10 Tips for Building a Freelance Business
At Artisan Creative, we work closely with our freelance talent to help them create success in the creative, marketing, and digital fields and best market their services to maintain an on-going freelance business. Especially, during the current state of the economy, freelancing can provide a needed respite in between interviews and job searches. Below are 10 tips to help launch or enhance your freelance business.
- Update your Linkedin presence and ensure hiring managers know you are open to new freelance and full-time opportunities. Focus your expertise, use SEO keywords, and ask for endorsements.
- View your freelancing as a business. Revisit your resume or website to review all clients and brands served, list all new accomplishments, update software proficiencies, and highlight your client and/or project management skills.
- Create your Portfolio. Be sure to update your most recent work, and present your best pieces first. Your design samples should be representative of the type of work you like to do, as well as showcase your range of skills. It must be well-organized with good UI, simple navigation, and include a description of the project and your role. If you are unable to build a portfolio, use some of the great free tools such as Krop or Behance.
- Represent your Brand. Let your personal style shine through your presentation and create a consistent thread via the color palette, font, and imagery on your portfolio, resume, and social media assets.
- Be a Subject Matter Expert. Join an online discussion, share articles, write blogs, become engage on Twitter. If you have the bandwidth, create your own blog or podcast, guest blog, or write articles to industry publications. These tools enable you to get your name and profile in front of a larger group of people to help establish your credibility and brand.
- Volunteer. Volunteering for non-profits is a way to give back to an organization that can benefit from your services. All will help improve your portfolio/skillset and offer built-in opportunities to network as well.
- Build your Network – In-person networking may be on pause currently due to the pandemic, however greater opportunities exist online. Join existing social media groups and discussions, and attend online industry events and expand your circle of like-minded creatives who can become collaborators on projects or be a great source for referrals.
- Get Listed. Create your freelance business pages. Create profiles on directories, portfolio & resume portals as well as freelance portals where you can list your work and advertise your services.
- Work with Recruiters. Recruitment agencies have access to opportunities that are not listed on job boards. This expands your marketing efforts for free by enlisting teams of connected specialists who also benefit from you getting work.
- Perfect your pitch. As a freelancer, everyone you meet may be a potential client (or knows someone who could be a client). Work on your presentation and perfect your elevator pitch. Representing yourself professionally will speak volumes about your abilities, so don’t be shy about sharing how can be a great freelance resource.
We hope you’ve enjoyed the 573rd issue of our a.blog.