Artisan Blog

Nurturing Your Team's Culture

Wednesday, October 25, 2017

Nurturing Your Team's Culture

 

A few weeks ago, I traveled to San Francisco for SHIFT: The Culture Conference, where I saw entrepreneurial legend Arianna Huffington speak. With wisdom, empathy, and sharp comic timing, Huffington shared her ten rules for creating a healthy company culture.

You can watch the whole conference here (Huffington's segment begins near the 35-minute mark). Just in case you're strapped for time, we've summarized her ten principles below.

1. Make Sure Everyone Gets Enough Sleep

Huffington's recent work on corporate culture and self-improvement has focused heavily on the necessity of getting a full eight hours' sleep. While she concedes that a few rare individuals can function on less, you are almost definitely among the vast majority who need plenty of sleep to perform at your best.

This principle extends to working with your body's needs and rhythms, rather than against them. Instead of pounding coffee, take a deep breath, get some real rest, or walk outside. If you treat your body and mind well, you will feel good, and do better at work.

2. Let Go of the Growth-Above-All Mindset

A truly successful company will have a vision, mission, purpose, and values outside of growth for growth's sake. Even from a purely practical standpoint, making your work meaningful is a better way to retain good employees, keep your team together, and meet your important objectives.

If your only purpose as a company is perpetual growth, examine your priorities and reflect on why you got started and what sort of world you want to be a part of.

3. No Brilliant Jerks Allowed

Huffington decries the "cult of top performers" and warns against lionizing aggressive, antisocial personalities at the expense of team cohesion and harmony. If your company is too beholden to employees who behave like arrogant celebrities, consider that they may do more harm than good.

4. Learn to Build Teams

On a similar note, Huffington suggests thinking of your team as a networked unit, rather than a collection of individuals. While humans need eight hours of sleep and plenty of down time, your company should in some sense, be "always on," so your team can consistently communicate in one voice, reflect one vision, and share the same methods and objectives

5. Treat Culture as Your Immune System

Anyone with an active lifestyle will be exposed to germs, and any company that's taking on serious challenges will face threats and encounter toxicity. If your culture is healthy and strong, you will be able to survive these attacks, and improve through exposure to the elements. With a strong immune system, you won't need to be quarantined or use too much disinfectant.

6. Empower Women

In the wake of ongoing debates around gender gaps in hiring and compensation, along with recent controversies around issues such as harassment, the culture of business is now becoming more friendly to women. This is a long overdue awakening, and make sure your company is ahead of the curve in this regard.

Allow for a generous maternity leave and areas for nursing mothers. Companies that put a priority on empowering women to thrive and succeed will have an ethical and practical advantage.

7. Meet the Growing Demand for Purpose

The Millennial Generation will soon make up the majority of America's workforce, and numerous studies have found that Millennials demand not just money, not just flexibility, they also require a strong sense of purpose in their work.

This goes back to Rule #2; as Millennials assume power, the world's culture is changing around them. This creates an opportunity for your own culture to aspire to a greater sense of meaning.

8. Model Culture Changes at the Top

Your employees will model their actions less on what you demand or expect than on the behaviors and values you manifest in your own behavior. If you want to change your culture, set the example. Once your actions are consistent with your values, your team will know that these are values worth following.

9. As Much As You Can, Work Out Problems Face-To-Face

Huffington celebrates transparency. She encourages creating a culture where people feel safe airing their grievances and finding solutions together in a spirit of cooperation, rather than going behind each other's backs.

Although certain issues must be hashed out behind the scenes, aspire to make honesty, openness, and transparency among your core values.

10. Turn Crisis Into Opportunity

As a board member, Huffington has witnessed several companies in the throes of serious crisis marshal their resources to correct mistakes and reemerge better,and stronger than before.

The most fearsome struggles and challenges can often create the greatest opportunities for insight, perseverance, and excellence. Aspire not to avoid difficulties; aspire to transcend them.

Attending events like this is one of the ways Artisan Creative stays engaged with the world of ideas and continually improves its own culture. When you work with us, we will motivate you to do the same, and give you all the tools you need to be your best and continuously improve. Contact us today to learn more.

 

We hope you enjoy the 447th issue of our weekly a.blog.

 



6 Questions for Coaching Your Staff

Wednesday, September 13, 2017

6 Questions for Coaching Your Staff

Concepts proven to be successful at the top levels of the business world are often just as effective throughout every level of the organization. To make the most of your team's engagement and growth as well as improve retention and morale, we’re sharing a few models from the world of executive coaching.

When he works with high-powered executives, well-known and in-demand business coach Marshall Goldsmith, uses a "six question" model, which he summarizes in a Huffington Post article. His model works equally well when helping employees maximize their potential and determine how they can best fit with their team and help drive the company mission.

Use these six questions in your coaching or review sessions to empower your staff.

1. Where are we going?

Each member of the team has a unique perspective that lends itself to specific, valuable insights on how the company can evolve to better meet its objectives. Asking team members for their observations and insights on the company at large can generate useful ideas for growth and change. It also makes them feel invested in the company's future and lets them know that their perspectives are valued.

2. Where are you going?

Many job interviews include questions such as, "where do you want to be in three to five years?" As employees become tenured and experienced, it is important to maintain that conscious focus on the future. Change is the only constant, for organizations and individuals alike. Check in on how individual team members are changing and growing, and how that relates to the company and their roles within it.

3. What is going well?

Share where the employee is excelling, then allow them to point out, celebrate, and take credit for their strengths and achievements. This will help them focus on what they do best and continue to build their strongest skills. It helps set a positive tone, so that any challenge can be tackled with optimism.

4. What are key areas for improvement?

Start this section with their suggestions for self improvement, as it’s important to ask the employee to commit, via greater self awareness. Everyone has areas where they could be a bit more effective. Gently drawing attention to these areas of potential growth casts a light on them and makes it easier to improve through mindfulness, effort, and diligence.

5. How can I help?

As much as you may foster an atmosphere of collaboration and inclusion, some employees may feel isolated, left out of important decisions and discussions, or insecure about asking for the resources and guidance. This question lets them know that they have your support and opens an opportunity for dialog.

6. What suggestions do you have for me?

This brings the conversation full-circle. Just as team members may have revealing perspectives on the company as a whole, they might also be able to provide insights that can help their supervisors and hiring managers grow. Let them know that you value their feedback, and you also appreciate opportunities to strengthen your skills as a manager, and create an atmosphere of mutual respect.

In our 20+ years of connecting creative talent with top clients, we have gained knowledge and built strong networks.  Contact us today to discover how we can apply our expertise to help you build your dream team.

We hope you enjoy the 442nd issue of our weekly a.blog.


Tips for Employee Engagement

Wednesday, September 06, 2017

Tips for Employee Engagement

Creating a strong, engaged, efficient and successful team results from diligent recruiting, targeted hiring, effective onboarding, and ongoing training. When properly orchestrated, this process can lead to higher retention, attracting fresh talent while keeping your existing core members engaged.

According to recent statistics, nearly half of American workers leave their jobs within a year of being hired. More than 40% leave within their first six months. Numbers vary across industries, but clearly, in all areas, there are opportunities for organized, mindful, and emphatic practices to improve staff retention.

Keeping the right people happy and engaged for the long haul makes all the difference. At Artisan Creative, some of our greatest satisfaction comes from watching teams connect and grow over time.

To that end, we’d like to share a few guiding principles to help hiring managers select and retain top talent.

Set Expectations

Whether you’re onboarding new talent or working with tenured team members, it is crucial to be as transparent as possible. Each position has its own challenges and responsibilities that may not be immediately apparent and may shift over time. 

Communicate goals, responsibilities and expectations early and as needed.  Include the team in the big picture so they understand why a specific task is being requested.

Foster an all-pervasive atmosphere of transparency, and trust, in order to retain the talent you need to succeed.

Share Feedback

Many employees report leaving their jobs due in part to a lack of appreciation, understanding, and feedback. As a hiring manager, best practices include holding regular check-ins and creating buddy systems. 

To make sure employees have the support they need to succeed, provide specific, honest, and constructive feedback on a regular basis. Depending on your company culture, team size, or location of your team members, you may have to define what a “regular check-in” means to you. Marshall Goldsmith, a leadership coach and author of several management books recommends at minimum to set quarterly meetings.

Acknowledge that team members have lives outside of work and do what it takes to make sure their jobs support them through any significant life transitions. Be prepared to work with them to strengthen the professional relationship through whatever outside forces may arise. Holistic support builds ironclad loyalty.

Reward Success with Opportunity

When employees adapt to their responsibilities, accept their challenges, and make their jobs their own, they have earned opportunities to build on their success.

Make sure that all employees can clearly envision a path to advancement, whether this comes through promotions, increases, or other rewards. As with any relationship, it is important to maintain the sense of optimism with which it began. Make sure that no one ever feels taken for granted.

When employees find that more focused effort reaps richer rewards, they will reciprocate and make the most of your shared opportunities.  Building success is a marathon, not a sprint.

 

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we have worked with a range of creative talent and clients. Our experience gives us the tools and understanding to help professional relationships thrive. We would love to share that with you and your organization. Contact us today to learn more.

We hope you enjoy the 441st issue of our weekly a.blog.


4 Tips for Better Brainstorming

Wednesday, August 02, 2017

 


While generating fresh ideas requires limber and liberated thought, there is more to consider than the standard group brainstorming techniques.

The most productive and galvanizing idea generating sessions are guided by qualified facilitators applying best practices under the right conditions. According to one study, brainstorming sessions that meet these guidelines can generate more than four times the number of useful ideas than those that don't.

While there's no substitute for a group brainstorming session led by a trained professional, if you know and apply the following best practices, you will likely get more out of your brainstorming session, making it a more satisfying experience for your group and a more fruitful pursuit for an organization.

Establish Ground Rules

Make sure all participants understand what a brainstorming session involves, and don’t get caught up in problem solving. Add ground rules that best reflect your group and culture and set expectations ahead of time.

Set the Setting

Make sure all participants have the opportunity to plan ahead for the session and think about the key questions and issues in advance. Allow space for solo thinking ahead of time to enable members to contribute freely, avoid groupthink and generate a larger number of ideas.

The session itself should take place in a quiet and comfortable place, free of the normal workday distractions. Some organizations rent off-site rooms (such as those available in co-working spaces). A change of scenery may help shake up established assumptions and patterns of thought.

Ask the Right Questions

To be useful, brainstorming must be more than a group of people talking. To borrow from Proust, the right questions, games, and structure can inspire participants to ideate "like good poets whom the tyranny of rhyme forces into the discovery of their finest lines."

This excellent piece offers a menu of structured brainstorming exercises that may help generate more productive thinking and discussion. The most important factor for success is to build the session around a powerful central question. According to the research of Flow author Mihaly Csikszentmihalyi, the brightest thinking is prompted by the strongest questions. Create a central question or theme that best describes the issue you are brainstorming around.

Write First, Talk Second

In a piece for Fast Company, Rebecca Greenfield recommends that much of the mental action take place before the group convenes. All participants submit their ideas in advance, which can then be made anonymous and put to a group vote. This mitigates the influence of more dominant and vocal personalities, empowering everyone to contribute more and establishing a "meritocracy of ideas."

At the least, the session should be set up and run in such a way that constructive criticism is encouraged and the loudest voices don't dominate the exchange. This requires rigorous adherence to time limits and other rules, and a pervasive atmosphere of mutual respect. This can be a delicate balance to establish and maintain.

Each organization is different. Its particular decision-making criteria will factor into whether or not actionable ideas emerge from brainstorming. Thus, leading a productive brainstorming session can take some trial and error, but the investment will pay off in greater satisfaction, innovation, and organizational cohesion.

 

Artisan Creative's a.team is here to help you build your dream team. Contact us today for assistance with your hiring needs.

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 436th issue of our weekly a.blog.



Understanding Team Dynamics

Wednesday, July 26, 2017


As hiring managers, we have to think about our existing team dynamics each time we add a new team member.

Our new hires will need to be fully integrated into our existing team structure—and the success or failure of that integration depends on our orientation and on-boarding best practices, our timing, and the team’s group performance requirements.

Additional considerations range from current interpersonal team structure to culture and skills level of the current team.

What type of environment are we adding the new person into and what is our goal? Are we looking for someone to strengthen missing skills, to complement the current thinking, or to challenge the team and take their performance to the next level?

In 1965, Dr. Bruce Tuckman introduced the team-development model of Forming, Storming, Norming and Performing.

It’s an interesting study based on recognizing where your current team is, and what happens as a new member is added.

In this example, we’ll use a marketing team to demonstrate.

Forming

In the marketing team’s forming stage, the Marketing Manager or Director will be very hands-on to set the tone for team, establish direction, set individual roles and responsibilities and provide overall vision and guidance.

The Marketing Manager must be prepared to manage every aspect of decision making, and answer questions about the team's goals and objectives, as well as set expectations internally and with external stakeholders.

At this stage, the team tends to avoid conflict or push boundaries. The team is just in the process of forming—and there are more individual thinkers operating in silos.

This is a perfect opportunity for individuals to get to know the strengths of one another, create friendships, and align in order to move from silo-ed thinkers towards a larger team mentality.

Storming

In the storming phase, the team may not be in total agreement or come to consensus quickly. Individual members may try to find their own voice within the group and establish presence. There may be some challenges and conflict—this is OK! Breaking paradigms and new ideas can emerge here, and the team has the ability to grow. The Marketing Manager guides the team through this stage, allowing the team to confront their diversity of thought, and ensuring that challenges or drama don’t derail the team’s success.

Norming

In the norming phase, the new team starts to hit its stride. There is harmony, and synergy amongst the group and the Marketing Manager moves to be more of a facilitator than a hands-on implementer. The team is aware of responsibilities, and natural leaders develop within the group to handle simpler decision making on their own.

There is commitment, strong workflow, good discussions as well as building friendships amongst teammates.

Performing

In the performing phase, the team is high-functioning with a shared strategic plan.The vision is clear, and the team knows its purpose and its why.The team is focused, and clear on goals, takes responsibility for achieving them, and makes most of their decisions against criteria agreed upon with the leader.

The team has a high degree of independence, and can delegate tasks internally. They can resolve internal conflicts as they come up, and have strong interpersonal relationships.

The Manager moves into more of a coaching role and can assist with growth and development, as they are no longer being called upon to manage day-to-day tasks. However, it remains important for the manager to ensure the team is still being innovative and not falling into complacency of thought, or group think.

Sharing the knowledge of the concept of "Team development” can be helpful to a team—especially in the storming phase.

As you look to add to your teams, dissolve project teams, or move team members to other groups, it’s a good idea to be aware of the overall team dynamics and recognize what stage the group is in. It will certainly play an integral part into your orientation and onboarding practices.

Artisan Creative's a.team is here to help you build your dream team. Contact us today for assistance with your hiring needs.

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 435th issue of our weekly a.blog.


How to Write Compelling Job Descriptions

Wednesday, July 12, 2017

At Artisan Creative, we recruit for a wide range of creative, marketing and digital roles, and therefore post an array of job descriptions to our Open Jobs page.  We write job descriptions every day and would like to share some best practices with you.

When you’re writing a description, we recommend using the following pointers to ensure you attract the best candidates--not only from a skills perspective, but someone who is also the best culture fit with your team.

As a hiring manager, how you write a job description will make an enormous difference to who is attracted to your company and role. 

Pick the Right Title

Start with a job title that reflects your company’s needs and culture.  Craft a description that portrays the role specifically and accurately. Job titles and expectations change with technology, time, and shifts in the landscape of your industry. If you are hiring for a new role, do some research to see how the job market is searching for this kind of position. Make sure the right candidates gravitate towards your opportunity with clear awareness of how they might fit in with your team.

Be Specific

It’s important to identify key responsibilities. Your candidate must be willing and qualified to do handle the must-have requirements. Remember it takes every new hire time to get up to speed in a new role - your aim is to identify potential talent who can minimize that learning curve as much as possible.

Eliminate jargon and buzzwords and replace them with more concrete and concise language. Use strong action verbs and relevant words that communicate passion and values. Tell a story! Borrow tested formulas from storytellers and marketers to make your job descriptions connect.

Use Strong Keywords

While you want to use fresh and exciting language, you must also consider what potential candidates look for online, and how search engines will spot and rank your description. While tired buzzwords can obscure your meaning, popular keywords can be useful in luring qualified talent.

SEO and social media play essential roles in the modern job search. To ensure that your job description will be seen by as many eyes as possible, read similar job descriptions online and use keywords that are specific to your related industry. Remember to include the titles of their potential coworkers as they will be working closely or reporting to them. Additionally list programs they will use, or the trends they should follow.

Also. be mindful of how your job description will appear to mobile users, as their ranks are steadily increasing. If your current company website or job portal site isn’t mobile friendly, consider updating it.

Requirements

If a skill is "nice to have" but not "required,” make a point of noting the difference – some candidates will make up for a lack of prior knowledge with high adaptability and an eagerness to learn.

Highlight Your Company Culture

We are currently in a candidate driven market. If you are trying to attract a candidate who may have multiple opportunities, or may be considering leaving their current role, think about “why” they would be attracted to your firm and list those details. For example, if you have a friendly pup roaming the office halls, or your office is next to the beach or offers flex scheduling… mention these great differentiators.

The clearer you are in your job descriptions, the more targeted your candidate pool will be. For more guidance in finding the right candidates and building the right team to fulfill your mission, contact Artisan Creative’s a.team today.

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 433rd issue of our weekly a.blog.


6 Tips for Interviewing Creatives

Wednesday, June 07, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 428th issue of our weekly a.blog.

 

Preparing for an interview is a two-way street that requires both parties to be present and engaged in the conversation.

In previous blogs, we highlighted general best practices for interviewers such as active listening techniques. As interviewers we must set the stage and tone of the interview to reflect our company culture and team dynamic.

Interviewing and hiring creatives adds an additional layer of intricacy since the portfolio plays a key role in the dialog.  Here are some important skills that interviewers can practice when looking to interview and hire creative candidates.

Smile  A welcoming smile is worth more than a 1000 words.

Prepare   As interviewers, it’s our responsibility to be prepared for the meeting by reviewing the candidate’s resume and portfolio in advance and crafting targeted questions to learn more about them, the projects they’ve worked on, and build better rapport. Take notes beforehand to keep things on track and stay upbeat and positive.

Listen   Active listening is essential to getting the information you need. Make eye contact with the candidate and listen to their tone - as well as their words. The best creative work is often a result of successful communication - make sure you get the most out of your conversations with candidates.

Ask open-ended questions  Questions that start with "How", "What" or "Can you explain" are generally more useful than “yes or no” questions when interviewing for creative roles. Open-ended questions allow candidates to tell stories about their experience, and ideas. Ask about the candidate’s design thinking and creative problem solving process to get a better sense of their conceptual skills.

Keep track of time   Always leave time in an interview to address any questions the candidate might have about your company and the role. This will give you some insight about what's important to them. You can often learn more from the questions candidates ask than from any other aspect of the interview.

Arrange next steps   If an interview goes well and you think you have the right person on the other side of the desk, say so. Enlighten them on the state of your interview process and set up a second interview with other hiring authorities or team members, as needed.

If the interview did not go well - or it's too early in the process to determine a fit - let the candidate know when a decision will be made. Transparency around your hiring process helps keep candidates engaged.  If a candidate isn’t a good fit, letting them down gently gives an opening to pursue other opportunities that they might be better suited for.

Hiring a new team member makes a huge difference to the future of your business. If you have questions around these high performing priorities, you can always ask an expert.  At Artisan Creative, we are experts in interviewing creatives. Happy to help you with your next hire.


Tips for Better Interviews : Listening

Wednesday, April 19, 2017


Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 421st issue of our weekly a.blog. 

Whether you’re a job seeker interviewing for a full-time position, a freelancer speaking with a potential client, or a hiring manager looking to add to your team, an interview is your opportunity to connect and learn the most you can about the person sitting across from you. While this may sound like you need to do a lot of persuasive talking, what it actually requires, is your focus on the more difficult side of the equation: listening.

Here are three quick guidelines to keep in mind.

1. Give the speaker your complete attention

Attune yourself to the speaker’s nonverbal cues. You can learn much more about the person than just what meets the ear.

Stay focused and avoid preparing your answer while they are talking. As you’ve already done your research and preparation beforehand, you are now free to give the speaker the attention and respect they deserve. Sometimes the best cure for nerves is to pay attention to another person’s concerns and questions.

Suddenly, it’s not all about you. And that’s a relief!

2. Use your body language

You can show that you are listening attentively by nodding, reacting with a facial expression, or saying "mm-hm" or other confirmation sounds. Just don’t overdo it. Forcing particular nonverbal cues can be more awkward than just letting your body behave naturally.

The most effective way to marshal your best body language is to cultivate a relaxed, positive mindset, letting your body and mind work in sync. If you approach your interviewers with an attitude of openness, helpfulness, and optimism, it will reflect in your calm and attentive demeanor If you come from a place of curiosity and generosity, you will be less likely to close up and get nervous.

To make things easier, try improving your body language a bit every day. Borrow a trick from life coach Jordan Harbinger, called the “doorway drill.” Every time you pass through a door, take a moment to look your best. Straighten your shoulders and back, take your hands out of your pockets, shake off any tension, and smile. Practice this exercise every day, and soon it will be your default.

3. Pause

Only when their question is finished is it the right time to gather your thoughts, and respond.

Take a moment to think about the question asked. Sit with it. Breathe. This is a conversation, and you are letting it unfold at a comfortable pace by listening carefully, understanding thoroughly, and putting appropriate thought into your answers.

And, when you're finished with your answer, take a pause. No need to jump in with more detail, if your answer was complete and well-prepared. The other person will give you a clue if indeed additional clarity is needed.

 

If you are a candidate looking for a new job, or your are a hiring manager looking to add to your team, contact Artisan Creative today.

 


Adult Learning Styles

Friday, March 17, 2017

 

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 416th issue of our weekly a.blog.

 

Whether you are training new hires or making a presentation to a large group, it’s important to communicate your ideas properly.

 

Adults have different ways of learning and information may not necessarily resonate with everyone in the same way. Presenting the material in different styles can transform frustration into an epiphany for some members in your audience.

Some people form vivid visual memories and learn best through pictures. Others love jokes and metaphors, while some learn best through reading or listening to an oral presentation. Some may have trouble sitting still for hours and may learn better by doing group activities.

Most of us learn best through a combination of pictures, sounds, and feelings, that compliment our dominant learning style. This idea is crystallized in an educational theory called “VAK,” for “visual, auditory, kinesthetic.”

If you facilitate training, onboarding sessions or make frequent presentations consider experimenting with visual, auditory, and kinesthetic modalities and notice how participants respond.

Auditory Learners

Auditory learners learn best through language; when something makes sense to them, they may say, “I hear that!". If your training materials are text-heavy, encourage participants to take turns reading the material aloud. Use the Socratic method - ask questions and let the group paraphrase the core ideas in their own words. Invite compelling guest speakers to share their stories and teach in different verbal styles. E-learning materials can include audio books or podcasts that can be consumed on the go. Use repetition or clever wordplay to help the material “click.”

Skilled copywriters are well positioned to help you speak your audience’s language and get them talking.

Kinesthetic Learners

This type of learner likes to move around, do things, and take a “hands-on” approach to learning. Reading a book or watching a video may become a challenge if they can’t get involved and connect to the ideas being presented. Kinesthetic learners will retain more information if they take notes by hand, work with three-dimensional models, or interact with others in the group. To engage kinesthetic learners, let them change seats, or stand as needed for part of the presentation or provide frequent breaks for snacks and fresh air.

The right experience designer or instructional designer can help design modules to create more interaction.

Visual Learners

Visual learners love stylish presentations, slideshows, videos, flowcharts, and infographics. To engage them, use color, diagrams, photographs, and information architecture to break up heavy text. They have keen aesthetic sensibilities and see the symbolism in imagery that others may overlook. When explaining themselves to others, they may say, “look here,” or “let me draw you a picture.”

To engage visual learners, work with the best designers and presentation specialists you can find.

 

If you’re ready to experiment with different learning modalities, reach out to Artisan Creative. We work with creative professionals with experience in a range of media who can make your project shine and appeal to a variety of audiences.




​5 Secret Techniques of Great Interviewers

Wednesday, March 01, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 414th issue of our weekly a.blog.

As an HR professional, you have an array of responsibilities from vetting prospective hires to determining their qualifications and how they will contribute to company culture. At the same time, you are a front-line representative for your company, and must ensure that candidates also get the right first impression.

Here are a few techniques from the fields of sales, psychology, entertainment, and beyond that can help you conduct an unforgettable interview and get a candidate’s job experience started on the strongest possible footing.

Pace and Lead

Psychologists, salespeople, negotiators, and hypnotists build rapport through "mirroring' or mimicking another person’s tone and body language. This invites the candidate's trust. It may also spark some empathy on your part as you relate to that person's experience.

After rapport is established, you can shift your own gestures and speech to move the conversation in a productive direction. If the candidate is nervous, you can invite them to relax and loosen up. If the interview is too rigid and formal, you can inject some light humor or make things more conversational.

Know your Purpose

A good job interview is about more than hearing a prospect recite their resume and go over a list of mundane tasks. You must determine if this person's skills,  personality, values and worldview are compatible with the role you need to fill.

Before the interview, connect with the department’s hiring managers to understand the day-to-day duties of the job, and the purpose these duties serve to the organization, and fits within the team structure. Know the long-term goals that must be hit and what a successful first year would look like. Picture the ideal candidate performing this role to the best of their abilities.

Before you start interviewing prospects, clear up any confusion about what the job really entails with supervisors and stakeholders in your company. Think far beyond the job description.

Pause

“Active listening” means focusing your attention on the candidate when they are speaking and paying attention to the nuances and subtext of what they are saying. Be careful not to rush the process. Feel free to linger or elaborate on any intriguing points or rich topics that arise.

A good way to do this is to take a deliberate pause. A pause adds emphasis to an important point and gives you and the candidate time to interpret what is being said.

When the candidate finishes a thought, wait a few beats before you move on to the next question. This takes some practice, and you'll find that people often give the most revealing insights into themselves when they have finished canned responses by giving them a few more seconds of space to fill.

Find the Why

Business writer Simon Sinek devised "The Golden Circle," an immensely popular and powerful model for determining values. According to Sinek, every individual, group, and business has three layers. The outer layer, the “What,” contains our day-to-day tasks, what we actually do. One layer deeper, we find the "How," our attitudes, practices, and culture. The innermost layer, closest to our hearts, is the "Why." This is where we discover our deepest passions that motivate us.

Avoid getting too caught up in the number of years the candidate worked for a previous employer or the bullet points on their resume. Go deeper. Find core principles, values, and ideas that have stayed consistent throughout their career. If your candidate's "Why" is compatible with your company's "Why," you may have found a much better match than you would if you went by experience and references alone.

Go Off Script

When a waiter drops a tray full of dishes on the floor of a comedy club, a good comedian takes a beat and gets back into his act. A great comedian, however, reacts to the situation, riffs about it with the audience, and comes up with a new joke that's perfect for this particular time and place.

As an art form, conversation is less like rehearsed acting than it is like improvised comedy. It is crucial to "read the room" and adapt to any surprises that may come up.

Every candidate is different, so every interview should be different. Know your facts and the information you want to share. More importantly, be human. Take some notes beforehand, and be willing to throw them out if the conversation goes in an interesting direction that you didn't anticipate.

If you need help hiring and interviewing, contact us to learn more. Have the a.team help build your dream team.



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