack channel can help with both upskilling as well as networking.

Podcasts

Special interest podcasts are a great place to get introduced to new companies and influencers within those companies.   There are many design podcasts for freelancers and design professionals that include tips and best practices. Debbie Millman’s podcast Design Matters is a top podcast on design.

Additional design podcasts can be found here. Our own Artisan podcast with a focus on creativity, inspiration, and determination is another great resource to hear from creatives on how they got their start and what keeps them going and growing.

Social Media

Follow thought leaders, influencers, and companies you are interested in on Twitter. This will give you an opportunity to create conversations and learn more about the philosophies and methodologies of companies who are game-changers in their verticals.

LinkedIn is a powerful tool for showcasing your candidacy as well as searching for and learning about job openings. LinkedIn has a weekly article featuring hiring activity in various industries. The benefit of LinkedIn is that you can actively join industry groups and network, respond to and follow thought leaders within your circle of interest, get recommendations, and update your profile and availability.

As you update your LinkedIn profile, make sure you upload your resume to other design portfolio sites and job boards as well. Also check out our newly launched Inspiring Hiring portal where you can create a profile, upload your resume, record a video of your accomplishments and thought process, and share your core values with hiring managers.

The best approach in this climate is a multi-pronged approach.   Leave the guesswork and haphazard approach to your competition—and plan your success to stand out from the crowd.

We hope you’ve enjoyed the 565th issue of our a.blog.

3 Tips to Navigate Your Job Search

Tuesday, May 12th, 2020|

The current massive unemployment rates have many talented candidates out of work and searching for new opportunities. Additionally, the impact of stay-at-home measures is clearly exasperating the job search efforts for many.

As we navigate these unchartered waters and contemplate what the next version of what “work” is going to mean, it becomes important to take a moment and reflect. Julio Vincent Gambuto calls this moment “The Great Pause”.

We are indeed in a (prolonged) moment of pause—which is not comfortable.  However, since we are unable to rewind and go back to what once was, we can be more fully present and work on evaluating the future and possibilities that we can create.

To do so, here are three tips on how to evaluate what you really want to do next.

Define your Core Values

Take the needed time to think about what you want to do next and how that may align with your core values and purpose. If you haven’t had a chance to define your core values yet, now is a good time to partake in core values or visioning exercises to discover what is important to you.

Focus on Upskilling

As you re-imagine what that future of work will be for you, now is also a great opportunity to upskill. Many well-known universities around the world are offering free online classes. If you’ve been thinking of pivoting into other fields such as UX or product design, now is your chance. Ideo offers Design Thinking classes, as well as Leadership and Innovation classes. Masterclass is another great resource to try out a new hobby, learn something new, or write the story you’ve always wanted to tell.

Give Back

Volunteering is a great way to keep busy, make new connections in a new field, and help others in need. If you’ve always wanted to help out a non-profit what better time to share your expertise? It also provides a great opportunity to enhance your resume. More importantly, giving back is a great mood enhancer as it boosts oxytocin levels by creating levels of engagement, productivity, and usefulness which leads to gratitude.

We wish you the best as you embark on your job search.  For additional tips on resume writing and interviewing please check our a.blog. We hope you’ve enjoyed our 560th issue.

Become Your Own Influencer

Wednesday, September 25th, 2019|

Social media influencers are changing the way we think about marketing. You don’t need fancy vacations or five-course meals to make use of the concepts behind influencer marketing. As a creative professional, the success of influencers can inspire you to build your personal brand, increase your network and reach, and find better professional opportunities.

Know Your Niche

As a creative professional, the more specifically you define yourself, the more you will stand out. This means honing a concrete elevator pitch and choosing a niche within your industry. “An easy way to select your niche is to evaluate your strengths and weaknesses,” says digital marketing consultant Shane Barker. “Choose a niche that allows you to showcase your strengths and hone your skills further. Deciding on a particular niche will help you streamline your audience and tailor your content to suit their preferences.”

Develop a Content Strategy

Once you’re clear on who you are, you can create content that reflects your skills and values and establishes your presence and authority in your industry and community. Your content strategy can encompass your design portfolio, your social media activity, blogging, video, or anything else that gets your message out and makes others aware of what you do. To become more influential, treat yourself like a small media company, and be thoughtful and deliberate about what sort of content you put out and how it aligns with your brand.

Choose Your Channels

There are many digital channels available, with more emerging all the time. Rather than trying to use them all, it’s better to choose a few you enjoy the most and are best for transmitting your work. If you’re a visual designer, you’ll want to use video or image-based channels to showcase your aesthetic sensibilities. If you’re a copywriter, you can publish articles on LinkedIn or use Twitter to test your concepts, slogans, and taglines. Newer channels can present unusual opportunities for those on the cutting edge.

Keep It Consistent

Your choice of channels is less important than your commitment to show up and stick with them. To build influence, you should be willing to put out a steady stream of content, provide value for your audience, and pursue continuous growth and improvement. With social media, being “always-on” can be a challenge; automation software can help, allowing you to create lots of posts in one sitting and parcel them out over time.

Engage and Grow

If you persist, iterate, and keep putting your best self forward, don’t be surprised to see your influence grow over time. As your work touches people’s lives and new opportunities present themselves, be sure to engage with those who support you. The ability to develop a worldwide professional network and work out your ideas with a supportive audience in real-time is perhaps the most rewarding perk of being an influencer, even if it’s just in your small corner of the world.

At Artisan Creative, we help creative professionals find new ways to enrich their portfolios, networks, and careers. Contact Artisan today to learn more.

Job Hunting Best Practices

Wednesday, July 3rd, 2019|

When attempting to move up in creative careers, especially when switching fields, job seekers are haunted by one perennial frustration: it can be hard to get experience when you don’t already have experience.

Hiring managers and creative recruiters gravitate toward candidates who already have proven track records and know how to navigate the responsibilities that come with new opportunities. If you’re angling for a job or a career in an area in which your prior work history is not applicable or sufficient there are steps you can take to compensate for a lack of relevant professional experience. Career coach Martin McGovern suggests three moves that can open new opportunities that you may not be able to get with your CV alone.

Side Hustles

“Let’s say you want to be a copywriter at a food publication,” says McGovern. “Don’t wait for them to hire you before you start writing about food. Create your own food blog and get to work. I have a close friend who was able to break into the highest reaches of the culinary world through strategic use of Instagram, blogging, email marketing, and outreach. Give yourself permission to do the work and others will be clamoring to work with you.”

Developing a side hustle in your field of choice is a great way to choose yourself, explore your passions, and show potential future employers and colleagues what you can do. If you properly manage your schedule, you can usually pursue some freelance work without sacrificing your day job.

Meetups

“Recently, I had a student who really wanted to work in sports-tech as a web developer,” McGovern says. “So he started a sports tech meetup. Instantly, 35 people joined the group. He was able to leverage this to reach out to CEOs from his favorite companies and ask them to speak at the first event. After the event, they came up to him and asked if he was looking for an internship, which allowed him to completely circumvent the whole job search process.”

Meetup groups are an excellent way to engage with your professional community, broaden your own horizons, and unearth the sorts of opportunities that may not readily present themselves through Google searches. Spending time with successful peers can also help you become fluent in the language of your chosen industry, which can be an enormous help in tailoring your resume and maximizing your social media presence.

You can look for interesting communities in your area on Meetup.com, or attend a lecture from Creative Mornings. If you can’t find the right group, start your own. You may be surprised at how many like minds you find.

Professional Organizations

“Most cities have professional organizations for your line of work and they are always in need of help,” McGovern says. “Sign up, go to their events, volunteer, and join the board! This will show you are ambitious, forward-thinking, part of the community, and knowledgeable in your desired field.”

Local creative communities tend to be particularly well-served by professional organizations. For designers, there’s AIGA. Marketing professionals have the AMA with many other local alternatives. For those on the creative side of the technology world, exciting organizations such as World IA Day can always use volunteer help, providing ample opportunities in return to tap into your skills and make life-changing professional connections.

Whatever your current level of experience, you can always find creative ways to improve yourself and build a career you love. At Artisan Creative, we help creative professionals make the most of their many opportunities. Contact Artisan today to get started.

For more related articles on this topic check out:

We hope you’ve enjoyed the 537th issue of the a.blog

Emphasize Responsibilities vs. Job Titles

Wednesday, June 12th, 2019|

A job title is a noun. In terms of your professional life, it is what you are. If you want to unlock more opportunities, level up in your creative career, and maybe even feel better about yourself, we suggest thinking in verbs and focusing less on what you are and more on what you do.

When you’re reworking your creative resume or embarking on a new creative job search, it may benefit you to place less emphasis on the job titles you’ve held and more on the responsibilities you upheld. Go beyond the title and get to the real story.

Let’s Be Clear

Silicon Valley startup culture – with all its innovations, disruptions, and eccentricities – has been a big influence on the culture of work for over a decade. As part of its subversion of old corporate power structures, it created enormous fiscal wealth, along with a wealth of strange and often blatantly inflated new job titles, as many Senior Road Warrior Marketing Interns and Wizards of Lightbulb Moments might attest.

The most extreme (lampooned well on HBO) are now running their course, leaving a lot of these Chief Thought Providers and Digital Overlords struggling to explain what it was they actually did.

Specificity kills ambiguity. Even if you’ve had some odd job titles in the past, you can strengthen your resume by emphasizing your day-to-day activities, larger objectives, and concrete contributions. Show your solid skills and concentrated work ethic. Eliminate jargon and explain your work in the most literal terms you can think of.

If you’re having trouble with this, work with an experienced creative recruiter to rephrase your resume and highlight real accomplishments that hiring managers will understand.

Quantify Accomplishments

When you write about your responsibilities, show that you took them seriously by connecting to the results you generated.

If you were in charge of a campaign or a project, be sure to mention its goals and how you achieved them. Especially if you delivered it in three days ahead of time or 25% below the requested budget, or with results that exceeded expectations by a factor of four. (Specific numbers and metrics, if applicable, are always good.)

Share Your Journey

Since our early days, humans have made sense of reality through storytelling and the metaphor of travel. Your resume should suggest a narrative arc, a journey from there, to here, to the next opportunity you’re angling for.

You can use classic story structures to show how you overcame adversity, built on your past experiences and achievements, and evolved. This will make it easier for recruiters and hiring managers to picture you in a new position that represents a logical progression.

When your terminology is clear and purposeful, your career can be grand and glorious, and you can conjure many more lightbulb moments into watershed moments.

At Artisan Creative, we help creative professionals surpass their own expectations. Contact us today to learn more.

We hope you’ve enjoyed the 535th issue of our a.blog.

Storytelling and Interviewing

Wednesday, June 5th, 2019|

If you’ve spent any slice of time searching for a job, you’ve probably experienced this. At some point in a typical job interview, often right at the top, your interviewer will say, “tell me about yourself.”

Technically, this isn’t a question, it’s a prompt. It puts you on the spot. It can be intimidating!

However, with the right preparation – along with dashes of confidence, enthusiasm, and self-awareness – “tell me about yourself” can be your opportunity to shine.

In preparation for this inevitable inquiry, here are a few ideas to keep in mind.

Tell Your Story

Intrigue your interviewer, engage their interest, and make them want to learn more about you – make use of your storytelling skills. Go on a journey, from the moment you realized your professional passion, through the experiences that honed your skills, to the conversation at hand and the opportunity currently in front of you. Explain how you’ve grown and evolved, and share anecdotes that support your big idea (e.g., “I’m curious,” “I’m an enthusiastic collaborator,” or “I’m a shameless data geek.”). Some classic storytelling structures used by great writers can serve as outlines for your own tale of inspiration, perseverance, and success.

Show Some Personality

Refer to your hobbies and the unique life experiences you’ve had. If it seems appropriate, you can even sprinkle in a bit of self-effacing humor. With the human element in play, the “tell me about yourself” portion of your interview can help you stand out and determine whether you’ll be a match for this team and its culture.

Specificity Kills Ambiguity

When you can, talk about your experience in terms of quantifiable accomplishments. “I had a job in digital marketing” makes less of an impression than “I led a Facebook ad campaign that grew my company’s email list by 300% in Q1 of 2019.” Similarly, when you talk about your personal qualities, use pictures, sounds, and feelings – this will give you an edge over competing candidates who lean on vague generalities, superlatives, and played-out jargon.

Cut to the Chase

You should avoid rambling and be able to comfortably wrap up your answer within 60-90 seconds. For practice, write out your answer, read it aloud, and cut anything that’s awkward or inessential. To get things moving quickly, hook your interviewer with your very first sentence.

Make It Relevant

“Always relate your answer directly to the job in question,” says Coach Tracy of The Career Launcher. “Tie your answer directly to the mission of the role and the challenges that typically are dealt with by job holders, and try to differentiate yourself with evidence of your skills for the job.”

Your interviewers want to be convinced that you’re right, as they need to know you’re the perfect match for this particular job. Whenever you tell your story, include variations each time to align with the details of the job description, the specific needs of the company, and how your skills and experience apply to the opportunity you’re applying for.

Spin the Table

Career coach Liz Ryan introduces “spinning the table,” a sophisticated method for transitioning out of your own story and into the substance of the interview, specifically your interviewer’s pain points, which you can then address. Answer your interviewer’s question, then ask them a question in turn. “You aren’t asking questions just for fun,” says Ryan. “You want to find out what the job is really about… You want to find out where the pain is because once you’ve got the hiring manager talking about their pain, the conversation can go to a completely different place.”

At Artisan Creative, we place creative, marketing, and digital talent with the companies and opportunities that will give them a chance to do their best work and live their best lives. Contact us today and let our a.team find your dream team.

We hope you’ve enjoyed the 534th issue of the a.blog.

Cool Job Perks

Wednesday, May 22nd, 2019|

Whatever you do for a living, you’ll be spending a good amount of time on it. Thus, it’s important to choose jobs, gigs, and careers that are aligned with your values, your strengths, your goals, as well as with your sense of adventure and fun.

When you’re job hunting or looking for a new creative career, simply picking an opportunity with the largest salary attached may not lead to as much happiness as you might be expecting. Take some time to look at the whole picture, including job perks that will make your job and the workplace you’ll be spending 8+ hours a day in uniquely welcoming and rewarding. And, if you run a business and you’re hiring talent, consider offering enticing and unusual job perks to help attract the right team that can take your entity to the next level.

Here are a few job perks to consider, from the common to the quirky, to the cool.

Flextime: The ritual of working regular shifts Monday through Friday, 9:00 to 5:00, is based on an old industrial model of workplace efficiency that is not necessarily applicable or useful for all modern businesses. Flextime gives workers and their managers the opportunity to collaborate and create slightly offbeat schedules that may better accommodate the circumstances and needs of everyone involved.

Remote Work: As the capabilities of workplace technology improve exponentially, entirely remote teams will become more and more common. It’s how we’ve been working at Artisan Creative since 2009, and for us (and a lot of our clients), it’s working quite well.

Unlimited Vacations: American workers are notorious for their relative lack of long vacations, but things may be changing. Some top companies are no longer doling out small allotments of PTO and sick time and are switching to something more like an honor system, granting their employees full freedom to vacation as they will and trusting them to do so responsibly.

Fitness & Health Perks: Many employers are becoming more focused on the overall health and wellness of their talent, providing yoga sessions, bikes and other perks that help them feel good and develop good habits, inside and outside of work.

Dry Cleaning: Hate doing laundry? Need to be spotless and wrinkle-free for client meetings and presentations? Consider a job that will steam your pants and tumble-dry your whites, on the house.

Nap Rooms: Naptime may have felt like punishment in kindergarten. Now as a hardworking adult, you could probably use some R&R on the clock. More companies are providing small sanctuaries for meditation, contemplation, or simply catching a few Zs.

Life Coaching: At Artisan, we believe creating the right career is about aligning all aspects of life to orient yourself toward your true values. So we’re entirely in favor of getting a gentle push from a qualified life coach, especially when it’s part of your job.

Ax-Throwing Lessons: Then again, some people need more aggressive catharsis than others. If you want to release some tension and be prepared to kill your own food if necessary, there are job perks out there for you, as well.

Together with our top talent and world-class clients, we’re helping to shape the workplace of the future. Contact Artisan Creative today and discover better ways to work.

We hope you enjoy the 522nd issue of our a.blog.