In the twenty-five years of recruiting creative and marketing talent at Artisan Creative, one question often asked by potential clients is “how much does it cost to hire a designer”? Our answer is, “it depends”. And it truly does depend. It depends on what your core objectives are, on what problem your designer is going to solve, and what your current team’s capabilities are.
Below are three questions to ask yourself before starting your hiring process.
Conceptual or Executional (or both)?
Are you hiring someone to think, be conceptual, come up with ideas, be iterative, push the creative envelope, and create the big picture vision for your project or brand?
If the design direction for your project is already set, do you have the big picture vision and brand parameters in place and now need someone to execute on that idea and bring it to life?
Will your designer communicate with or oversee vendors and team members? Will they directly interact with senior leadership in your organization? Do you need them to help establish guidelines, best practices, processes? Are you looking for someone with leadership experience?
Some parameters to keep in mind are whether you need someone who can pitch and present to clients. Do you need someone who is going to follow established guidelines and report to a senior manager?
The salary or hourly rate for each of these functions will vary, so as you plan your project budget consider whether a senior-level talent, mid-level, or junior-level talent is right for your team and needs.
Specialist or Generalist
Do you need someone who can do a little bit of everything, or do you need a designer with a core specialty and focus?
A generalist has a vast knowledge of a variety of programs. From print to digital, to illustrations, motion… they may be able to do it all. They may favor one over the other, or they may truly love the diversity and broad variety of projects that test their skills.
A specialist has a core focus. Although they can have a wider breadth of knowledge, they have chosen a focus of concentration for their craft. They may have higher education or many years of experience in their chosen field. They may specialize in User Experience design, or Illustration, or Motion design for example.
Depending on your business offerings, you may need a designer who is narrow and deep in their expertise, while others may need someone who has a wider breadth of experience. Who do you need for your business, what’s the best fit right now?
Be sure to add qualifying questions in your interview process to help determine the right fit.
If you don’t have the time or the support to recruit internally, the Artisan Creative team already has these and a depth of other qualifying questions we ask in our interview process for candidate qualification. Let us know how we can help.
We hope you’ve enjoyed the 581st issue of our weekly a.blog.