Artisan Blog

Daniel's Ice Cream Adventure

Wednesday, March 13, 2019

Daniel's Ice Cream Adventure

You scream, I scream, we all scream for ice cream. But few people are willing to give up a high-profile career in digital marketing in search of the perfect pint. But Daniel did just that, ending his travels working at an ice cream shop in rural Maine. Now he’s back in Los Angeles, looking for work, armed with the knowledge of the power of pursuing your passions above all else. 

What prompted your 50-state adventure in search of the world’s best ice cream?

It was the perfect storm, really. I had the dream, a little money saved up, no mortgage, no kids, no debt. I’ve always been able to eat a lot without gaining weight. I loved my job, but I got a yen to travel and experience some soul fulfillment. Part of me just wanted to see if I could do it without quitting.

What was the best part of your journey?

The people, without question. I knew what to expect in terms of geography and even ice cream. But my interactions with people blew me away. I met amazing people with fascinating life stories. It’s not an understatement to say that this journey restored my faith in humanity. I forged new, lifelong friendships. I would never have had the opportunity to do that if I had just stayed in my comfort zone.

How did your professional skill-set help you along the way?

Three aspects of my career helped me along my journey: content creation, analytics, and social media management. While traveling, I updated my personal blog, The King of Ice Cream, talking about fun ice cream flavors and whatnot. I also curated a little following on Instagram (@_kingoficecream). These had the unintended consequence of ice cream businesses reaching out to me and requesting I stop by when I was in town to try their ice creams. With a little bit of traffic analysis from my following, I managed to create proposals for sponsored content, and the funds from said content helped prolong my journey even further. I was now able to try more ice creams and travel to more places than what I initially had planned in the outset.

Why ice cream?

Ice cream has always had a special place in my heart. From ages 4 to 14 I probably ate ice cream every single day of my life, rain or shine. All throughout and after college, during national ice cream month (July), I made it my mission to try a different flavor of ice cream during every single day of the month. Over the years, my ice creams flavors became more daring and intense, until one year, I ended National Ice Cream Month in an Ice Cream Cleanse -- a three-day dietary cleanse where you eat no solid foods aside from five pints of ice cream each day for three days straight. It was a special vegan ice cream found in Venice, CA, and the whole experience was more difficult than I'd thought. At that point, people started sending me recommendations of other crazy ice cream challenges all around the country that seemed pretty interesting, and ones that I hoped to attempt one day.

What motivated you to take such a big chance?

While I'd like to say it was purely love of dessert, if I'm being honest, there's a part of me that says it was definitely out of fear too. Fear of regret later on in life if I didn't go out and do this. All the what if's and what could've been moments were terrifying to me. Even more so than playing it safe and staying within my comfort zone. And as I said before, a quick metabolism will only last for so long, so it was best to do this in my youth as opposed to in my retirement.

Can you share some info on your book?

It's still in the works, but I do have the title picked out already. It'll be called The Cream of the Couch, and it’s about the people I met during my journey. These people were complete strangers to me, and we only met through happenstance. But they willingly let me sleep on their couches, free of charge while I tried ice cream in their city, and I learned a lot about myself and other ways of living through these strange encounters.

What advice would you share with anyone thinking of taking a sabbatical or pursuing a life-long dream?

It's hard for me to tell others what to do when I don't know their circumstances or goals. If you have medical bills, loan debts, or other responsibilities, it would be pretty foolish for me to say drop all of that to pursue a passing desire.

However, what I can say for me though is that I have no regrets. Even as my bank accounts have dropped, or I now am back on the grind to look for steady employment again, I'm still extremely glad I went. There's a special kind of pride and peace of mind that comes from not only accomplishing what I set out to do but from growing in new ways I hadn't conceived of before. Leaving is a feeling that can hardly be put into so few words.

At Artisan Creative we work with some amazing creatives, artists and creators. We love featuring their stories when we can and hope you’ve enjoyed our 512th a.blog and Daniel’s Ice Cream Adventure.


Job Search Best Practices in 2019

Wednesday, January 09, 2019

Job Search Best Practices in 2019

The beginning of a new year is a time to try new things, spruce up your perspective, and take stock of the opportunities in front of you. As a creative professional, you can take this cue to get serious about your job hunt. You'll increase your odds of success when you act mindfully and deliberately and know clearly what you're going to accomplish.

Whether you're angling to rejoin the workforce, looking for a new role that better matches your goals, or simply want to keep your job-search skills sharper, here are some best practices that will give you an edge and help you find work you'll love.

Know What You Want

Before you begin your search, take the time to form a clear vision of the job you'd most want to have, with the company that best aligns with your objectives and values. Then, you'll have clear guidelines on the sorts of opportunities you're best suited for, and that best suit you in return. Spend an hour or two to tailor your resume, write a passionate cover letter, and complete a thoughtful job application for an opportunity you really want; it’s worth the time rather than many more hours of applying for jobs at random.

Specificity Kills Ambiguity

Be specific about your skills, write out what you've achieved, and how you hope to grow in the future. When you crystallize your goals and can see them in detail, you'll find your job search gets more efficient when you explore the right niches. Collaborate with a creative recruiter to narrow down your job hunt and save yourself a lot of effort, time, and uncertainty.

Handle Your SEO

As part of cultivating the professional image you want to project, it's increasingly essential that you pay close attention to how you appear on social media and the web. Make sure your digital portfolio and any associated sites are up-to-date and portray you in the way you want to be seen by recruiters, hiring managers, and others in your industry. Plan to get professional mileage from your social media channels, particularly LinkedIn, or lock down personal accounts if you don't want them to be seen by curious strangers.

Work Your Network

The beginning of the year is a fine time to check in with your contacts. It's easy to let your mentors and peers know you acknowledge and appreciate them. A quick note can pay massive dividends throughout the year. If you're feeling lonesome, schedule some networking events. Commit to expanding your horizons and put yourself out there. A small interpersonal risk can go a long way.

Be the Best Version of Yourself

Getting specific, helps you appreciate the talents and skills that set you apart from the rest. Eliminate jargon and buzzwords from your resume and focus on ways in which you really stand out. Regard yourself as a brand and zoom in on the aspects that differentiate you from others. Learn from your experiences, emphasize your strengths, work on your weaknesses, and approach your job search from a spirit of optimism. When you're unique, there's no competition.

At Artisan Creative, we have decades of experiences in connecting creative professionals with the opportunities that help them soar. Take advantage of this season of renewal. Contact us today to get your 2019 off on the right foot and get the support you need to thrive through the year and throughout your career.

We hope you've enjoyed the 504th issue of the a.blog.

 


Using Video to Impact Your Brand

Wednesday, May 23, 2018

Using Video to Impact Your Brand

Whether you're a small business or an enterprise-level company, there's one thing you can do that's just as important as attracting new clients and customers, and that's attracting top talent. Just as you can use the tools of the internet and social media to communicate your value proposition to potential buyers, you can use them just as well to showcase your brand's culture and story for potential new hires, the people whose skills and hustle you need to succeed into the future.

A full 82% of Fortune 500 executives don't believe their companies recruit highly talented people. Attracting top talent gives you a serious competitive advantage. To make an unforgettable first impression, make full use of online video.

You don't need a Hollywood backlot to create video content that engages highly skilled job seekers. Just keep these tips in mind, and to make your brand a star.

Be Transparent, Be Authentic

Honesty and authenticity work wonders on the internet. Take pride in who you are and what you do. Videos that feature members of your company team will strike a more authentic chord than those with actors or special effects. If you can, shoot in your own offices and facilities, and provide a visual sense of what a day at your company is really like. If you present your company culture in a way that's fun, true, and realistic, you will attract talent that will be excited to work with you and appreciate the things that make it special.

Approach Potential Hires as Potential Customers

According to Glassdoor, more and more job-seekers are taking a consumer approach to the job hunt, treating it more like comparison shopping. 70% read company reviews before they apply, and most look at multiple competing opportunities before zooming in on one. Therefore, in order for your video to stand out from the competition, it must address the hopes and ambitions of your ideal candidate with empathy and enthusiasm. When planning your video or writing your script, be specific - not every job-seeker will be right for your team or vice versa. Craft your pitch for the ones who are.

Tell Your Story

In order to communicate your brand value, be clear on your mission, your culture, and what sets you apart. Your core principles set the foundation for any message your video will communicate. When you are clear on these, ask yourself, "how can we present our story in an intriguing and memorable way?" Does your company or its founder have a relatable story of risk or overcoming adversity? How are you changing the world? Determine how to tell your story visually, in a way that will stick, and then familiarize yourself with some of the insider tips and best practices of video storytelling.

Be Creative

Be willing to experiment with a fresh, out-of-the-box approach to your video. Check out some of the innovative, reasonably priced tools that are available, and brainstorm different approaches until you decide on the one that best suits your message.

At Artisan Creative, attracting top talent and matching them with career-making opportunities is our mission. Contact us today and discover new ways to elevate your recruiting and put your brand in the limelight.

We hope you’ve enjoyed the 472nd issue of our a.blog.

 

 



Maximizing Your LinkedIn Profile

Wednesday, May 09, 2018

Maximizing Your LinkedIn Profile

If you are looking for work, considering a change, or have any interest in industry networking, we all know that a profile on LinkedIn, the top social media network for professionals is the place to go. Potential employers and recruiters may find it unusual if you aren't on the site in today’s highly competitive job market. It only takes a few minutes to launch your profile, and with a bit more time and effort, you can make your LinkedIn profile a powerful tool for advancing your career and achieving your goals.

Here are a few tips to help maximize the potential of your LinkedIn presence, build your network online and offline, and gain access to opportunities that others might miss.

Complete Your Profile

Only 51% of LinkedIn users have fully completed their profiles, and LinkedIn's search algorithm strongly favors those who have. Take the extra time to flesh out and optimize all areas of your profile, including education and work history as well as volunteer roles and interests, to gain a significant advantage in your job search.

Be Real and Be Specific

When writing descriptions for yourself and your previous roles, eliminate fuzzy buzzwords and replace them with metrics, achievements, and real-life examples of what you've accomplished. Your headline should be succinct, and your profile should communicate a clear idea of who you are, what you can do, and what you value in your work. Be true to yourself, and you will stand out from the crowd. And, of course, always keep it positive - highlight what you've learned and how you've grown. Your profile should reflect well on you and on those who have given you their trust and invested in your career.

Use Multimedia

Media presentations add detail and credibility to your profile. If you have design portfolio samples, slide decks, videos, articles, or other files that showcase your work your expertise and your overall approach to business, be sure to include them where they best fit.

Connect Strategically

Profiles with 300+ connections get more attention and appear more substantial, so endeavor to build a robust network. When you reach that threshold, be more judicious about whom you add, to ensure that your feed remains useful and that your virtual network reflects your real life. When you request a connection, send a personalized message to let the recipient know why you value their work, their trust, and their time. Make sure your network is focused on those with some leverage in your industry. At a glance, it should give you credibility with anyone you might want to work with in the future.

Participate in Groups

LinkedIn Groups can be a useful way    to monitor trends and participate in discussions, and they have some less obvious perks as well. For example, when you join a LinkedIn Group, you can privately message any other member. This can afford opportunities to connect with people who are passionate about the same things as you but may be harder to reach through traditional channels.

Update Regularly

Every few months, inspect your LinkedIn profile from top to bottom, and update anything that's out of date or that could simply use a polish. Take the opportunity to improve your profile on a regular basis, not just when you're looking for work. Over time, you will build a much stronger presence than the vast majority of users. And, you may be surprised at the opportunities you discover through LinkedIn.

At Artisan Creative, we help top creative professionals get the most out of their careers. Contact us today, and we'll help you master digital networking and take your work to the next level.

We hope you've enjoyed the 470th issue of our a.blog

 


Our Favorite Apps of 2016

Wednesday, December 21, 2016

Our Favorite Apps of 2016

 

 

Artisan Creative is celebrating 20 years in staffing and recruitment and over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 404th issue of our weekly a.blog.

Our constant use of apps has greatly impacted how we complete tasks, stay in touch with our network and run our business. The variety of iOS and Android apps available and our reliance upon them increases exponentially year over year. For 2017, the number of smartphone users in the United States is estimated to reach 222.9 million, with the number of worldwide users forecasted to exceed a staggering 2 billion users.

 

Smartphones graduated from being a tool for texting and calling, to serve as an access point for managing a wide array of crucial life and work events, from job applications to house hunting, banking and healthcare.

At Artisan Creative, staying connected with our a.team and to the outside world is vital to our day to day interactions. With this in mind, we thought it would be interesting to share the apps our team felt they couldn’t live without. We’ve included everything from meditation, time management and those all-important delivery services.

Headspace

An app that makes “meditation made simple.” Headspace is your personal brain trainer that allows you to take a time out anytime, anyplace and anywhere. They already have 5 million users and you can tailor your meditation to fit with your lifestyle and schedule. It’s surprising how much calmer you feel after a 10-minute time out.

Be Focused


The Pomodoro Technique used in this app is a simple time management process that tells you to take a 5-minute break every 25 minutes. After you’ve worked four consecutive pomodoros, you’re rewarded with a longer break. Frequent breaks coupled with periods of focused attention on tasks enable you to do more and work smarter.

1Password

Protecting your identity online is every internet user’s concern. 1Password consolidates all your passwords and keeps them safe with strong encryption. It also creates difficult passwords for every site that requires a login. It integrates with desktop and mobile, meaning you never need to remember or worry about your passwords and personal information again.

Wunderlist

A cloud-based and collaborative task management app that allows you to edit, share and collaborate on your to-do list. It also sends you notifications which is handy if you are forgetful.

Slack


Slack is our go-to team communication tool. We use the desktop version every day and as we’re often running to meetings, the mobile version means we can be communicative with the team while we’re on the go.

Venmo


Owned by PayPal, Venmo is the easy way to send money to friends and family. We wouldn’t recommend sending large sums of money through the app, however, it’s a quick and painless way to split lunches, cab fares or send birthday money.

Postmates

Choosing our favorite delivery app was a tough decision for the team. Postmates comes out on top thanks to its ability to choose whether you have groceries, takeout or personal items delivered to your door in less than an hour. A new level of laziness or absolute convenience? Try it out and let us know.

Do you use any of the apps that made our list or do you have any you’d recommend to our team? Let us know in the comments below.

 




7 Apps That Will Make Job Searching Easier

Wednesday, April 27, 2016

job-search-apps

If you’re on-the-go or want to search for a job away from your laptop/desktop, you’ll probably find it more efficient to download one of these amazing job searching apps.

In today’s job market, the competition is higher than ever. To stay on top of the latest job opportunities, you need to maintain that competitive edge. That means having constant access to professional networks so you can quickly make connections and send out resumes on the fly.

Here are seven great apps that will help make your job hunt that much easier beyond the usual suspects:

Indeed: One of the most powerful job search aggregators, this app collects job openings from all major search engines and job boards, listing them into a convenient location for you to peruse. You can narrow your search and save specific searches (e.g. “social media coordinator”) to see if there’s anything new.

LinkedIn: An essential app, LinkedIn’s app lets you access your professional network and job search in a flash. You can stay up-to-date with groups and share content, thus helping increase your job opportunities. Pro Tip: We’re on LinkedIn -- and we have links to daily job postings!

Switch: Think of Switch like a dating app for jobs. Swipe right if you’re interested in the opportunity, or left if you’re not. Hiring managers can do the same to you, giving you a “yay” or “nay” on your job profile. If you both connect, you’ll be able to network and chat directly about the position.

ZipRecruiter: Much like other job board sites, their app offers more potential job options. Save your resume in your mail, DropBox, Google Drive, or browser so you can quickly apply, or set up job alerts for certain companies and job postings.

Pocket Resume: If you need to fix your resume fast, this app lets you craft one directly on your phone. The PDF rendering technology sorts through layout and design for you, and lets you store and sent from your device. This works especially well if you need send resumes during peak working hours.

BeKnown: Launched by Monster.com, this app works with your Facebook timeline to create a career identity on Facebook so you can share professional and educational experience without revealing your current timeline or friend network and interactions. You can recommend colleagues and companies, or collect with alumni to see if someone from your school is hiring!

Anthology (formerly Poachable): For those who are looking for a new job, but already have a job, this app allows you to connect with hiring managers in secret. Fill out a detailed questionnaire, then let the algorithm match you with employers. If both of you are interested, they’ll send an email introduction.

Artisan Creative has new jobs in creative and digital fields all the time! Check out our the page or find us on Facebook, Twitter, LinkedIn, Instagram, and Pinterest, or subscribe to our RSS feed to see what new jobs in marketing, copywriting, graphic design, UX/UI design, illustration, project management, and more pop up!


How to Network on LinkedIn

Wednesday, February 24, 2016

networking-linkedin

In terms of networking for business, LinkedIn is the clear winner. Whether you want to recruit talent, grow your personal brand, explore interesting content, or find job opportunities for yourself, LinkedIn enables you to build a powerful network of professionals. However, you have to know how to network in order to make the most of it. Here are some tried and true best practices for growing -- and keeping -- your LinkedIn network healthy and happy.

Treat your profile like a snapshot of your professional life. This is your first LinkedIn impression, make it a good one!  Add relevant and current job information. Post an appropriate profile image. Much like your resume, portfolio, or social media accounts, use it to put your best foot forward.

Get people to recommend you! The best people to endorse you are those that have actually worked with you. They’ll be able to speak about your skills and experience in glowing terms and with specificity that can’t be matched by tenuous LinkedIn connections.

Recommend others! Writing valid and relevant recommendations for other people will help you get back in touch with colleagues who you could connect with later. Besides, it’s a nice thing to do! Remember the golden rule!

Ask for connections from people you know. Former colleagues, old friends, and new acquaintances all build towards a great network. However asking for connections from strangers won’t help much. If you don’t know them, explain why they should want to connect with you with a personal message crafted just for them instead of a standard one.

Be part of groups -- but choose carefully. Being part of a LinkedIn group can help you join up with other professionals in your area, or connect with others in your business. Pick groups that are most relevant to your interest, and stay active by posting introspective responses to interesting discussions. Leave the ones that don’t lead anywhere or aren’t fulfilling.

Contribute to more than yourself. Starting a discussion or posting a link should give value to your profile, your groups, and the community at large. You want to relate to and identify with your network. Don’t just use LinkedIn for self promotional purposes.

Relationships, including online ones, take time to develop. If you want to become closer with someone via LinkedIn, then invest time. Setup a professional meetup to talk shop, or find out what common ground you have based on your profiles. What can you offer these connections? How can they reciprocate?

Are you following Artisan Creative on LinkedIn? Get the latest job updates, exclusive content, and more!


Pinterest, Google Plus, and Other Social Media for Creatives

Wednesday, November 04, 2015

We’ve talked at length about crafting tweets or building your LinkedIn page. But what about other social media platforms, like Pinterest or Instagram? What do you even do with all these platforms? And will they help your career? Here’s a rundown on other forms of social media that go beyond what Facebook, Twitter, and LinkedIn can do:

Instagram

This app lets you post photos with comments, helping you create a curated feed of images. This is an excellent way for designers and more   to share their work, as well as share their personalities. Use Instagram to help build your client base by creating a company account.

Pinterest

Think of this as a public (or private) inspiration or vision board. Find images you want to “pin”, then create boards for them. Like Instagram, creatives can use this as a way to share what interests you visually and show off your portfolio. For instance, you could create Pinterest boards labeled “In Progress” and “Favorites”, for examples, of whatever projects you’re working on.

Google+

While this is connected to your Gmail account (if you have one), Google+ is more than just a freebie. Create circles to connect, such as a Circle of Colleagues or People You Worked With in the Past. As a creative, you can use Google+ to link to your website, blogs, or portfolio, along with links to interesting content you come across that’s relevant to your work.

YouTube

If you consider yourself an expert in your field, it might behoove you to make short videos about your work. Or, if you work for an agency, you can use YouTube to create videos about your expertise or previous clients (if they’ll allow it).

Vine

Given its parameter of six seconds, Vine might seem limiting. However, people can get extremely creative in six seconds! Creatives might find Vine useful if they’re particularly drawn to video versus static imagery. For example, you could use Vine to show the process of creating a logo design, or connect with followers by showing six seconds of your day.

Periscope

This app lets you live video stream whatever is happening around you. Start a live stream and get people to ask you questions about your work, show off finished products, or go to the public to get ideas!

Slideshare

Although this platform is connect to LinkedIn now, it’s an ideal way to showcase your portfolio and link it to your profile. Slideshare has its own user database who can follow, like and comment on your work.

What social media channels do you use to connect and engage with others while highlighting your work?

Do stay connected with Artisan Creative on our social channels!  Visit us on Linkedin, Facebook, Twitter, Slideshare, Google+ and Pinterest.


Using LinkedIn to Find Your Dream Job

Thursday, July 23, 2015

Despite how much LinkedIn can help people find jobs, many people don’t necessarily think to start there. In fact, people may not even think about joining LinkedIn in the first place. The fact is that it’s one of your greatest assets not just in searching for new roles, but also in connecting with prospective employers. Whether you’re a freelancer or a full-time employee, LinkedIn is crucial for building past, current, and future relationships that can lead to work.

While you’re busy applying to jobs directly on your own or looking for work with Artisan Creative, LinkedIn can help empower your job search, reenergize your resume, reconnect with old colleagues, network, and more! Here are just a few ways you can use LinkedIn to enhance your chances to land that perfect role:

  • You help create or contribute to a personal brand. Your LinkedIn profile is part of your brand, just like other social media profiles. Don’t just include past employment or accomplishments. Showcase who you are and what you can do, as well as what you love doing.
  • You can make your research more efficient. If you’re asked to come in for an interview, LinkedIn will help you connect with the hiring manager and find interesting things only you two have in common. It also helps you get a sense for the company’s culture and who they are likely to hire.
  • You can build credibility. Join a members-only or open group and ask questions. Find out what people in your industry are talking about and become an influencer by providing insight. Interact with groups to display your expertise in a certain field. Comment and start discussions that let employers know you’re actively curious and looking to expand and/or share your knowledge base.
  • You can make new introductions. Grow your list of connections and monitor target companies or positions. However, remember that LinkedIn is a place to network with people you know from your work or personal life -- focus on high quality connections with people you actually know in real life, not just a high number of connections of strangers. Make those connections introduce you to new ones, and continue the networking party online or in person.
  • You can make a good impression before meeting anyone. Choose a profile picture that’s professional but personal. Make sure to update it regularly with recent educational advances like a class you took over the summer, volunteering work you do on the weekends, or personal achievements like running in a marathon or visiting Japan for the first time. Request recommendations from colleagues you’ve worked with in the past to help you get started.
Have you used LinkedIn to help you find out a job before? Tell us about your experience!


Job Search: Research and Development Part II

Wednesday, July 01, 2015

In the second of our two-part series, Artisan Creative's President Katty Douraghy talks about how to develop your brand in order to have a successful job search.

The Development phase of the R&D process includes developing your brand. 

Start with Social Media. 

  • Employers do check it out. 
  • Learn how to control your privacy settings, so keep your private information private!
  • Depending on your industry, set up your appropriate social channels, join groups or start adding relevant content.

LinkedIn is a powerful tool

  • Update your profile and work history
  • Join industry groups
  • Expand your network and connections
  • Get recommendations
  • Participate in discussion boards, posts, or blogs to highlight your subject matter expertise

Develop Your Portfolio

  • If you are in the creative space, update your portfolio with recent, relevant samples.
  • Organize your samples by focus whether it’s digital, print, broadcast, or mobile.
  • Detail your involvement (whether it’s concepting, executing, production) and remove the guesswork for Hiring Managers.
  • Be specific if it was produced work, or comps or a class project
  • If you don’t have web skills to create your own custom portfolio, then use the several online portfolio tools that are available. 
  • The key is to be current, relevant and organized in the flow of presentation of your work.

Next, Develop your resume.

  • Write, edit and proof it.  Did I mention to please proof your resume?  ◦A typo can quickly derail everything!
  • Besides using spell check, Read YOUR RESUME OUT LOUD and enunciate words to catch errors! 
  • Have someone else read your resume with a fresh set of eyes. 
  • Remove the guesswork from your resume. ◦Be specific with your work dates. Clearly state the months and years. 
  • Indicate contract or freelance assignments, otherwise it can be viewed as job hopping.
  • Highlight your relevant work history
  • Use keywords, specific job titles, software programs, and certifications. Many online job application portals search and scan for keywords.
  • Use brief, concise bullets or phrases
  • Education: List graduation dates and completed degrees.  

Next, practice your interviewing skills, especially if it’s been awhile

  • Practice in front of the mirror
  • Practice with a friend
  • Do an interview prep with your recruiter
  • Record yourself and listen to your voice, tone, filler words
  • Join Toastmasters or other public speaking forums to practice your presentation   

The better your R&D phase in setting up the strategy for the job search, the more tactical you can be in your approach. 

Leave the guesswork and haphazard approach to your competition—and plan your success to stand out from the crowd.

View Part I here 

 



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