What’s the secret to building a great creative team? It’s a combination of professional skills, creativity, diverse personalities, strong communication skills, collaboration, and a good leader.
When bringing together a creative team, start by with expertise and core competency. You’ll want a team that has:
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A big picture strategic thinker who asks “why” questions and looks beyond the short term
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A tactical person who can execute the “why” into a “here’s how” plan, complete with deadlines, resources, and budget requirements
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A person who can communicate the message and connect your big idea to your audience
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A person to keep everyone else accountable, and keep the project on track
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A copywriter or content manager, who can distill ideas into their essence and put it into impactful words for your audience
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Someone who to present your ideas visually through compelling design and imagery
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A leader who can manage and motivate the team to accomplish the company’s long-term goals
These additional questions are key to building a successfully aligned and productive creative team:
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Does your team have the technical skills and expertise?
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Do you have the flexibility to staff up or down?
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Is your team productive and efficient?
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Are they passionate and creative?
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Are targeted deadlines and goals clearly defined?
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Is team leadership clearly communicating objectives to inspire greatness?
If you’re looking to build to add to your creative team on a short-term or long term basis, Artisan Creative is here. Let us know how we can help.