Case Study: Pioneer Entertainment

Project Title:
http://thekidsarealright.com / Pioneer Entertainment

Project Category:
Web

Pioneer wanted a site to commemorate the 40th anniversary of the classic rock band The Who and the sale of the accompanying “The Kids are Alright” DVD.

Artisan had 8 weeks to complete the entire website project-including concepting, design, production and programming. (We brought it in in six.)

The site was designed to be easily navigable and cater to a 40+ male demographic. Created in both Macromedia Flash and HTML, it offered informational content, images, music clips, streaming videos and an intuitive and easily accessible ecommerce function so visitors could buy the DVD instantly from amazon.com. The site launched on budget and under the deadline and proved to be one of the most successful launches for Pioneer that year.

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