Case Study: Mes Bon Amis

Project Title:
Fresh Pet Club

Project Category:
Website

Mes Bon Amis came to us with a proposal. Could we build a site, the primary purpose of which was to serve as a direct marketing conduit to the consumer, yet make it fun, engaging and an enjoyable part of the brand experience for their pet-owning audience?

To say the entire project was ours to build from concept to the actual working site would certainly be accurate. The only assets the client had were two black and white illustrations of a dog and a cat from their existing packaging. They’d heard of our extensive website production experience and skills in design and asked for a turnkey solution for what was to be a very complex site representing a significant aspect of their revenue stream.

Beginning with the two illustrations, we created three characters, one dog and two cats in color for various animated stories throughout the website. (These characters were incorporated into the packaging as well.) These stories were implemented in flash programming, creating a fun, playfully engaging website that keeps consumers involved in the experience from discovery to learning and of course, to final purchase.

The client reports that the site gets approximately 5000 hits a day with 3-5% resulting in new sales. We have continued to generate and implement new ideas for the site. Particularly gratifying? The website has been featured on a web radio show for design excellence and creativity.

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