Artisan Blog

Using Video to Impact Your Brand

Wednesday, May 23, 2018
Using Video to Impact Your Brand

Whether you're a small business or an enterprise-level company, there's one thing you can do that's just as important as attracting new clients and customers, and that's attracting top talent. Just as you can use the tools of the internet and social media to communicate your value proposition to potential buyers, you can use them just as well to showcase your brand's culture and story for potential new hires, the people whose skills and hustle you need to succeed into the future.

A full 82% of Fortune 500 executives don't believe their companies recruit highly talented people. Attracting top talent gives you a serious competitive advantage. To make an unforgettable first impression, make full use of online video.

You don't need a Hollywood backlot to create video content that engages highly skilled job seekers. Just keep these tips in mind, and to make your brand a star.

Be Transparent, Be Authentic

Honesty and authenticity work wonders on the internet. Take pride in who you are and what you do. Videos that feature members of your company team will strike a more authentic chord than those with actors or special effects. If you can, shoot in your own offices and facilities, and provide a visual sense of what a day at your company is really like. If you present your company culture in a way that's fun, true, and realistic, you will attract talent that will be excited to work with you and appreciate the things that make it special.

Approach Potential Hires as Potential Customers

According to Glassdoor, more and more job-seekers are taking a consumer approach to the job hunt, treating it more like comparison shopping. 70% read company reviews before they apply, and most look at multiple competing opportunities before zooming in on one. Therefore, in order for your video to stand out from the competition, it must address the hopes and ambitions of your ideal candidate with empathy and enthusiasm. When planning your video or writing your script, be specific - not every job-seeker will be right for your team or vice versa. Craft your pitch for the ones who are.

Tell Your Story

In order to communicate your brand value, be clear on your mission, your culture, and what sets you apart. Your core principles set the foundation for any message your video will communicate. When you are clear on these, ask yourself, "how can we present our story in an intriguing and memorable way?" Does your company or its founder have a relatable story of risk or overcoming adversity? How are you changing the world? Determine how to tell your story visually, in a way that will stick, and then familiarize yourself with some of the insider tips and best practices of video storytelling.

Be Creative

Be willing to experiment with a fresh, out-of-the-box approach to your video. Check out some of the innovative, reasonably priced tools that are available, and brainstorm different approaches until you decide on the one that best suits your message.

At Artisan Creative, attracting top talent and matching them with career-making opportunities is our mission. Contact us today and discover new ways to elevate your recruiting and put your brand in the limelight.

We hope you’ve enjoyed the 472nd issue of our a.blog.

 

 



Search

Recent Posts


Tags


Archive