5 Tips for Your First Day

Thursday, September 5th, 2013|

Students of all ages have gone back to school in the last couple of weeks, their backpacks full of new pencils, blank paper, and uncracked textbooks and their stomachs full of butterflies.

Sound familiar?

Your first day on a new job is similar to the first day of school. You will have a new teacher training you on company policies; you will meet new people that will be your companions for what may be the rest of your career; you will make first impressions that may be hard to throw off later and so will your colleagues. Here are some tips for making sure your first day of work is only the first of many great ones:

  1. Get Some Sleep–The night before might be tough, but try to get some extra rest in the week or so before you start your new job. The more sleep you get the week before, the less that last sleepless night with affect your transition.
  2. Eat–Have a good breakfast. You might have a hard time taking a lunch break on your first day so fuel up. And bring a sack lunch just in case all you can find is a few minutes between meetings. There’s no way to predict the schedule.
  3. Take Notes–There is just no way you will remember everything you hear today, especially names.
  4. Ask Questions–It’s true: there is no such thing as a stupid question the first day of a new job. But you can feel stupid walking into a broom closet instead of the restroom.
  5. Help Out–You may not have any responsibilities on your first day other than getting your bearings, but if you find yourself with nothing to do, offer your assistance. You might make a friend and you will definitely make someone’s day.

It takes 90 days or so to really know your way around a new job and feel comfortable. Don’t put pressure on yourself to know how everything works the first day, week or even month. It will happen if you listen actively, participate enthusiastically, and take care of yourself. Sounds like good advice for a student, too!

Wendy Stackhouse, for Artisan Creative

Leadership: They Will Do What You Do

Tuesday, August 27th, 2013|

Any parent knows: children learn from what we do much more than from what we say. The same can certainly be said for members of a team under your leadership. You can tell them how you would like them to collaborate, what you want from them in terms of respect for others, or the best way to manage their time, but if you are not modeling the behavior, all that will fall on deaf ears.

Your team is not trying to be difficult or get in the way of your vision, they are listening to the nonverbal instructions you are giving them. So it’s up to you to give them the right ones:

  • Ask for feedback–If you are willing to listen to the insights of your team, they will be willing to listen to yours. If you have hired the right people, they will have valuable information and suggestions to streamline a process or improve a product.
  • Mentor–Develop the talent on your team. Teach them what you know and let them grow. Encourage them to mentor newer team members as well. Developing individual relationships on a team can lead to greater success with brainstorming projects.

 

  • Be specific–Especially if you have very particular expectations, be clear about what they are and how they could be exceeded. Generalities often result in average outcomes.

 

  • Be human–There will be times when someone on your team has work/life balance issues for a while or an emergency. Sometimes that person will be you. 

You don’t have to be perfect to be a good leader–you just have to be paying attention. Just like all those people following are.

Wendy Stackhouse for Artisan Creative

Reflections: Being Inspiring

Thursday, August 15th, 2013|

As creatives, we know that inspiration sometimes strikes when we need it and sometimes it stays away. There are days when we can’t write down our ideas as fast as they come to us and days when we sit staring at the screen, the sketchbook, the canvas, wondering if we will ever have another original thought.

Whether it is getting out into nature, listening to music, exercising, or practicing a hobby for a while, most of us have techniques we use to refresh our well of creativity. But today’s topic is being inspiring, not being inspired. So let’s turn it around a bit. When a co-worker or a collaborator is in need of some inspiration, try some of these techniques to help them out of a rut:

  • Ask questions–Explaining what the challenge is may help your colleague find a way around it. Take the opportunity to brainstorm about it together.
  • Use positive language–Friends need someone to listen when they need to vent, but the language we use about a creative block can help it to break up or build it into a seemingly impregnable wall. Help your friend make a list of what’s good about the project so far and stop judging herself for not having solved everything yet.
  • Be enthusiastic–Genuine delight is contagious. Be generous with it.
  • Try your strategies on them–Take your struggling friend for a walk outside. Share an inspiring playlist or inspirational quote. Send them a link to an amazing photo or painting. 

Help a friend experiencing a creative block and you can be the difference between a good day and a bad one. Pablo Picasso said: “Inspiration exists, but it has to find us working.” Be the inspiration; don’t just wait for it to hit.

Wendy Stackhouse, for Artisan Creative

4 Tips for Developing Great Managers

Tuesday, January 22nd, 2013|

A company’s most valuable—and most expensive—asset is its talent. Finding, hiring, and training that talent are all important, and no organization could exist without those things. But when you have that creative talent on board and working, you want to keep them happy, keep them growing and keep increasing their value. Here are some ways to develop your managers as well as your talent:

  1. Offer Rewards–We hope you are rewarding your talent for productivity gains and reaching sales quotas, but consider rewarding your managers for their talent management successes. A great boss will keep your talent productive and creative and if your managers are making an effort to be outstanding leaders, make sure they know you know it.
  2. Create Mentors–In marketing, you are always analyzing what is working and dropping what is not. You can do the same with your managers. Develop evaluation tools and pair up your talented leaders with less experienced managers to make sure that what is working internally infuses your culture.
  3. Provide Training–As many as 40% of managers are defined by their employees as “bad” or worse bosses. Those employees are thinking about finding a new role. But turnover is not inevitable. Even experienced managers can benefit from some training in talent management.
  4. Consider the Consequences–If you think you need to consolidate your team, be sure you have carefully thought about the unintended consequences of piling one more job on that overworked assistant, giving that account manager 3 more clients, or crossing your fingers and hoping for the best. Cost is only one consideration in successful talent management. Make sure you know what the benefit will be. Your amazing team could be one straw away from falling apart.

Turnover can be painfully expensive and affects your entire culture. Effective talent management can help your company avoid it.

Wendy Stackhouse, for Artisan Creative

What We Learned from Our Olympians

Tuesday, August 7th, 2012|

There are still 6 days left of Olympic events and plenty more to watch.  Right now we are watching the US Women’s Volleyball Team in their Quarterfinal match against the Dominican Republic and it is very exciting!

However, our very favorite sport, Fencing, has finished all of its events and so the Artisan Blog is going to soon go back to our regular topics: entrepreneurship, freelancing, job search, and how to find the perfect talent. We learned a lot about fencing–and about determination–watching the events and we would like to share that with you.

Our Fencing team did not do as well as they wanted, certainly, but they did accomplish a lot, especially against teams which have had successful training programs for decades longer than the US team.

But there were some incredible moments!

The Women’s Epee Team won the Bronze Medal!  Go, ladies!

In Men’s Individual Epee, Seth Kelsey defeated the #1 seed in his Round of 16 and finished 4th overall, congratulations on a heroic effort, Seth!

We are very proud and happy to have sponsored US Epee Fencer Soren Thompson in this Olympic Games and salute his achievement, his commitment and the inspiration he brings to all of us to work hard, be prepared, and do our very best!

I came across this video asking the US Olympic Fencing Team for the best advice they ever gave or got and their answers apply to anything challenging that any of us might attempt.  Please take a few minutes to learn from these amazing athletes!

  • Set a high bar and believe in yourself
  • Take it one touch at a time
  • Keep your head down and keep working hard
  • Strive for success and have fun
  • Learn to take a loss and find a way to make it into a positive
  • Trust yourself and take responsibility for what you need to do
  • Work on the process
  • Enjoy it or you won’t be as creative
  • When you are at a low point, there is always a high point coming
These pieces of advice are good for any endeavor, whether starting a business, learning a skill or fulfilling your role with a company.
Congratulations to all Olympic Athletes from around the world!  See you in Rio!
And we just won volleyball!!  Congratulations, Team USA!
Wendy Stackhouse, for Artisan Creative

UPDATE: Artisan Interviews Olympian Soren Thompson, Part 3

Thursday, August 2nd, 2012|

In Part 3 of our pre-Olympic interview with Soren Thompson, we talked to him about preparation for the actual Games.  Soren’s competition is over and unfortunately, he did not win a Medal this Olympiad, but we congratulate him and his teammates for the incredible effort, their determination, and their commitment and hope to see them again in 2016 in Rio!

It has been very exciting to have had a chance to get to know one of these amazing athletes!

Soren Thompson is being sponsored by Artisan Creative for the London Olympic Games which begin in July. We finished our interview by discussing Soren’s plans for the Olympics in London.

You still have a couple of months before the Olympics. What are you doing now to prepare?
Right now, I am in the midst of daily training for the Olympics. I manage and control my own training with the help of a variety of trainers. I am also focused on rehabbing an injury. I have two competitions before London, The American Zonal Championships in Cancun, Mexico, and the last World Cup event in Buenos Aires, Argentina. Both of those events count toward Olympic seeding. The entire month of July will be spent getting ready for London.

As an Olympic veteran, does this Olympics feel different from previous competitions?
I think I have a better sense of what I need and what I want to do than in previous year. During my other Olympic cycles, I was much more focused on the team event because the Games had a team component. Since I will only be competing individually this year, I can really draw on my experience to do exactly what I feel I need until the Games.

What can we expect to see as you compete?
I plan on being as prepared as possible for this Olympics, so presumably, my very best fencing will be on display in all my matches. I plan on bringing great physical and mental preparation to my competition.

Well, I don’t know about you, but my DVR is going to be set for all of Soren’s matches in London and I’m sure you join me in wishing him all the best in this exciting competition. It’s been fascinating to get an inside look at what it takes to be an Olympian and to learn that the same elements of success apply in his work and our own.

Wendy Stackhouse for Artisan Creative

P.S.  Did you miss the first part of our interview with Soren?  Don’t forget to check out Part 1 and Part 2?

 

Liveblog: Men’s Epee at the 2012 Olympic Games

Wednesday, August 1st, 2012|

Good morning! 

The Round of 32 began at about 1:00am PST with American fencers facing opponents from China and Germany. Soren Thompson was seeded No. 11 and his teammate Seth Kelsey was seeded No. 17 before the round began.  

Seth Kelsey drew Chinese fencer Li Guojie knowing that if he won the match, he would face World Champion Nikolai Novosjolov of Estonia in the Round of 16.  Novosjolov did not have to compete in the Round of 32.

Soren Thompson drew German Joerg Fiedler who was seeded No. 22, but had been No. 2 in the world in 2011 and 2010.  The German’s 2012 competition has been “lackluster” according to NBC which led to his being seeded so low at the Olympic Games.  

Remember the Olympic Creed? 

“The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well.” 

Our favorite Olympian Soren Thompson fought well, struggled and unfortunately was defeated by his German opponent.  We hope you join us in congratulating him on taking part, on making his very best effort and on being a great example of an Olympian.  We also hope to see him again in 2016 in Rio!

Seth Kelsey will be our focus for the rest of today.  Seth defeated his opponent from China and moved on to No. 1 seed Nikolai Novosjolov.  Needless to say, Seth was an underdog in this Round of 16 match.  

Seth defeated Novosjolov 15-11 in the Round of 16 and moved on to the Quarter-Finals!

When I woke up this morning, Seth’s Quarter-Final match was on TV live, which I did not expect.  It was a replay, but because they are covering Mariel Zagunis (2008 Gold Medalist, Women’s Sabre), it was a great time to replay Seth’s match, especially since he was not really expected to advance against the World Champion. 

I think Seth is going to get a lot more coverage today, too!

Why?  Because he won his Quarter-Final match against Silvio Fernandez of Venezuela 15-9 and moves on to the Semi-Finals, 1 win away from an Olympic medal.  I will have some biographical information on Seth for my update at 9am.

We hope you will come back at 9:30 PST for our liveblog of the rest of the Men’s Epee competition!

This is so exciting!

07:54 PST Mariel Zagunis advances to the Women’s Sabre Semi-Final in a fantastic match!  She is definitely having a great day!

08:15 PST Dagmara Wozniak defeated in her Quarter-final Sabre match, but she came back strong at the end, it was very close. Great match Dagmara!

09:16 PST Almost time for the Men’s Epee Semi’s!

09:30 PST Seth Kelsey vs. Limardo Gascon of Venezuela Seth scored a hit!

09:34 PST Tied 2-2

09:37 PST This takes a lot longer than Sabre!

09:38 PST Straight to the 3rd period due to noncombativity!

09:39 PST Limardo goes ahead by 1

09:40 PST Tied 3-3

09:40 PST Tied 4-4  Yikes!

09:41 PST Kelsey drawn in by Limardo, VZ by 1, one minute to go!
09:24 PST Tied 5-5
09:43 PST Going to sudden death!
09:44 PST Limardo Gascon goes to the Gold Medal Round, Kelsey will hope for a Bronze.
09:45 PST Fantastic effort from Seth Kelsey who kept it tied up until sudden death!
Back in 15 minutes for the other Semifinal match!
10:01 PST Piasecki of Norway vs. Jung of Korea, Piasecki ahead by 1
10:03 PST Tied 2-2, simultaneous hits score for both in Epee
10:04 PST Another double hit, Tied 3-3
10:05 PST Tied 4-4
10:06 PST Another double hit 5-5
First period time is up.
10:08 PST Piasecki up 7-6
10:09 PST Piasecki up 8-6
10:10 PST Jung scores, Piasecki by 1
10:10 PST Tied 8-8
10:11 PST Jung takes the lead, 9-8
10:11 PST Piasecki ahead 10-9
10:13 PST Tied 10-10, they conspired to waste a few seconds to get a break for water, that was funny!
10:15 PST 12-11 Piasecki, getting close to 15!
10:16 PST 14-11 Piasecki, one hit from a medal!
10:17 PST Jung scores a hit 14-12
10:17 PST Jung again, 14-13
10:18 PST PIASECKI WINS! He will fence Limardo Gascon of Venezuela!
Seth Kelsey will fence Jung for the Bronze!
Back later with the Medal Rounds!
Hi, again!  No Norwegian and no Venezuelan have ever medaled in Epee so whatever the result, it will be a historic event!
They are starting with the Bronze Medal match in just a moment, between American Seth Kelsey and Jinsun Jung of Korea.
11:11 PST Double score, 1-1
11:12 PST Epee was a dueling weapon.  Another double score, 2-2
11:13 PST Jung ahead, 3-2
11:14 PST Jung ahead 4-3
11:15 PST In Epee, the whole body is a target.  Time called.
11:16 PST Jung, 5-3
11:17 PST Double hit, 6-4
11:18 PST Kelsey coming back 6-5
11:19 PST Back to Jung 2 up, 7-5
11:20 PST Kelsey got a hit, Jung 7-6
11:21 PST Jung, 8-7 on a double hit
Break at 8-7, Jung.  This is exciting!  In that last point, I swear Kelsey would have been decapitated in a real old time fight!
Final period starting now.
11:24 PST 9-8 on a double hit
11:25 PST Get in there, Seth! Love his yellow shoes! Another double hit, 10-9.  Those are fine till you get close to 15.
11:27 PST Kelsey tied it up!  11-11
11:27 PST 22 seconds left.  Nailbiting time!  1 Priority Minute, priority to Kelsey!
11:28 PST Double hit!  No points!
11:29 PST Another double! 
11:30 PST Jung defeats Kelsey. Well, he was definitely the underdog, but I wish we were competing as a tam. The US Team are currently World Champions in Epee.  Congratulations to Jung and Korea on the Bronze!
A lot of upsets today, Mariel Zunigas also lost the Bronze Medal Round in Sabre.  But we are back to cover the Men’s Epee Final between Norway and Venezuela!
12:03 PST The Norwegian is 6’5″, the Venezuelan is 5’9″
12:04 PST Piasecki takes the first point
12:04 PST Tied at 1-1
12:05 PST Piasecki, 2-1
12:06 PST 2-2
12:06 PST Limardo-Gascon takes the lead 3-2
12:07 PST Double hit, everyone gets a point
12:08 PST Break, end of period.
12:09 PST Still 4-3 at the start of the 2nd period.  Limardo-Gascon gets a hit!  5-3
12:10 PST A historic win for either country.  Who will it be? Limardo up 6-3
12:11 PST Limardo with another point, 7-3
12:12 PST Five unanswered hits by Limardo, 8-3
12:12 PST Both score on a double
12:13 PST Piasecki had better get in there.  Nope, 10-4 Venezuela
12:14 PST 11–4, then a double, 12-6, I missed one somewhere.
12:14 PST There has never been a South American individual fencing medal, nor a Norwegian and they are both going to medal whatever happens.
Break at the end of the 2nd period.
12:16 PST 13-6, Venezuela
12:16 PST Another hit for Limardo, one hit from a Gold Medal.
12:17 PST Piasecki finally gets another hit
12:17 PST And another for Piasecki
12:17 PST Piasecki again, catching up
12:17 PST And another, 14-10, sheesh!
12:18 PST Limardo wins Gold for Venezuela!  Congratulations!
We hope you have enjoyed our live coverage of the Men’s Epee Competition from the London 2012 Olympic Games!  See you again for the Paralympics with Fencer Gerardo Moreno!

UPDATE: Artisan Interviews Olympian Soren Thompson, Part 2

Tuesday, July 31st, 2012|

 UPDATE: Before you get to the interview, the Olympic Fencing events have begun and there has already been some controversy.  In the Semifinal of the Women’s Epee, there were questions about timekeeping which affected which fencer moved on to the Final.  

Don’t forget to come back tomorrow for our Liveblog of the Men’s Epee Semifinal and Final matches!  We can’t wait! 

Just a few months ago, the U.S. National Fencing Team defeated the French to win their first World Championship. Here is what Soren had to say about that competition:

The U.S. Fencing Team recently defeated the heavily favored French National Team at the World Championships. The win was the first for the U.S team ever and the French team have won this competition every year since 2003. The U.S. team beat the teams from Kazakhstan, Switzerland, and Hungary before defeating the French team in Kiev in April.

Unfortunately, the International Olympic Committee removes one event from the games each Olympiad and this time Épée fencers will not compete as teams, only as individuals, so this team will not all get to go the Games in London. Ben Bratton, the youngest and latest member to join the team, as we discussed last week, will not get to compete in this Olympiad.

I talked to Soren about competition, the World Championships, and how they feel about their whole team not getting to go to London together.

What is it like to have to compete at such a high level in an unfamiliar environment?
There are many challenges to competing around the world. Sometimes we compete in standing venues for the World Cup and those are familiar places. Other times we have to adjust to entirely new environments. Transportation to and from the competition and getting food can be especially hard. We also often have to compete while suffering from jet lag. These are just parts of the sport and experience helps us deal with difficult situations.

Is it important to all be in the same frame of mind going into a match?
Fencing is a highly individual sport—there is only ever one of our team against one of the other team. We have to take responsibility for ourselves and for our own preparation. What we expect from each other is respect for our preparation, a high level of commitment and professionalism. We prepare together by discussing our strategies for each upcoming match and reconvening after a match to discuss what just happened. Win or lose, we always have this closing discussion in order to “put away” the last match so that we can prepare for the next one.

You had to know you were underdogs going into the World Championships. How did that affect your strategies?
Actually, we were the favorites to win the first two bouts, but we don’t consider the rankings going into a match. We consider only who is on our team and who is on the opposing team. We think about how to maximize our strengths and how to minimize those of our opponents, individually and collectively. This approach never changes, no matter the opponents or their ranking.

What is the biggest difference between your team and the French team?
The French training system is the best in the world. The team lives and trains together all the time and has a great deal of funding as well as a dedicated, state-of-the-art facility. Our team is spread out across the U.S. and has to get into a team mindset specifically for each match and our system relies on personal commitment and investment. We are capable of competing with anyone in the world on any given day, but their level of funding and professionalism helps them perform well over an entire season.

To what do you attribute your win most?
Our experience, our preparation, and our trust in each other.

How will your World Championship affect the Olympics?
I don’t think it will impact the Olympics very much. We will only have individual competition and in a sense the World Championship was our Olympic Team event. Individual preparation and focus will take precedence of anything that happened in those team matches.

I love Soren’s answer to the penultimate question: experience, preparation, and trust are essential to success on any team, in sport, in business, in design, in a family.

If you missed Part 1, you can learn more about how this team came together to win as a team in an individual sport.

In part 3, we will talk to Soren about his plans for the Olympics and the future.

Wendy Stackhouse, for Artisan Creative

UPDATE: Artisan Interviews Olympian Soren Thompson, Part 1

Thursday, July 26th, 2012|

Tomorrow we will be watching the Opening Ceremonies of the 2012 Summer Olympic Games in London so we thought you might like to revisit our interview with US Olympic Fencer Soren Thompson.

Artisan’s President Jamie Douraghy has been a competitive foil fencer since he was 17 and is a two-time 40+ U.S. National Champion. Jamie’s lifelong interest in fencing has led Artisan to our support of Soren Thompson, a member of the 2012 U.S. Olympic Fencing Team. Jamie asked me to sit down with Soren and find out how he achieved such great success, what his process is, and what we can learn from his experience of becoming a world-class athlete.

In the first part of our interview, we will talk to Soren about how the team came together and what roles they play in their team success in an individual sport.

In Part 2, we will hear about the World Championships where they beat the heavily favorite French team.

And in Part 3, Soren will tell us what he thinks about the upcoming Olympic Games in London and beyond.

There are four of you on the World Championship Team, how did you meet?

Seth Kelsey, Cody Mattern, and I were all born in 1981 so we first met as rival athletes when we were 14 or 15 years old and have been competing against each other for over half our lives. When we made the U.S. team, we became teammates. Ben is younger and so came later to competition and eventually joined the U.S. Senior team as well.

How long have you been fencing together as a team?

Seth, Cody, and I became the primary members of the U.S. National Team in 2003 and were members of the 2004 U.S. Olympic Team, so we have been fencing together for almost a decade. Ben has been with us for about five years and has integrated really well into what we do.

How did you help Ben become part of your existing culture?

Ben started out several years behind us in his development as a competitor. We had already made an Olympic Team, multiple World Championship Teams, and dozens of international team before he made his first team. There were a lot of tough learning experiences for all of us as we paid our dues, working with our coaches to create a unique vocabulary and mental approach, which Ben has embraced.

For example, we would strategize to push the score up or keep it low depending on our match-ups. We have developed a system for managing all nine bouts in a team match individually. Going into every situation with clearly understood and defined goals has reduced randomness and helped all four of us to achieve greater success as a unit by fencing within our abilities.

Do you each bring different strengths to the team or are you all similar fencers?

We all have very different fencing styles, so we feel we have an advantage in certain bouts. We definitely try to utilize our individual strengths. We also have set positions when our bouts occur in a match, which helps us be consistent from bout to bout. Of course, since matches often unfold in unexpected ways, forcing us to adapt continually, at least having consistent positioning gives us something to rely and build upon.

Do you mentor each other?

We are always sharing information, whether it is recent experience with an opponent or something we have noticed during a match. Communication is a continual process that happens before, during and after our matches.

I can see already that there are things for us to learn from Soren, even if we never try fencing:

  • There are always times when we need to integrate a new team member into an existing culture quickly and effectively.  Making sure they are part of the learning process is essential.
  • Someone with a different background, even from a different generation, brings elements that your team didn’t have before and can now take advantage of.
  • Knowing each person’s individual strengths, and utilizing them well, can make for very consistent results.
  • Communication is key – in any field.

Don’t miss Part 2 and Part 3 to follow in the coming weeks as we countdown to London 2012!

The Epee competition will be held on Wednesday, August 1st but starts in the middle of the night here in the US. Bookmark our blog for the overnight results and liveblogging of the Semi-final and Final rounds!

Wendy Stackhouse, for Artisan Creative

Artisan at the Olympics

Tuesday, July 24th, 2012|

You may have noticed that Artisan Creative is pretty excited about the Olympics. It would be hard to miss!  Here are the details about our upcoming coverage of our sponsored athletes and the events.

First of all, we will be reposting our blogs about US Olympic Fencer Soren Thompson (with some updates) during the Games but that is not the only way to find out about Soren’s competition.

Although the Men’s Individual Epee competition will not be broadcast on television here in the US, NBC is livestreaming every Olympic event on their website so we don’t have to miss a minute!  The Epee competition will start at 1am on August 1st and yours truly will be reporting the results of Piste 1 through the Quarter Finals just as early as possible.

However, the rest of the Individual Epee competition starts at 9am Pacific Time and I will be there, liveblogging and Tweeting! So bookmark our blog or add us to your RSS feeds and Follow us on Twitter for real time updates on Soren Thompson and the other US fencers on August 1 at 9am!

Artisan is also sponsoring a Paralympic Fencer, Gerard Moreno, and I will be publishing a profile on Gerard on August 14th.  Gerard was just named Team Captain!

We go into these exciting days of competition with thoughts of the Olympic Creed:

“The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well.”

Sounds like a good philosophy for just about anything. Struggle. Fight well. Take part.

Faster, Higher, Stronger.

Wendy Stackhouse, Consultant for Artisan Creative