As a leader, you’re constantly looking for ways to grow your business, streamline operations, and stay ahead of the competition. You may be wondering how to grow or streamline efficiencies today.  Enter artificial intelligence (AI).  You’ve heard by now how (AI) is transforming industries and workflows—from design to sales to project management.

If you are unsure about where to begin, this blog is for you. The good news is you don’t need to have it all figured out to get started. You just need to start asking the right questions.

Whether you’re running a small or mid-sized company, exploring AI isn’t about replacing your team or investing in a major overhaul overnight. It’s about identifying where AI can unlock potential from within the team and increase capacity, spark innovation, and reduce redundancies– one step at a time.

Here are 5 questions to start the process about AI and ignite curiosity and clarity.  The answers just might transform your business from within.

  1. Where are we spending time on manual, repetitive tasks?

Every business has tasks that eat up hours (and shouldn’t). Whether it’s formatting proposals, managing email threads, creating sales decks, or analyzing data. Identifying these inefficiencies is often the first step in recognizing where AI can help automate and streamline.

  1. What are our biggest bottlenecks?

Identifying roadblocks to efficiency can highlight where AI tools—such as smart scheduling, workflow automation, or even design assistance—can relieve your team’s workload. Is reviewing resumes or scheduling interviews taking too long? Are projects getting stuck in approvals? Is your team overwhelmed with massive amounts of data to analyze?

  1. How are we using our data to make decisions?

Many businesses sit on valuable data but don’t have the tools or time to turn it into action. AI can help you surface insights, forecast trends, and make more informed decisions faster. It can even create charts and decks for presentations to stakeholders. Your designer will have the ultimate task of finalizing everything; however, their workload will be reduced considerably. The key is understanding what data you have—and what decisions you want to improve.

  1. Do we have the right talent to explore AI?

You don’t need a full AI team to get started, but you may need a curious strategist, a tech-savvy designer, or a part-time consultant to help pilot small initiatives. Ask yourself whether you want to upskill your current team, bring in freelance support, or hire a new role entirely.

  1. What do we want to do more of, but feel limited by time, resources, or expertise?

There are growth areas where AI can help teams scale with impact—without burning out–perhaps it’s launching more campaigns, creating faster proposals, or personalizing client experiences.

Implementing AI doesn’t begin with a tool—it begins with a curious mindset. By asking the right questions, you uncover the specific needs and opportunities that AI can support. Whether you’re in design, marketing, operations, or recruitment, the first step is understanding your challenges and goals—then exploring how AI might amplify your strengths.

You don’t need to go it alone, either. Partnering with an AI consultant, recruiter, or business development expert can help you identify where to start and how to grow—on your terms. Artisan Creative has the resources to support this exploration.  Connect with us to learn how.

This blog was written by a human and enhanced by AI.