I saw an article in Inc. Magazine this week about the 5 Hardest Jobs to Fill in 2012 so I clicked to see what they could possibly be, and I was in for quite a surprise!

In today’s rough economy, everyone with a good idea is starting their own business and they all need great websites with fantastic graphic design, user-friendly interfaces and talented staff to design, manufacture and sell their products and services. This tremendous growth in entrepreneurship is leading to a great deal of demand in these 5 creative fields:

    1. Web Developers—Web Developers are in high demand, especially in major metropolitan areas like Los Angeles and San Francisco. Every business needs a website or they cannot function in today’s business climate.


    1. Creative Design and User Experience—Companies are having trouble finding talent with a demonstrated track record in these areas. If you have an extensive portfolio with top work and are looking for new opportunities, you are in good shape.  There are more opportunities than can be filled.


    1. Product Management—Especially in the area of eCommerce, companies need people with experience in customer interaction and working in the cloud.


    1. Online Marketing—Tech-savvy communicators with great language and interpersonal skills don’t grow on trees. Companies need Marketers who can generate viral traffic through the web, social media, and engaging content.  Talented writers and bloggers who really know the interactive space are in high demand.


  1. Analytics—Thanks to the variety of measurement tools available, CEO’s are starting to understand the value of search and social media, but now they demand the best ROI. Analysts who can show C-level executives how their marketing strategies are working to build their business will do very well next year.

It looks like 2012 will be a good year for creatives—let us know if Artisan can help you find talent or find a perfect role in the New Year!

Wendy Stackhouse, for Artisan Creative