Los Angeles, CA
Retention Marketing Manager | Job #22720
June 15, 2019 Full-time Up to 110,000 DOE
We’re hiring a retention marketing manager to join a national company in the pet care space. This company is a leader in their field.
For this newly created retention marketing role, you will be involved in a combination of CRM by nurturing and engaging clients in an offer to increase service consumption, in addition to marketing automation, content marketing and lifecycle marketing.
This is a role for someone who enjoys the balance between the data-driven and analytical thinking by using evidence-based strategies to shape marketing programs, to the more creative experience and providing direction to agencies for creative work, in addition to creative thinking from a strategic perspective by coming up with new ideas to meet goals and objectives.
The key priorities of this role are to help define and execute strategy for how the company communicates with clients to drive retention and engagement. Additionally, you will identify and understand opportunities and risks to client retention while remaining vigilant with continuous testing and optimization to seize opportunities to drive revenue, service engagement, and ROI across campaigns.
-7+ years of retention marketing, CRM, and/or customer lifecycle marketing in a relationship-oriented consumer business
-Experience working across all marketing disciplines impacting existing clients (retention, customer growth and win-back), including customer cohort analysis and LTV modeling
-Strong ability to glean insights and tell stories from data, analytics and insights that inspire action and change
-Excellent interpersonal and communication skills, including ability to ask questions to gain understanding, partner with others, and deal with differing points of view
-Creative thinking; excellent organization skills and high attention to detail; and the ability to build strong relationships and exercise excellent follow-up
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