Artisan Blog

The Art of Negotiation

Wednesday, July 19, 2017


No matter where you are in your career or in the professional world, negotiation is one of the most crucial skills you can hone. Being a savvy negotiator isn't just about asking for a raise or a higher salary - it is necessary for achieving your goals across all aspects of business and life.

Negotiation is addressed in thousands of business books and seminars. As creative recruiters, we use and observe these skills every day, and we have seen some consistent patterns that separate effective negotiators from the rest.

The CEO and entrepreneur MaryEllen Tribby boils down these commonalities into seven key principles. Here, we've further distilled her wisdom - which is consistent with the timeless laws of negotiating - and put it in a broader context.

Remember these seven core ideas, and you too, can get what you want from highly charged negotiations.

1. Visualize Your Desired Outcome

If you have a clear and concrete idea of what you want to get out of a negotiation, you can channel all of your efforts and energies toward that end. Before you take your seat, know what you want, and consider in vivid detail what it will look, sound, and feel like to get it.

2. Do Generous Research

The more you are focused on the other party, the more leverage you will have. Before you converse, find out everything you can about your negotiation partner. Understand what the other person wants to hear, and you can explain your own needs in a way that will resonate powerfully.

3. Listen Closely, and Listen A Lot

High-powered negotiations will put your active listening skills to the test. Rather than "waiting to talk," stay focused on what the other party is communicating. Ask follow-up questions until everything is crystal clear. This will let them know you are listening and that you value their time and thoughts and foster an atmosphere of mutual respect.

4. Don't Sell Yourself Short (Or Too High)

Take full objective stock of your own abilities, experience, and everything you bring to the table. You've done your homework and you deserve a fair deal, and you respect your own limitations and understand how you are perceived.

5. Stay Positive and Optimistic

If you believe you can and will get what you want, you are more likely to get it - or something better! Most people have a built-in negativity bias - to correct for this, stay upbeat and keep your eyes on the prize. Your infectious attitude may make the other party feel more generous.

6. Business, Never Personal

Keep your ego and emotions safely out of the negotiation, and think of it from the perspective of an outside observer who just wants you to get the best possible deal. Getting less than you want out of a negotiation is simply an opportunity to rethink your approach and be more deliberate and effective in the future.

7. Stay Humble

The best negotiation is one in which both parties get what they want. Resist the urge to gloat, to take advantage, or to take more than you need. You must live with your reputation, and those who remember you as an effective and fair negotiator will be powerful allies in the future.

Building your negotiation skills is a lifelong pursuit. Artisan Creative is here to help you get more in all areas of your professional life. Contact us today to learn more.

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 434th issue of our weekly a.blog.

Returning to Work

Wednesday, July 05, 2017


Hoping everyone had a Happy 4th of July holiday.

We know going back to work after a few days off may require a brief time to get back into the flow of things.

However, going back to work after a prolonged absence may require a longer period of adjustment. Extended leave isn’t just for maternity anymore. Sabbaticals, family leave and unlimited vacation policies are a few reasons you might take time away from work for a longer period of time.

To return to your workflow seamlessly will require preparation and a plan. Not only do you need mental preparation, you also need to incorporate concrete steps to get into the flow of things and kick-start your productivity right away.

Here’s how to prepare for RTW (Return-To-Work).

Routine, Routine, Routine. Get back into a routine as soon as possible. Some suggestions by two of our a.team members who just got back from maternity leave are:

Wake up earlier. Setting your alarm clock earlier by 15 minutes every day is a good way to slowly ease into a routine. If you are managing jetlag, or a new baby, it’s easy to have your routine disrupted, so this does take concentrated effort.

Hit the gym. Exercise helps you to sleep better while also giving your body more energy to use when you’re awake. You’re going to need the extra boost of energy when you’re back at your desk.

Regularize your meals. Meals are necessary to fuel your body, obviously, but they also send a signal to your body that you’re back on a schedule. They can also help structure your day. “I have to eat dinner at 6, no matter what” can help the rest of your day fall into place.

First Day Back at Work

Set Your Own Expectations. There’s a tendency to want to conquer the world right out of the starting gate. However, depending on how long you’ve been away, accept that you may not get caught up on the first day back!

Pace yourself. Catching up is neither a marathon nor a sprint, but a medium-distance race. Pace yourself and create balance between the various to-dos you have to tackle.

Set your calendar for the week. (Hint: you can plan for this even before you leave.)

Schedule meetings for Day 2. with key collaborators, clients, managers and staff to get updated on the department goings-on.

Get back to Zero-Inbox. Depending on how long you were gone and how many emails are waiting for you--this task can take a bit of time, so schedule time for it.

Your first day back is key for organizing, catching up and getting everything together. Doing this will set you up for success for easing back into work successfully.  

Welcome back!

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 432nd issue of our weekly a.blog.


6 Month Goal Setting Review

Wednesday, June 28, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 431st  issue of our weekly a.blog.

Hard to believe that this week is already the ½ way point of the year! It seems each year that our days & weeks pick up speed, zooming by faster than ever.

Our connectivity to our devices, to our colleagues around the globe, and to friends and family via social, makes one day blend into another with the passage of time becoming seamless.

With the mid-year here, now’s a good opportunity to revisit the goals we set early on in January and take stock of where we are.  Are we on track? Are there goals that have already been accomplished that we can remove from our list? Can we add additional ones for the next 6 months? Are we behind on some? How are we keeping ourselves accountable for staying on track?

If you didn’t make the time to set goals earlier in the year, it’s never too late to start now.

If you are on track with the goals you set in January—congratulations!You are part of a committed group of people who know how to keep on track and stay focused. The rest of us can use some help to stay the course.

Marshall Goldsmith, in his new book Triggers says, “we are superior planners and inferior doers”, and that we start the day with excitement and enthusiasm and yet we get “blindsided by our environment ” and don’t get to do what we had planned. He further suggests three steps to forecast the environment by Anticipating, Avoiding or Adjusting where possible, to stay on track with our plan.

So, if we are continually getting blindsided and not accomplishing some of our goals….. it raises the question of how much do we really want to achieve that goal?

If the goal is getting pushed from month to month to the following year….how important is it? Should we just drop it and focus on a few vital goals that are non-negotiable or do we get back on track, revisit our goals, evaluate them and measure their progress?

Here at Artisan we create vision boards that provide a visual reference for our goals. It was a great exercise and I was inspired by the pictorial vision of what my year could look like. I placed my vision board right in front of my desk—so I would look at it everyday. However, after the first few months of the year, my vision board became part of my office décor. Even though I was looking at it daily, I wasn’t seeing it.

I wasn’t actively revisiting the bold statements and visuals I had intentionally placed on my board and wondered if they still resonated or were driving me towards a better year. Until…I read Dr. Goldsmith’s Triggers book and understood the power of asking active questions to keep me on track and help me focus.

I now start each day by evaluating the action items I had set the day before to help me achieve my bigger goal and ask myself the daily question introduced in the book.

Did I do my best to………..? and then I fill in the blank with my goal.

For example, on my vision board I have several images of the great outdoors (mountains, the beach, trees, etc.) to inspire spending more time in nature. Now I ask myself the active question of  "Did I do my best to spend time in nature today?”.  Some days that means a hike in the Santa Monica mountains or a walk on the beach, and other days it may mean a simple walk around the local park. 

The important facet is I’m trying to do something everyday to move the needle closer to my goal.

What daily actions do you implement to achieve your goals?  Please do share!

Generating Sticky Ideas

Wednesday, June 21, 2017


Some think of creative inspiration as that elusive moment of epihany when the lightning bolt of clarity suddenly strikes. If you're a creative professional or entrepreneur, you know that you can't rely on such breakthroughs to happen simply when you need them to.

That's why many of the tried and true books in the creative industry focus on proven, repeatable formulas for generating effective ideas at any time, even when you're not feeling like Leonardo Da Vinci.

One such book is Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath. Drawing from backgrounds in science, marketing, and folklore, the Heath brothers set out to find patterns among "sticky ideas," concepts that catch on, spread, and "stick" in the collective memory of an audience. Released in 2007, this book has become an essential read in the advertising/marketing trades and beyond; its ideas have proven remarkably prescient in fields from pop culture to politics to online memes.

The Heaths boil down the essence of a sticky idea to six core principles, which they describe in their "SUCCESs" model. You can use this formula to generate your own ideas and to test them for "stickiness," no matter what sort of creative work you're doing.

Ask yourself if your idea meets the following descriptions, as the most "stickiest" of ideas tend to be:

1. Simple

To win the minds and hearts of an audience, get right to the point. "The man who chases two rabbits catches neither," says one Confucian proverb, and if you make a complicated argument with several different key points, your audience is unlikely to remember any of them. Your ideas must be simple, useful, and profound. Practice cutting away all that essential fat on your ideas, until they're lean, strong, and unforgettable.

2. Unexpected

The most memorable ideas disrupt norms or break predictable patterns. You can use counterintuitive and surprising ideas to roust people out of their trances, making them laugh, think, or take action.

Consider the iconic tagline from the rental company Avis: “We’re number two, so we try harder.” In this campaign, the company grabs attention by confessing a weakness - it has a long way to go to catch up with Hertz, the industry leader - and inverts it into a strength. Audiences expect companies to puff themselves up; they don’t expect them to admit to weakness, or to explain how it actually makes them stronger. With its sincerity, self-deprecation, and use of the unexpected, this Avis campaign ‘stuck’ for 50 years.

3. Concrete

A concrete idea is specific, vivid, and visceral. It has mass, weight, and impact. In a world accustomed to the lofty abstractions of academic and corporate jargon, a concrete idea will stand out. Practice communicating your ideas in pictures, sounds, and feelings, and take advantage of the human mind's natural affinity for information that appeals to the senses.

4. Credible

You may not be a doctor (or even play one on television), however you should be able to support your ideas with a sense of trusted authority. Celebrity endorsements and personal stories work because when trusted public figures are willing to stake their reputations on something, those who trust and admire them will approach it with confidence. If you can't get the Surgeon General to endorse your product, you can show it in action, present case studies, or cite striking statistics and details to enhance your credibility.

5. Emotional

An appeal to a person's pride, fear, anger, or compassion is usually more effective than trying to convince them with logic. To quote Jonathan Swift, "you cannot reason someone out of something he or she was not reasoned into." Even the most rational and sophisticated people can only override their core emotions with great difficulty.

6. Stories

Timeless storytelling structures such as "the hero's journey" are still used by Hollywood screenwriters because they work. They can hook an audience's attention and appeal to shared and deeply held values. They work just as well for advertisers and creative professionals. Storytelling can even help build a better portfolio - instead of piecing together a collection of projects, embrace an internal structure and communicate a story of how you've evolved and what you've learned from your experience.

Creativity is a science and an art, and it can be learned. Contact Artisan Creative, and we'll provide resources to put you on the creative fast track and provide access to opportunities to improve your work and build your career.

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoyed the 430th issue of our weekly a.blog. You can find more articles here.


4 Tips for Navigating Group Interviews

Wednesday, June 14, 2017

The typical job interview is one-on-one, usually a conversation between you and a hiring manager or potential supervisor. But this isn’t the only type of job interview you’ll encounter. If you’re seeking a job in a creative field, it's highly likely that you'll experience some version of the group interview.

Group interviews fall into two main categories: interviews with one candidate and a panel of interviewers, and interviews with multiple candidates. Beyond that, there is an infinite variety of possible dynamics.

Potential employers may hold group interviews for a number of reasons. A panel interview can save a companys time and give human resources, management, and prospective team members a chance to get to know you simultaneously. This can be a clue that efficiency and collaboration are a part of the company culture.

Group interviews with multiple candidates can be effective for jobs that require collabration, teamwork or steady interaction with diverse team members or clients. These can give you a chance to demonstrate how you function in interpersonal situations.

With a bit of preparation, you can approach any group interview with confidence and ease. In case you find yourself in a group interview scenario, here are a few tips to bear in mind.

Be Attuned to Group Dynamics

Find out who you'll be interviewing with ahead of time so you can familiarize yourself with their names, positions and backgrounds. If you’ve prepared for your interview well in advance, you’ll have an easier time “reading the room,” as comedians and other live performers call it.

Whether you're addressing a panel of interviewers or being interviewed as part of a slate of candidates, social graces will pay off.  Make eye contact with all of the interviewers naturally and use their names now and then during the interview to establish rapport. Do what you can to make sure everyone in the room feels included in the conversation - if anyone seems quiet or shy, provide an opportunity for that person to jump in. Pay attention to how people relate to each other.

If you're addressing a panel of interviewers, be open to all of their ideas and look for the areas their interests intersect. Think of group interviews as your opportunity to demonstrate that you are at ease working in groups, eager to help bring out the best in everyone, and able to turn strangers into collaborators.

Be Confident and Respectful

Speak up when you have something to say, but be careful not to talk over others. Use your active listening skills to make sure you hear and understand everyone else in the room and keep the conversation on track. Make sure you ask some well-thought out questions toward the end of the interview to demonstrate your interest in the role and company. Strike a balance of assertiveness and humility, and show that you thrive in an atmosphere of mutual respect and positive interaction.

Take the Lead

If you're in a group interview with other candidates and you don't have a naturally dominant personality, don't worry. A good leader is not someone who views others as competition in a zero-sum game, but someone who empowers everyone in a group to do their best. If you are asked to work together in a group project, look for opportunities to set up your teammates for success, and let them take their share of the credit.

Follow Up

As with any interview, when it's over, thank everyone involved and let them know that you appreciate the opportunity and their time — this includes the administrative assistant who helped you. Reach out to each member of the panel with a personalized thank you email or note. If you connected with another candidate you interviewed alongside in a group, consider exchanging information and staying in touch. You never know when you might be able to help each other. It’s a small world out there!

To find the best job opportunities and for guidance on how to handle even the toughest interviews, contact Artisan Creative today.

 

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoyed the 429th issue of our weekly a.blog.  You can find more articles here.

 

7 Sites to Get You Creatively Connected

Wednesday, May 31, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 427th issue of our weekly a.blog.

Design is a field of study, it’s a career path, it’s also a way of life and a way of looking at the world. Design can be inspiration, collaboration, thinking differently and seeing things others don’t.

However, if you are a freelancer working by yourself and without a team to bounce ideas off of—where do you go to get inspiration or find collaborators?

Online communities such as Dribbble or Behance, make it easier than ever to find excellent, cutting-edge visual design and to connect with other like-minded designers and artists. In this blog, we’re going to focus on a few sites that are more about the larger ideas that shape the design world, and the community that inhabits it. This is where we go for design inspiration beyond the aesthetic.

Creative Mornings

Creative Mornings, created by Tina Roth Eisenberg, is a series of talks by creative leaders in cities around the world. The talks start early and are almost always filled to capacity. Over the years, Creative Mornings has expanded to encompass a podcast, a smart and funny email newsletter, and a tight-knit, enthusiastic community that helps professionals in all creative fields get more from their lives and careers. Their website includes an archive of talks for countless hours of inspiration.

PSFK

A consultancy that drives innovation in retail, advertising, and design, PSFK also maintains a long-running active, and addictive blog. It’s a go-to for quick hits on global creative events, bizarre and controversial marketing campaigns, glimpses of potentially world-changing technologies and innovations. PSFK is always good for a reminder that we are all part of this weird and wonderful carnival of creativity.

A List Apart

Digging beneath its simple and humble design into its archive of articles, it quickly becomes obvious how influential A List Apart has been on the past few years of web design. Between its blog and series of books, it has showcased the writing of numerous luminaries in UX, Information Architecture, Design, Development, and more. For challenging and informative “long reads” on a range of topics in digital design, A List Apart merits regular reading and revisiting.

99u

99u is an expansive educational site owned by Adobe, with content addressing all the aspects, challenges, and joys of the creative business. It features a comprehensive event calendar, interviews with the most intriguing and successful minds in advertising and design, think-pieces that upend conventional wisdom and point in new directions, and a mission to help creatives do better work, be more effective citizens, and help commerce and society move forward.

Brain Pickings

Brain Pickings isn’t about design per se - it’s about, well, everything. In her ongoing attempt to understand the sweep of culture, philosophy, science, creativity, and the human experience, Maria Popova has honed a remarkable penchant for connecting different ideas to each other. The joy of Brain Pickings comes from falling into a digital rabbit hole, bouncing from a piece on privacy to a profile of eccentric scientists to the lost illustrations of Ralph Steadman, electrifying the parts of the brain that take joy in unusual patterns.

AIGA

One of design industry’s oldest and largest professional organizations for design—25,000 members strong, this community is a great resource for learning, collaboration, and community! Look for a local chapter and attend events, read blogs and meet other creatives in your community

Artisan Creative’s Resource page

We’ve compiled a running list of professional organizations, portfolio sites, and freelancer resources to help you connect with other creatives. Our blogs page has over 400 articles on interviewing, freelancing, time management and much more. And our open jobs page connects you with open roles.

The best content starts conversations. Did we miss one of your favorites above? Let us know in the comments!

Creating New Habits For Success

Wednesday, May 24, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we've learned a thing or two that we'd like to share with you. We hope you enjoy the 426th issue of our weekly a.blog.

 

Sometimes, there's simply no substitute for hard work. Behavioral change that is meaningful is hard to do, and transition only gains traction when the right goals and structure are in place. If goals include developing healthy or productive new habits for success, then the mantra "work smarter, not harder" must resonate.

Willpower is a perishable resource, as it's not the most efficient or sustainable means of establishing a new habit. Set yourself up for success with the following concrete, time-tested strategies:

1. Use SMART Goals

Make sure your goals are Specific, Measurable, Achievable, Relevant, and Time-Bound.

Let’s say you’re considering a career change. How can you make this a SMART goal?

Get specific. If your local newspaper ran a story about you hitting your goal, what would it say? Make it measurable. What quantifiable benchmarks do you plan to hit? Is your goal achievable? Are you comfortable rearranging your life and allocating your resources to make this career change happen? How relevant will your new role be in 3-5 years? Does this new career make use of your existing talents and experience, and will the day-to-day realities of it make you happy? How much time will it take to make this transition?

After answering these tough questions and achieving clarity on what you’re doing, you now have a workable plan of action.

2. Make a Timeline

Making your goals time-bound is arguably the most important step toward staying accountable. It takes advantage of our habitual inclination to organize our work on a schedule.

Depending on what you want to accomplish, you may want to make a five-year plan, or decide how on you want to spend the next month. When pursuing any goal, remember that deadlines are lifelines, and that you can prime yourself to get things done by making specific time commitments and planning to deliver on time every time.

For more long-term goals, set short-term benchmarks to make sure you are on track, and check in with yourself every so often to see how you are doing. If you want to become a full-time creative freelancer in two years, plan to have a strong online portfolio in a month, take on your first client in 90 days, and so on. If you miss a smaller goal, you will have plenty of time to determine what went wrong and get yourself back on track.

There are countless apps and software programs designed to help you stick to a defined timetable. Remember the Milk, Basecamp, and Google Calendar are some of the simplest and most popular. Experiment with a few tools until you find one that works for you.

3. Have an Accountability Partner

Everything in life is more meaningful when we share it with others, and reaching your goals is easier when you aren’t going it alone. Find someone with similar objectives, starting at a similar level, and make a plan to connect regularly, motivate each other, keep each other on track, offer honest feedback, and celebrate your victories.

If you want to make rapid progress in growing your business or career, reach out to Artisan Creative today. We have a broad network of creative talent and top-shelf clients, and the experience to help you navigate the modern workplace and understand the principles that govern it.


Tips for Developing Your Design Portfolio

Wednesday, May 17, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we've learned a thing or two that we'd like to share with you. We hope you enjoy the 425th issue of our weekly a.blog.

When seeking to fill a creative role, hiring managers often request a portfolio that shows the body of work a designer has successfully compiled over the years. However, if you are beginning your creative career or looking to break into a new vertical within creative, you may have to think of news ways to add relevant samples to your portfolio.

It may seem like a Catch-22: the only way to gain experience is to already have it.

Here are several options to develop your design portfolio further, gain more experience or try a new vertical:

Ask Friends & Family

Look within your network. Ask your friends and family for referrals to other small businesses and colleagues. Who do they know who can benefit from your creative expertise and may not have the resources to go to a design firm or agency?

Explore Personal Projects

Have you ever wanted to re-brand a favorite product? Have you ever said, I would love to work for that brand? How would you tackle an assignment if you were to land a project with a favorite company? Here’s your opportunity to take creative license and give your favorite brand a new look! (Note: Make sure you are clear in your portfolio that this was a personal project or add a special section for exploratory work to your portfolio.) 

Consider Non-Profit work

Accepting pro bono work for a non-profit or for a cause you are passionate about is a good way to build experience in a new vertical. Many nonprofits and community organizations need the skills and savvy of creative professionals to get their message out, although they may not have the budget to do so. This creates ample opportunities to take on exciting and challenging projects that look great on your resume, in your portfolio and give you an opportunity to strengthen your community.

This also enables you to try out different ideas, discover what type of work you enjoy, and hone your unique voice and vision. Because of the unique marketing challenges they face, nonprofit organizations provide creative professionals the opportunity to develop some truly remarkable and memorable projects.

As a creative professional, you have the power to change the way people think. If you want to harness that power for good, pro bono work for a non-profit may give you the opportunity to do just that.

As a job seeker, you have heard many times about the importance of a personal brand or a meaningful story that ties together your work. By taking on pro bono or passion project opportunities, you can explore the issues that matter to you.

How to Get Started

Opportunities for pro bono creative work are everywhere, look around and ask. Contact organizations you admire and, if they are receptive, pitch your ideas to them directly. Or, you can go through the Taproot Foundation, which helps creatives and nonprofits find each other. (It's like Artisan Creative, for the nonprofit world.)

And, of course, we are here to help you define your goals, build your skills, gain clarity on your mission, and seek out all sorts of professional opportunities. Contact us today to learn more.

 

Building Your Network

Wednesday, May 03, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we've learned a thing or two that we'd like to share with you. We hope you enjoy the 423rd issue of our weekly a.blog.

To build a network, you want to be simultaneously interested in the people around you, the things they do and need, and the ideas that drive them. Great minds are, in fact, very interested in other people!

Here are some guiding principles to help you build a new network—or expand an existing one—of people who can help you along your personal and professional journey.

Set Your Intention

Before you set out to do anything, put some thought into what you're looking for in creating new connections. Set a clear intention, and use that intention to guide your behavior.

Make sure your goals are realistic, attainable, and thoughtful. Start with a goal that's easy to hit and build from there. For example, if you're attending a conference with the goal of learning something new, add an additional goal of meeting 2-3 new people within your industry during your time there.

 

Setting the right intention will guide all of your actions when building your network.

 

Do Your Research

Part of setting your intention is determining who you want to add to your network. Perhaps there's a specific company you want to work for or a specific person you'd like to call on for advice. What types of professionals do you envision as your mentors and collaborators?

With your intention established, begin your research. Where do these people congregate to share their ideas and experiences? Are they online on Linkedin groups or do they meet in person at Meetups or industry conferences? What are they passionate about and where do they access information that matters to them? Where do your own skills and interests intersect with their values and needs?

Most importantly, what specific discussions and content would potentially help the people in your network?

Add Value

Reciprocity is the principle that governs all professional relationships. You can only expect others to treat you with as much respect as you offer. Approach all networking as an opportunity to help others.

Determine the issues that challenge others in your wider network and devise creative ways to solve them. Instead of asking for favors, pitch ideas as possible solutions. Offer value without expecting anything in return, and over time you will become someone that others will want to add to their network too!

It's essential that your desire to help be genuine. Too many eager networkers try too hard to seem helpful when they're really out for themselves. This erodes both trust and patience and discourages people from willing to partner with you.

Be a Connector

If you follow these principles, you will meet more people than you are able to help on your own. As this happens, introduce them to other people in your network who are better positioned to help and may have the skills you lack.

By making effective introductions, author James Altucher has built a network that includes leaders in technology, business, and the arts, many of whom he has interviewed on his successful podcast. He describes his method as becoming a “super-connector.”

To preserve the value of your relationships, follow the rules behind another Altucher concept, "Permission Networking." That is, don't introduce two people unless you've cleared it with both of them and you know it will add value to both of their lives and careers.

Enjoy Yourself

Building a network should be an extension of your own work and life as well as add value for everyone involved. It doesn't have to involve activities that you aren't comfortable doing.

If you don't attend networking events, you can just as easily use these principles to build relationships by networking online. Author Derek Coburn jokes that "networking events are the nightclubs of the professional world"—they can be useful and fun, but they're not for everyone — and says that  "Networking 3.0" happens online.

 

You'll have an easier time building a network if you're in your element, doing what you do best, stretching yourself, and helping others in a way that also works for you.

 

Use Your Resources

You can achieve explosive growth in your networking efforts if you plug into large and existing networks, such as the one we've spent years building here at Artisan Creative. Connect with us to discover how we can all help each other thrive.

The Art of Marketing Your Skills

Wednesday, April 26, 2017


Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 422nd issue of our weekly a.blog.

Our work landscape is changing rapidly and we have to be prepared to change with it. Whether you're looking for new freelance opportunities or a full-time job, it’s important to think like an entrepreneur.

Even if you've never thought of yourself as an entrepreneur, one who often has to be the top salesperson, the marketing expert, as well as the billing and collections agent, you can create more opportunities and open yourself up for greater success if you think of yourself as an entrepreneurial brand. That means it’s your responsibility to market yourself and flex your creative muscles in new ways to bring fresh clarity to your priorities, values, and goals.

As you become more comfortable with marketing yourself, here are some core principles to keep in mind drawn from the work of respected marketing authorities and tested in the crucible of international business.

Own Your Own Niche

Being the first one in your category is the first law of Al Reis and Jack Trout’s 22 Immutable Laws of Marketing.

Inventing your own category gives tremendous advantage and allows you to make the rules that your competition must follow. If you can't be the first in a broad category, claim a subcategory, and be the best to market in your own distinct niche.

For example, your focus may be web design. Although you may not be the first web designer in your city, you may still have an opportunity to focus on a specific clientele base or have an expertise in a vertical. To build your reputation in a specific niche, attend industry and networking events, study hard, learn a lot and become a subject matter expert.

Think Like a Storyteller

Even if you're not trained as a storyteller or fiction writer, you've probably loved enough films, novels, and anecdotes to intuitively appreciate the power of a good yarn.

When you describe your career trajectory, victories won, and challenges overcome, try thinking in terms of the "mono-myth" of "The Hero's Journey." Fiction writers, filmmakers, and marketers have used this structure to guide them down many different paths.

Share your story, your inspiration, your process—tell the story of why you stand out in your field and how you differentiate.

Start looking for the "Hero's Journey" structure, and you'll see it everywhere. It has shaped careers, lives, and civilizations. How can you harness the power of story telling to tell your own tale?

Be Candid

A candid approach highlights your sincerity and shows you have nothing to hide. A sense of humor or a quirky personality will resonate better with potential clients and employers with a similar sensibility. If you are clear as to who your target audience is, then it’s easier to be yourself.

Some brands have had tremendous success by poking fun at their own shortcomings. Avis struggled for years to overtake Hertz, to no avail. Finally, it increased its profile and drew a lot of new customers when it embraced the slogan, "We're #2, so we try harder."

Be your best self, and be proud of it. This gives you the freedom to be comfortable and honest.

Continue Learning

When defining your unique combination of skills, keep one eye on how relevant you expect them to be in five years. In the digital world, bubbles form and burst often. Job titles may change, so build continuously on your core competencies and adapt.

Continued education is key in many industries and the creative and marketing industry is no different. Be sure to continue your learning and sharpen the tools of your trade.  Sites such as Lynda.com or General Assembly are great resources.

Continuously iterate on your own marketing message. Use methodologies such as A/B testing to refine your ideas, build on what others respond do, and discard what isn’t working.

Represent Yourself

As you blend your range of skills and experience into a coherent, memorable storyline, make sure the story reflects who you really are. Heed the advice of marketing guru Seth Godin, to "under promise and over deliver."

If you make promises you can't keep, you will find yourself in positions you aren't qualified for, or assignments you aren’t excited about.

A well-branded portfolio will continue to support your story and be a representation of your skills. The story of your creative thinking, along with a display of your most current work, your involvement in a project, and your collaboration with other team members will speak volumes. If you are unable to create a website for yourself, there are wonderful options in the marketplace such as Dribbble or  Behance.

When using social media to market your skills, make sure it’s well branded with a cohesive message woven through all channels. Whether it’s LinkedIn or Instagram—create a unique branding voice that represents you.

Bring your own unique story to life and share it. If you need additional help marketing your skills contact Artisan Creative for representation. We work with hundreds of clients in different verticals who are looking to hire new talent. Your next assignment could be waiting!

 



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