Artisan Blog

LinkedIn Changes, Part 2: Target Audiences

Tuesday, July 10, 2012

LinkedIn Changes, Part 2: Target Audiences



Along with being helpful for those seeking employment, LinkedIn can be an effective part of your company’s marketing, networking and recruiting plans. You may or may not be using LinkedIn to its greatest advantage and a recent addition to LinkedIn’s capabilities could help you do so.

Although you cannot have your Twitter posts automatically forward to your LinkedIn Profile any more, you can use your Company’s LinkedIn updates to become a better influencer in your industry and increase your clout—or even your Klout!

Target Your Audience

Whether you are posting links to your company’s blog (you have a company blog, right?) or open jobs, or even announcing awards and important events, you want those updates to get to the people who are genuinely interested in them. Now you can.

Under the Update box on your Company page, it says “Share With:” and gives you the options “All Followers” and “Targeted Audience.”

If you click on “Targeted Audience” and explore the information you find, you will discover which groups you can target. Each group needs to have a minimum of 100 members to qualify for a Targeted Audience post.

For example, Artisan Creative can send Targeted Updates to the Arts and Design, Marketing and Media and Communication industries, among other demographic groups. Isn’t that nice?

So if you are following Artisan Creative on LinkedIn and you start noticing that our updates are always relevant for you, we would be really happy to hear that.

We will keep up to date on the changes to the social media channels used by both job seekers and companies looking for talent so check back often to the Artisan Blog. Or even subscribe to our RSS Feed!

Wendy Stackhouse, Consultant for Artisan Creative


2 LinkedIn Changes, Part 1: Twitter

Tuesday, July 03, 2012

2 LinkedIn Changes, Part 1: Twitter



LinkedIn can be an important element in a candidate’s job search or a company’s search for the perfect talent. But like other social media platforms, it changes frequently.

Last week we talked about Facebook’s email system and whether or not it was a good idea to use your Facebook messages or have them go to your email Inbox. This week the culprit is Twitter but it affects LinkedIn in a major way.

The folks at Twitter have decided to be more strict about third-party applications which send our Tweets to other platforms automatically. It’s understandable, of course, but it sure has been convenient.

What has changed?

Until late last week, you could set up your Twitter account to automatically forward your Tweets to your LinkedIn Updates. If most of your Tweets were business-related—or you have a business account and a personal account—this was a great time saver!

At this time, you can still forward your LinkedIn Updates to your Twitter Feed, but not the other way around. You can still post once and get it on both platforms, but you have to start from LinkedIn, not from Twitter.

Why did they do it?

It sounds like Twitter is getting a bit frustrated with everyone accessing their data streams from third-party applications and not having control over who sees their ads on the actual Twitter platform. I read today that 79 out of the Fortune 100 companies are using HootSuite to access and engage with Twitter—that’s a lot of influencers who are not seeing the actual Twitter site at all.

In the future, we wouldn’t be surprised (but we would be upset) if dashboard applications like HootSuite get cut off, leaving only the Twitter-owned Tweetdeck, but hope that it won’t be soon, if ever.

What is the bottom line?

If you want your Tweets to show up in your LinkedIn Updates, start from LinkedIn instead of Twitter and link your accounts in that direction. You can still use tools like HootSuite to schedule your LinkedIn updates and Tweets for future days and times.

I’m sure you join us in wishing we didn’t have to learn how to use social media over and over, but social media is still a new enough phenomenon that the platforms themselves haven’t worked out all the kinks. Check back to the Artisan Blog often and we will keep you up to speed!

Wendy Stackhouse, Consultant for Artisan Creative


Facebook, Email and Other Tweaks to Help Your Job Search

Tuesday, June 26, 2012

Facebook, Email and Other Tweaks to Help Your Job Search


Did you know that 37% of employers are using social media to search for and research candidates? And 11% more are planning to start in the next year? 

That is a whole lot of hiring managers that might come across you on Facebook, Twitter or LinkedIn and get in touch with you because you seem like you might be the perfect fit for their job opening. 

How can you optimize your social media presence for your job search? Let’s start with Facebook!

Just yesterday, Facebook gave everyone an email address on their system and made it the only address visible on your Profile:

Go to your “About” link on your Timeline and Edit your Contact Info to have your regular email address show on the Timeline and the Facebook address hidden. This way, if you want someone to be able to contact you via email from your Facebook Timeline, it will end up in your Inbox, not in Facebook’s.

We have talked earlier on the Artisan Blog about being careful what you post to Facebook and also what level of access you should allow potential employers. Here are a few more tips:

  1. Have a Facebook Page as well as a Profile. Use your Page as a place to put links to projects and things that are interesting to you as an entrepreneur. Put a link to your Page on your resume and your LinkedIn Profile.
  2. Don’t post anything publicly to Facebook that it would be illegal for an interviewer to ask you about. Facebook lets you customize the audience for your updates so that even if you are friends with business contacts, you don’t have to show them your more personal posts. Use your Privacy Settings wisely.
  3. If an interviewer asks for your Facebook Password, decline politely but firmly and, unless it’s your dream job, go on to your next interview. It is inappropriate to ask for your personal passwords for any social media platform. 
Facebook’s settings change often—and just as often they don’t give anyone a head’s up. We here at Artisan will try to keep you up to date so check back for more help with social media and job search!

Wendy Stackhouse, Consultant for Artisan Creative


LinkedIn Updated: Make it Work for You

Thursday, March 22, 2012

LinkedIn Updated: Make it Work for You

 

When LinkedIn first made headlines, and indeed when I first started writing about it on the Artisan Blog, it was good for 3 major things:

• As a place to post your resume where it could be searched
• As a way to connect with people you know and the people they know
• As a place to boost your credibility in your field as a thought leader by participating in discussions

But LinkedIn is getting bigger and its usefulness is getting broader as well.

Telling a More Complete Story
With the addition of Volunteer Experience and Skills, you can show not only what you have done as an employee, but what you can do that you have learned outside of work, how you give back to the community and where your passions lie.

Searching
Job searches are great on LinkedIn.  You can also find people who work at your target companies. LinkedIn searches are also excellent for finding people who work in the role you would like or who have other things in common with you (same school, same cities, same former companies, same volunteer organizations, etc).  This gives you the opportunity to broaden your network beyond the people you know in real life.

Establishing Yourself in a New Role

If you are changing the focus of your career, LinkedIn can put you in touch with people in your new field and allow you to show your expertise and knowledge even before you land a job. Get yourself into groups and discussions in your new target area and let the people there know what you bring to the table.

The social media landscape changes almost every day, with new platforms, new profiles and new ways of engaging. It’s hard to keep up with the changes sometimes, but well worth the effort.

Wendy Stackhouse, Consultant for Artisan Creative


Pinterest for Creatives

Thursday, March 01, 2012

Pinterest for Creatives

 

I keep reading about Pinterest and so, of course, I started wondering…

Should I join?
What do I do with it?
Will it help me with anything or just be another social platform?

So I started my boards and took a look around, but found myself still a bit puzzled.

Pinterest is basically a photo sharing platform. A place to “pin” images of things you like and are interested in. You can put a button in your browser’s toolbar that will put almost any image you see online on one of your pinboards, with the opportunity to make a comment on it. These could be your own images or those of others that you see when you are browsing. You don’t have to download and upload as you do on other platforms.

Pinterest is definitely great for businesses that sell products. They can add a “Pin It” button to images of their offerings and customers can add those things to their pinboards, which will be seen by everyone who is following them. That’s a lot of free advertising!

Pinterest is also good for service businesses which use a portfolio of work to increase their client base. Web design companies can certainly benefit from having a pinboard of their work available here.

For the same reason, Pinterest may be a good platform for freelancers and entrepreneurs. You can pin your latest work from all different sources into one board and use that as your online portfolio site. Web and graphic designers, photographers, and artists especially will benefit from having pinboards of their work available on this platform. You can also find other people on Pinterest with similar interests that you might want to connect with. Some people are also pinning their resumes, especially the new infographic styles.

Why might Pinterest be better than other photo sharing sites? In my opinion, the advantage lies in the board concept itself. Rather than looking one at a time at photos on Flickr, or a giant page of uncategorized photos, pinboards are collections of related items. Someone who is checking out your design aesthetic can get a good overview of your logos, for example, with one click. And knowing who else likes the same thing you like might be an excellent bit of information.

I’m still a newbie at Pinterest and have been pinning mostly knitting patterns so far. I would love to hear what you think of Pinterest and if you’ve thought of any great uses for creatives, so please let me know in the comments! And if you need an invitation, email me!

Wendy Stackhouse
, Consultant for Artisan Creative


Why Aren't You Blogging Yet?

Thursday, February 23, 2012

Why Aren't You Blogging Yet?

 

Pretty early in the life of this blog, I wrote a post on why you should be blogging.

Did you pay attention?

Did you start a blog? Did you ever write a second post?

Or a first?

Excuses, Excuses!  Why not?

I don’t have anything to say
Actually, the bar here is pretty low. Do you talk? To anybody? About what’s going on? Anywhere? Excellent. Post.

Now, of course, we’re talking about a blog that has some value - to you and to your readers.  Random thoughts won’t work forever, but I’m willing to bet that if you try this 2 or 3 or 4 times, you will start coming up with relevant ideas. And guess what? You can go back and get rid of the early stuff later!

Remember - you don’t have to write an essay. Think of your first few posts as updates, just like Facebook or even Twitter. A sentence or two, a paragraph. Put your toe in the water.
 
I’m not a writer
Believe me, most bloggers aren’t “writers” either. They’re not perfect and they’re not any better than you. They just post anyway. (Shh, they often don’t even proofread!)

A good way to get started is by doing some curated content. Find some articles that you think are interesting or relevant or well written and pick out your favorite quote. Explain why it’s your favorite and what drew you to the article. You look smart without doing much of your own writing!

Remember that you MUST (was that loud enough?) hyperlink to the original article in your post.

I don’t have time
Do you have time to update your Facebook status? You have time to blog.

Do you have time to Tweet? More than once a day? You have time to blog.

Guess what? You can use the content from your Facebook status or your Tweets to get your blog started. What are you writing about today? Make it a little longer and post it. See, you are a writer!  That information was already out there in public, this is just another venue for it.

I don't know how
Technology can be intimidating, but blogging has been around long enough to have some great resources for you to get started. Here are three of my favorites:

Blogger.com is a free site which walks you through the blog creation process step-by-step—my 10 year old has a blogger blog. Blogger is part of the Google family of products so if you have a Google account, it’s even easier to start a blog there.

Tumblr.com is another free site for creating a blog. Tumblr blogs are usually shorter-form and might be less intimidating. Tumblr has lots of fun themes and also walks you through the process of creating your special place to post.

Livejournal.com is another free blogging platform that is easy to use. Commenters on Livejournal have to register, but if that doesn’t bother you take a look at this platform.

If you’re still nervous about blogging, write a few draft posts on whatever you want.  Don’t publish them until you feel good about them. 

A company blog, an industry blog or even a personal blog is an important part of your brand, whether you are an executive or a freelancer. Stop making excuses! Blog!

Wendy Stackhouse, Consultant (and blogger) for Artisan Creative


Freelancers: Use Online Marketing to Kickstart 2012

Thursday, December 29, 2011

Freelancers: Use Online Marketing to Kickstart 2012

 

We are about to go into a quiet time of year, whether you choose to work less or there is just less work, and so it is a good time to think about what you can do to get a jumpstart on your freelancing in 2012.

With today’s technology, it is easy and cost-effective to do some online marketing for your career as a freelance entrepreneur. Let’s look at some ways to make online marketing work for you:

  • Social Media Profiles - Now is a great time to take a look at all of your social media profiles to make sure they:
    • Reflect most recent work experience
    • Are Consistent
    • Tell your story
    • Use keywords to help search engines find your skills
    • Have been carefully edited for professional purposes
  • Facebook Timelines - You’ve probably heard that Facebook profiles are changing into timelines, but you might not know that you need to go to your timeline and make sure there is nothing posted there from the past that you don’t want potential clients to see. You might not have been as careful in 2006 or ’07 about the photographs you posted and Timelines make it much easier for people to see your posts of long ago.
  • New Platforms - While you have a couple of free hours, set up your Google+ Circles and start getting comfortable there. Still new-kid-on-the-block, Google+ may very well be a big player in 2012.
  • Build or Tweak Your Website - If you are a Designer, you have a website, but maybe you haven’t had time to update it for a while. If you are in other creative fields, it is great to have a website of your own and there are free and inexpensive places to host. A domain name only costs $10 a year and Google Sites is one place where you can build a site easily without any knowledge of coding.
  • Start a Blog - Since you are an entrepreneur, you own a business—you! Your business needs a blog where you can talk about recent projects, things that inspire you, link to articles that are interesting and give the world your take on current creative trends. Give blogging a try, it’s fun!
  • Comment - If you’re like me, even on your downtime you’re surfing the web for interesting information. Now is the time to take a moment to comment on relevant articles in your field or in LinkedIn Group discussions and build your credibility. If you add a link to your website or blog, you might increase your own traffic as well.
See, you thought you had nothing to do over the holiday break! Get to work!

Wendy Stackhouse
, Consultant for Artisan Creative


Social Networks Are Your Friend—But Not Your BFF

Tuesday, December 27, 2011

Social Networks Are Your Friend—But Not Your BFF


Photo by mags3737, Flickr Creative Commons


I’m the first person to evangelize for social media. I’m on Facebook and Twitter all day for work and personal reasons, my daughter uses it to get information about and help with her homework, we all find links to interesting stuff every day, right? I don’t want to miss a single photo of my cousin’s twins!

We’ve talked on our blog about how important it is to be careful on LinkedIn, but it’s easy to remember there, since it is a social network for professional development and networking. With careful thought, the other social media platforms can be just as useful to a potential employer when they are deciding whom to interview.

When I have an interview, I search for the person I will meet everywhere—be sure they are doing the same. What are they finding about you?

Photos

Although you think you have tweaked your privacy settings so that you are safe, it is still never a good idea to post photographs of yourself in questionable situations which employers might be uncomfortable with. Facebook owns the rights to any photo you post and they change their privacy rules all the time, often without notice. You don’t want the wrong person searching for you at the wrong moment, so don’t post anything you wouldn’t want a potential employer to see.

Language
Free speech is great and blogs and social media platforms are places for us to express ourselves. However, using coarse language makes more of a statement than you might mean. There are also some taboo subjects you might want to avoid except with your personal friends: politics, race, and religion are only a few. These subjects are best kept to a very small circle.

Venting
As unappreciated as you felt at your previous employer, keep it to yourself online. A typical interview question like “How was your relationship with your last manager?” is a good guideline. Anything past generally positive, unless it was better than that, is something you should take a pass on.

Dishonesty

Make sure everything that refers to your employment history anywhere is strictly true. If a potential employer finds different information on different sites, they will wonder if you are being truthful anywhere.

Confidentiality
It is best to limit how you talk about previous employers to elements which specifically apply to your role there and your relationship with the company. Anything about the company itself, its plans or projects, is theirs to discuss, not yours.

It would be nice to think we could say whatever we like with no consequences on social media, but of course, it is no different from real life.

Think before you post!

Wendy Stackhouse, Consultant for Artisan Creative
 


LinkedIn for Creatives

Tuesday, November 08, 2011

LinkedIn for Creatives



We’ve written quite a few articles on how to use LinkedIn for your creative job search and thought it would be helpful to put them all in one place.

LinkedIn is a necessary social media platform for anyone in today's workforce, whether working, looking for work or freelancing. It is where businesspeople are looking to get details about our lives and interests before they interview (or decide whom to interview) and where we can find commonalities with those who might be looking to hire us.

It also provides opportunities for us to help one another by introducing people we trust to other trusted professionals who would never have had the chance to meet without our assistance. We have all heard of a friend who is looking for work and would like to be able to help them but don’t know what to do. LinkedIn is a place to do something tangible for the people we care about.

Maximizing Your LinkedIn Profile: Getting Started

This post discusses why to join LinkedIn if you are in a creative field and gave tips for the initial sign-up process as well as pitfalls to avoid. We also talk about the importance of telling your story and how to adapt the information on your resume to make it work for you on this platform.

Maximizing LinkedIn: Connections

In this article, we help you decide with whom you want to connect. There are some simple questions you want to ask about each person you are considering and those who invite you to be in their network. I also tell a personal story about how LinkedIn provided me with amazing opportunity!

Maximizing LinkedIn: Groups

Here we talk about why you should join LinkedIn Groups, how to find Groups that are valuable to you and what to do once you are a member. The interaction that happens in groups is very important to using LinkedIn to promote your brand and your expertise.

Maximizing LinkedIn: Job Search

Finally, we brought it all together to highlight how LinkedIn can help creatives in particular in their job search process. We offer many ways LinkedIn can give you an advantage, help you do better in your interviews and feel empowered.

Being a member of LinkedIn has definitely been an advantage in my job search journey. I am grateful to my coaches and colleagues for pushing me to use it often and well. I hope our articles can help make LinkedIn a valuable part of your job search process!

Wendy Stackhouse, Consultant for Artisan Creative


7 Twitter Tips for Creative Job Search

Thursday, November 03, 2011

7 Twitter Tips for Creative Job Search


If you’re on a job search, you’re already probably spending a lot of time on the internet.

We’ve already talked about how LinkedIn can help your search. But there is a less formal social media platform that can have just as significant an impact—Twitter.

I read an interesting article the other day on Social Media Examiner: 17 Twitter Marketing Tips from the Pros. A lot of the tips in that article are terrific, but I thought they missed a very important marketing angle – marketing oneself on a job search. So here’s my take on their tips…and a few of my own.

  1. “Share Valuable Content in Your Own Voice.” I couldn’t agree more! I would add that creatives who are copywriters should craft those 140 characters even more carefully than the general user. Artists and designers should also make sure to include links to their visual work as often as possible.

  2. “Share Links to Useful Content.” Their advice is to share more links than you do @replies. This is a good reminder to be helpful. If you have something insightful to say about something you read, link back. If you offer valuable links often enough, your followers will be happy they followed you. You never know who might be reading your feed and looking to fill a creative role!

  3. “Use Search Features.” The article talks about using search to find out what your customers want. When you are looking for work, you can use search to your advantage as well. Search ‘“creative” “los angeles”’ or “looking for a designer” and other keywords to get a quick list of potential openings and feeds to follow.

  4. “Improve Your Networking.” In our posts about LinkedIn, we discussed that joining groups to interact with influencers with whom we are not personally connected is a great tip. Twitter is even better for this, since you can follow anyone on the platform. When you find the thought leaders in your industry, follow them, retweet them, reply to them, engage with them. Eventually you will be connected to them, too!

  5. Twitter and Blogs. If you are following interesting people who also write on longer-form blogs, follow their links, read their blogs and comment on them. This deepens the rather shallow relationships of Twitter into real interactions and might get you another Follower yourself. If you are blogging, make sure you Tweet links to your blog as well. Do it often.

  6. Tweet more often. People with large Follow lists will miss you completely if you only Tweet in the morning or once or twice a day. Or they could be in a different time zone and not reading during your workday. Although it is a good idea not to Tweet 10 times in 2 minutes, every half hour or so is a nice pace. You can use a scheduler like HootSuite to set up a whole day of posts in 30 minutes!

  7. Use the limitations of Twitter to hone your message. 140 characters isn’t much but they can be extremely powerful. Eliminate the extraneous. Be clear. Be concise. Twitter is a little bit (only a little) like writing poetry. It doesn’t work until there is nothing left to cut out.
Twitter may be a fun platform for more playful and informal conversation, but it does have some of the social media “etiquette” - write carefully, provide valuable original content and engage with others. If you put some thought into Twitter, it can work for you in any business context. 

For more tips, news and links, Follow us at @artisanupdates!

Wendy Stackhouse, Consultant for Artisan Creative



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