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Packaging Designers design the look and feel of your favorite products. They carefully consider colors and shapes in order to conceptualize and produce an aesthetically pleasing product. They collaborate with team members in marketing and design to make sure the branding goals of a client are met and up to standards. They may also find themselves working alongside engineers and safety teams with prototypes for the packaging.
Packaging Designers are mindful of market trends and will analyze them along with customer needs and product details as they conceptualize various design options for packaging. Package Designers will use technical software and design programming to bring their packaging concepts to life.
Requirements for Package Designers can include:
- A bachelor’s degree in graphic design or a related field
- Portfolio showcasing experience with package design, including creating deadlines and prototypes
- Good commercial awareness
- Design skills and proficiency with software programs such as Adobe Illustrator or Photoshop
- Excellent eye for details
Packaging Designers keep up with the industry trends and also have to keep several external factors such as shelf-space and shipping options in mind as they design the package. The designs that they work on are meant to make physical and emotional connections with consumers and help to market a company’s brand and product.
Other job titles used in lieu of Packaging Designer can be a Packaging Engineer. They can join creative teams in a variety of industries, from consumer goods to gaming.
Whether you are a hiring manager looking for staffing and recruitment support or you are a creative on a job search, our Artisan Creative a. team is here to help. Please let us know how we can help you.
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