Artisan Blog

Continued Education for Creatives

Wednesday, September 20, 2017

Continued Education for Creatives

 

As a creative professional, your education never ends. The ever-evolving skills and technologies are one of the exciting facets of the creative and marketing career path.

Opportunities for ongoing learning, enrichment, and personal growth are now more plentiful than at any other time in history. With access to more information than can be absorbed in a lifetime, the challenge is to structure your learning and find the best opportunities for your own advancement.  We've organized some of the content into categories to help with the selection process:

Virtual and Free

There are numerous free courses and lectures available online. Khan Academy, Coursera, and other established sites devoted to virtual learning offer college-level instruction on almost any topic, including plenty of technical and creative subjects that can aid in career advancement.

If you prefer a less structured approach, you can absorb hundreds of hours of TED Talks, alternatives to TED talks, podcasts, and audiobooks, investing only your time and the cost of an internet connection. There are also free, creatively oriented sites and discussion forums that offer a sense of community and require only your time investment.

Virtual, for a Fee

Some online classes charge a fee for their content by offering added value, exclusivity, personal attention, or access to a members-only networking community or content.

Many reputable institutions of higher learning now offer online classes, and many paid online programs are well worth the price. In order to devote themselves fully to their work, some creators of educational content charge membership fees or offer added perks to followers who donate via sites such as Patreon, which can give you the opportunity to foster a more meaningful relationship with a teacher, mentor, or community.

When you seek a paid continuing education course, seek reviews or communicate with others who have taken these programs to make sure it's the right investment for you.

Free and In-Person

In most major cities, creative professionals have easy access to a wide variety of free lectures, networking events, and other opportunities to expand their skillsets and meet potential friends and collaborators.

If you're looking for free events, Meetup.com is the best place to start - it includes groups based on thousands of topics, including many related to design, technology, and other creative fields. Creative Mornings hosts a series of talks in cities around the world, offering top-quality content for free. If you want to attend, register and grab your tickets within the first few minutes they are available, otherwise, they will sell-out very quickly.

In-Person, for a Fee 

If time allows, one of the most reliable ways to master a new discipline or set of skills is to set aside a few months and take an immersive class or "bootcamp." Many bootcamps have sprung up to teach technical skills such as coding and have gained credibility and following.

General Assembly is one example of a private learning institution for those in creative and technical fields. While it is only one of dozens of its kind, it has established a worldwide presence. It offers immersive courses in web development, user experience design, and other fields that offer opportunities for a new or enhanced career. If you're not ready to take that much of a leap, these schools also offer cost-effective classes that you can take in an evening or on a weekend.

At Artisan Creative, continued education is an important aspect of our business.  Contact us today to learn more.

In our 20+ years of connecting creative talent with top clients, we have gained knowledge and built strong networks.

We nurture creative talent at every stage of their careers.  Contact us today to discover how we can help. We hope you enjoy the 443rd issue of our weekly a.blog.


Mastering the Art of Phone and Video Interviews

Wednesday, August 30, 2017


The ease of technology and virtual offices have made the phone and video interview a necessary step in the overall interview process.Some firms even go as far as requesting video resumes!

For many of us, interviews can be stressful—and undergoing the first interview by phone or video doesn’t make it any easier. In fact, sometimes it can be more challenging due to technology mishaps or the inability to see the other person’s reaction well.

Whether your first interview with a prospective client or employer is in person, over the phone or via Zoom, the same rules apply: do your best so you can advance to the next stage.

With over 20 years of helping candidates prepare for these types of interviews, we wanted to share some best practices with you:

The Phone Interview

  • Confirm time zones in case the interviewer is in another state or country.
  • Research the company, follow on social, and look up your interviewer's Linkedin profile.  You may find some things in common!
  • If you are taking a call at a specific time, ensure that you are in a quiet place.
  • Try not to walk and talk at the same time—you may sound winded, or lose reception going from location to the next.
  • Make sure your device is fully charged or plugged in during the interview
  • You’ll be using your voice and tone to communicate— be sure to speak clearly and succinctly.
  • Be friendly and smile while talking. It lifts and warms your voice, which helps you to connect with the interviewer.
  • Be prepared to ask engaging questions about the company culture and the team.
  • Have your resume close by so you can refer to it.
  • Listen well and avoid talking over the interviewer.
  • Don’t discuss salary or benefits at this stage.
  • This is your first opportunity to connect and shine.

The Video Interview

In addition to the above steps, the following best practices also apply to video interviews:

  • No matter the technology used (Facetime, Zoom, Skype, Google Hangout or others) adhere to this mantra: Test, and Test again. Test your device’s audio and video connections before the actual interview. Don’t wait until the interview day to download!
  • Practice ahead of time on screen and record yourself if possible. Pay attention to your posture, voice, lighting and background and adjust as needed.
  • Position the camera at eye-level and make eye contact with it! If you only watch the screen itself you’ll look like you’re not making eye contact with the interviewer.
  • Dress and groom as if you were interviewing in person. Dress for the job you want!
  • Check the lighting and move your computer as needed so that your face is illuminated without any shadows.
  • Make sure your head and shoulders appear in the video frame – don’t get too close or move too far away from the camera.
  • Pay attention to your surroundings—especially the background. Select a clean, neutral and distraction-free backdrop like a wall, screen or a panel of curtains.
  • If you live with a roommate let them know you’ll be on camera to avoid an unexpected noise or interruptions.
  • If you are a creative, have your portfolio loaded on your desktop in case screen sharing is needed. Make sure you have a clean, uncluttered desktop and if needed, change your desktop wallpaper to something creative but professional.

The techniques will become more natural over time. You’ll know that you’ve mastered the art of the phone or video interview when you’re invited for the in-person interview!

 

If you need help in your next job search, please connect with the a.team. We are celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 440th issue of our weekly a.blog.

 




Best Practices For Working With Recruiters

Wednesday, August 09, 2017

As you build your creative career, you are likely to interact with many recruiters, from those employed by large companies to those who work for third-party agencies such as Artisan Creative.

Over time, recruiters can become strong allies in your quest to build your portfolio and reputation, interface with potential clients and employers, and find the work opportunity that best suits you.

At Artisan Creative, we continue to work with a wide range of clients and talent. During our 20+ years in business, we have learned what makes talent and recruiter relationships work well together. Here are a few best practices for fostering productive and mutually beneficial relationships.

Transparency

The more upfront you are with your recruiter, the more they can help.

A good recruiter can help tailor your resume and cover letter for specific opportunities based on insights they have about a role. It is your responsibility to present yourself honestly and accurately in every detail.

If you know you are stronger in some skillsets than others, let your recruiter know. If you are not that interested in an opportunity, or a commute is too far, talk to your recruiter. If you have multiple offers or are interviewing for an Out-of-State role, keep your recruiter in the loop.

A recruiter is your advocate, and they can help if they know the full picture by offering suggestions on your resume and portfolio and advising on interviewing, job search and other best practices. 

Once you get the job, and you settle into a new position, keep your recruiter abreast of any concerns regarding scheduling, compensation, or issues on the job. Part of your recruiter's role is to help manage your relationship with the client – make sure to keep your recruiter in the loop and let them support you during your orientation time period.

As long as you are transparent, there is no harm in working with several recruiters at once. You should always work as hard as you're able to build your own career - the stronger a candidate you are, the more recruiters can and will want to help you. The key is to be upfront and let your recruiter know if you have already been submitted to a specific role, or if you are no longer interested in an opportunity.

Communication is key to an open, mutually respectful working relationship.

Focus

At Artisan Creative, we focus on digital, creative and marketing roles. We love seeing good creative work get rewarded, and hard-working creatives build long and satisfying careers. We are fortunate to have established long standing trusted relationships with many of our talent as they grow in their careers and often become our clients!

Your best experiences with recruiters are likely to happen with those who are focused on your field of expertise. If you are building a career in a creative field, working with a specialized creative agency such as Artisan will give you inside access to connections and resources you might not be able to find on your own.

Other fields, such as accounting, or admin have their own specialized, long-running recruiters who know the peculiar ins and outs of their industries. Work with recruitment agencies who specialize in your area of expertise.

Reciprocate

If you find that you work well with a particular recruiter who generates great opportunities for you, you can help your recruiter succeed, too.

Recruiters love to see talent do well. If you find yourself excelling in a position that's just right for you, let your recruiter know - it will mean a lot!

Many third party recruiters such as Artisan Creative offer referral bonuses to those who refer other strong candidates. This is a great way to reward another person with more opportunities while also benefiting yourself.

The creative fields are always changing, and we succeed best when we join forces to learn from each other and work together to thrive in a shifting landscape. At Artisan Creative, we are always looking for new creative talent to take advantage of the tremendous opportunity this work offers.

 

Artisan Creative's a.team is here to help you find your dream team.  Contact us today to learn more and join our social network to hear about upcoming job opportunities.

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 437th issue of our weekly a.blog.

 


Returning to Work

Wednesday, July 05, 2017


Hoping everyone had a Happy 4th of July holiday.

We know going back to work after a few days off may require a brief time to get back into the flow of things.

However, going back to work after a prolonged absence may require a longer period of adjustment. Extended leave isn’t just for maternity anymore. Sabbaticals, family leave and unlimited vacation policies are a few reasons you might take time away from work for a longer period of time.

To return to your workflow seamlessly will require preparation and a plan. Not only do you need mental preparation, you also need to incorporate concrete steps to get into the flow of things and kick-start your productivity right away.

Here’s how to prepare for RTW (Return-To-Work).

Routine, Routine, Routine. Get back into a routine as soon as possible. Some suggestions by two of our a.team members who just got back from maternity leave are:

Wake up earlier. Setting your alarm clock earlier by 15 minutes every day is a good way to slowly ease into a routine. If you are managing jetlag, or a new baby, it’s easy to have your routine disrupted, so this does take concentrated effort.

Hit the gym. Exercise helps you to sleep better while also giving your body more energy to use when you’re awake. You’re going to need the extra boost of energy when you’re back at your desk.

Regularize your meals. Meals are necessary to fuel your body, obviously, but they also send a signal to your body that you’re back on a schedule. They can also help structure your day. “I have to eat dinner at 6, no matter what” can help the rest of your day fall into place.

First Day Back at Work

Set Your Own Expectations. There’s a tendency to want to conquer the world right out of the starting gate. However, depending on how long you’ve been away, accept that you may not get caught up on the first day back!

Pace yourself. Catching up is neither a marathon nor a sprint, but a medium-distance race. Pace yourself and create balance between the various to-dos you have to tackle.

Set your calendar for the week. (Hint: you can plan for this even before you leave.)

Schedule meetings for Day 2. with key collaborators, clients, managers and staff to get updated on the department goings-on.

Get back to Zero-Inbox. Depending on how long you were gone and how many emails are waiting for you--this task can take a bit of time, so schedule time for it.

Your first day back is key for organizing, catching up and getting everything together. Doing this will set you up for success for easing back into work successfully.  

Welcome back!

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 432nd issue of our weekly a.blog.



7 Sites to Get You Creatively Connected

Wednesday, May 31, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years, we've learned a thing or two that we'd like to share with you. We hope you enjoy the 427th issue of our weekly a.blog.

Design is a field of study, it’s a career path, it’s also a way of life and a way of looking at the world. Design can be inspiration, collaboration, thinking differently and seeing things others don’t.

However, if you are a freelancer working by yourself and without a team to bounce ideas off of—where do you go to get inspiration or find collaborators?

Online communities such as Dribbble or Behance, make it easier than ever to find excellent, cutting-edge visual design and to connect with other like-minded designers and artists. In this blog, we’re going to focus on a few sites that are more about the larger ideas that shape the design world, and the community that inhabits it. This is where we go for design inspiration beyond the aesthetic.

Creative Mornings

Creative Mornings, created by Tina Roth Eisenberg, is a series of talks by creative leaders in cities around the world. The talks start early and are almost always filled to capacity. Over the years, Creative Mornings has expanded to encompass a podcast, a smart and funny email newsletter, and a tight-knit, enthusiastic community that helps professionals in all creative fields get more from their lives and careers. Their website includes an archive of talks for countless hours of inspiration.

PSFK

A consultancy that drives innovation in retail, advertising, and design, PSFK also maintains a long-running active, and addictive blog. It’s a go-to for quick hits on global creative events, bizarre and controversial marketing campaigns, glimpses of potentially world-changing technologies and innovations. PSFK is always good for a reminder that we are all part of this weird and wonderful carnival of creativity.

A List Apart

Digging beneath its simple and humble design into its archive of articles, it quickly becomes obvious how influential A List Apart has been on the past few years of web design. Between its blog and series of books, it has showcased the writing of numerous luminaries in UX, Information Architecture, Design, Development, and more. For challenging and informative “long reads” on a range of topics in digital design, A List Apart merits regular reading and revisiting.

99u

99u is an expansive educational site owned by Adobe, with content addressing all the aspects, challenges, and joys of the creative business. It features a comprehensive event calendar, interviews with the most intriguing and successful minds in advertising and design, think-pieces that upend conventional wisdom and point in new directions, and a mission to help creatives do better work, be more effective citizens, and help commerce and society move forward.

Brain Pickings

Brain Pickings isn’t about design per se - it’s about, well, everything. In her ongoing attempt to understand the sweep of culture, philosophy, science, creativity, and the human experience, Maria Popova has honed a remarkable penchant for connecting different ideas to each other. The joy of Brain Pickings comes from falling into a digital rabbit hole, bouncing from a piece on privacy to a profile of eccentric scientists to the lost illustrations of Ralph Steadman, electrifying the parts of the brain that take joy in unusual patterns.

AIGA

One of design industry’s oldest and largest professional organizations for design—25,000 members strong, this community is a great resource for learning, collaboration, and community! Look for a local chapter and attend events, read blogs and meet other creatives in your community

Artisan Creative’s Resource page

We’ve compiled a running list of professional organizations, portfolio sites, and freelancer resources to help you connect with other creatives. Our blogs page has over 400 articles on interviewing, freelancing, time management and much more. And our open jobs page connects you with open roles.

The best content starts conversations. Did we miss one of your favorites above? Let us know in the comments!


Tips for Developing Your Design Portfolio

Wednesday, May 17, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we've learned a thing or two that we'd like to share with you. We hope you enjoy the 425th issue of our weekly a.blog.

When seeking to fill a creative role, hiring managers often request a portfolio that shows the body of work a designer has successfully compiled over the years. However, if you are beginning your creative career or looking to break into a new vertical within creative, you may have to think of news ways to add relevant samples to your portfolio.

It may seem like a Catch-22: the only way to gain experience is to already have it.

Here are several options to develop your design portfolio further, gain more experience or try a new vertical:

Ask Friends & Family

Look within your network. Ask your friends and family for referrals to other small businesses and colleagues. Who do they know who can benefit from your creative expertise and may not have the resources to go to a design firm or agency?

Explore Personal Projects

Have you ever wanted to re-brand a favorite product? Have you ever said, I would love to work for that brand? How would you tackle an assignment if you were to land a project with a favorite company? Here’s your opportunity to take creative license and give your favorite brand a new look! (Note: Make sure you are clear in your portfolio that this was a personal project or add a special section for exploratory work to your portfolio.) 

Consider Non-Profit work

Accepting pro bono work for a non-profit or for a cause you are passionate about is a good way to build experience in a new vertical. Many nonprofits and community organizations need the skills and savvy of creative professionals to get their message out, although they may not have the budget to do so. This creates ample opportunities to take on exciting and challenging projects that look great on your resume, in your portfolio and give you an opportunity to strengthen your community.

This also enables you to try out different ideas, discover what type of work you enjoy, and hone your unique voice and vision. Because of the unique marketing challenges they face, nonprofit organizations provide creative professionals the opportunity to develop some truly remarkable and memorable projects.

As a creative professional, you have the power to change the way people think. If you want to harness that power for good, pro bono work for a non-profit may give you the opportunity to do just that.

As a job seeker, you have heard many times about the importance of a personal brand or a meaningful story that ties together your work. By taking on pro bono or passion project opportunities, you can explore the issues that matter to you.

How to Get Started

Opportunities for pro bono creative work are everywhere, look around and ask. Contact organizations you admire and, if they are receptive, pitch your ideas to them directly. Or, you can go through the Taproot Foundation, which helps creatives and nonprofits find each other. (It's like Artisan Creative, for the nonprofit world.)

And, of course, we are here to help you define your goals, build your skills, gain clarity on your mission, and seek out all sorts of professional opportunities. Contact us today to learn more.

 


Remote Work Best Practices

Wednesday, May 10, 2017


Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we've learned a thing or two that we'd like to share with you. We hope you enjoy the 424th issue of our weekly a.blog.

 

More and more employers, employees, and freelancers are thinking outside the cube.

According to a recent Gallup survey covered in The New York Times, as many as 43% of employed Americans spend at least some of their professional time working at home or off-site, representing a four-point increase from 2012 and indicating a growing trend toward remote work.

This trend may seem liberating, however, with freedom comes responsibility. Remote work pumps different muscles of accountability and discipline.

If you're new to remote work or plan to work remotely in the future, these best practices can help maintain or improve your productivity.

1. Get to know the team

When starting a new remote freelance assignment or a new full time remote job, you'll want to learn everything you can about the company, its team, and its culture. 

Since you will not be seeing everyone in person on a daily basis, it may take longer to get to know the team or manage issues as they arise. Miscommunication may affect your work and your relationships if you aren’t familiar and intuitive enough to mitigate them. 

However, if you understand the people you work with and share their values and mission, you will have an easier time hashing out difficulties through email or video meetings.  

2. Keep the Paths of Communication Open

When you are communicating as a remote worker, err on the side of generosity.

If you can, schedule regular check-ins to discuss how things are going and address any potential issues before they turn into active problems. It's key to be open, honest, and thorough in all your communications.  Setting up virtual zoom meetings or participating in your company's slack channels can be a good way to stay connected.

Since most of your communication will be digital, take care to avoid digital miscommunication. Learn to convey your professional diligence and interpersonal skills through digital channels, and respond to any questions or concerns as quickly and thoughtfully as you can.

3. Find the Right Environment

For some people, working from home is a dream come true. They roll out of bed, start the coffee maker, and "commute" to their desks, twenty seconds away.

Others may work better in "third places" that are neither homes nor offices. These workers may find their ideal environments in coworking spaces or coffee shops. It is no coincidence that, as remote work has increased, new spaces and industries have appeared to accommodate those who still need to separate their work from the rest of their lives.

Wherever you decide to work, make sure the atmosphere is ideal for your productivity. If you are energized by the bustling ambiance, try working from a coffee shop. If you need quiet and isolation, find a peaceful place to work and set boundaries to protect it.

This requires some trial and error, so before you commit to full-time remote work, understand your own patterns, preferences, and boundaries. Any assignment is easier when you’re tackling it within your designated sweet spot.

4. Know Thyself

The right external environment is as essential as the right mindset. The relative freedom of remote work can empower you to play to your strengths.

The new world of work provides more freedom than ever before. Making the most of it requires wisdom, experimentation, and sensitivity to your own body and mind.

That's where Artisan Creative can help. We work with a wide variety of talent with different styles and work preferences. We can help you play to your strengths and uncover opportunities where your skills and efforts will be the most appreciated. Contact us today to learn more.


Tips for Better Interviews : Listening

Wednesday, April 19, 2017


Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 421st issue of our weekly a.blog. 

Whether you’re a job seeker interviewing for a full-time position, a freelancer speaking with a potential client, or a hiring manager looking to add to your team, an interview is your opportunity to connect and learn the most you can about the person sitting across from you. While this may sound like you need to do a lot of persuasive talking, what it actually requires, is your focus on the more difficult side of the equation: listening.

Here are three quick guidelines to keep in mind.

1. Give the speaker your complete attention

Attune yourself to the speaker’s nonverbal cues. You can learn much more about the person than just what meets the ear.

Stay focused and avoid preparing your answer while they are talking. As you’ve already done your research and preparation beforehand, you are now free to give the speaker the attention and respect they deserve. Sometimes the best cure for nerves is to pay attention to another person’s concerns and questions.

Suddenly, it’s not all about you. And that’s a relief!

2. Use your body language

You can show that you are listening attentively by nodding, reacting with a facial expression, or saying "mm-hm" or other confirmation sounds. Just don’t overdo it. Forcing particular nonverbal cues can be more awkward than just letting your body behave naturally.

The most effective way to marshal your best body language is to cultivate a relaxed, positive mindset, letting your body and mind work in sync. If you approach your interviewers with an attitude of openness, helpfulness, and optimism, it will reflect in your calm and attentive demeanor If you come from a place of curiosity and generosity, you will be less likely to close up and get nervous.

To make things easier, try improving your body language a bit every day. Borrow a trick from life coach Jordan Harbinger, called the “doorway drill.” Every time you pass through a door, take a moment to look your best. Straighten your shoulders and back, take your hands out of your pockets, shake off any tension, and smile. Practice this exercise every day, and soon it will be your default.

3. Pause

Only when their question is finished is it the right time to gather your thoughts, and respond.

Take a moment to think about the question asked. Sit with it. Breathe. This is a conversation, and you are letting it unfold at a comfortable pace by listening carefully, understanding thoroughly, and putting appropriate thought into your answers.

And, when you're finished with your answer, take a pause. No need to jump in with more detail, if your answer was complete and well-prepared. The other person will give you a clue if indeed additional clarity is needed.

 

If you are a candidate looking for a new job, or your are a hiring manager looking to add to your team, contact Artisan Creative today.

 


Tax Time Checklist for Freelancers

Thursday, March 30, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 418th issue of our weekly a.blog.

 

According to 2016 statistics, freelancers make up 35% of the American workforce, contributing around $1 trillion to the economy. If you belong to this freelancer economy, you freelance because you want to, not for a lack of other options. This doesn’t mean you can’t use a little help with your taxes.

If you have not started working on your 2016 taxes, or you are running behind, now is the best time to get started. Check off these steps and you’ll be squared up with Uncle Sam in no time.

Determine what kind of return you need to file. Are you a freelance business as an LLC, or are you an independent contractor? Or did you work as a W2 with staffing agencies like Artisan Creative? Make sure you find the correct forms to file based on your business, as well as corresponding state and local forms.

Know the tax rules that apply to freelancers. First of all, and somewhat confusingly, you need to pay both income tax and self-employment tax. If you are new to freelancing, you may be surprised to find that you are essentially taxed twice, once as yourself, and once as a 1099 contractor. However, half of your self-employment tax is deductible as a business expense. If you haven’t set aside enough money to cover the cost of your taxes, start saving immediately so you can pay off at least some of your bill.

If you made more than $600 from any client, make sure you get a 1099. If you earn $600 or more from any one client, you need to report that income on your tax return. You should receive a 1099-MISC Form from each client by February 2. If not received, you may contact them and request one.

Research tax breaks. The IRS offers a substantial number of tax breaks which give freelancers a wonderful chance to get some additional deductions they’ve spent on their business. Deductions change from year to year, so research your deductible expenses. For example, if you work from home, you can deduct the cost of your internet bill, as it’s used to generate income. The IRS and Lifehacker have good information to review.

Organize receipts and expenses. To help maximize tax deductions and keep the IRS happy, it’s best to stay organized and keep updated records of receipts, expenses, and payments. Have all these things stored and easily accessible to reduce the stress of filing. For instance, if you’re creating a digital archive, Shoeboxed is a great app for storing, processing, and organizing pictures of receipts on your phone.

Stay on schedule. Do not wait until the week before April 15 to file your taxes - if you haven’t filed as a freelancer before, you may not expect it to be so intense! Use calendars - from Google to iCal there are plenty of choose from. Set aside enough time to complete a set of tasks, such as determining deductions or adding up your total income or expenses from 2016. Filing taxes is never exactly fun, but it’s less stressful if you’re prepared.

If you need more time, you can apply for an extension of time to file using Form 4868

Get help from a seasoned tax professional. Since tax deductions change so often, it may be best to hire a CPA to help so you can take advantage and save money. NerdWallet is an excellent educational blog to help you make smarter financial decisions and can tell you which tax breaks you’re qualified for.

Set yourself up for next year’s success. After you’ve filed, be sure to rest, hydrate, and celebrate capping off a year of hard work and accomplishment. If you find that this year’s filing has been stressful, be better prepared for next year! You may want to create a separate bank account for your business and pay any business expenses such as insurance and tech maintenance through that account. Then use your organization system to keep track of receipts, as well as how much you think you’ll need to set aside to pay next year’s taxes.

If you’re struggling with the stress of running your own shop, other members of your local freelance community may be able to help, or at least commiserate. You can find professional guidance and peer support through freelancer meetups in your area, or by talking to a representative at Artisan Creative. If you work for yourself, don’t do it alone!



4 Steps to a Successful Networking Event

Wednesday, March 22, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have learned a thing or two that we'd like to share with you. We hope you enjoy the 417th issue of our weekly a.blog.

 

To make the most of a networking event, it’s important to remember one simple rule: enjoy yourself. This means keeping your mind and your options open, as you’ll only hold yourself back if you stick too rigidly to a rehearsed script.

If you’ve ever struggled with networking events and you now want to get more out of them, keep these four items in mind before, during, and after the event.

Have a Clear Objective

Everyone is attending a networking event for the same reason; they’re looking to gain something. People are there to make a connection, have a conversation about what they do, maybe share an elevator pitch, and meet someone new they have something in common with

When talking, keep in mind that quality over quantity is always the best solution at networking events. You don’t need to talk to everyone in the room. Go to the event with a goal in mind. Maybe you want to leave with 5 business cards or give out 10 of your own? It can be something as simple as holding conversations with 3 different people. Whatever your goal is, work towards it. If you are tied into a conversation and you’re missing out on your goal of networking with others, politely excuse yourself and ask to continue the conversation on a follow-up call.

Have a Good Stock Opener

Approaching someone at a networking event and asking “How are you?” is a frequent conversation starter which can also be a conversation killer. If like most of us, you often respond with “Yes, I’m great. How are you?” the conversation won’t really lead anywhere. However, what if you were to ask “How was your week?” instead?Open-ended questions lead to better conversations.You find out more information about them and what they do, plus it gives you an opportunity to ask more questions.

Be Polite and Confident

Walk around the room with your head held high and if anyone makes eye contact, be sure to acknowledge them with a smile or a hello. If people are in circles and already engaged in conversation, don’t push your way in. If you can enter a conversation without having to ask anyone to move, join them, listen and simply ask a question to the person speaking about their thoughts on the topic. It shows you have an interest in what they have to say and helps to keep the conversation flowing. If you are interested in a conversation topic asking permission to join the group can be a viable solution. “This sounds like an amazing topic, may I join you?” can be a good introduction into the group.

Have a Process for Following Up

If you have managed to put all of that together and meet some people, here are our tips for making those ten-minute conversations spent at a networking event, the beginning of a possible working relationship:

  • Use your database. Whether you collected paper business cards or QR codes in your smartphone, add that information to your contacts and don’t forget to note where and when you met and a word or two about what you discussed.
  • Follow-up. Put each person you met into a category for a particular level of future contact. Do they need a simple “It was nice to meet you at…” or do they warrant an invitation for coffee or a request for an informational interview?
  • Follow through. Did you offer someone assistance? Get in touch with them first thing the next business day so they know you were serious. And then follow through. It's very easy to let offers like this fall through the cracks, those are missed opportunities.
  • Send Linkedin invitations. Invite your new contacts to connect with you on social media. Be sure to personalize invitations and remind them where you met and what you talked about.

At Artisan Creative, we help professionals get the most out of their careers, which includes building a robust network. Check out our resources page or follow us on social media for updates on groups and networking events in the area. 

 



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