Last month we talked about using Twitter as a personal branding tool. We hope that you have set up a handle that gives people an easy way to identify and remember you and populated your profile with interesting and relevant information in case someone decides to find out more about you. We hope that you have also been Tweeting great content and engaging with people in your field.
Now it’s time to look for that perfect role.
You could spend every waking moment on Twitter looking for jobs–like job boards, there are so many listings, so many companies, and only so much time. We don’t recommend this approach. A carefully limited strategy, however, could help you find the opportunities that are just right.
You’ve researched and found your favorite ten or so companies that you think will have the kind of culture you want, the right salary range, have a mission you could be passionate about and are in the right geographical area. They might have one Twitter handle or more; follow the accounts that are relevant to your search.
Search for hashtags to narrow your data even more. Some great examples to try:
Engage with the people posting to your target company’s accounts. Retweet their content, comment on it and try to establish a relationship. It may feel tenuous, but it is real.
Every relationship has to start somewhere and Twitter is a great place to have a conversation with someone you want to meet but don’t know how or where.
Wendy Stackhouse, for Artisan Creative