Artisan Blog

7 Sites to Get You Creatively Connected

Wednesday, May 31, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 427th issue of our weekly a.blog.

Design is a field of study, it’s a career path, it’s also a way of life and a way of looking at the world. Design can be inspiration, collaboration, thinking differently and seeing things others don’t.

However, if you are a freelancer working by yourself and without a team to bounce ideas off of—where do you go to get inspiration or find collaborators?

Online communities such as Dribbble or Behance, make it easier than ever to find excellent, cutting-edge visual design and to connect with other like-minded designers and artists. In this blog, we’re going to focus on a few sites that are more about the larger ideas that shape the design world, and the community that inhabits it. This is where we go for design inspiration beyond the aesthetic.

Creative Mornings

Creative Mornings, created by Tina Roth Eisenberg, is a series of talks by creative leaders in cities around the world. The talks start early and are almost always filled to capacity. Over the years, Creative Mornings has expanded to encompass a podcast, a smart and funny email newsletter, and a tight-knit, enthusiastic community that helps professionals in all creative fields get more from their lives and careers. Their website includes an archive of talks for countless hours of inspiration.

PSFK

A consultancy that drives innovation in retail, advertising, and design, PSFK also maintains a long-running active, and addictive blog. It’s a go-to for quick hits on global creative events, bizarre and controversial marketing campaigns, glimpses of potentially world-changing technologies and innovations. PSFK is always good for a reminder that we are all part of this weird and wonderful carnival of creativity.

A List Apart

Digging beneath its simple and humble design into its archive of articles, it quickly becomes obvious how influential A List Apart has been on the past few years of web design. Between its blog and series of books, it has showcased the writing of numerous luminaries in UX, Information Architecture, Design, Development, and more. For challenging and informative “long reads” on a range of topics in digital design, A List Apart merits regular reading and revisiting.

99u

99u is an expansive educational site owned by Adobe, with content addressing all the aspects, challenges, and joys of the creative business. It features a comprehensive event calendar, interviews with the most intriguing and successful minds in advertising and design, think-pieces that upend conventional wisdom and point in new directions, and a mission to help creatives do better work, be more effective citizens, and help commerce and society move forward.

Brain Pickings

Brain Pickings isn’t about design per se - it’s about, well, everything. In her ongoing attempt to understand the sweep of culture, philosophy, science, creativity, and the human experience, Maria Popova has honed a remarkable penchant for connecting different ideas to each other. The joy of Brain Pickings comes from falling into a digital rabbit hole, bouncing from a piece on privacy to a profile of eccentric scientists to the lost illustrations of Ralph Steadman, electrifying the parts of the brain that take joy in unusual patterns.

AIGA

One of design industry’s oldest and largest professional organizations for design—25,000 members strong, this community is a great resource for learning, collaboration, and community! Look for a local chapter and attend events, read blogs and meet other creatives in your community

Artisan Creative’s Resource page

We’ve compiled a running list of professional organizations, portfolio sites, and freelancer resources to help you connect with other creatives. Our blogs page has over 400 articles on interviewing, freelancing, time management and much more. And our open jobs page connects you with open roles.

The best content starts conversations. Did we miss one of your favorites above? Let us know in the comments!

Tips for Developing Your Design Portfolio

Wednesday, May 17, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we've learned a thing or two that we'd like to share with you. We hope you enjoy the 425th issue of our weekly a.blog.

When seeking to fill a creative role, hiring managers often request a portfolio that shows the body of work a designer has successfully compiled over the years. However, if you are beginning your creative career or looking to break into a new vertical within creative, you may have to think of news ways to add relevant samples to your portfolio.

It may seem like a Catch-22: the only way to gain experience is to already have it.

Here are several options to develop your design portfolio further, gain more experience or try a new vertical:

Ask Friends & Family

Look within your network. Ask your friends and family for referrals to other small businesses and colleagues. Who do they know who can benefit from your creative expertise and may not have the resources to go to a design firm or agency?

Explore Personal Projects

Have you ever wanted to re-brand a favorite product? Have you ever said, I would love to work for that brand? How would you tackle an assignment if you were to land a project with a favorite company? Here’s your opportunity to take creative license and give your favorite brand a new look! (Note: Make sure you are clear in your portfolio that this was a personal project or add a special section for exploratory work to your portfolio.) 

Consider Non-Profit work

Accepting pro bono work for a non-profit or for a cause you are passionate about is a good way to build experience in a new vertical. Many nonprofits and community organizations need the skills and savvy of creative professionals to get their message out, although they may not have the budget to do so. This creates ample opportunities to take on exciting and challenging projects that look great on your resume, in your portfolio and give you an opportunity to strengthen your community.

This also enables you to try out different ideas, discover what type of work you enjoy, and hone your unique voice and vision. Because of the unique marketing challenges they face, nonprofit organizations provide creative professionals the opportunity to develop some truly remarkable and memorable projects.

As a creative professional, you have the power to change the way people think. If you want to harness that power for good, pro bono work for a non-profit may give you the opportunity to do just that.

As a job seeker, you have heard many times about the importance of a personal brand or a meaningful story that ties together your work. By taking on pro bono or passion project opportunities, you can explore the issues that matter to you.

How to Get Started

Opportunities for pro bono creative work are everywhere, look around and ask. Contact organizations you admire and, if they are receptive, pitch your ideas to them directly. Or, you can go through the Taproot Foundation, which helps creatives and nonprofits find each other. (It's like Artisan Creative, for the nonprofit world.)

And, of course, we are here to help you define your goals, build your skills, gain clarity on your mission, and seek out all sorts of professional opportunities. Contact us today to learn more.

 

Remote Work Best Practices

Wednesday, May 10, 2017


Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we've learned a thing or two that we'd like to share with you. We hope you enjoy the 424th issue of our weekly a.blog.

 

More and more employers, employees, and freelancers are thinking outside the cube.

According to a recent Gallup survey covered in The New York Times, as many as 43% of employed Americans spend at least some of their professional time working at home or off-site, representing a four-point increase from 2012 and indicating a growing trend toward remote work.

This trend may seem liberating, however, with freedom comes responsibility. Remote work pumps different muscles of accountability and discipline.

If you're new to remote work or plan to work remotely in the future, these best practices can help maintain or improve your productivity.

1. Get to know the team

When starting a new remote freelance assignment or a new full time remote job, you'll want to learn everything you can about the company, its team, and its culture. 

Since you will not be seeing everyone in person on a daily basis, it may take longer to get to know the team or manage issues as they arise. Miscommunication may affect your work and your relationships if you aren’t familiar and intuitive enough to mitigate them. 

However, if you understand the people you work with and share their values and mission, you will have an easier time hashing out difficulties through email or video meetings.  

2. Keep the Paths of Communication Open

When you are communicating as a remote worker, err on the side of generosity.

If you can, schedule regular check-ins to discuss how things are going and address any potential issues before they turn into active problems. It's key to be open, honest, and thorough in all your communications.  Setting up virtual zoom meetings or participating in your company's slack channels can be a good way to stay connected.

Since most of your communication will be digital, take care to avoid digital miscommunication. Learn to convey your professional diligence and interpersonal skills through digital channels, and respond to any questions or concerns as quickly and thoughtfully as you can.

3. Find the Right Environment

For some people, working from home is a dream come true. They roll out of bed, start the coffee maker, and "commute" to their desks, twenty seconds away.

Others may work better in "third places" that are neither homes nor offices. These workers may find their ideal environments in coworking spaces or coffee shops. It is no coincidence that, as remote work has increased, new spaces and industries have appeared to accommodate those who still need to separate their work from the rest of their lives.

Wherever you decide to work, make sure the atmosphere is ideal for your productivity. If you are energized by the bustling ambiance, try working from a coffee shop. If you need quiet and isolation, find a peaceful place to work and set boundaries to protect it.

This requires some trial and error, so before you commit to full-time remote work, understand your own patterns, preferences, and boundaries. Any assignment is easier when you’re tackling it within your designated sweet spot.

4. Know Thyself

The right external environment is as essential as the right mindset. The relative freedom of remote work can empower you to play to your strengths.

The new world of work provides more freedom than ever before. Making the most of it requires wisdom, experimentation, and sensitivity to your own body and mind.

That's where Artisan Creative can help. We work with a wide variety of talent with different styles and work preferences. We can help you play to your strengths and uncover opportunities where your skills and efforts will be the most appreciated. Contact us today to learn more.

Tips for Better Interviews : Listening

Wednesday, April 19, 2017


Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 421st issue of our weekly a.blog. 

Whether you’re a job seeker interviewing for a full-time position, a freelancer speaking with a potential client, or a hiring manager looking to add to your team, an interview is your opportunity to connect and learn the most you can about the person sitting across from you. While this may sound like you need to do a lot of persuasive talking, what it actually requires, is your focus on the more difficult side of the equation: listening.

Here are three quick guidelines to keep in mind.

1. Give the speaker your complete attention

Attune yourself to the speaker’s nonverbal cues. You can learn much more about the person than just what meets the ear.

Stay focused and avoid preparing your answer while they are talking. As you’ve already done your research and preparation beforehand, you are now free to give the speaker the attention and respect they deserve. Sometimes the best cure for nerves is to pay attention to another person’s concerns and questions.

Suddenly, it’s not all about you. And that’s a relief!

2. Use your body language

You can show that you are listening attentively by nodding, reacting with a facial expression, or saying "mm-hm" or other confirmation sounds. Just don’t overdo it. Forcing particular nonverbal cues can be more awkward than just letting your body behave naturally.

The most effective way to marshal your best body language is to cultivate a relaxed, positive mindset, letting your body and mind work in sync. If you approach your interviewers with an attitude of openness, helpfulness, and optimism, it will reflect in your calm and attentive demeanor If you come from a place of curiosity and generosity, you will be less likely to close up and get nervous.

To make things easier, try improving your body language a bit every day. Borrow a trick from life coach Jordan Harbinger, called the “doorway drill.” Every time you pass through a door, take a moment to look your best. Straighten your shoulders and back, take your hands out of your pockets, shake off any tension, and smile. Practice this exercise every day, and soon it will be your default.

3. Pause

Only when their question is finished is it the right time to gather your thoughts, and respond.

Take a moment to think about the question asked. Sit with it. Breathe. This is a conversation, and you are letting it unfold at a comfortable pace by listening carefully, understanding thoroughly, and putting appropriate thought into your answers.

And, when you're finished with your answer, take a pause. No need to jump in with more detail, if your answer was complete and well-prepared. The other person will give you a clue if indeed additional clarity is needed.

 

If you are a candidate looking for a new job, or your are a hiring manager looking to add to your team, contact Artisan Creative today.

 

Tax Time Checklist for Freelancers

Thursday, March 30, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 418th issue of our weekly a.blog.

 

According to 2016 statistics, freelancers make up 35% of the American workforce, contributing around $1 trillion to the economy. If you belong to this freelancer economy, you freelance because you want to, not for a lack of other options. This doesn’t mean you can’t use a little help with your taxes.

If you have not started working on your 2016 taxes, or you are running behind, now is the best time to get started. Check off these steps and you’ll be squared up with Uncle Sam in no time.

Determine what kind of return you need to file. Are you a freelance business as an LLC, or are you an independent contractor? Or did you work as a W2 with staffing agencies like Artisan Creative? Make sure you find the correct forms to file based on your business, as well as corresponding state and local forms.

Know the tax rules that apply to freelancers. First of all, and somewhat confusingly, you need to pay both income tax and self-employment tax. If you are new to freelancing, you may be surprised to find that you are essentially taxed twice, once as yourself, and once as a 1099 contractor. However, half of your self-employment tax is deductible as a business expense. If you haven’t set aside enough money to cover the cost of your taxes, start saving immediately so you can pay off at least some of your bill.

If you made more than $600 from any client, make sure you get a 1099. If you earn $600 or more from any one client, you need to report that income on your tax return. You should receive a 1099-MISC Form from each client by February 2. If not received, you may contact them and request one.

Research tax breaks. The IRS offers a substantial number of tax breaks which give freelancers a wonderful chance to get some additional deductions they’ve spent on their business. Deductions change from year to year, so research your deductible expenses. For example, if you work from home, you can deduct the cost of your internet bill, as it’s used to generate income. The IRS and Lifehacker have good information to review.

Organize receipts and expenses. To help maximize tax deductions and keep the IRS happy, it’s best to stay organized and keep updated records of receipts, expenses, and payments. Have all these things stored and easily accessible to reduce the stress of filing. For instance, if you’re creating a digital archive, Shoeboxed is a great app for storing, processing, and organizing pictures of receipts on your phone.

Stay on schedule. Do not wait until the week before April 15 to file your taxes - if you haven’t filed as a freelancer before, you may not expect it to be so intense! Use calendars - from Google to iCal there are plenty of choose from. Set aside enough time to complete a set of tasks, such as determining deductions or adding up your total income or expenses from 2016. Filing taxes is never exactly fun, but it’s less stressful if you’re prepared.

If you need more time, you can apply for an extension of time to file using Form 4868

Get help from a seasoned tax professional. Since tax deductions change so often, it may be best to hire a CPA to help so you can take advantage and save money. NerdWallet is an excellent educational blog to help you make smarter financial decisions and can tell you which tax breaks you’re qualified for.

Set yourself up for next year’s success. After you’ve filed, be sure to rest, hydrate, and celebrate capping off a year of hard work and accomplishment. If you find that this year’s filing has been stressful, be better prepared for next year! You may want to create a separate bank account for your business and pay any business expenses such as insurance and tech maintenance through that account. Then use your organization system to keep track of receipts, as well as how much you think you’ll need to set aside to pay next year’s taxes.

If you’re struggling with the stress of running your own shop, other members of your local freelance community may be able to help, or at least commiserate. You can find professional guidance and peer support through freelancer meetups in your area, or by talking to a representative at Artisan Creative. If you work for yourself, don’t do it alone!


4 Steps to a Successful Networking Event

Wednesday, March 22, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 417th issue of our weekly a.blog.

 

To make the most of a networking event, it’s important to remember one simple rule: enjoy yourself. This means keeping your mind and your options open, as you’ll only hold yourself back if you stick too rigidly to a rehearsed script.

If you’ve ever struggled with networking events and you now want to get more out of them, keep these four items in mind before, during, and after the event.

Have a Clear Objective

Everyone is attending a networking event for the same reason; they’re looking to gain something. People are there to make a connection, have a conversation about what they do, maybe share an elevator pitch, and meet someone new they have something in common with

When talking, keep in mind that quality over quantity is always the best solution at networking events. You don’t need to talk to everyone in the room. Go to the event with a goal in mind. Maybe you want to leave with 5 business cards or give out 10 of your own? It can be something as simple as holding conversations with 3 different people. Whatever your goal is, work towards it. If you are tied into a conversation and you’re missing out on your goal of networking with others, politely excuse yourself and ask to continue the conversation on a follow-up call.

Have a Good Stock Opener

Approaching someone at a networking event and asking “How are you?” is a frequent conversation starter which can also be a conversation killer. If like most of us, you often respond with “Yes, I’m great. How are you?” the conversation won’t really lead anywhere. However, what if you were to ask “How was your week?” instead?Open-ended questions lead to better conversations.You find out more information about them and what they do, plus it gives you an opportunity to ask more questions.

Be Polite and Confident

Walk around the room with your head held high and if anyone makes eye contact, be sure to acknowledge them with a smile or a hello. If people are in circles and already engaged in conversation, don’t push your way in. If you can enter a conversation without having to ask anyone to move, join them, listen and simply ask a question to the person speaking about their thoughts on the topic. It shows you have an interest in what they have to say and helps to keep the conversation flowing. If you are interested in a conversation topic asking permission to join the group can be a viable solution. “This sounds like an amazing topic, may I join you?” can be a good introduction into the group.

Have a Process for Following Up

If you have managed to put all of that together and meet some people, here are our tips for making those ten-minute conversations spent at a networking event, the beginning of a possible working relationship:

  • Use your database. Whether you collected paper business cards or QR codes in your smartphone, add that information to your contacts and don’t forget to note where and when you met and a word or two about what you discussed.
  • Follow-up. Put each person you met into a category for a particular level of future contact. Do they need a simple “It was nice to meet you at…” or do they warrant an invitation for coffee or a request for an informational interview?
  • Follow through. Did you offer someone assistance? Get in touch with them first thing the next business day so they know you were serious. And then follow through. It's very easy to let offers like this fall through the cracks, those are missed opportunities.
  • Send Linkedin invitations. Invite your new contacts to connect with you on social media. Be sure to personalize invitations and remind them where you met and what you talked about.

At Artisan Creative, we help professionals get the most out of their careers, which includes building a robust network. Check out our resources page or follow us on social media for updates on groups and networking events in the area. 

 

Agency vs. In-House: Which Is Right For You?

Tuesday, March 07, 2017


Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 415th issue of our weekly a.blog.

In order to thrive as a creative professional, start by seeking the right teams and culture that best match you. Whether you pursue a variety of freelance roles with different companies or decide to take on a full-time job, you’ll have the choice of working with in-house creative teams or as part of a creative agency. Either option carries the potential for learning, growth, and professional fulfillment, yet they have distinct differences.

Is #AgencyLife the Life for You?

A creative agency is a service-based business that works for a variety of clients and brands. These teams of creative professionals tackle different projects for multiple clients. Many agencies have their own distinguishing approaches and values, and some are famous for the distinctive flair they bring to their work.

If you work for an agency, you may work on the agency multiple brands. You may have the opportunity to be in a client-facing role and pitch your team’s ideas to influencers and executives. Even if you don’t attend client meetings, your work will depend on the client’s specifications and feedback, and mutual respect is the key to a productive relationship.

The best agencies have an electric creative atmosphere that has influenced pop culture, launched online communities and real-life meetup groups such as 99u and Creative Mornings, and inspired the Twitter hashtag #AgencyLife. For many creatives, working for the right agency is a professional dream come true.

Finding a Home In-House

Many large and small companies have their own creative teams, consisting of design and marketing talent. If you're a professional who wants to be part of an established company, or to work and grow one brand consistently, you may want to consider working with an in-house team.

Depending on the size of your company, you may interface with a variety of internal & external stakeholders or work on a range of collateral that includes B2B and B2C deliverables. You can build great rapport with the brand over the years on a variety of different projects and become an expert in a specific vertical.

You should consider joining an in-house squad if the values of a particular brand align well with your own. Working through the years on perfecting one brand’s messaging can bring great personal satisfaction if it’s a brand you truly believe in.

At Artisan Creative, we have worked with many creative professionals, and we've helped them figure out what settings are most in sync with their skills and goals. Get in touch and we'll share our expertise.



14 Design Apps We Love

Tuesday, February 14, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 412th issue of our weekly a.blog.

Most designers try out dozens of apps before they find the ones that best suit their work habits and enhance their creativity. When love takes root between a designer and an app, it’s the beginning of a long, fruitful, and sometimes passionate relationship.

In honor of Valentine’s Day, we like to share fourteen design-related apps that we can’t live without (and wouldn’t want to).

AutoDesk Sketchbook

One of the most versatile and popular drawing apps, Sketchbook includes a collection of tools that would cost hundreds in the three dimensional world!

Behance

Adobe’s portfolio showcase has become an important hub for the design community and one of the first places to spot UI trends.

Pixelmator

Pixelmator is basically a scaled-down version of Photoshop and is one of the most robust and useful free design apps around.

Pages

This simple and stylish word processing app is designed by Apple and comes with fancy templates and features. Despite significant changes between versions, Pages retains its passionate following.

Canva

Canva has become enormously popular as a means for marketing mavens and other non-designers to create eye-catching collateral of their own. With some practice, only a pro will know the difference.

Phonto

Even if you’re not a visual artist, Phonto can hone your creativity by adding cool captions to photos on the fly.

Coolors

Whether you’re new to color theory or your cat is named Pantone, this simple mix-and-match palette generator provides a quick shot of inspiration for design and branding projects.

UX Companion

This educational app provides enough definitions, examples, and in-depth resources to make anyone conversant in User Experience ideas, with a fittingly inviting and intuitive interface.

Glitch Lab

If you want to digitally garble, mangle, or otherwise mess up your photos, this is one of the most powerful toolkits for that. Join the pop art vanguard, use it for inspiration, or just have some fun between projects.

Pixite Complete

For a scant eight bucks, this suite packs six popular photo-editing apps and plenty of stylish effects to facilitate counter intuitive combinations.

Font Candy

This fashionable photo-editing app is built for quick captioning and creates assets that are ready to travel on social media.

Marvel App

Marvel is a soup-to-nuts Swiss Army knife for designing mobile apps on mobile devices.

Exify

When your iPhone photography habit is more than just a hobby, Exify has a full set of features to help you manifest your visions.

Coffitivity

While not functionally a design app, Coffitivity’s portable coffee-shop ambience will perk up your inner creative, even when you’re stuck in the office.

5 Signs You Are an Artrepreneur

Wednesday, February 01, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 410th issue of our weekly a.blog.

Are you trying to connect the dots between what you’re passionate about creating and what people want?

Do you want to turn your passion into a career and use your ideas to enrich the lives of others?

If so, you might be an artrepreneur.

We’re all creative. It’s part of being alive. Yet, not every artist is an artrepreneur.

Artrepreneurs work hard, as hard as any other professionals. They’re generous and love to collaborate. They can thrive in the right creative environment, as part of the right team.

On the blog Millennial Type, Declan Wilson defines an artrepreneur as "anyone with a desire to better others through their art but still have the business savvy to make it a sustainable venture. In most cases, artrepreneurs are artists like painters and musicians. This concept can apply to a much larger group of people who might not view themselves as artists. Today, many people online are artrepreneuring via blogging, podcasting, writing, and content-creating."

If that sounds familiar, you may be ready to take the artrepreneurial leap and start mixing work and play.

Here at Artisan Creative, we work with artrepreneurs every day, and we’ve found that they have a few things in common. Here are five signs you may be an artrepreneur.

1. You create to connect

You believe your work creates value by improving someone’s life. You want a larger audience because it means you can help more people. When you brainstorm new ideas, you think of desires and needs that aren't being served. You know you've succeeded when you've helped others get what they want, or better yet, helped them shed light on what they didn't even know they wanted.

2. You are interested in human behavior

You’re intrigued by others and are curious about why they do what they do. You love learning about the psychology behind marketing campaigns, purchasing decisions, and consumer motivation. You approach the creative business from a place of empathy with a desire to understand the perspectives of others.

3. You know that being independent doesn't mean being alone

You know your best work never happens in a vacuum. Your sharpest thinking happens when you break out of isolation. When you find the right team, you contribute your strengths, learn from people with different skills, and generate work that is more powerful than what anyone could have pulled off alone. You appreciate the bigger picture and thrive when you participate in a larger process.

4. You are the master of your ego

You’re not defined by any one project, rather the integrity and spirit you bring to your work defines you better. For you, life and work are processes of continuous improvement. Although you’re not afraid to defend your ideas, you embrace constructive feedback. Critique is an opportunity to see your work from a different angle and make improvements you may not have known were possible. Every person has a different piece of the puzzle, and opening yourself to the ideas of others, empowers you to succeed.

5. You think like a pro

You agree with the famed screenwriter Steven Pressfield, who writes in The War of Art that “the most important thing about art is to work. Nothing else matters except sitting down every day and trying.”

While others are trying to catch lightning in a bottle or waiting for inspiration to strike as they binge on Netflix, you show up and do the work, every day. You cultivate a practice, hone your skills, and keep producing and shipping work, with no excuses. When you do get inspired, or your dream project finally hits your inbox, you’ll be ready.

Are you an artrepreneur? Please share your thoughts, and join our community of other artrepreneurs!


A Freelancer’s Guide to Expert Client Communication

Wednesday, January 11, 2017

 

Artisan Creative is celebrating 20 years in staffing and recruitment and over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 407th issue of our weekly a.blog.

Any freelancer will know that running your own business requires a broad set of skills and the ability to wear many hats. In addition to doing your job well, you have to manage clients, invoices, new business development and a whole host of other responsibilities. To be a successful freelancer involves satisfied clients with repeat business. With this in mind, how do you please clients and how does good communication affect your business?

Establishing good communication from the start is the pathway to successful projects. By keeping an open dialogue, building rapport and ensuring mutual understanding, clients will want to continue working with you. Revisions and misunderstandings are lessened, which means everyone involved will be satisfied with the outcome.

Listening vs. Talking

Initial stages are all about the client and their needs. Most often clients are coming to you because they have a problem and they need you to solve it. This is your opportunity to listen by giving the client ample time to speak and express their vision.

Project Intake

Managing new clients can be tricky and if you’re busy or feeling stressed it’s easy to miss the all-important details. Create a standard project intake form with key questions to ask each client. Your methodical approach towards taking on a new assignment will be noticed and ensures that you’ll never forget to ask a crucial question.

A Consultative Approach

Clients are hiring you because of your expertise and they’re trusting that you will do what is best for their business. They value your input, so be confident, speak up and offer advice when it’s needed.

Never Assume

The quickest way to a misunderstanding is by making assumptions. If you’re unsure, get clarification. The old adage of “measure twice, cut once” rings true here.

Put It In Writing

If you are taking lots of calls with your clients, always follow up and summarize what you discussed. Whether it’s revisions, project scopes or fees, send a confirmation via email so everyone is on the same page. Better yet, create a project scope form, and a change order form to manage deliverables and edits.

Response Time

As a rule of thumb, aim to respond to a client within 24 hours. Set expectations and deliver to those standards. Unless you’re on instant messaging such as Skype or Slack, clients will appreciate knowing they can expect your response within a set time allocation. If you’re unable to keep to a 24-hour timeframe, let the client know your schedule and that they are a priority. Ask clients for their schedules so you’ll know when to expect feedback and revisions too.

With a few minor processes added to your freelance workflow, you can minimize misunderstandings, enhance productivity and align communication. Focusing on client satisfaction will ensure you are always successful.

What additional experiences can you share with other freelancers?

 

 



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