Artisan Blog

4 Steps to a Successful Networking Event

Wednesday, March 22, 2017

 

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 417th issue of our weekly a.blog.

 

To make the most of a networking event, it’s important to remember one simple rule: enjoy yourself. This means keeping your mind and your options open, as you’ll only hold yourself back if you stick too rigidly to a rehearsed script.

If you’ve ever struggled with networking events and you now want to get more out of them, keep these four items in mind before, during, and after the event.

Have a Clear Objective

Everyone is attending a networking event for the same reason; they’re looking to gain something. People are there to make a connection, have a conversation about what they do, maybe share an elevator pitch, and meet someone new they have something in common with

When talking, keep in mind that quality over quantity is always the best solution at networking events. You don’t need to talk to everyone in the room. Go to the event with a goal in mind. Maybe you want to leave with 5 business cards or give out 10 of your own? It can be something as simple as holding conversations with 3 different people. Whatever your goal is, work towards it. If you are tied into a conversation and you’re missing out on your goal of networking with others, politely excuse yourself and ask to continue the conversation on a follow-up call.

Have a Good Stock Opener

Approaching someone at a networking event and asking “How are you?” is a frequent conversation starter which can also be a conversation killer. If like most of us, you often respond with “Yes, I’m great. How are you?” the conversation won’t really lead anywhere. However, what if you were to ask “How was your week?” instead?Open-ended questions lead to better conversations.You find out more information about them and what they do, plus it gives you an opportunity to ask more questions.

Be Polite and Confident

Walk around the room with your head held high and if anyone makes eye contact, be sure to acknowledge them with a smile or a hello. If people are in circles and already engaged in conversation, don’t push your way in. If you can enter a conversation without having to ask anyone to move, join them, listen and simply ask a question to the person speaking about their thoughts on the topic. It shows you have an interest in what they have to say and helps to keep the conversation flowing. If you are interested in a conversation topic asking permission to join the group can be a viable solution. “This sounds like an amazing topic, may I join you?” can be a good introduction into the group.

Have a Process for Following Up

If you have managed to put all of that together and meet some people, here are our tips for making those ten-minute conversations spent at a networking event, the beginning of a possible working relationship:

  • Use your database. Whether you collected paper business cards or QR codes in your smartphone, add that information to your contacts and don’t forget to note where and when you met and a word or two about what you discussed.
  • Follow-up. Put each person you met into a category for a particular level of future contact. Do they need a simple “It was nice to meet you at…” or do they warrant an invitation for coffee or a request for an informational interview?
  • Follow through. Did you offer someone assistance? Get in touch with them first thing the next business day so they know you were serious. And then follow through. It's very easy to let offers like this fall through the cracks, those are missed opportunities.
  • Send Linkedin invitations. Invite your new contacts to connect with you on social media. Be sure to personalize invitations and remind them where you met and what you talked about.

At Artisan Creative, we help professionals get the most out of their careers, which includes building a robust network. Check out our resources page or follow us on social media for updates on groups and networking events in the area. 

 

Adult Learning Styles

Friday, March 17, 2017

 

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 416th issue of our weekly a.blog.

 

Whether you are training new hires or making a presentation to a large group, it’s important to communicate your ideas properly.

Adults have different ways of learning and information may not necessarily resonate with everyone in the same way. Presenting the material in different styles can transform frustration into an epiphany for some members in your audience.

Some people form vivid visual memories and learn best through pictures. Others love jokes and metaphors, while some learn best through reading or listening to an oral presentation. Some may have trouble sitting still for hours and may learn better by doing group activities.

Most of us learn best through a combination of pictures, sounds, and feelings, that compliment our dominant learning style. This idea is crystallized in an educational theory called “VAK,” for “visual, auditory, kinesthetic.”

If you facilitate training, onboarding sessions or make frequent presentations consider experimenting with visual, auditory, and kinesthetic modalities and notice how participants respond.

Auditory Learners

Auditory learners learn best through language; when something makes sense to them, they may say, “I hear that!". If your training materials are text-heavy, encourage participants to take turns reading the material aloud. Use the Socratic method - ask questions and let the group paraphrase the core ideas in their own words. Invite compelling guest speakers to share their stories and teach in different verbal styles. E-learning materials can include audio books or podcasts that can be consumed on the go. Use repetition or clever wordplay to help the material “click.”

Skilled copywriters are well positioned to help you speak your audience’s language and get them talking.

Kinesthetic Learners

This type of learner likes to move around, do things, and take a “hands-on” approach to learning. Reading a book or watching a video may become a challenge if they can’t get involved and connect to the ideas being presented. Kinesthetic learners will retain more information if they take notes by hand, work with three-dimensional models, or interact with others in the group. To engage kinesthetic learners, let them change seats, or stand as needed for part of the presentation or provide frequent breaks for snacks and fresh air.

The right experience designer or instructional designer can help design modules to create more interaction.

Visual Learners

Visual learners love stylish presentations, slideshows, videos, flowcharts, and infographics. To engage them, use color, diagrams, photographs, and information architecture to break up heavy text. They have keen aesthetic sensibilities and see the symbolism in imagery that others may overlook. When explaining themselves to others, they may say, “look here,” or “let me draw you a picture.”

To engage visual learners, work with the best designers and presentation specialists you can find.

 

If you’re ready to experiment with different learning modalities, reach out to Artisan Creative. We work with creative professionals with experience in a range of media who can make your project shine and appeal to a variety of audiences.



Agency vs. In-House: Which Is Right For You?

Tuesday, March 07, 2017


Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 415th issue of our weekly a.blog.

In order to thrive as a creative professional, start by seeking the right teams and culture that best match you. Whether you pursue a variety of freelance roles with different companies or decide to take on a full-time job, you’ll have the choice of working with in-house creative teams or as part of a creative agency. Either option carries the potential for learning, growth, and professional fulfillment, yet they have distinct differences.

Is #AgencyLife the Life for You?

A creative agency is a service-based business that works for a variety of clients and brands. These teams of creative professionals tackle different projects for multiple clients. Many agencies have their own distinguishing approaches and values, and some are famous for the distinctive flair they bring to their work.

If you work for an agency, you may work on the agency multiple brands. You may have the opportunity to be in a client-facing role and pitch your team’s ideas to influencers and executives. Even if you don’t attend client meetings, your work will depend on the client’s specifications and feedback, and mutual respect is the key to a productive relationship.

The best agencies have an electric creative atmosphere that has influenced pop culture, launched online communities and real-life meetup groups such as 99u and Creative Mornings, and inspired the Twitter hashtag #AgencyLife. For many creatives, working for the right agency is a professional dream come true.

Finding a Home In-House

Many large and small companies have their own creative teams, consisting of design and marketing talent. If you're a professional who wants to be part of an established company, or to work and grow one brand consistently, you may want to consider working with an in-house team.

Depending on the size of your company, you may interface with a variety of internal & external stakeholders or work on a range of collateral that includes B2B and B2C deliverables. You can build great rapport with the brand over the years on a variety of different projects and become an expert in a specific vertical.

You should consider joining an in-house squad if the values of a particular brand align well with your own. Working through the years on perfecting one brand’s messaging can bring great personal satisfaction if it’s a brand you truly believe in.

At Artisan Creative, we have worked with many creative professionals, and we've helped them figure out what settings are most in sync with their skills and goals. Get in touch and we'll share our expertise.



​5 Secret Techniques of Great Interviewers

Wednesday, March 01, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 414th issue of our weekly a.blog.

As an HR professional, you have an array of responsibilities from vetting prospective hires to determining their qualifications and how they will contribute to company culture. At the same time, you are a front-line representative for your company, and must ensure that candidates also get the right first impression.

Here are a few techniques from the fields of sales, psychology, entertainment, and beyond that can help you conduct an unforgettable interview and get a candidate’s job experience started on the strongest possible footing.

Pace and Lead

Psychologists, salespeople, negotiators, and hypnotists build rapport through "mirroring' or mimicking another person’s tone and body language. This invites the candidate's trust. It may also spark some empathy on your part as you relate to that person's experience.

After rapport is established, you can shift your own gestures and speech to move the conversation in a productive direction. If the candidate is nervous, you can invite them to relax and loosen up. If the interview is too rigid and formal, you can inject some light humor or make things more conversational.

Know your Purpose

A good job interview is about more than hearing a prospect recite their resume and go over a list of mundane tasks. You must determine if this person's skills,  personality, values and worldview are compatible with the role you need to fill.

Before the interview, connect with the department’s hiring managers to understand the day-to-day duties of the job, and the purpose these duties serve to the organization, and fits within the team structure. Know the long-term goals that must be hit and what a successful first year would look like. Picture the ideal candidate performing this role to the best of their abilities.

Before you start interviewing prospects, clear up any confusion about what the job really entails with supervisors and stakeholders in your company. Think far beyond the job description.

Pause

“Active listening” means focusing your attention on the candidate when they are speaking and paying attention to the nuances and subtext of what they are saying. Be careful not to rush the process. Feel free to linger or elaborate on any intriguing points or rich topics that arise.

A good way to do this is to take a deliberate pause. A pause adds emphasis to an important point and gives you and the candidate time to interpret what is being said.

When the candidate finishes a thought, wait a few beats before you move on to the next question. This takes some practice, and you'll find that people often give the most revealing insights into themselves when they have finished canned responses by giving them a few more seconds of space to fill.

Find the Why

Business writer Simon Sinek devised "The Golden Circle," an immensely popular and powerful model for determining values. According to Sinek, every individual, group, and business has three layers. The outer layer, the “What,” contains our day-to-day tasks, what we actually do. One layer deeper, we find the "How," our attitudes, practices, and culture. The innermost layer, closest to our hearts, is the "Why." This is where we discover our deepest passions that motivate us.

Avoid getting too caught up in the number of years the candidate worked for a previous employer or the bullet points on their resume. Go deeper. Find core principles, values, and ideas that have stayed consistent throughout their career. If your candidate's "Why" is compatible with your company's "Why," you may have found a much better match than you would if you went by experience and references alone.

Go Off Script

When a waiter drops a tray full of dishes on the floor of a comedy club, a good comedian takes a beat and gets back into his act. A great comedian, however, reacts to the situation, riffs about it with the audience, and comes up with a new joke that's perfect for this particular time and place.

As an art form, conversation is less like rehearsed acting than it is like improvised comedy. It is crucial to "read the room" and adapt to any surprises that may come up.

Every candidate is different, so every interview should be different. Know your facts and the information you want to share. More importantly, be human. Take some notes beforehand, and be willing to throw them out if the conversation goes in an interesting direction that you didn't anticipate.

If you need help hiring and interviewing, contact us to learn more. Have the a.team help build your dream team.

Avoiding Digital Miscommunication

Wednesday, February 22, 2017


Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 413th issue of our weekly a.blog.

 

Do you get confused reading certain emails because you can’t decipher the writer’s tone? Have you ever been surprised at how different a person can sound depending on whether they’re using the phone or speaking face to face? Have members of your team asked you to clarify a memo or email when you thought you were 100% clear?

Well, you could be caught in that trap of digital miscommunication.

As we have embraced globalization, virtual offices, and meetings conducted via Zoom, or chatted using Slack, we have had to rapidly adapt to new forms of communication. “The medium is the message,” as futurist Marshall McLuhan wrote, and the nonverbal cues we use in person don’t always translate via this new medium.

Communicating clearly through any method is an essential requirement for any career advancement, your team’s success or developing interpersonal skills. It’s often a process of trial and error, and here are a few general rules that will help avoid costly misunderstandings.

Clear, concise communication is a strength and one that all job descriptions ask for. For some it comes naturally, for others the following tips can be beneficial:

Write like you talk

Avoid confusing jargon and ensure that your point gets across in the simplest possible manner.

For practice, read your emails aloud before you send them. As you get used to editing yourself, you will sharpen your thinking as well.

Keep it simple

If you write and speak clearly you will earn the respect of your colleagues by saving their patience and time.

If you’re a long-winded writer, run your text through Readability Score to make it more concise before you hit “send.”

Be present

As you keep your message simple and brief, make sure you don’t leave your colleagues guessing about essential information. Your colleagues and communications deserve your full attention. A simple mindfulness meditation practice can train you to focus on what’s in front of you right now and in turn tune out what’s not currently important.

Be Empathetic

The Harvard Business Review suggests professional empathy as a way to disarm potential misunderstandings. When you connect with another person, no matter what the medium, try to see things from that person’s perspective and interpret the world through a language that person uses and best understands.

This isn’t just for salespeople and therapists; active listening can help anyone establish more meaningful and effective connections and reduce team friction.

Ask Questions

If you are unclear, asking direct questions will get better results than making assumptions and pretending you know more than you do.

Asking the right questions gives you a chance to learn how other people communicate and think. As a result, your own communication will become much more effective when you understand how your colleagues approach their work.

Asking questions conveys curiosity and enthusiasm which indicates active participation in the world around you. When you think the conversation is almost over, asking one more question can yield a key insight.

Communicate Visually

Along with asking questions and adapting to your audience (or “reading the room,” as comedians call it), Supervisor Essentials suggests that you learn to communicate your ideas visually. Digital communication is growing increasingly visual, and there are many new tools that will enhance the experience for all, from infographics to animated gifs.

Studies suggest that 65% of us are visual learners. Even if you don’t think of yourself as a designer, you’ll be better equipped to get through to your visually inclined colleagues if you can master the basics of visual communication. It can also help you make those (at times) rather dull web conferences more useful and engaging.

At Artisan Creative, we help creative professionals connect with clients and opportunities, and we know that effective communication is the essence of a good connection. As you build your communication skills and become fluent in the language of business, we can provide resources for growth, put you in touch with industry leaders, and help you build a career you’ll love. Get in touch today to learn more.

14 Design Apps We Love

Tuesday, February 14, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 412th issue of our weekly a.blog.

Most designers try out dozens of apps before they find the ones that best suit their work habits and enhance their creativity. When love takes root between a designer and an app, it’s the beginning of a long, fruitful, and sometimes passionate relationship.

In honor of Valentine’s Day, we like to share fourteen design-related apps that we can’t live without (and wouldn’t want to).

AutoDesk Sketchbook

One of the most versatile and popular drawing apps, Sketchbook includes a collection of tools that would cost hundreds in the three dimensional world!

Behance

Adobe’s portfolio showcase has become an important hub for the design community and one of the first places to spot UI trends.

Pixelmator

Pixelmator is basically a scaled-down version of Photoshop and is one of the most robust and useful free design apps around.

Pages

This simple and stylish word processing app is designed by Apple and comes with fancy templates and features. Despite significant changes between versions, Pages retains its passionate following.

Canva

Canva has become enormously popular as a means for marketing mavens and other non-designers to create eye-catching collateral of their own. With some practice, only a pro will know the difference.

Phonto

Even if you’re not a visual artist, Phonto can hone your creativity by adding cool captions to photos on the fly.

Coolors

Whether you’re new to color theory or your cat is named Pantone, this simple mix-and-match palette generator provides a quick shot of inspiration for design and branding projects.

UX Companion

This educational app provides enough definitions, examples, and in-depth resources to make anyone conversant in User Experience ideas, with a fittingly inviting and intuitive interface.

Glitch Lab

If you want to digitally garble, mangle, or otherwise mess up your photos, this is one of the most powerful toolkits for that. Join the pop art vanguard, use it for inspiration, or just have some fun between projects.

Pixite Complete

For a scant eight bucks, this suite packs six popular photo-editing apps and plenty of stylish effects to facilitate counter intuitive combinations.

Font Candy

This fashionable photo-editing app is built for quick captioning and creates assets that are ready to travel on social media.

Marvel App

Marvel is a soup-to-nuts Swiss Army knife for designing mobile apps on mobile devices.

Exify

When your iPhone photography habit is more than just a hobby, Exify has a full set of features to help you manifest your visions.

Coffitivity

While not functionally a design app, Coffitivity’s portable coffee-shop ambience will perk up your inner creative, even when you’re stuck in the office.

End Time-Wasting Habits

Tuesday, February 07, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 411th issue of our weekly a.blog.

Procrastination is a choice. You may let yourself believe you're just sending a few more harmless texts, frittering away another hour by “taking a break” on Facebook, or putting off your goals for one more day. What you’re really doing is letting valuable time evaporate.

You’re smart and talented enough to use your time more effectively, and you have to first understand your habits in order to change them. Poor productivity isn't the fault of Mark Zuckerberg and his team of programmers. It's something you can change when you call it by its name. 

Here are five big categories that encompass our little time-wasting habits. When you see yourself falling into these traps, call yourself out. As you learn to correct counterproductive tendencies, you’ll be on your way to a better body of work, better career opportunities, and more self-confidence.

1. Analysis Paralysis

It's time to make a decision, yet you continue to wait until all the facts are in. You need more data, or more research, or one more class that will make you a master and hopefully eliminate any apprehension for good.

Analysis paralysis is the result of a fear of failure. We are trained to avoid embarrassment, and we'd rather postpone big risks that may not play out the way we want.

To get past this, accept that you will never be prepared for every possibility. You can learn a lot through trial and error, experiences that you can't glean through any amount of preliminary study. When it doubt, do something, see what happens, and be willing to embrace it fully.

2. Self-Sabotage

You put off a big assignment until the last second, forcing yourself to rush it and turn in mediocre work. You distract yourself, creating conditions where you know you will do less than your best. You give 70%, resenting every second of it.

There are false benefits to engaging in self-sabotage. When we know we're not giving it our all, it allows us to fail without damaging our egos. "I could have done a great job," we often say. "I just didn't have the time, or the energy, or the commitment."

To get around self-sabotage, try this exercise:

Visualize the consequences of neglecting your responsibilities. Maybe you will lose your job, lose the respect of colleagues, or miss out on future opportunities. Feel that pain and frustration as fully as you can.

Now turn that image black and white, and make it smaller until it disappears. Replace it with a new image, bursting with color, one that celebrates you successfully completing your work. With that image in mind, tackle your work wholeheartedly, take pride in your follow-through, and integrate new things you learn from the experience of getting the job done.

3. Micromanaging

As a manager, you are familiar with every process. You know how every part fits into the company's broader mission. You could do everyone's job better if you only did it yourself; you just don't have the time.

The best supervisors know how to free up a lot of time by delegating tasks to others and empower their teams. If you have trouble doing this, it may indicate a lack of trust.

Remind yourself that employees are there for a reason, and you trained them well. If you simply let go and let them do their jobs, you will have more time to handle your own responsibilities. In turn, the company will run more smoothly, and your team will feel more appreciated.

4. Interpersonal conflicts

Eleanor Roosevelt famously said, "Great minds discuss ideas; average minds discuss events; small minds discuss people."

She did not mean that great leaders lack empathy. On the contrary; our best ideas come from understanding the lives and experiences of others. Excellent thinkers channel their interest in humanity into their work; they do not engage in office politics and idle gossip.

Engaging in status games or worrying about who is in the boss's good graces is at best a waste of everyone's time and a distraction from the important work that needs to be done. At worst, being too concerned with how you're perceived can make you harder to get along with which will hinder fluid teamwork.

5. Trying to do too much

"Specialization is for insects," wrote Robert Heinlein. There's much to be said for being a "scanner" and having a broad range of interests and experience. The danger kicks in when you try to do so much, that you find yourself unable to focus on anything long enough to see it through. 

If you need to correct this tendency, we recommend rigorously limiting your to-do list. Give yourself no more than four big things to accomplish in any one day. As time goes on, these little accomplishments will add up to a larger sense of accomplishment leading to well-earned confidence.  More information on being productive can be found here.

If you are short handed and need help to get the job done please let us know. Get in touch to learn more about how the a.team can help find your dream team.

5 Signs You Are an Artrepreneur

Wednesday, February 01, 2017

 

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 410th issue of our weekly a.blog.

Are you trying to connect the dots between what you’re passionate about creating and what people want?

Do you want to turn your passion into a career and use your ideas to enrich the lives of others?

If so, you might be an artrepreneur.

We’re all creative. It’s part of being alive. Yet, not every artist is an artrepreneur.

Artrepreneurs work hard, as hard as any other professionals. They’re generous and love to collaborate. They can thrive in the right creative environment, as part of the right team.

On the blog Millennial Type, Declan Wilson defines an artrepreneur as "anyone with a desire to better others through their art but still have the business savvy to make it a sustainable venture. In most cases, artrepreneurs are artists like painters and musicians. This concept can apply to a much larger group of people who might not view themselves as artists. Today, many people online are artrepreneuring via blogging, podcasting, writing, and content-creating."

If that sounds familiar, you may be ready to take the artrepreneurial leap and start mixing work and play.

Here at Artisan Creative, we work with artrepreneurs every day, and we’ve found that they have a few things in common. Here are five signs you may be an artrepreneur.

1. You create to connect

You believe your work creates value by improving someone’s life. You want a larger audience because it means you can help more people. When you brainstorm new ideas, you think of desires and needs that aren't being served. You know you've succeeded when you've helped others get what they want, or better yet, helped them shed light on what they didn't even know they wanted.

2. You are interested in human behavior

You’re intrigued by others and are curious about why they do what they do. You love learning about the psychology behind marketing campaigns, purchasing decisions, and consumer motivation. You approach the creative business from a place of empathy with a desire to understand the perspectives of others.

3. You know that being independent doesn't mean being alone

You know your best work never happens in a vacuum. Your sharpest thinking happens when you break out of isolation. When you find the right team, you contribute your strengths, learn from people with different skills, and generate work that is more powerful than what anyone could have pulled off alone. You appreciate the bigger picture and thrive when you participate in a larger process.

4. You are the master of your ego

You’re not defined by any one project, rather the integrity and spirit you bring to your work defines you better. For you, life and work are processes of continuous improvement. Although you’re not afraid to defend your ideas, you embrace constructive feedback. Critique is an opportunity to see your work from a different angle and make improvements you may not have known were possible. Every person has a different piece of the puzzle, and opening yourself to the ideas of others, empowers you to succeed.

5. You think like a pro

You agree with the famed screenwriter Steven Pressfield, who writes in The War of Art that “the most important thing about art is to work. Nothing else matters except sitting down every day and trying.”

While others are trying to catch lightning in a bottle or waiting for inspiration to strike as they binge on Netflix, you show up and do the work, every day. You cultivate a practice, hone your skills, and keep producing and shipping work, with no excuses. When you do get inspired, or your dream project finally hits your inbox, you’ll be ready.

Are you an artrepreneur? Please share your thoughts, and join our community of other artrepreneurs!


Boost Your Productivity by Managing Digital Clutter

Wednesday, January 25, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 409th issue of our weekly a.blog.

2017 started off with one mission in mind: manage my clutter, specifically digital clutter.

Somehow digital clutter crept up without me realizing it (or more likely ignoring it). My computer and I were slowly being taken over by multi-version documents and needless copies of files from years back. Digital clutter was leading to distraction and reduced productivity.

An (un)fortunate laptop mishap led to losing all my data. This newly-clean-and-devoid-of-any-files-laptop had an unexpected silver lining causing a fresh start.

A “de-cluttered” digital life became a priority, and I needed a plan to start with.

Duplicate Files

If you aren’t already using proper naming conventions, start now. It’s too easy to get bogged down with multiple file versions with slightly different names. Choose a file naming convention process and stick with it. Whether you start with the name or date, stay true to it and implement it across your team or department.

If things have gotten out of hand, a manual intervention may not be possible. In this case, duplicate file management apps like Gemini or a variety of version control options such as Git will solve your problem. If you are a creative use Adobe Bridge or DAM to manage those assets on an ongoing basis.

Backup and Delete

Once your files are organized, then back them up to the cloud, or to a drive. Back it up and have the peace of mind that you can always find that one elusive file. Delete all non-current files as well.

Say Goodbye

Unsubscribing from emails and newsletters that are overflowing your inbox will give some breathing space. Whether you change the frequency of newsletters or divert them to their own folder, change this flow of digital noise to something that is both manageable and realistic for you. You can use Unroll.me to batch unsubscribe and remove email subscriptions you no longer need.

Unfollow Posts

 Information overload from social media adds to digital clutter. Unfollow any pages that you no longer care about and turn off notifications. Not only do they add to digital clutter, they expand digital noise pollution too.

Inbox Zero

 It’s liberating, it’s invigorating and it’s hard to start, however, once you achieve inbox zero, you’ll never want to go back. A few easy steps can get you organized and help build a workflow so you can get to inbox zero. Tools like Sanebox help manage all those LinkedIn invites, or Basecamp notifications.

2017 is already looking better!

What best practices can you share to managing digital clutter?

Tips for Reviewing a Design Portfolio

Wednesday, January 18, 2017

 

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 408th issue of our weekly a.blog.

When reviewing a design portfolio, it may seem easy to spot a good portfolio, however when you start to study the details to truly understand how the work was created, the layers can become quite complex.

We asked our team of specialized creative recruiters to share their insight on how to successfully review a design portfolio. Their feedback is below.

Site Navigation

How easy is it to navigate the site? When finding your way around a portfolio (assuming it’s a personal portfolio site and not a Behance or Dribbble) think about how you are navigating through each page. What is your user experience? Do you have to click many links just to get the samples? Does the designer show consistency through the layout of their projects?

Thinking Process

What is the thought process behind the presented work? We love when designers break down a project and show various components of a piece, instead of just the final result. Case studies are a great way to see the design thinking behind the work. For example,  if you’re reviewing a portfolio for a branding designer look for logo explorations, type treatments, color applications, identity systems as well as the final product. If it’s a UX portfolio it’s helpful to see UX research, user personas and prototypes so you can see the methodology behind the final product and understand what design problem was solved. Designers are problem solvers by nature and should treat their portfolio in the same manner.

Project Involvement

Clarity on project involvement is crucial to knowing whether the skills listed on a resume match the work presented. Each project should give a clear indication of the designer’s involvement. If there is no mention of project involvement and you choose to progress to an interview ensure that you find out what their involvement was in each project.  More tips on the interview process can be found on our blog How to Hire Creatives.

Aesthetics

Art is subjective—be clear about the visual aesthetic or branding your team is looking for. A graphic designer with a highly illustrative, whimsical visual aesthetic and a graphic designer with a very corporate look may both list the same exact design skills on their resume—however their visuals will be vastly different. 

We hope these tips alleviate some challenges in navigating design portfolios. If you need expert help to help build your dream team please contact us the Artisan Creative a.team!



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