Case Study: Manning Selvage & Lee

Project Title:
Nestle Minis Promotional Mailer

Project Category:
Packaging, Collateral, Identity

With a product launch pending, MSL approached us to project manage and produce a stylish, provocative mailing to announce a release of Nestle Minis and capture the attention of the national press.

Given that the new product was an extension of an existing brand, the materials and container had to possess a consistent look-and-feel yet simultaneously exert its own uniqueness. Additionally, the client had formulated conceptions and requirements about the final piece that, while proving helpful with the overall concept, created challenges for procurement.

Utilizing the strength and uniqueness of the product's shape, we carried that through to the shape of the box. We then identified and managed a vendor to build and print the box and procured the vendor who would supply the branded, desktop dish that held the sample product inside the container-a dish manufactured to client specifications.

With Artisan, the client was able to tap into multiple resources with a single point of contact. They were able to focus on their core public relations business and leave the creative, production, and vendor management tasks to us.

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