Revamping Your Resume with SEO Keywords

Tuesday, October 27th, 2020|

2020 has been a whirlwind year in our creative industry, impacting recruiters, clients, and candidates alike. Many companies have had to restructure or downsize, creating a large talent pool and increasing the ever-competitive market. 

Making sure your resume stands out has always been a top focus here at Artisan Creative, and it is even more vital in today’s job search environment than it ever has been before. Utilizing SEO keywords throughout your resume is an effective way to make sure that relevant information is being highlighted when you are applying to jobs.

Oftentimes when resumes are submitted, they are processed via applicant tracking and resume management systems. These systems scan the resumes and highlight keywords that are relevant to a position. If your resume isn’t crafted with SEO keywords, your resume may not even make it to the next phase of review. Here are some tips on how to get the most out of your resume with SEO keywords (and what to avoid!).

Use Industry-Specific Keywords. Are you applying for a creative agency as a web developer? Be sure to use SEO keywords such as “creative, frontend development, backend programming, and Javascript”. Or if you are a creative marketing manager searching for a creative role, updating your resume and adding SEO keywords such as “social media, email marketing, SEO, analytics, digital marketing, and project management” may raise your profile. Keep a list of effective SEO keywords that are associated with your industry handy.

Add Job-Specific Keywords. Read the job ad and see which requirements are listed. Include any keywords that match your experience. If a web developer role specifies WordPress, include it as one of your SEO keywords. The marketing manager role may prefer Adobe Analytics over Google Analytics. Be attentive to these details. By listing these job-specific keywords, a company’s tracking system will recognize your resume as relevant. 

Include Hardware and Software Proficiencies. Creative positions will require specific design or programming proficiencies. By adding these to your resume, you will increase the chances of your resume being selected by a company’s tracking system. It is also helpful to include your level of proficiency along with these keywords.

Avoid Too Many “Fluff” Keywords. While certain skills are necessary for creative jobs, a resume may become lackluster if it is encumbered by an abundance of “fluff”. If you have “great communication skills” – try to include specific examples that demonstrate how this is true. The tracking systems may pick your resume because of the general skillset, but by providing definitive examples – you can really wow an employer with your resume.

When tailoring your resume with our SEO tips, it is imperative that you are mindfully adding keywords that are relevant to your industry, your experience, and the specific job you are applying to. 

Your resume is the key to catching a potential employer’s eye and by following our guide to adding SEO keywords, your resume will really stand out amongst the rest!

We hope you’ve enjoyed the 572nd issue of our a.blog.

 

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3 Tips to Navigate Your Job Search

Tuesday, May 12th, 2020|

The current massive unemployment rates have many talented candidates out of work and searching for new opportunities. Additionally, the impact of stay-at-home measures is clearly exasperating the job search efforts for many.

As we navigate these unchartered waters and contemplate what the next version of what “work” is going to mean, it becomes important to take a moment and reflect. Julio Vincent Gambuto calls this moment “The Great Pause”.

We are indeed in a (prolonged) moment of pause—which is not comfortable.  However, since we are unable to rewind and go back to what once was, we can be more fully present and work on evaluating the future and possibilities that we can create.

To do so, here are three tips on how to evaluate what you really want to do next.

Define your Core Values

Take the needed time to think about what you want to do next and how that may align with your core values and purpose. If you haven’t had a chance to define your core values yet, now is a good time to partake in core values or visioning exercises to discover what is important to you.

Focus on Upskilling

As you re-imagine what that future of work will be for you, now is also a great opportunity to upskill. Many well-known universities around the world are offering free online classes. If you’ve been thinking of pivoting into other fields such as UX or product design, now is your chance. Ideo offers Design Thinking classes, as well as Leadership and Innovation classes. Masterclass is another great resource to try out a new hobby, learn something new, or write the story you’ve always wanted to tell.

Give Back

Volunteering is a great way to keep busy, make new connections in a new field, and help others in need. If you’ve always wanted to help out a non-profit what better time to share your expertise? It also provides a great opportunity to enhance your resume. More importantly, giving back is a great mood enhancer as it boosts oxytocin levels by creating levels of engagement, productivity, and usefulness which leads to gratitude.

We wish you the best as you embark on your job search.  For additional tips on resume writing and interviewing please check our a.blog. We hope you’ve enjoyed our 560th issue.

Job Hunting Best Practices

Wednesday, July 3rd, 2019|

When attempting to move up in creative careers, especially when switching fields, job seekers are haunted by one perennial frustration: it can be hard to get experience when you don’t already have experience.

Hiring managers and creative recruiters gravitate toward candidates who already have proven track records and know how to navigate the responsibilities that come with new opportunities. If you’re angling for a job or a career in an area in which your prior work history is not applicable or sufficient there are steps you can take to compensate for a lack of relevant professional experience. Career coach Martin McGovern suggests three moves that can open new opportunities that you may not be able to get with your CV alone.

Side Hustles

“Let’s say you want to be a copywriter at a food publication,” says McGovern. “Don’t wait for them to hire you before you start writing about food. Create your own food blog and get to work. I have a close friend who was able to break into the highest reaches of the culinary world through strategic use of Instagram, blogging, email marketing, and outreach. Give yourself permission to do the work and others will be clamoring to work with you.”

Developing a side hustle in your field of choice is a great way to choose yourself, explore your passions, and show potential future employers and colleagues what you can do. If you properly manage your schedule, you can usually pursue some freelance work without sacrificing your day job.

Meetups

“Recently, I had a student who really wanted to work in sports-tech as a web developer,” McGovern says. “So he started a sports tech meetup. Instantly, 35 people joined the group. He was able to leverage this to reach out to CEOs from his favorite companies and ask them to speak at the first event. After the event, they came up to him and asked if he was looking for an internship, which allowed him to completely circumvent the whole job search process.”

Meetup groups are an excellent way to engage with your professional community, broaden your own horizons, and unearth the sorts of opportunities that may not readily present themselves through Google searches. Spending time with successful peers can also help you become fluent in the language of your chosen industry, which can be an enormous help in tailoring your resume and maximizing your social media presence.

You can look for interesting communities in your area on Meetup.com, or attend a lecture from Creative Mornings. If you can’t find the right group, start your own. You may be surprised at how many like minds you find.

Professional Organizations

“Most cities have professional organizations for your line of work and they are always in need of help,” McGovern says. “Sign up, go to their events, volunteer, and join the board! This will show you are ambitious, forward-thinking, part of the community, and knowledgeable in your desired field.”

Local creative communities tend to be particularly well-served by professional organizations. For designers, there’s AIGA. Marketing professionals have the AMA with many other local alternatives. For those on the creative side of the technology world, exciting organizations such as World IA Day can always use volunteer help, providing ample opportunities in return to tap into your skills and make life-changing professional connections.

Whatever your current level of experience, you can always find creative ways to improve yourself and build a career you love. At Artisan Creative, we help creative professionals make the most of their many opportunities. Contact Artisan today to get started.

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We hope you’ve enjoyed the 537th issue of the a.blog