ROLES WE PLACE

3D Animator | 3D Renderer

3D Animators create characters, backgrounds, and props using computer software usually programs such as Maya or Cinema 4D. To bring designs to life, 3D animators create textures, modeling, and lighting to give the appearance of movement.

3D Renderers take sketches or wireframes of a 3D object and turn it into a 2D model on software such as V-Ray or Autodesk. 3D rendering is a complex part of production where the artist will manipulate the image to give a three-dimensional appearance

Account Teams

Account Directors & Managers, Planners, Executives & Supervisors are members of the Account Team. They are skilled communicators and the go-to people for clients. They are responsible for managing a company’s relationship with its clients by setting expectations and planning to ensure objectives are met. They are often the first point of contact and will usually strategize and attend meetings to ensure clients are happy. There are several components that make up an account team.

Artificial Intelligence

AI Prompt Engineer is an innovative role at the intersection of technology and creativity and is tasked with designing and refining prompts using tools such as ChatGPT. This role combines a deep understanding of AI capabilities with a creative approach to problem-solving, ensuring that user interactions are both effective and engaging. The ideal candidate possesses strong analytical skills, a flair for clear communication, and an unwavering curiosity about the potential of artificial intelligence to transform industries.

AI Designers bring together creative vision and cutting-edge technology to craft thoughtful, visually engaging experiences for AI-driven products. Blending design expertise with a deep understanding of user behavior, this role focuses on creating interfaces and experiences that are both intuitive and innovative. AI Designers explore tools like DALL·E and other generative technologies to imagine new possibilities and push creative boundaries. With a passion for experimentation and a user-first mindset, they help shape how people interact with the future of AI.

AI Engineers play an important role in developing the smart technologies that power today’s most advanced innovations. Combining skills in machine learning, data science, and software development, they build scalable, intelligent systems that help businesses work smarter and faster. Working closely with cross-functional teams, AI Engineers solve complex challenges by turning bold ideas into reliable, real-world applications. They’re also champions of responsible AI—striving to make these technologies ethical, impactful, and accessible for all.

AI Strategists bridge the gap between technology and business goals, helping organizations harness the power of artificial intelligence in thoughtful, impactful ways. With a strong grasp of both emerging AI trends and real-world applications, they craft forward-thinking strategies that align AI capabilities with company objectives. Whether guiding creative campaigns, streamlining operations, or shaping user experiences, AI Strategists bring clarity and vision to complex challenges. They work collaboratively across teams to ensure AI solutions are not only innovative but also purposeful, ethical, and scalable.

Brand Analyst | Brand Researcher

Brand Analysts and Brand Researchers use market research to develop campaigns or new products and services for in-house companies. They have their finger on the pulse when it comes to consumer trends and identify ways to launch a product into the market while ensuring it is in alignment with the overall brand image.

Brand Manager | Brand Planner

Brand Managers and Brand Planners are focused on brand positioning. They know who to target and where to target by being responsible for a brand’s identity within the market. They know exactly what consumers want and how to build a relationship between them and a product.

Brand Strategist

Brand Strategists work with Brand Managers and Planners to help bridge the gap between how a company wants to be seen and how the consumers actually see them. They ensure that consumers understand the product by getting to know their target audiences up close and personal.

Broadcast Producer

Broadcast Producers are the creatives responsible for the production of a programming segment, promotions, or even an entire show. Projects can range from some of your favorite TV shows to corporate training videos. Not only do Broadcast Producers ensure the smooth running of shows behind the scenes, but they also manage scheduling, scout for locations and talent and ensure shows run from concept to completion without fault.

Compositor

Compositors are the final piece of puzzle when it comes to animation. They take layers of images which have previously been constructed (see 3D Rendering) and combine them to create a final image.

Content Strategists

Content Strategists define the strategy of content for a brand or business (written or other media) based on goals and business objectives for their customers. They plan, develop, and manage content and can focus on either front-end strategy or on back-end strategy.

Copyeditor (Interactive | Broadcast | Print)

Copyeditors check text to ensure consistency, style, accuracy, and formatting are correct. They fact-check, look for inconsistencies and make sure copy is error-free.

Copywriter (Interactive Broadcast & Print)

Copywriters write powerful advertising and marketing copy to capture the reader’s attention. Depending on the company, they may work in tandem with an Art Director or work with teams to develop ideas that will sell an idea or a product. Copywriters may specialize in long or short-form copy or web, print, and broadcast copy. Examples are Ad copy, taglines, website copy, brochure copy, blogs, catalog, and product descriptions. Copywriters are also tasked with content development for sites, blogs, articles, social media, and PR.

Creative Director (Interactive | Broadcast | Print)

Creative Directors provide an overall vision and concept for a project or campaign. They may pitch and present concept ideas to clients or internal teams and have an innovative and visionary eye for inspiring creativity. They lead design teams and will often mentor and guide teams to produce their concepts. Creative Directors can come from either a copy or a design background.

Creative Services Manager

Creative Services Managers direct and manage a creative team or department along with the overall creative process. They delegate tasks, manage resources and liaise with internal stakeholders. The CSM keeps designers, developers and other creatives motivated while managing multiple projects to keep everyone (and everything) on track.

eCommerce Specialist

E-Commerce Specialists measure a website’s analytics, sales, and conversions and create marketing initiatives such as affiliate programs, social media campaigns, SEM, and email marketing to increase traffic and sales.

Video Editor

Editors | Avid & Final Cut Pro Editors often work in the television, film, and video industry and specialize in editing using specialized software. Editors can specialize in long or short-form projects, online and corporate videos, TV segments, or feature films.

Email Marketing

Email Marketers are integral members of the marketing team. Their focus can include design of email marketing campaigns, deployment, monitoring and analysis of open rates, conversions, and customer acquisition.

Front-End & HTML5 Developers

Front-end Developers use often use HTML, CSS, and Javascript to program a website, or to integrate with a CMS system. Whereas a designer is more focused on the way a website looks, a front-end developer is focused on the way a website works. They use programming languages and coding to instruct a website on how to work. Some front-end developers hand-code, while other use available open-source code.

HTML5 Developers use HTML5 and CSS3 to create responsive sites that perform optimally on mobile and tablet devices.

Graphic Designer

Graphic Designers are design magicians who use a variety of mediums to express a message, whether it’s an advertising campaign, product packaging, or marketing material. They are adept at solving problems creatively and usually have a keen eye for colors, fonts, and layouts. Graphic designers specialize is print, packaging, brochures, sell sheets, and all forms of corporate communications.

Identity & Systems Designer

Identity & Systems Designers create the overall identity for a company. They may design a look and feel, logos and an over-arching brand and vision to allows for the brand to be instantly recognizable. They often create brand and style guidelines and outline identity usage for many formats from print, to web to outdoor and signage

Illustrator

Illustrators create original illustrations. Whether using a computer to create vector-based graphics or traditional drawing, illustrators create logos and characters, backgrounds, and original designs to sell an idea or a product

Information Architect

Information Architects create navigational structures for the end-user. They take complex information to create content structures that facilitates effective communication on a website. Often they build wireframes to show the flow of information.

Interaction Designer

Interaction Designers understand the needs of a user and a product and create processes to make the interaction with a site or application seamless. Their main focus is to make interactions between humans and technology user-friendly and functional. They are able to create usable designs which function for both businesses and the user.

Interactive (Digital) Designer

Interactive and Digital Designers create websites and applications and strive to make them more user-friendly and functional. They understand how technology works and aim to create a successful interaction between the two.

Marketing Teams

The marketing function in a creative agency or Marketing Communication Team is made up of many talented individuals who focus on different aspects of marketing. They include Marketing Coordinators, Marketing Managers, and Marketing Directors. Additional members include Marketing Analysts, Demand Gen, and SEO specialists to list just a few. Collectively they market and promote their company’s products and services via a variety of digital or traditional avenues. They collect and analyze data to ensure targeted marketing campaigns are deployed to the right audiences.

Media Roles (Director, Planner, Strategist)

A Media Team consists of many players with a variety of skills and strengths.  They include Media Directors, Planners, Strategists, and Buyers who are responsible for different aspects of Media placement. Media roles are available in Media agencies, Advertising firms, within creative teams, or corporate entities who are focused on advertising their products. Media placement can be either targeted such as on social or focus on an omnichannel approach depending on the products goals and budget.

Mobile and Web Applications Designer

Mobile and Web Applications Designers design the UI and Visual design and develop for mobile apps across multiple platform mobile applications. They provide a cohesive design for the small screen to make sure the app is user-friendly, easy to use, and functional.

Motion Graphics Designer

Motion Graphics Designer brings graphic design to life by using animation and visual effects to create an engaging, entertaining video or ad.

Packaging Designer

Package Designers design the look and feel of your favorite products. They carefully consider colors and shapes in order to concept and produce an aesthetically pleasing product.

Presentation Designer

Presentation Designers create presentations using PowerPoint, Keynote, or Prezi. They select colors, fonts, images, and layout in order to accurately present information for a meeting or that all-important client pitch. Many also create custom backgrounds, illustrations, and animations to incorporate style guides and branded elements.

Product Manager

Product Managers are strategic and business-minded individuals who look at ways in which a product can be marketable and profitable. They research, conduct surveys and look at consumers in order to understand a market. They are brand advocates of their products and often collaborate with other stakeholders to make sure the product message and positioning is consistent across all platforms.

Production Artist

Production Artists work closely with Art Directors and designers to layout and execute concepts. They ensure that files are layed out, prepped, resized, proofed, and optimized for pre-press or web.

Production Coordinator

Production Coordinators usually work under a Production or Project Manager and assist with managing schedules, budgets and ensuring projects are kept on track.

Production Manager

Production Managers are responsible for planning and scheduling a production process. They create proposals, project plans, budget scopes and work with vendors to ensure work is completed on time. They may work in print production or web production.

Proofreader / Editor

Proofreaders | Editors check copy for grammatical errors, changes in font, layout and writing style and ensure it is accurate.

Retoucher / Finisher

Retouchers | Finishers are magicians who perform color corrections, apply filters or combine several graphics to create unique imagery. They ensure that photographs are flawless before being used in a campaign or a design.

SEO / SEM Specialist

SEO | SEM Specialist uses a variety of processes for search engine marketing. They may look at Search Engine Optimization or Pay Per Click advertising in order to attract new customers. They will use keywords, tracking and web copy in order to build a successful SEM campaign.

Social Media Strategist

Social Media Strategists design creative ways to connect with audiences across platforms. They research trends, study analytics, and build strategies that strengthen campaigns and expand reach.

AI may enhance this role by tracking real-time trends, analyzing audience behavior, and suggesting optimized content strategies.

Traffic Coordinator

Traffic Coordinators keep projects on track by managing schedules, resources, and deadlines. They ensure projects flow smoothly across teams while maintaining budgets and timelines.

AI can assist this role by automating scheduling, tracking progress, and forecasting resource needs.

User Experience (UX) Designer

User Experience (UX) Designers shape how a product or website functions by exploring different design approaches. They build wireframes, create user personas, and map out scenarios to ensure seamless and meaningful experiences.

AI may support this role by generating wireframe options, simulating user journeys, and analyzing testing data for design improvements.

User Experience (UX) Research

User Experience (UX) Researchers uncover user needs and product requirements through interviews, usability tests, and evaluations. Their insights guide design teams with context and clarity, ensuring products are intuitive and user-focused.

AI can enhance this role by analyzing large sets of feedback, identifying behavior patterns, and streamlining usability testing.

Visual and User Interface Designers

Visual and UI Designers create engaging designs for websites and applications. They ensure brand visuals are cohesive, aesthetically pleasing, and user-friendly. With a strong eye for color, layout, and style, they bring user-centered design to life.

AI may assist this role by generating design variations, streamlining workflows, and providing insights into user interaction patterns.

Web Analytics Specialist

Web Analytics Specialists track website performance to boost traffic and conversions. They study visitor behavior, traffic sources, and conversion rates to uncover insights. Their findings guide improvements that fuel growth and profitability.

AI tools may support this role by automating data collection, identifying trends, and predicting visitor behavior for more effective strategies.

Web Team

Web Designers and Web Producers bring websites to life by blending creativity, functionality, and design to craft seamless digital experiences. From layout to launch, they shape the way audiences interact with the site.

AI can streamline workflows here by speeding up design mockups, automating code snippets, enhancing user testing, and creating rapid prototypes.