Case Study: Seville Classics

Project Title:
Retail Packaging

Project Category:
Packaging Design

Seville Classics had decided to pursue a significant new market segment and recognized that the most critical place to begin attracting new customers was in the visual presentation of their packaging.

For years, their creative needs had been fairly modest. Now their retail business was expanding to stores such as Bed Bath & Beyond, Lowes, and Linens ‘n Things. After discussing the marketing opportunities, we helped determine that their creative execution-the look and feel of the company’s packaging-would need to change not only to compete with established competitors, but also to reflect the tastes of their new audiences.

We created a packaging design platform including color palette, type and photography that is gently sophisticated, clean and progressive. One that conveys an air of tasteful, contemporary everyday use.

The new packaging can be seen at Bed Bath & Beyond and Lowes and has become quite successful. Our design has served as a template for many of the client’s subsequent packaging needs. A new classic.

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