Thinking About Implementing AI? Start By Asking the Right Questions.

Monday, August 4th, 2025|

As a leader, you’re constantly looking for ways to grow your business, streamline operations, and stay ahead of the competition. You may be wondering how to grow or streamline efficiencies today.  Enter artificial intelligence (AI).  You’ve heard by now how (AI) is transforming industries and workflows—from design to sales to project management.

If you are unsure about where to begin, this blog is for you. The good news is you don’t need to have it all figured out to get started. You just need to start asking the right questions.

Whether you’re running a small or mid-sized company, exploring AI isn’t about replacing your team or investing in a major overhaul overnight. It’s about identifying where AI can unlock potential from within the team and increase capacity, spark innovation, and reduce redundancies– one step at a time.

Here are 5 questions to start the process about AI and ignite curiosity and clarity.  The answers just might transform your business from within.

  1. Where are we spending time on manual, repetitive tasks?

Every business has tasks that eat up hours (and shouldn’t). Whether it’s formatting proposals, managing email threads, creating sales decks, or analyzing data. Identifying these inefficiencies is often the first step in recognizing where AI can help automate and streamline.

  1. What are our biggest bottlenecks?

Identifying roadblocks to efficiency can highlight where AI tools—such as smart scheduling, workflow automation, or even design assistance—can relieve your team’s workload. Is reviewing resumes or scheduling interviews taking too long? Are projects getting stuck in approvals? Is your team overwhelmed with massive amounts of data to analyze?

  1. How are we using our data to make decisions?

Many businesses sit on valuable data but don’t have the tools or time to turn it into action. AI can help you surface insights, forecast trends, and make more informed decisions faster. It can even create charts and decks for presentations to stakeholders. Your designer will have the ultimate task of finalizing everything; however, their workload will be reduced considerably. The key is understanding what data you have—and what decisions you want to improve.

  1. Do we have the right talent to explore AI?

You don’t need a full AI team to get started, but you may need a curious strategist, a tech-savvy designer, or a part-time consultant to help pilot small initiatives. Ask yourself whether you want to upskill your current team, bring in freelance support, or hire a new role entirely.

  1. What do we want to do more of, but feel limited by time, resources, or expertise?

There are growth areas where AI can help teams scale with impact—without burning out–perhaps it’s launching more campaigns, creating faster proposals, or personalizing client experiences.

Implementing AI doesn’t begin with a tool—it begins with a curious mindset. By asking the right questions, you uncover the specific needs and opportunities that AI can support. Whether you’re in design, marketing, operations, or recruitment, the first step is understanding your challenges and goals—then exploring how AI might amplify your strengths.

You don’t need to go it alone, either. Partnering with an AI consultant, recruiter, or business development expert can help you identify where to start and how to grow—on your terms. Artisan Creative has the resources to support this exploration.  Connect with us to learn how.

This blog was written by a human and enhanced by AI.

Episode 6 : Interview Timing

Friday, November 17th, 2023|

At this stage of the game, you have set clear expectations for the role, you’ve written an amazing job description, prepared before and during the interview, and had your first interview with a candidate.

Now it’s decision time and time to choose whether that candidate is a good fit and ready to move to the next stage, or not.

It’s only natural that you may want input from other stakeholders to help you with the decision. You may feel a second or third interview and perspective is needed before you can make an offer.

If that is the case, then be mindful that your candidate may have other interviews scheduled elsewhere too.  And if your decision-making process takes too long, you may risk losing your candidate to timing.

I am a fan of including key stakeholders in interviews.  Remember that your candidate is also interviewing your company, so a couple of interviews with other stakeholders will give them additional insight into the culture, team environment, and product.

However, be mindful of the intention of multiple interviews, the impression it can leave, and the impact it may have.

Time is a valuable asset for everyone—including your candidate.  The days when candidates had to jump through multiple hoops to show their interest in a job are over.  Today, companies have to do the same.

So without clear and open communication, a lengthy interview cycle can imply that you are not serious about a hire, or are indecisive, or that you have doubts about their candidacy, and that their time is not valuable.  This is not the way to build trust.

So please set expectations with the candidate upfront, or if working with a recruitment firm let them know what the interview process in your company is like, so they can inform their candidate ahead of time.

A simple statement can set the tone: “Our process includes X interviews with Y stakeholders. We value your time and promise an expeditious yet thorough process to give us both a strong sense of connection, understanding and requirements.

If multiple rounds of interviews are necessary, or assessments are required, please find out where the candidate is in their interviewing journey with other companies.  Are they awaiting an offer, or have they just begun their job search?

Be ready to pivot and adjust your approach if you really like this candidate and they are your front-runner.

In our experience, we have had situations when a client was really excited about a candidate, but other stakeholders in the decision-making process were unable to conduct the follow-up interview for a couple of weeks due to vacations, tradeshows, and other deadlines….and during that time, the candidate accepted another offer.

Don’t lose your top candidate to TIMING. Create a process for fluidity.  If needed, conduct multiple interviews on the same day or if multiple days are needed, then

make the interview a priority, and clear your and any other stakeholders’ calendars so everyone is committed to continuing the process smoothly without unnecessary delay.

If hiring is truly a priority….make it be one.

Let’s do a Pulse Check

Can you make interviewing a priority at your company?

How many rounds of interviewing do you need before a decision is made?

Who are all the stakeholders that need to be part of the decision-making?

 

Watch the previous episodes in this series:

Episode 0: Introduction

Episode 1: Transforming Your Hiring Mindset

Episode 2: Writing Impactful Job Descriptions

Episode 3: Recruitment & Sourcing Strategy

Episode 4: The Candidate Experience

Episode 5: The Interview Mindset

 

 

 

Episode 4 : The Candidate Experience

Wednesday, November 1st, 2023|

Now that you are starting to receive resumes from your job posts or from your agency, let’s consider the various phases of the candidate journey and the experience they have with you.

Their perception either builds or breaks trust and can make them become your biggest fan, or your loudest foe.  Their experience starts with their earliest interaction with your website and job board, and then throughout their application process,  and the follow-up they receive (or don’t receive).

Having a process for acknowledging the receipt of their resume and establishing follow-up protocols and communication on next steps is an important step to consider, as is setting up initial interviews or even sending a rejection email and offering other resources to someone in their job search.

Follow-up and follow-through either reinforce your employer brand and the impression your company leaves with someone or it detracts from it…because unfortunately there is a resume black hole where candidates apply and they never hear back from anyone.

So even a simple bounce-back email that acknowledges receipt of a resume makes a huge impact and will set your company and practices apart, even if that includes a No.  This goes a long way to create advocacy and brand stewardship.

We’ve been thanked many times for replying back with an empathetic and heartfelt  “NO, Thank you.”  Any reply is better than leaving the candidate wondering, or ghosting them after an initial interaction.  Unfortunately, ghosting has become a real negative phenomenon in the hiring space.

So Don’t Ghost.  Follow-up!

Let’s do a Pulse Check

  • Describe your process for handling incoming resumes and applications/
  • Who reviews the resumes or applications coming in?
  • What is the follow-up process for acknowledgment and/or rejection?
  • How do you keep track of who applied, and when?
  • Do you use an Applicant Tracking System (ATS)?

 

Watch the previous episodes in this series:

Episode 0: Introduction

Episode 1: Transforming Your Hiring Mindset

Episode 2: Writing Impactful Job Descriptions

Episode 3: Recruitment & Sourcing Strategy

 

Introduction : Transforming Your Hiring Mindset

Saturday, September 9th, 2023|

Do you remember your first job interview and how you felt?

I did. I was excited. I was prepared. I even bought myself a new outfit. And I was confident that I was just going to ace that interview.

However, things changed when the interviewer showed up …late, unprepared, rushed… and then grilled me question after question without creating any space for me to ask my questions.  And then they cut the interview short because they had to run to their next meeting.

The irony is, I did get an offer from them after all, and turned them down, and instead accepted another position and ended up staying at that job for close to 10 years.

That first interview was 30 some years ago, and I still remember the feeling I walked away with.  Unheard.

And perhaps that’s why I am here with you.  A seed was planted that grew into a passion that both the candidate and the hiring company have a win-win relationship.

For the past few decades, my team and I have worked with hundreds of companies and business owners on their recruitment objectives and have gathered great insight into when interviewing and hiring go well, and when they don’t.

Whether you have an in-house HR and recruitment team, work with an outside recruitment agency, or you yourself are reviewing all those incoming resumes, there are several critical steps to implement throughout the hiring process to create success and become a skillful interviewer.

Usually, we expect the candidate to come prepared, be open, be engaged, have high energy, and be communicative.  We want them to not only have researched the role, know about our company, and be enthusiastic, we want them to want the job!

Today, we are going to flip the script and focus on us as the business owner, hiring manager, or department head who maybe deciding when it is the time to hire, or greenlighting the budget and salary, or perhaps conducting the first or final interview.

This series is divided into the 3 phases of hiring to transform the hiring mindset and set the stage for a successful hiring practice that will set you apart from your competitors. The three phases are:

  1. The Preparation required before interviewing & hiring can begin
  2. The Process for set-up, and follow-up on applicants and interviewees
  3. The Presence of mind is needed during the interview and onboarding.

Together we will review the importance of establishing trust in your employer brand, writing impactful job descriptions, becoming a skillful interviewer, and creating follow-up procedures to transform your hiring practice.

So, let’s start at the beginning of the hiring journey before you decide to hire!

Katty Douraghy | President | Artisan Creative

Watch the other episodes in this series:

Episode 1: Transforming Your Hiring Mindset

Episode 2: Writing Impactful Job Descriptions

Episode 3: Recruitment & Sourcing Strategy

Episode 4: The Candidate Experience

Episode 5: The Interview Mindset

Episode 6: Interview Timing

Episode 7: The Follow-up

Episode 8: Onboarding

Building Leadership Skills

Wednesday, August 28th, 2019|

Being a great leader requires more than getting a promotion. Every great leader has a unique mix of skills – wisdom, courage, humility, analysis, empathy, among others. As a manager, you can cultivate and improve yourself as a leader. No matter what field you’re in, what role you have, or what your team needs from you, some principles of exceptional leadership are consistent across time and disciplines.

In 2009, the author William Deresiewicz delivered an address to the plebe class at the United States Military Academy at West Point on the topic of leadership. Specifically, he focused on what differentiates great leaders from the rest, and how leaders can learn to buck convention and groupthink and to trust the wisdom of their minds and hearts. The speech has become a classic among those who aspire to the timeless attributes of powerful, holistic leadership.

Deresiewicz’s ideas can help you accomplish your goals, help your team surpass its own expectations, hone your perspective, and make the most of your innate leadership ability in any situation regardless of team size and structure.

Cultivate Focus

To focus means to set aside time for difficult challenges and deep work. It requires eliminating distractions, honing in on what matters, and tackling your biggest challenges head-on. It means learning to apply mindfulness not just as a practice of self-improvement, but as a way of approaching all your important tasks and responsibilities.

Deresiewicz says, “it’s perfectly natural to have doubts, or questions, or even just difficulties. The question is, what do you do with them? Do you suppress them, do you distract yourself from them, do you pretend they don’t exist? Or do you confront them directly, honestly, courageously? If you decide to do so, you will find that the answers to these dilemmas… can only be found within – without distractions, without peer pressure, in solitude.”

Learn To Be Alone

Indeed, the central topic of Deresiewicz’s address is the importance of solitude. The only way to lead others is to get comfortable with being alone.

“I started by noting that solitude and leadership would seem to be contradictory things,” he says. “But it seems to me that solitude is the very essence of leadership. The position of the leader is ultimately an intensely solitary, even intensely lonely one. However many people you may consult, you are the one who has to make the hard decisions. And at such moments, all you really have is yourself.”

Whether you’re an introvert, an extrovert, or something in between, it is essential that you take time alone with your thoughts and feelings to better know yourself and build trust in your own counsel. This will give you the true bedrock confidence that will let your team relax and know you know what you’re doing. Whatever responsibilities you have as a manager and a leader, perhaps the greatest is to take the time and space you need for yourself.

Build Relationships

Solitude, according to Deresiewicz, “can mean introspection, it can mean the concentration of focused work, and it can mean sustained reading. All of these help you to know yourself better. But there’s one more thing I’m going to include as a form of solitude, and it will seem counter-intuitive: friendship. Of course, friendship is the opposite of solitude; it means being with other people. But I’m talking about one kind of friendship in particular, the deep friendship of intimate conversation. Long, uninterrupted talk with one other person. Not Skyping with three people and texting with two others at the same time while you hang out in a friend’s room listening to music and studying. That’s what Emerson meant when he said that ‘the soul environs itself with friends, that it may enter into a grander self-acquaintance or solitude.'”

As a leader, you must build a network of peers, mentors, and friends who want the best for you, who can see opportunities for you that you can’t, and who can engage with you in infinite games and deep, honest, fearless conversation. These are the relationships that most matter.

We’re All Creatives Now

Technology is changing the structures of business and society at a dizzying pace. We can no longer rely on the safety of convention. Managers and leaders must embrace the necessary skills and mindsets of creativity. We must innovate, improvise, think differently, and think positively.

The essence of creativity is courage. It’s not just for capital-C Creatives anymore. As a leader, you must be free to explore, have the intellectual honesty to critique your own ideas, and have the guts to defend them. That’s the sort of bold, compassionate leadership today’s team needs and wants.

At Artisan Creative, we have decades of experience helping leaders build winning teams and winning mindsets. Contact Artisan Creative today to start the conversation.

We hope you’ve enjoyed the 541st issue of the a.blog.

Our Top 25 Blogs

Wednesday, December 12th, 2018|

We are thrilled to publish our 500th blog today. As we approach the end of the year, we’d like to share some of our a.team’s favorite blogs.

These cover a range of topics from self-development and time-management to job search, hiring, and much more.

We hope you enjoy this top 25 greatest hits compilation.

We hope you’ve enjoyed our 500th post.  You can find plenty of other tips, inspirations, best practices, and advice on our a.blog.

We look forward to connecting.

New Hire Onboarding Best Practices

Thursday, September 20th, 2018|

Today, creating and maintaining great company culture is top of mind for many firms, and is one of the highest reasons for candidates to select one company over the other.

Developing a strong onboarding plan is one way to communicate company culture with new hires and potential candidates. However, some companies mistake orientation with onboarding. While they are clearly linked, they serve different purposes and are two sides of the same coin.

Onboarding vs. Orientation and Training

Most companies have an orientation system and training in place to help candidates learn the nuances of their specific roles and meet team members during the first week.

Onboarding is an on-going plan that continues long after the initial orientation period has ended. It’s intended to help a candidate’s long-term success to continually grow in their role.

An additional component of a successful onboarding plan is to give your new hire the chance to talk to their manager about opportunities, challenges, or concerns they might have at the 3 and 6-month points in their new role. Creating an open dialog allows for a safe space to discuss the job from their experience, and share lessons learned and best practices to make them more productive.

Often, unless given an opportunity, a new employee will keep to themselves, fly under the radar, when in actuality proactive communication could improve the situation for everyone involved.

It is also a good opportunity to communicate company expectations, vision and core values, and create clarity around setting short and long-term goals and understanding as to how and when they will be evaluated.

Tips for Onboarding:

  • Develop a real plan–Don’t assume that new employees will find a way to get what they need or want. Make a schedule to meet with new hires at regular intervals and stick to it.
  • Tell them about it–Make sure your new hires know that they will have chances to talk with you about how things are going for them. Ask them to compile a list of questions to discuss together during your meeting.
  • Follow through–Don’t let your onboarding plan fall through the cracks if a new hire is doing well. Even if it’s just get together to share how great it’s been so far, you can take the opportunity to let your employee know that they are valued and that you recognize that they are doing well at this early stage.

New hires need to know how they’re doing, how they are contributing to the team’s success, and that they’ve made the right decision to join your company.  Give all your new hires a chance to feel great about their role and you will reap the rewards of a happy and productive workforce.

At Artisan Creative, we believe creating a strong culture helps with hiring and retention.  Contact us today to learn more.
We hope you’ve enjoyed the 489th issue of our a.blog.

Best Practices For Writing Job Descriptions

Wednesday, March 14th, 2018|

 

Writing a concise, precise, and compelling job description is an essential skill for managers, recruiters, HR professionals, and anyone with similar responsibilities. A good job description should be widely visible, narrow down your applicant pool to the most qualified, and inspire those top-tier candidates to follow through with their applications.

The best job descriptions do much of the hard work of recruiting before you communicate with any candidates in person. When you learn to write effective job descriptions, you will build a stronger team and make better use of everyone’s time.

Writing high-quality job descriptions relies on an understanding of how communication works in the era of the internet and an appreciation for what your company does including why specific roles matter. If you write job descriptions, keep these best practices in mind.

Know Whom You’re Looking For

The better you understand your role, and what sort of candidate can best fill it and create success, the more effective job description you’re likely to write.

To draw the most qualified candidates and find people you will love to work with, start picturing your ideal applicant and what success looks like. Be as detailed as you can, addressing all the specifics of background, skills, experience, and attitude. Then, write your ad in reverse, as a description of that person.

When doing this exercise, it may help to use some of the formulas that marketers apply to crafting a “buyer persona.”

Regarding requirements and qualifications, make sure you distinguish between those that are truly “required” and those that are simply “nice to have,” or can be learned on the job. You may find a less seasoned candidate who makes up for it with an eagerness to learn.

Soup Up Your SEO

The majority of candidates who respond to an online job listing will discover it using search engine technology. Therefore, in order to communicate with people, you must first communicate with the robots and algorithms that drive online search.

Do some keyword research and make sure you’re using the most common and descriptive terms in your industry. Spend an hour learning the basics of SEO, and it will pay off in much wider exposure for your job ads and attention from more qualified applicants.

Be Mindful of Mobile

More and more people are searching for jobs using mobile devices, and this worldwide trend will only continue.

Therefore, when crafting your ads, make sure that you employ mobile-first copywriting techniques. Keep it short, break information up into small chunks, and place the most important information near the top of the description.

Also, be sure that your postings look good on various browsers and at various screen sizes. The web is constantly adapting, but it always pays to check before you put your job descriptions out into the world.

Stand Out

Considering the immense volume of job listings a typical job seeker is likely to see, your most crucial challenge when writing a job description is to be eye-catching and compelling, and to spark enthusiasm with your ideal candidate.

At Artisan Creative, we have over two decades of experience in matching top-tier creative professionals with opportunities they love. Contact us today to take the first step toward making your ideal match.

We hope you’ve enjoyed the 465th issue of our a.blog.

 

Actioning Your Goals

Wednesday, January 10th, 2018|

Now that you’ve set your goals for the year and created your vision board, it’s important to devise a plan to stay on track and act on what you’ve set your mind to do.

In his book Triggers, Marshall Goldsmith says; “We are superior planners and inferior doers!” So in order to take action, we have to develop new habits, a razor-sharp focus, and be undeterred.

Below are some tools to help stay organized and focused and apply action to the plan at hand.

  1. Make the commitment! If they are truly important to you, then you owe it to yourself to commit to them. You set these goals for a reason.
  2. Keep to an organized calendar and protect your time. Great tools such as Toggle or Trello can be a huge benefit in managing your to-do list.
  3. Focus on important matters. Urgent matters have a way of creeping in and taking over if you aren’t focused.
  4. Breakdown your to-do list into bite-size steps that need to happen daily or weekly for the goal to be accomplished.
  5. Add a timeline or date for accomplishing each step.
  6. Broadcast your goals and let your co-workers, friends, and family know so they can be your accountability partners.
  7. Ask for support where you need it. Delegating some tasks can open up your calendar to take care of the goals you have set.
  8. Know what you have to stop doing and be aware of your triggers, so you can adjust your mindset and offset any roadblocks. For example, let’s say your plan is to set workout routine 3 times a week. If you already know that you have more energy in the mornings or mid-day than after work, set your routine and go to the gym to work or during lunch. The temptation to skip a workout after a long day may be too easy if you are already tired or hungry.
  9. Celebrate every win. Every small win is a step in the right direction. Don’t wait to accomplish the goal until you celebrate.
  10. Forgive. Every so often, we all stumble. It’s ok. Just get back to your routine and the new habits you are trying to create.

Wishing you a great start to the new year.  If you are looking for a new career opportunity this year or looking to hire your dream team, please get in touch.

We hope you enjoy the 457th issue of our weekly a.blog.

 

How to Achieve a Winning Mindset

Wednesday, November 15th, 2017|

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

– Michael Jordan

It’s easy enough to feel positive and optimistic when things are going well. However, to prevent burnout, turn setbacks into opportunities, and build a strong and reliable business, career, or life, we must develop a resilient winner’s mindset. This is crucial for those who are in the job-hunting or interview process.

Whether you’re currently up or down or experiencing success or setbacks in getting to the next level of interviews, when you internalize these core principles, you can be like Mike, a person who learns from mistakes, profits from adversity, and grows stronger and wiser over time.

Respect the Body-Mind Connection

Taking better care of our body can dramatically increase the strength, endurance, and potential of our minds. The stress of the job hunt can take a physical toll, which makes body health awareness and appropriate self-care all the more vital.

Along with increasing our strength, longevity, and life satisfaction, regular exercise can improve our brain chemistry. When we overcome inertia and achieve our fitness goals, it inspires us to meet our commitments and handle our responsibilities in other areas of life.

Our bodies turn food into energy. When we consume a healthy and balanced diet, our bodies convert it to a much-needed energy that helps us stay centered, steady, and optimistic through difficult times.

Get Good Information

Just as we must be mindful of what we eat, we must pay attention to our diet of information and intellectual stimulation.

Diversions and light entertainment are fine as long as they are balanced with useful and well-informed content. We should make time for educational and technical material that keeps us up to date, inspirational stories of those who have achieved important breakthroughs, and difficult work that broadens our minds, and challenges our assumptions. .

We don’t exist in a vacuum – cultivating the right environment is tremendously important to thrive and succeed. If you replace negative input with enriching and positive media, you will find that your thoughts follow suit and so will your perspective.

You don’t need to spend all of your time just reading the classics – practice critical thinking about what you read and watch. Ask yourself, “what is the frame of reference here? Why does it exist, what assumptions are baked into it, and what can I learn from this that will help me build a winning mindset?”

You will gradually find yourself focusing more on work that reflects your values, and getting more optimistic as a result. And you will certainly be sharper in interviews, in meetings, and on the job.

Keep Things In Perspective

We cannot be defined by our mistakes and setbacks – as long as we stay in the game, we will ultimately benefit from challenging experiences and the learning opportunities they give us.

Likewise, we cannot let winning go to our heads. Every small victory should be celebrated, as it gives us the courage to reach higher goals. As we celebrate victories, we must remind ourselves that there is more work to be done. We cannot adequately prepare for the future if we rest on past achievements.

Stay proud in defeat and humble in victory. In this way, we can avoid the fate of the “one-hit wonder” and always play the long game, in the job hunt as in life.

A simple, daily mindfulness practice can be a tremendous help in maintaining the equanimity we need to stay agile and not let our good or bad experiences define us too strictly.

Move Beyond Zero-Sum Thinking

Many of our games and rituals are based on the notion that, for us to win, someone else has to lose. This represents a “zero-sum” or scarcity-based mentality, wherein we are competing for limited resources. In reality, things rarely work this way. We can usually get what we want without hurting others.

Our most pressing challenges and greatest opportunities lie in increasing the overall wealth and resources available to human society. We can disrupt old structures and cultivate new ideas from the assumption that everyone can benefit from our work, including those we may see as competition. We have our differences, and our best thinking springs from a willingness to better provide for all of humanity.

When we do our best work with the intention to do what’s right, everyone ultimately benefits. When we transcend zero-sum thinking and adopt an abundance mindset, we open a wealth of opportunity for ourselves, our communities, and the world at large.

Be Grateful To Everyone

To psychologically ground ourselves and maintain a balanced perspective, nothing is more important than a regular practice of gratitude.

This is easier said than done, particularly when many factors seem arrayed against us, in a job search or other endeavors. But no matter where we are personally or professionally, we must take stock of the many advantages and privileges we have.

If your job search has been challenging, try a simple “loving-kindness” practice. Be grateful to yourself, and slowly extend that outward to your loved ones, to strangers, and to the entire world. Just by giving it a try, you will open your mind to abundance and generosity, which will help you cope with any problems that come your way.

The more grateful you are, the more “luck” you are likely to have, as others perceive you as a source of goodwill, strength, and comfort in their own tough journeys.

At Artisan Creative, we help creative professionals at all levels of expertise build rewarding careers by sharing job search best practices and interview tips. Contact us today to learn more.

 

We hope you enjoy the 450th issue of our weekly a.blog.