Artisan Blog

4 Steps to a Successful Networking Event

Wednesday, March 22, 2017

 

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 417th issue of our weekly a.blog.

 

To make the most of a networking event, it’s important to remember one simple rule: enjoy yourself. This means keeping your mind and your options open, as you’ll only hold yourself back if you stick too rigidly to a rehearsed script.

If you’ve ever struggled with networking events and you now want to get more out of them, keep these four items in mind before, during, and after the event.

Have a Clear Objective

Everyone is attending a networking event for the same reason; they’re looking to gain something. People are there to make a connection, have a conversation about what they do, maybe share an elevator pitch, and meet someone new they have something in common with

When talking, keep in mind that quality over quantity is always the best solution at networking events. You don’t need to talk to everyone in the room. Go to the event with a goal in mind. Maybe you want to leave with 5 business cards or give out 10 of your own? It can be something as simple as holding conversations with 3 different people. Whatever your goal is, work towards it. If you are tied into a conversation and you’re missing out on your goal of networking with others, politely excuse yourself and ask to continue the conversation on a follow-up call.

Have a Good Stock Opener

Approaching someone at a networking event and asking “How are you?” is a frequent conversation starter which can also be a conversation killer. If like most of us, you often respond with “Yes, I’m great. How are you?” the conversation won’t really lead anywhere. However, what if you were to ask “How was your week?” instead?Open-ended questions lead to better conversations.You find out more information about them and what they do, plus it gives you an opportunity to ask more questions.

Be Polite and Confident

Walk around the room with your head held high and if anyone makes eye contact, be sure to acknowledge them with a smile or a hello. If people are in circles and already engaged in conversation, don’t push your way in. If you can enter a conversation without having to ask anyone to move, join them, listen and simply ask a question to the person speaking about their thoughts on the topic. It shows you have an interest in what they have to say and helps to keep the conversation flowing. If you are interested in a conversation topic asking permission to join the group can be a viable solution. “This sounds like an amazing topic, may I join you?” can be a good introduction into the group.

Have a Process for Following Up

If you have managed to put all of that together and meet some people, here are our tips for making those ten-minute conversations spent at a networking event, the beginning of a possible working relationship:

  • Use your database. Whether you collected paper business cards or QR codes in your smartphone, add that information to your contacts and don’t forget to note where and when you met and a word or two about what you discussed.
  • Follow-up. Put each person you met into a category for a particular level of future contact. Do they need a simple “It was nice to meet you at…” or do they warrant an invitation for coffee or a request for an informational interview?
  • Follow through. Did you offer someone assistance? Get in touch with them first thing the next business day so they know you were serious. And then follow through. It's very easy to let offers like this fall through the cracks, those are missed opportunities.
  • Send Linkedin invitations. Invite your new contacts to connect with you on social media. Be sure to personalize invitations and remind them where you met and what you talked about.

At Artisan Creative, we help professionals get the most out of their careers, which includes building a robust network. Check out our resources page or follow us on social media for updates on groups and networking events in the area. 

 

Agency vs. In-House: Which Is Right For You?

Tuesday, March 07, 2017


Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 415th issue of our weekly a.blog.

In order to thrive as a creative professional, start by seeking the right teams and culture that best match you. Whether you pursue a variety of freelance roles with different companies or decide to take on a full-time job, you’ll have the choice of working with in-house creative teams or as part of a creative agency. Either option carries the potential for learning, growth, and professional fulfillment, yet they have distinct differences.

Is #AgencyLife the Life for You?

A creative agency is a service-based business that works for a variety of clients and brands. These teams of creative professionals tackle different projects for multiple clients. Many agencies have their own distinguishing approaches and values, and some are famous for the distinctive flair they bring to their work.

If you work for an agency, you may work on the agency multiple brands. You may have the opportunity to be in a client-facing role and pitch your team’s ideas to influencers and executives. Even if you don’t attend client meetings, your work will depend on the client’s specifications and feedback, and mutual respect is the key to a productive relationship.

The best agencies have an electric creative atmosphere that has influenced pop culture, launched online communities and real-life meetup groups such as 99u and Creative Mornings, and inspired the Twitter hashtag #AgencyLife. For many creatives, working for the right agency is a professional dream come true.

Finding a Home In-House

Many large and small companies have their own creative teams, consisting of design and marketing talent. If you're a professional who wants to be part of an established company, or to work and grow one brand consistently, you may want to consider working with an in-house team.

Depending on the size of your company, you may interface with a variety of internal & external stakeholders or work on a range of collateral that includes B2B and B2C deliverables. You can build great rapport with the brand over the years on a variety of different projects and become an expert in a specific vertical.

You should consider joining an in-house squad if the values of a particular brand align well with your own. Working through the years on perfecting one brand’s messaging can bring great personal satisfaction if it’s a brand you truly believe in.

At Artisan Creative, we have worked with many creative professionals, and we've helped them figure out what settings are most in sync with their skills and goals. Get in touch and we'll share our expertise.



14 Design Apps We Love

Tuesday, February 14, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 412th issue of our weekly a.blog.

Most designers try out dozens of apps before they find the ones that best suit their work habits and enhance their creativity. When love takes root between a designer and an app, it’s the beginning of a long, fruitful, and sometimes passionate relationship.

In honor of Valentine’s Day, we like to share fourteen design-related apps that we can’t live without (and wouldn’t want to).

AutoDesk Sketchbook

One of the most versatile and popular drawing apps, Sketchbook includes a collection of tools that would cost hundreds in the three dimensional world!

Behance

Adobe’s portfolio showcase has become an important hub for the design community and one of the first places to spot UI trends.

Pixelmator

Pixelmator is basically a scaled-down version of Photoshop and is one of the most robust and useful free design apps around.

Pages

This simple and stylish word processing app is designed by Apple and comes with fancy templates and features. Despite significant changes between versions, Pages retains its passionate following.

Canva

Canva has become enormously popular as a means for marketing mavens and other non-designers to create eye-catching collateral of their own. With some practice, only a pro will know the difference.

Phonto

Even if you’re not a visual artist, Phonto can hone your creativity by adding cool captions to photos on the fly.

Coolors

Whether you’re new to color theory or your cat is named Pantone, this simple mix-and-match palette generator provides a quick shot of inspiration for design and branding projects.

UX Companion

This educational app provides enough definitions, examples, and in-depth resources to make anyone conversant in User Experience ideas, with a fittingly inviting and intuitive interface.

Glitch Lab

If you want to digitally garble, mangle, or otherwise mess up your photos, this is one of the most powerful toolkits for that. Join the pop art vanguard, use it for inspiration, or just have some fun between projects.

Pixite Complete

For a scant eight bucks, this suite packs six popular photo-editing apps and plenty of stylish effects to facilitate counter intuitive combinations.

Font Candy

This fashionable photo-editing app is built for quick captioning and creates assets that are ready to travel on social media.

Marvel App

Marvel is a soup-to-nuts Swiss Army knife for designing mobile apps on mobile devices.

Exify

When your iPhone photography habit is more than just a hobby, Exify has a full set of features to help you manifest your visions.

Coffitivity

While not functionally a design app, Coffitivity’s portable coffee-shop ambience will perk up your inner creative, even when you’re stuck in the office.

5 Signs You Are an Artrepreneur

Wednesday, February 01, 2017

 

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 410th issue of our weekly a.blog.

Are you trying to connect the dots between what you’re passionate about creating and what people want?

Do you want to turn your passion into a career and use your ideas to enrich the lives of others?

If so, you might be an artrepreneur.

We’re all creative. It’s part of being alive. Yet, not every artist is an artrepreneur.

Artrepreneurs work hard, as hard as any other professionals. They’re generous and love to collaborate. They can thrive in the right creative environment, as part of the right team.

On the blog Millennial Type, Declan Wilson defines an artrepreneur as "anyone with a desire to better others through their art but still have the business savvy to make it a sustainable venture. In most cases, artrepreneurs are artists like painters and musicians. This concept can apply to a much larger group of people who might not view themselves as artists. Today, many people online are artrepreneuring via blogging, podcasting, writing, and content-creating."

If that sounds familiar, you may be ready to take the artrepreneurial leap and start mixing work and play.

Here at Artisan Creative, we work with artrepreneurs every day, and we’ve found that they have a few things in common. Here are five signs you may be an artrepreneur.

1. You create to connect

You believe your work creates value by improving someone’s life. You want a larger audience because it means you can help more people. When you brainstorm new ideas, you think of desires and needs that aren't being served. You know you've succeeded when you've helped others get what they want, or better yet, helped them shed light on what they didn't even know they wanted.

2. You are interested in human behavior

You’re intrigued by others and are curious about why they do what they do. You love learning about the psychology behind marketing campaigns, purchasing decisions, and consumer motivation. You approach the creative business from a place of empathy with a desire to understand the perspectives of others.

3. You know that being independent doesn't mean being alone

You know your best work never happens in a vacuum. Your sharpest thinking happens when you break out of isolation. When you find the right team, you contribute your strengths, learn from people with different skills, and generate work that is more powerful than what anyone could have pulled off alone. You appreciate the bigger picture and thrive when you participate in a larger process.

4. You are the master of your ego

You’re not defined by any one project, rather the integrity and spirit you bring to your work defines you better. For you, life and work are processes of continuous improvement. Although you’re not afraid to defend your ideas, you embrace constructive feedback. Critique is an opportunity to see your work from a different angle and make improvements you may not have known were possible. Every person has a different piece of the puzzle, and opening yourself to the ideas of others, empowers you to succeed.

5. You think like a pro

You agree with the famed screenwriter Steven Pressfield, who writes in The War of Art that “the most important thing about art is to work. Nothing else matters except sitting down every day and trying.”

While others are trying to catch lightning in a bottle or waiting for inspiration to strike as they binge on Netflix, you show up and do the work, every day. You cultivate a practice, hone your skills, and keep producing and shipping work, with no excuses. When you do get inspired, or your dream project finally hits your inbox, you’ll be ready.

Are you an artrepreneur? Please share your thoughts, and join our community of other artrepreneurs!


A Freelancer’s Guide to Expert Client Communication

Wednesday, January 11, 2017

 

Artisan Creative is celebrating 20 years in staffing and recruitment and over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 407th issue of our weekly a.blog.

Any freelancer will know that running your own business requires a broad set of skills and the ability to wear many hats. In addition to doing your job well, you have to manage clients, invoices, new business development and a whole host of other responsibilities. To be a successful freelancer involves satisfied clients with repeat business. With this in mind, how do you please clients and how does good communication affect your business?

Establishing good communication from the start is the pathway to successful projects. By keeping an open dialogue, building rapport and ensuring mutual understanding, clients will want to continue working with you. Revisions and misunderstandings are lessened, which means everyone involved will be satisfied with the outcome.

Listening vs. Talking

Initial stages are all about the client and their needs. Most often clients are coming to you because they have a problem and they need you to solve it. This is your opportunity to listen by giving the client ample time to speak and express their vision.

Project Intake

Managing new clients can be tricky and if you’re busy or feeling stressed it’s easy to miss the all-important details. Create a standard project intake form with key questions to ask each client. Your methodical approach towards taking on a new assignment will be noticed and ensures that you’ll never forget to ask a crucial question.

A Consultative Approach

Clients are hiring you because of your expertise and they’re trusting that you will do what is best for their business. They value your input, so be confident, speak up and offer advice when it’s needed.

Never Assume

The quickest way to a misunderstanding is by making assumptions. If you’re unsure, get clarification. The old adage of “measure twice, cut once” rings true here.

Put It In Writing

If you are taking lots of calls with your clients, always follow up and summarize what you discussed. Whether it’s revisions, project scopes or fees, send a confirmation via email so everyone is on the same page. Better yet, create a project scope form, and a change order form to manage deliverables and edits.

Response Time

As a rule of thumb, aim to respond to a client within 24 hours. Set expectations and deliver to those standards. Unless you’re on instant messaging such as Skype or Slack, clients will appreciate knowing they can expect your response within a set time allocation. If you’re unable to keep to a 24-hour timeframe, let the client know your schedule and that they are a priority. Ask clients for their schedules so you’ll know when to expect feedback and revisions too.

With a few minor processes added to your freelance workflow, you can minimize misunderstandings, enhance productivity and align communication. Focusing on client satisfaction will ensure you are always successful.

What additional experiences can you share with other freelancers?

 

 


Integrating Action Into Your Goal Setting Process

Wednesday, January 04, 2017

Artisan Creative is celebrating 20 years in staffing and recruitment and over the years we have a learned a thing or two that we'd like to share with you.   We hope you enjoy the 406th issue of our weekly a.blog.

You’ve set your goals, created your vision board and have gathered all the momentum and excitement you can muster to get everything accomplished right now…. so how do you keep your determination going to see your goals come to fruition?

Once you set your broader vision for the year, the next step is to break down each goal into actionable steps. Otherwise,  just the thought of how to get started can rapidly become overwhelming.

Below are 5 tips to help integrate action into your goal setting process.

1. Work with the end goal in mind.

What action steps are needed to happen daily or weekly in order for the goal to be accomplished? For example, if your goal is to learn a new language, the actionable steps may be:

  • research online classes or sign-up for physical classes
  • download the Duolingo app
  • study
  • join a meet-up/group

2. Be Specific: Add a timeline or date for accomplishing each step.

For example:

  • research and sign up for onlineor physical classes by 1/15/17
  • download the Duolingo app by 1/5/17
  • study 1 hour per day ( or 7 hours per week) at 4 pm each day
  • research meet-up/groups by 1/10/17, join a group by 2/1/17

3. Protect the time on your calendar.

It’s easy for urgent matters to take over what is important. Schedule time for the important items, otherwise the weeks will fly by with little attention to the steps needed to attain your goals. Make an appointment with yourself and set a reminder!

4. Get an accountability partner.

Share your goals with friends and co-workers. Ask one of them to be your accountability partner and plan a monthly check in with them.

5. Celebrate your wins along the way.

Be proud of your accomplishments—no matter how small… as long as they are on the right path to help you accomplish your goals, then it’s worth a celebration.

An action plan and timeline for accomplishing each step will put you on the right path to accomplish your goals

Please share any tips on how you set goals and develop plans for accomplishing them.

How to Invest in Your Team

Wednesday, December 14, 2016

 

Artisan Creative is celebrating 20 years in staffing and recruitment and over the years we have a learned a thing or two that we'd like to share with you. We hope you enjoy the 403rd issue of our weekly a.blog.

In the 20+ years of meeting and interviewing talent, we’ve learned that a primary reason people are looking for a career change is often growth opportunity—and growth opportunity does not necessarily mean salary increase.

We hear from talent willing to make a financial lateral move when there is an opportunity for advancement, additional responsibility, learning, and overall personal and career development.

Here are 3 tips to help nurture your existing talent so they are more likely to stay and grow as your organization grows.

Continued Education

Continued education classes are a win-win for both employer and employee. Courses from Lynda.com or General Assembly foster new skills and improve work performance, while giving employees an opportunity to learn and grow. Consider flex time to attend classes or subsidizing a course cost.

Develop Careers From Within

Ongoing training, frequent touch points and an extended on-boarding program helps to start your employees on the right track, and when done regularly, will keep them motivated and better engaged over time.

Encourage opportunities to spearhead a task team, lead a project or mentor a new employee.

Invest in leadership training, management courses and mentorship opportunities with senior level talent.

Encourage lateral movement so employees can formally apply to new positions within the organization.

Invest in Your Employees’ Well-being

Large companies have the luxury of access to features and benefits that small to midsize firms dream of.

If your company is an entrepreneurial boutique firm like Artisan Creative, you will have to be more creative here. Some examples of non-work related investments are subsidizing gym memberships or a wellness program, paying for and rallying around a passionate cause your team believes in, journaling or vision boarding classes.

Another option is to host Lunch & Learn quarterly in the office where you can bring in a subject matter expert on a variety of topics such as Nutrition, Health or even Mindfulness.

At Artisan we wanted to learn how to play to our team member’s strengths and brought in a Strengths Finder facilitator for the day. Not only was this great for personal development and growth, it was also a powerful team bonding and communication experience.

We also offer our an annual stipend to our internal a.team to be used for heath and wellness or personal development. Our team has taken advantage of this stipend for fitness or art classes, Toastmasters, second language courses and personal interest seminars. We also hold an annual vision boarding session to share and focus on non-work related goals and aspirations.

If done right and with purpose, engaged employees have a higher retention rate than those who stare out the window wondering what else is out there and eventually leave for an opportunity to grow personally and professionally elsewhere.

What tools or tips can you share to increase employee engagement and retention?


Three Ways Recruitment Agencies Support In-House HR Teams

Wednesday, November 16, 2016

 


At Artisan Creative we believe in creating relationships based on trust. Our role is simple:

  • Support and complement internal HR and recruitment teams
  • Find the most qualified candidates in the shortest amount of time
  • Act as an extension of your team

This is how we partner:

Experience

Our 20+ years in the creative & digital marketplace has built deep relationships across the industry. Connectedness and enduring working relationships set our search protocols apart.

We have dedicated recruiters assigned to a specific search, and leverage our connections for referrals. We review hundreds of resumes and portfolios to select the best for you. By implementing targeted search plans, we save internal teams hours upon hours of reviewing profiles that may not be right.

We’ll take care of screening & qualifications. We’ll ask the tough interview questions, check references and conduct background checks -- giving you the bandwidth to manage the most valuable resource on your team: the human resource.

Focus

We know how to efficiently handle multiple requisitions across multiple teams and skill sets. The strength we add is our laser-sharp focus on one thing—finding the best candidate for the best company.

Cost

Initially this may seem counter-intuitive, however there is a bigger cost for missing a deadline, losing a client, or a potential burnout of your existing team. The strength we bring to our clients’ internal hiring teams is to find qualified, vetted candidates --whether it's for a quick freelance assignment or a full time hire. We recognize human capital is the most valuable resource of any company.

We’d love to find out more about your needs and share our screening process in detail.

Have the a. team build your dream team! Let’s connect.

How to Hire Creatives

Wednesday, October 19, 2016

 

Hiring qualified talent for creative roles (digital, marketing, UX or design) is an art unto itself.

In addition to reviewing resumes and looking for specific skills or years of experience, reviewing a portfolio and understanding the nuances in a creative’s work requires a unique talent. After all, beauty is in the eye of the beholder.

Here are 3 tips to consider when looking to hire creative talent and evaluating portfolios.

1. Concept or Execution

Are you looking for a conceptual creative or one who is more executional? A conceptual talent ideates, pushes the creative boundaries, comes up with new ideas, new campaigns and a way to challenge the status quo. This person may or may not have hands-on skills— as they concept and ideate, someone else may actually sit behind a computer to bring it to life and take it to the finish line.

An executional candidate is someone who is very hands-on still. They know all the design programs well, can take the big picture idea and apply it to a variety of formats and deliverables. They’re able to read between the lines, interpret the big idea and execute it across multiple media and channels.

In some instances, one person can have both strengths—or they may favor one over the other. Who do you need on your team?

2. Your Brand

When looking at a resume and comparing two design talent, both may have similar proficiency with design programs, both may have the same years of experience and both may seem like the ideal candidate…on paper. When reviewing creative talent, a portfolio must accompany the resume, and in many cases it holds more weight than the resume.

When you review portfolio links, you may notice one designer’s aesthetic is bright, colorful, fun and illustrative, while the other candidate is minimalistic and corporate with a clean UI design aesthetic.

Both are beautiful, which aesthetic fits best within your company brand?

3. The Portfolio and to How Navigate it

When reviewing a portfolio, it can be difficult to get the full picture. Designers often work in collaboration with others: art directors, illustrators, copywriters, production artists, developers and many other talented teammates

How can you best tell who was involved in the work you are reviewing?

If the information isn't clearly defined in the sample, ask for clarification to help you get the full picture.

Do you need help hiring creative talent? Connect with us.

Working with a Recruiter in Your Job Search — Why it's a Good Decision

Wednesday, October 05, 2016

 


 

Artisan Creative is celebrating 20 years of creative staffing & recruiting. Over the years we've learned a lot and will share our experiences with you in our 20/20 series: 20 blogs celebrating 20 years of creative recruiting!Enjoy!

In this day of fast-paced applicant tracking systems and online job submission portals, getting feedback about your qualifications, or input on the job is often a challenge. Frankly,  it’s hard to know if anyone has even had a chance to review your submission.

As the automated world of online resume portals has become frustrating for many, you may want to consider working with a recruiter in your job search.

Below are 8 reasons why working with a recruiter is a good idea in your job search:

 

  1. A recruiter is a consultant acting on your behalf. They are as committed to finding you that perfect new role as you are. They are pro-actively advocating for you and thinking of new opportunities.
  2. A recruiter often understands the company culture and processes that would be much harder to find out on your own. Your own research can only go so far. Recruiters often provide details not listed on job descriptions.
  3. A recruiter can negotiate salary and benefits on your behalf, based on the parameters you have shared. They are also knowledgeable about a client or a specific role’s salary range and benefits offering so they can remove the guess work.
  4. When recruiters are engaged on a candidate search, resumes from recruiters go to the top of the pile (assuming your recruiter has a good relationship with the client).
  5. An extra set of professional eyes on your resume or portfolio is incredibly important (especially, when there are employment gaps or just to eliminate those typos). They can consult on needed edits or changes.
  6. A recruiter has access to opportunities not listed on job boards.
  7. Your recruiter can help you prepare for the interview when the time comes.
  8. A recruiter with a great reputation for representing outstanding talent adds value to your brand.

 

Having a recruiter on your team can be the difference between landing the perfect role and sitting home by yourself wishing for that great job. Consider signing up with a recruitment agency who places people in your area of expertise. You’ll be glad you did!

If you are looking for a role in the creative or marketing area, see how Artisan Creative can help.



Search

Recent Posts


Tags


Archive