Account Teams

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Account Teams

Every creative company needs an Account Team. These teams are skilled communicators and the go-to people for clients. They are responsible for managing a company’s relationship with its clients by setting expectations and planning to ensure objectives are met. They are often the first point of contact and will usually strategize and attend meetings to ensure clients are happy. There are several components that make up an account team. 

Account Directors are the creatives managing a team of account managers and overseeing their day to day management. Account Directors ensure that campaigns are on time, within budget and achieve the strategic brand objectives.

Account Executives work in many fields and help grow their companies by finding leads, closing sales, supporting existing clients, formulating sales strategies, and communicating product value to clients. They may also be known as Account Handlers.

Account Supervisors manage the account team and provide feedback. They maintain long-term and profitable customer relationships as well as execute and supervise clients’ marketing and communications plans.

Account Managers have responsibilities that include developing strong relationships with customers, connecting with key business executives and stakeholders and preparing sales reports. Account Managers also answer client queries and identify new business opportunities among existing customers. 

Account Planners or simply Planner, has a role to identify and empathize with the target market and unlock insight that creates value between the consumer, the brand and the category of Product (business) or service. 

While each member of an account team has its own set of responsibilities and focus, they all must possess similar skills to succeed. These include:

  • Communication
  • Company and customer expertise
  • Strategic perspective
  • Leadership
  • Skilled negotiation
  • Value-based selling

Whether you are a hiring manager looking for staffing and recruitment support or you are a creative on a job search, our Artisan Creative is here to help. Please let us know how we can help you.

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