Artisan Blog

How to Build a Creative Team

Wednesday, January 27, 2016

What’s the secret to building a great creative team? It’s a combination of professional skills, creativity, diverse personalities, strong communication skills, collaboration, and a good leader.

When bringing together a creative team, start by with expertise and core competency. You’ll want a team that has:

  • A big picture strategic thinker who asks “why” questions and looks beyond the short term

  • A tactical person who can execute the “why” into a “here’s how” plan, complete with deadlines, resources, and budget requirements

  • A person who can communicate the message and connect your big idea to your audience

  • A person to keep everyone else accountable, and keep the project on track

  • A copywriter or content manager, who can distill ideas into their essence and put it into impactful words for your audience

  • Someone who to present your ideas visually through compelling design and imagery

  • A leader who can manage and motivate the team to accomplish the company’s long-term goals

These additional questions are key to building a successfully aligned and productive creative team:

  • Does your team have the technical skills and expertise?

  • Do you have the flexibility to staff up or down?

  • Is your team productive and efficient?

  • Are they passionate and creative?

  • Are targeted deadlines and goals clearly defined?

  • Is team leadership clearly communicating objectives to inspire greatness?

If you’re looking to build to add to your creative team on a short-term or long term basis, Artisan Creative is here.  Let us know how we can help.


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