Anyone with children has definitely heard “Why?” a thousand-thousand times. Or maybe it just feels like a thousand-thousand. And there is no question that there is a point at which you want them to stop. But usually that is because you have run out of answers. 

Adults are more apt to ask “What?” They ask their manager or even themselves “What should I do next?” Or ask a client “What would you like me to do?” It’s easier, after all, to accomplish a set task or a goal and hope that the Why has been considered by someone else or just not necessary to think about. 

But how can you determine yourself if that What is the right What?

Ask Why.

  • Why did you apply for that job in another city?
  • Why do you shudder with dread on Monday morning?
  • Why did your client ask for that particular feature for their website?
  • Why are you doing your job searching alone?
  • Why do you want to work for that company?
  • Why do you want to hire that talent?

Time management isn’t entirely about What do do with the hours we have. It’s also about Why we are doing What we do. Why are you doing what you’re doing today?

Wendy Stackhouse, Consultant for Artisan Creative