About Katty Douraghy

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So far Katty Douraghy has created 216 blog entries.

Returning to the Office…or Not?

Friday, October 15th, 2021|

It’s the question of the moment, shall we go back to the office or stay remote? We hear this question from clients and candidates alike. Each has a great point of view for either scenario.

The reality is that today, more and more candidates are opting to stay remote. However, as the new year approaches, we will see a return to the office. However, this office may be a different office environment than the one you left 18 months ago.

Here are three tips to keep in mind:

Access to Open Spaces

Take strides in re-configuring the office environment to allocate enough space and distance between co-workers. Where possible, take advantage of open-air environments and create outside seating with access to power outlets. Converted parking lots, rooftops, and balconies will provide additional space and create a more open collaborative environment.

If being outside is not possible, invest in air purifiers and filters, and lots of plants to create an open-air feel for those who have returned to the office.

Embrace Technology

With the possibility of a hybrid workforce, companies are revamping their technology and collaboration tools to provide seamless communication between those back in the office and their colleagues who remain remote.

Examples include better microphones and cameras in conference rooms, and larger screens will enable team members to better see and hear one another and reduce physical separation.

Additionally, touchless/paperless technology will continue to reduce contamination. Collaboration tools such as Google Jamboard, Mentimeter, or Miro will further foster cross-collaboration between colleagues in the office and those who are at home.

Stay Adaptable 

The pandemic is not yet over, even though great strides have been made. There is no predictability as to what may or may not happen in the coming months, and staying adaptable and agile is essential and have contingent backup plans. 

We hope you’ve enjoyed our 595th a.blog.

How to Hold Productive Virtual Meetings

Thursday, September 30th, 2021|

Virtual meetings continue to be the primary method of communicating with co-workers as some team members return to the office while others continue to work remotely. 

In order to have the best experience for all involved and stay connected during virtual meetings, we are sharing some best practices.

In this article, we will be discussing the following ways in which you can hold productive virtual meetings: 

  • Befriend Technology
  • Mindset: Be Present Mentally and Physically
  • Send an agenda
  • Start & End strong

Befriend Technology/ Turn off Notifications

Fewer distractions and more interaction lead to more productive virtual meetings, especially if some team members are together and others are on video. For members who are remote, ask participants to conduct the meetings in a designated and quiet space (if possible) use a mic, and utilize noise-canceling headphones or apps.  

Apps such as Krisp, help with noise cancellation and provide clear sound in virtual meetings. Krisp is powered by AI and works to removes background noise (i.e. dog’s barking, neighbor’s lawn moving) so that speech is much clearer.  It can remove unwanted noise and echoes on both ends of the virtual meeting and is compatible with most virtual meeting programs, such as Zoom and Google. 

For those gathered together in a conference room, either be seated in a way so the attendees on the video conference can see and hear you properly, or log in to the meeting with your own device.  You’ll have to mute yourself while not speaking so there is no interference, however, this allows the video participants to see your facial expressions and hear you properly.

Mindset: Be Present Mentally and Physically  

Virtual meetings offer a false assumption that we can multi-task.  Checking out an email, or responding to another Slack message may seem harmless to do, however, that small distraction can have an adverse effect on team connection and engagement as well as the possibility to miss out on vital information.  The best practices focus on being present, both mentally as well as physically.  

When getting ready for a virtual meeting, it’s best to turn off all notifications, reminders, and email and Slack notices.  Be present, turn your video on, look at the camera when speaking, and watch the speaker on speaker view.  Turning off your self-view on Zoom also helps with eye fatigue.

Virtual meetings will be more productive when we can see each other and when all attendees have their video on allows for connection and interaction.

Additionally, seeing others on camera leads to more fruitful communication and allows for both verbal and non-verbal cues, such as facial expressions! So, when we can see who we are speaking to, we can better understand what they want to communicate. 

There are instances when having a camera on is not possible.  If someone has a personal issue with having their camera on during a portion of the meeting, it’s best to communicate this in advance and bring it to the attention of the meeting leader. Especially since work-from-home presents challenges on occasion.

Send an Agenda

Some of the world’s most productive systems, and the people that run those systems, have a simple solution to ensuring efficiency: creating a checklist. 

Now, I know what you may be thinking, “A checklist? That’s it?” But, seriously, creating a list of action items that must be completed within a certain period, ensures that those things are done, or at the very least, started. 

So, if you want to increase productivity in virtual meetings, create a checklist of items that need to be covered and send that agenda to everyone attending the meeting. For starters, having an agenda will ensure that all of the important talking points are covered and in an order that makes the most sense for everyone attending the meeting. 

Second, sending an agenda before the meeting helps attendees prepare any necessary information. Not only will everyone be ready to speak on topics that pertain to their work, but a more fruitful discussion can take place. 

Each attendee can listen and contribute because they will be more prepared to do so giving everyone a greater chance of solving problems and ideating. 

Start & End Strong

It’s important to have a strong start to the meeting to engage and connect people with one another.  Icebreakers can create team connection and engagement daily.  When it comes to virtual meetings, people feel disconnected from the team because of the physical distance and icebreakers can help bridge the gap to start your virtual meetings. 

For example, have everyone say a high point and a low point of their week. These answers can be work-related or personal, depending on your company and team culture. 

Having each person speak ensures that each member of the team is heard, and it increases engagement. In turn, attendees will be more willing to speak during virtual meetings because they are more engaged and “warmed-up” to participate. 

As you wrap up your meeting, it’s equally important to end on a strong note.  Ask each person for their takeaway value from the meeting, asking for next step commitments is another way to end on a high note.

Conclusion 

Virtual meetings have become central to remote work and it’s important to maximize our time together online.

From getting into the right mindset and creating an agenda for your meeting, to increasing engagement with technology or icebreakers, there are many ways to make your virtual meetings more productive! 

We hope you’ve enjoyed our 594th a.blog.

How to Market Your Freelancing Business 

Tuesday, September 14th, 2021|

When working as a freelancer, you are your business, your product, and your marketing team all in one. 

Having control of all of these aspects of your business is extremely exciting and motivating because it puts you in control of your success. 

Like any successful business, you need a solid marketing strategy that will help you gain visibility in your industry and draw in more clients!

In this article, we will be discussing the following ways in which you can increase your marketing for yourself and your business while freelancing: 

  • Become a Guest on a Podcast
  • Be a Subject Matter Expert (SME)
  • Write a Book, E-book, or Article 
  • Utilize SEO Strategy 
  • Network, Network, Network! 

Become a Guest on a Podcast

Podcasts have increased in popularity in recent years, with the number of listeners in the United States expected to grow by about 10% in 2021 to about 117.8 million listeners

With podcasts emerging from every industry and point-of-view, the medium has a dedicated base of listeners that are exploring different topics. 

There are several benefits to marketing your freelance business by becoming a guest on a podcast. With a podcast, the listeners are there to learn and will, therefore, are a captive and engaged audience.

Additionally, podcasts are a more personal medium. By sharing your ideas on a podcast, rather than approaching marketing with a sales mindset, you come across as more authentic. When you connect with an audience, you can develop greater loyalty! 

Next, one of the most important marketing principles is communicating directly to your target audience or market. Podcasts allow you to do that!

Each podcast has data outlining the type of people who listen to the podcast, such as demographic stratification and personal or professional interest. 

 Or, you can even start a podcast yourself! 

Become a Subject Matter Expert (SME)

A subject matter expert or SME is someone who is an authority in their industry or vertical because of their extensive knowledge. 

While one can be an SME in almost any field, it usually relates to knowledge in a technical or educational field. For example, if you are a freelance marketing consultant, you can become an SME in the field of marketing. 

Marketing is essentially persuasion. In other words, you want to persuade your audience to use your services as a freelancer. 

Across the disciplines of both psychology and communication, we know that one of the best ways to persuade someone is by having authority. People are more likely to trust you if you are educated on a topic. 

Therefore, becoming an SME will have a positive influence on your brand. Not many people can tout that they are experts in their field. Having this classification will encourage others to work with you.   

Write a Book, E-book, or Article 

Writing a book or article relating to your industry or work will help establish your authority in the field. Having published work means you are recognized as an expert in your industry!  The self-publishing industry has created affordable means of getting a book to market.  However if long-form content is not your expertise, try writing articles for the Medium, of Business Journal Trust or publish on Linkedin.

Additionally, writing a book or article can help establish greater recognition and top-of-mind awareness with your audience. People are more likely to choose someone whose name they recognize, and the expertise they seek.

Utilize SEO Strategy 

When marketing yourself as a freelancer in today’s highly saturated climate, it is crucial to have a  focus on search engine optimization (SEO). The goal of SEO is to increase a website’s ranking on Google search results. 

Why is this important? Because people will see your website first and be more likely to click on it when searching for the service you offer. The best part is that SEO is free. You need to learn the Google algorithm and how to work with it. 

For example, if you use the right density of industry keywords, your website will better fulfill the search queries of users, and therefore, be ranked higher. 

Or, if your website is user-friendly, well designed, and quick loading, users will stay on it longer, signaling to Google that it is a quality website. Google, in turn, will rank it higher in search results. 

Network, Network, Network! 

As a freelancer, you are your brand! Therefore, one of the best ways to get your name out there is to network. Networking can mean a lot of things, from adding other professionals in your industry on LinkedIn and social media platforms to directly contacting potential clients. 

By connecting with other freelancers in similar industries, you can find a community of like-minded people who will support you. You can learn from each other about new trends and share clients, especially if you have different expertise. 

There are also a number of portfolio-sharing websites specifically for freelancers so that you can share your work with others and give clients an overview of your past work.

The wider you grow your network, the more work opportunities will present themselves. Working with recruitment agencies such as Artisan Creative allows for your network to expand.

Conclusion 

Working as a freelancer has many benefits, from the flexibility of working when and where you want to work to having control over what work you do daily. So, if you are a freelancer looking to gain exposure, implement some of the marketing tips we presented above!

We hope you’ve enjoyed our 593rd a.blog.

Social Networking While Social Distancing

Wednesday, September 1st, 2021|

Most businesses have had to adapt their processes to fit with the social distancing requirements made necessary by COVID-19. And while we have made immense progress in the last year with the development and distribution of vaccines, the battle against COVID-19 is not over. 

However, social distancing does not have to negatively impact social networking and the ability to grow and develop our connections.

In this article, we are going to discuss ways to social network while keeping our social distance by

  • Expanding Our Digital Network  
  • Recreate the In-Person Networking Environment, Digitally
  • Tailor Our Online Presence 
  • Get Creative! 

Expanding Our Digital Network  

Digital communication presents greater opportunities to expand our social network than in-person networking can. We are no longer limited by travel, commute, time, or cost.

Online networking has the ability to connect us with others across the country and around the globe. We can take advantage of this ability to transcend geographical boundaries and connect with people and opportunities not located in the same time zone. This not only helps create a diverse network it will also provide exposure to new ideas and new cultures that can positively impact our outlook.

Additionally, an online network can be infinitely large, and we can continuously expand our network without excessive maintenance. Joining an online group or forum can instantly connect us. Social media platforms, interest-based groups, and meet-ups enable us to stay connected and relevant in our field of interest.

Recreate the In-Person Networking Environment, Digitally

It is important to recreate the in-person environment as much as possible. So, hop on that video call to create a more personal, connected experience. Change your background to fit the theme of the meeting and dress up as if you were in person.  Turning off the “self-view” side of Zoom may make it easier on the eyes so you don’t have to look at yourself the entire time. Platforms such as Virbella or Hopin allow for some online networking fun and learning.

Approach networking with an altruistic and servant leadership mindset. Share, be open, be empathic and connect digitally.

Tailor Your Online Presence 

Optimizing and updating our online profile is key. Your social media platforms are often someone’s first glimpse of you and your expertise. Keep your LinkedIn profile up-to-date,  have accurate information about your current role, education, and employment status. Your profile should reflect openness to new work because this will alert recruiters and hiring managers that you are looking for new opportunities. Simply have the “open to new opportunities” feature turned on.  Additionally, have a detailed bio that states your strengths and what you are looking for in a future position or company. You also want to maximize the SEO of your profile by using industry keywords throughout your profile that match the words employers are searching for. 

Check out our blog post on updating your LinkedIn to learn more about 7 ways for curating the perfect online profile.

Get Creative! 

Go beyond social media to socialize. Explore online courses, meet-ups, and industry groups to connect with groups and like-minded people.

The key is to be open to growth, learning, and sharing your ideas. Networking, like any relationship building, is a two-way street. If you connect with someone, do so to add value to their life and work as well as your own. Share posts, write articles, join groups and showcase your expertise.

From staying active on networking sites and job boards to creating personal online spaces for communication, there are myriad of o[portunities to continue our connections and social networks while social distancing. 

We hope you’ve enjoyed our 592nd a.blog.

4 Tips for Resignation Best Practices

Tuesday, August 17th, 2021|

Handing in your resignation may feel like a daunting task, regardless of the reason you’ve decided to leave your current position. Whether you are taking on new endeavors, your current position is no longer the right fit, or you are embarking on a sabbatical, it is important to leave respectfully and professionally, allowing your team to transition smoothly.  

No matter your reason for resigning, let’s review 4 tips of resignation best practices.

  • Speak to Your Manager 
  • Write a Two-Week Notice 
  • Answer Exit Interview Questions 
  • Maintain Professionalism 

Speak to Your Manager 

First and foremost, be sure to speak to your manager or supervisor in person vs. resigning via email or text. In this day and age of WFH, in-person may mean a Zoom or Teams meeting, so be sure to schedule a video meeting to discuss before handing in your written notice of resignation letter. 

Since you have built a relationship with your manager, you owe them more than a quick email if you decide to resign from your job and share gratitude for the opportunity they have given you. 

Additionally, be sure to tell your supervisor before you tell other members at the company or on your team. You do not want your boss finding out from someone else that you are quitting. 

It is good professional conduct to speak to your manager to ensure that you leave on good terms and share feedback necessary for uninterrupted workflow.

Write a Two-Week Notice 

As you may already know, giving your company a two-week notice before leaving your position is common courtesy and standard best practice. 

By giving a two-week notice, you allow your manager to find a suitable replacement. Don’t leave your team hanging, and provide a well-thought-out notice of your resignation, with recommendations on who on the team can take over some of your tasks.  This will give everyone some time to take over your deliverables without falling behind. 

So, you might be asking, “What is the proper way to write a two-week notice?” 

The following outlines the elements to include when writing a professional two-week notice. 

First, begin by stating that you are resigning from your position. This statement should include the name of your position and the company you work for. 

For example, “I would like to inform you that I am resigning from my position as XYZ Associate at Company X.” 

Next, please state the date of your last day of work, whether it is two weeks from when you are writing the letter or list a specific date.

Although you do not have to explain why you are leaving your position, you should provide a statement of gratitude. This could be a sentence or two explaining what you learned in the position, how working at the company has provided you with an opportunity to grow, or gratitude for the personal connections you have made. 

End your letter by offering any help while your company transitions. This may include recommending other employees for your position or offering to train whoever takes on the position next.

You should format your resignation letter in business letter format, with your name and contact information at the top, and maintain a positive tone overall. 

Answer Exit Interview Questions 

Your exit interview allows the company to understand why you are leaving your position and, if needed, improve other employees’ experiences in the future. Be honest and offer constructive feedback that the company can implement and grow. 

Respond to exit interview questions respectfully and objectively. Think about how your answers can improve the culture or processes rather than focusing on personal experiences that may not be relevant. 

Maintain Professionalism

Maintaining professionalism throughout your resignation process is key. It allows you to preserve the professional and personal relationships you cultivated and upholds your reputation, especially if you choose to remain in the same industry or seek references in the future.  

Keep your high work ethic until your very last day of work. In other words, work as hard as you always have and do not use your resignation as an excuse to ease off. Your team is counting on you.

Conclusion

It is up to you to take charge of your career, growth, and success. This sometimes means resigning from your current position to pursue other opportunities.

Resigning from a position that no longer serves you should not be scary. It should be empowering. Follow the tips we presented in this article to ensure that you resign in a stress-free and professional manner!

If you are looking for new opportunities, check out our open jobs page.  Wishing you the best in your next career move.

We hope you’ve enjoyed our 591st a.blog.

4 WFH Tips for Increasing Productivity

Tuesday, August 10th, 2021|

Artisan Creative has always embraced the work-from-home model as one that fosters productivity. And with the many tests thrown our way over the last year, we humbly believe we have mastered boosting productivity through remote work.

Love it or hate it, working from home is not going anywhere, as many companies realize their productivity ROI has increased after leaving employees to work from the comfort of their homes. 

In this article, we are going to discuss some work from home (WFH) productivity hacks that will help you reach your optimal WFH potential:  

  • Reduce Digital Distractions 
  • Define Boundaries 
  • Create Meaningful Daily Habits 
  • Have a Designated Work Area 

Tip #1: Reduce Digital Distractions

Our first tip for increasing productivity while working from home is reducing digital distractions. 

While many of us are glued to our laptops due to the nature of WFH, it is important to limit the number of unnecessary distractions. 

Getting lost in a social media feed is much easier than one might think, and before you know it, you have been mindlessly scrolling for hours!

Or, you feel like taking a break from your work, which is always great for productivity, but get stuck on your favorite online store or catching up with the news. So, why not limit temptation as much as possible. 

One way of doing this is by putting blocks on your internet browsers, such as Freedom, which works on Windows and Mac. 

Adding a browser extension, like Freedom, helps limit distractions by blocking websites, like social media, video games, and shopping, across all of your devices. 

Additionally, turning off all notifications and setting time blocks for checking emails is key.

Hack #2: Define Boundaries 

Our second tip for increasing productivity while working from home is to set boundaries between your non-work life and your work life. 

In other words, when work is over, make a concerted effort to avoid checking your email or do work-related tasks. 

We are more productive after letting our brains rest, allowing for more innovation as our brains process all of the information gathered while actively working. 

Resting our brains also fosters greater creativity and creates efficiency and productivity! Think about how much more productive you feel on a Monday after a weekend filled with rest and play versus on a Friday afternoon! 

Additionally, while working from home, there is a lesser distinction between work-life and home-life. With the current technology, colleagues can contact us with the click of a button at any hour of the day. 

As a manager or member of a team, it is important to value the personal time of your colleagues. For instance, save non-urgent action tasks and questions for work hours. 

Many email platforms allow you to compose your emails and schedule for them to be sent at another time. So if you suddenly remember an important update late at night, you can write your email and prepare it to be in your colleague’s inbox the next morning.

Tip #3: Create Meaningful Daily Habits 

Our third tip for increasing productivity while working from home is creating meaningful daily habits. 

Daily life can sometimes feel repetitive while working from home, as there is no office dynamic, no watercooler conversations, and no spontaneous coffee breaks with colleagues in person. 

Therefore, build a daily routine to ensure that you are productive while working from home and avoid falling into a rut. Build breaks and check-ins with colleagues into your schedule.  At Artisan Creative, we have a Slack channel devoted to personal touch bases so that the team can continue to build community and culture while remote.

One of the most important ways to remain productive and work effectively during the day is by getting good sleep at night.

Sleep deprivation impairs cognitive functions. To achieve peak productivity, prioritize sleep. 

Another daily habit of implementing and increasing productivity is getting up early. If you go to bed early, you can wake up early and get your day started before having to dive into work. 

Getting up early and having a calm morning routine allows you to ease your way into the day without feeling rushed. It will also allow you to do other tasks in the morning, such as working out, which gets your blood and oxygen flowing, or meditation, helping to combat stress and fatigue and increasing focus.  This very simple yet incredibly powerful habit hack sets the tone for the entire day, ensuring productivity and a sense of accomplishment.

Tip # 4: Have a Designated Work Area 

Our fourth tip for optimizing productivity while working from home is creating a designated workspace

While you cannot travel to an office with your colleagues, you can create a workspace separate from your home life and free of distractions. 

By creating a separate workspace, you will be less tempted to switch on the TV or grab a snack every five minutes, distractions that can hurt your productivity. 

Additionally, by designating a room or place for work, you will be able to get in the right headspace. It will help keep work and life separate, ensuring optimal concentration and, therefore, productivity. Not only will having a separate workspace help you concentrate, but it will also keep you from distracting other members of your family or household. 

Similarly, ask your family member or roommates not to interrupt you while in your space, allowing you to maintain workflow. You can do this by creating a work-from-home schedule that details when you will be “in the office” and should not be interrupted. 

We have employed the work-from-home lifestyle for over eleven years. So, we know that you can continue to work remotely with few distractions and optimal productivity with these tips.

We hope you’ve enjoyed our 590th a.blog.

Shoshin: The Olympics of Business

Thursday, July 29th, 2021|

We’ve been engrossed in the Olympics this past week as we watched athletes who had put their lives on hold to continue training for an additional year, finally take center-stage in Tokyo to compete in their chosen sport.

Each athlete speaks about their perseverance, determination, and unwavering focus on becoming better and stronger in their field. Even those who are at the top of their ranking in their nation, or have won previous Olympic medals, continue with the same determination and focus to better themselves each time they enter their respective arenas. For many, it means 6+ hours of training each day—every day, even though they are already masters in their sport.

They understand that a one-second improvement can be the difference between standing on the podium, or not. These athletes have accepted the Shoshin mindset, a Zen Buddhist philosophy of a beginner’s mindset that fosters openness and acceptance for continued learning and growth.

This made us think about business and the importance of ongoing training for our teams. How often are companies and employees incorporating the Shoshin mindset?

Many firms start new hires with an intensive orientation and training, and then only provide feedback or additional training when something isn’t going right. Even worse, if the candidate hasn’t performed well by a specified timeframe, it’s assumed they are not a right fit for the role. A lack of proper training by the company is rarely taken into consideration.

What if, as hiring managers, we created a continuous training program, an investment in growth and learning to encourage all employees to adopt the Shoshin mindset in their daily routine?  And, as candidates what if we created an opportunity to go back and review the basics, shore up our foundational knowledge, add new skills and embrace new technologies?  Even if we’ve been doing our craft for years, how much more successful would we be if we improved our skills and became just a little bit better, faster, stronger?

At Artisan Creative, we’ve embraced continued learning and have implemented the following into our workflows over the years:

Training on Processes

  • Hold on-going bi-weekly one-hour trainings to continue learning together
  • Create short Loom Videos for all tasks, so new hires have a quick visual reference
  • Use Trello to house docs and references
  • Utilize Slack for quick questions if someone is stuck

Self-development

  • CliftonStrengths assessment to learn more about our peers
  • Toastmasters to become a better presenter and speaker
  • As needed Coursera or Udemy classes

In a market where it’s a challenge to find candidates, continuous investment in our teams can make the difference between success and failure.

In the beginner’s mind, there are many possibilities, but in the expert’s there are few~ Shunryo Suzuki, Zen master

How do you implement ongoing training and the Shoshin Mindset in your business?

We hope you’ve enjoyed our 589th a.blog.

The Intentionality of WFH

Friday, July 16th, 2021|

Industry reports are showing that staggering numbers of employees are re-visiting their priorities to decide whether to stay in their jobs or to leave for other opportunities.

According to the labor department, in April alone, 4 Million people left their jobs.

With labor shortages in every industry from hospitality to technology and the fact that not everyone has left for another job…..we wondered why is there such a huge demand vs. supply of skilled professional talent?

Some candidates are leveraging this demand and focusing on freelance vs full time careers.  Others have moved out of their city, changed their focus, and are spending more time outdoors or with family while contemplating what to do next. Others are taking inventory of their skillsets and taking online courses in a variety of disciplines to expand their current skills.

One thing that is clear, is that a large population does not want to go back to the office in a full time capacity. And, for some, they don’t want to go to the office in person at all.   For employers and employees, it’s important to define what the future of work looks like and understand why it’s important to know how and where we want to work.

The pandemic has taught many the value of time, and how we can best spend this precious commodity.  At Artisan Creative, we’ve long held the view of an integrated life with work vs. trying to find balance in work and life.  Finding work/life balance implies being out of balance and putting work first, then life.

We prefer to put the emphasis on life first and then integrate work within it—life/work integration.

We have been a remote team for 11 years now and we respect the moments when a team member takes a few hours off to accompany their child to swim class or tends to a personal matter.  We embrace the time someone needs to go for a walk in the middle of the day to reset.  We do all this because we trust one another and know the work will get done because we’ve committed to doing so. We also believe we will return to work happier.  We do all this because we know our team embraces our core values of Accountability, Agility,  Trust,  Communication, Enthusiasm.

One thing we’ve learned over the years is that remote work is not for everyone. The idea of it may be attractive to many, however, the execution of it takes diligence, self-discipline, and intentionality.

As you contemplate a return to work—whether hybrid, fully remote, or in person, be sure to evaluate which specific work situation is best for you and know whether you can self-motivate, and stay accountable to yourself and to your team.

We hope you’ve enjoyed the 588th issue of our weekly a.blog.

Bringing Our Whole Self to Work

Wednesday, June 30th, 2021|

When people hear that I’ve written a book, they generally assume that I’ve written about recruiting, human resources, or the culture of creativity. After all, with over 20+ years of experience in the creative recruitment field, it’s an expected assumption.

When they learn that my book, The Butterfly Years, is actually about the journey from grief toward hope, a puzzled look crosses their brows, expressing an initial surprise that I share so vulnerably my experience of loss and grief.

You may wonder, what does that have to do with my business? What’s the connection? Well, writing the book had absolutely nothing to do with my business and has everything to do with my business… because it has everything to do with me.

I choose to bring my whole self to my business.

In the book, Reinventing Organizations: A Guide to Creating Organizations, Frédéric Laloux explores the concept of new organizations (Teal Organizations) where management and teams focus on creating a culture where the whole self comes to work.

My whole self has dealt with grief this past decade, including the loss of both my parents and step-parents. I wrote about grief because it was hard for me to concentrate, stay focused, or even remain positive.   I worked hard to hide what was happening inside. Of course, I did not let candidates or clients, or even my team, a glimpse at what was truly happening to me on the inside at that time. I thought that I needed to fake it so I could make it. I was wrong.

Over the past ten years, I’ve learned the importance of being true to myself, being authentic, and encourage genuineness from those around me, professionally and personally.

So this is a request to all the hiring managers and recruiters who are interviewing right now. Everyone, every single candidate that you connect with, is more than their LinkedIn profile. They are so much more than what you see on their resume. It’s key to learning more about a candidate’s interests and passions, about their core values, aspirations, and motivations.

As you interview new candidates or manage existing ones, ask yourself who is the “whole self” that you’re interviewing and meet them where they are with empathy and authenticity.

 

Katty Douraghy

President, Artisan Creative

Continuing to Inspire Hiring

Thursday, June 17th, 2021|

When the pandemic hit, many of our marketing and design clients were impacted—projects were canceled, deadlines were pushed out and jobs went on hold…which meant, many of the amazing creatives, copywriters, designers, and marketers we work with, stopped working.

These challenging times brought out our entrepreneurial thinking, and to help in the best way we could, we launched InspiringHiring.com as a free portal for impacted creatives to post their resumes and get hired. While it may seem odd that a recruitment firm would open up its resumes for others to see and connect without any strings attached, we decided to do it anyway.

We were determined to inspire the hiring of the amazing talent we believe in, even if we weren’t directly involved.

Now on the eve of the first anniversary of this launch, we continue to help our creative community find jobs. If you are looking to hire, look here and reach out directly to the talent you see listed.   And, if you aren’t able to find the exact candidate you are looking for, or need help with recruitment, then contact our Artisan Creative team.

If you are a candidate looking for a job, please look at our open jobs page, or post your resume here.

Together we can re-build a more creative world as we put the pandemic behind us.

We hope you’ve enjoyed the 586th issue of our weekly a.blog.