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Graphic Designers are the creative design magicians who use a variety of mediums to express a message, whether it’s an advertising campaign, product packaging or marketing material. They are adept at solving problems creatively and usually have a keen eye for colors, fonts, and layouts. Graphic designers specialize in print, packaging, brochures, sell sheets and all forms of corporate communications. Industries that require Graphic Designers are plentiful and can be found anywhere from corporate verticals such as legal, financial, and insurance to more lifestyle verticals such as gaming, entertainment, and beauty – the possibilities are endless.
Here are some key skills that will make a Graphic Designer stand out amongst the others:
- Proficiency in design software and technologies such as InDesign, Illustrator, and Photoshop
- A clean, strong portfolio that demonstrates the designer’s best (and current) graphic design work
- Examples that showcase a designer’s keen eye for aesthetics and details
- Degree in Design, Fine Arts or related field is a plus
Graphic Designers are an integral component of any creative team. They are the ones who are in charge of translating a company’s needs and branding strategies into visual design strategies. They use the required design software specific to the company to select colors, fonts, photos, layouts, and any other relevant elements of design to convey the intended message. Collaboration with art directors, branding teams, and marketing teams is a common practice as they all work toward the same final goal.
Graphic Designer is a broad term as far as job titles go. Other role classifications that are in sync with that of Graphic Designer can include Multimedia Designer, Web Designer, Logo Designer, Brand Identity Designer, Photo Editing/Photoshop Artist, and Layout Artist.
Whether you are a hiring manager looking for staffing and recruitment support or you are a creative on a job search, our Artisan Creative a. team is here to help. Please let us know how we can help you.
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