Artisan Blog

The California Job Market

Wednesday, April 03, 2019

The California Job Market

California is home to the world's fifth-largest economy, worth nearly $3 trillion per year. Much of its economic activity is based around Greater Los Angeles (the entertainment capital of the world) and the San Francisco Bay Area (home base of the tech industry).

If you're building your career in design, technology, or a creative field - or you're launching or expanding a business of your own - which of these two world-class cultural nodes is a better fit for your skills, goals, and temperament?

San Francisco: All Hands on Tech

The Bay Area served as the cradle for the personal computing revolution of the 1970s, the popularization of the World Wide Web in the '90s, and the current dominance of giant Silicon Valley corporations such as Google, Apple, and Facebook in global commerce, communication, and culture. It's the place where engineers and entrepreneurs first fully embraced the world-shifting potential of connected gadgets.

With record-low unemployment and plenty of San Francisco open jobs, designers, developers, marketers, and other tech-savvy creatives are still feeling the love in SF, even as the city deals with staggeringly expensive... well, everything, especially housing. The city has its problems, and it will need its best minds to put their heads together and think up unprecedented solutions - and that’s what the Bay does best.

Fresh opportunities arise at the intersections of tech with other emerging fields, and the tight-knit cultural communities of SF are ideal for the formation of these sorts of symbiotic relationships.

"The Bay Area has a history of bohemianism and sophistication that is now melding with a technology-driven culture," says author and economic geographer Michael Storper, in conversation with urban studies theorist Richard Florida. "One hopes that the Bay Area will not become a one-horse town, but will retain the mix of culture, criticism, eccentricity, and hard-driving entrepreneurship that has made it so dynamic for so long."

Los Angeles: The Show Must Grow On

Since the beginnings of film, LA has led the world in entertainment. Now, that's creating new opportunities in technology and content as tools change, economic power shifts, and showbiz dramatically evolves.

“We’re going through a renaissance at the moment because of the growth of entertainment and content,” says CBRE vice chairman Jeff Pion, in a Curbed exploration of LA's growth in tech. “There’s a merging of tech and entertainment, and content is king at the moment. The potential for harnessing the existing entertainment workforce in LA immediately is incredible... Five years ago, a founder who wanted to keep their company in LA would get a lot of questions. Today, it’s like, why do I need to be anywhere else?”

Bay Area beasts such as Google and Facebook have bustling offices in Silicon Beach, as well. And SoCal is home to its own thriving breed of tech unicorns. With its deliberate and widely supported efforts to improve mass transit, build more affordable housing, and mitigate the stifling effects of its legendary urban sprawl, LA city is rising to the challenges of changing times. Los Angeles open jobs are more interesting and diverse than ever before.

"LA has had some hard economic times, but there is no doubt that it is an increasingly worldly city with an effervescent artistic and intellectual culture," says Storper. What LA needs is to harness these advantages to better fundamentals: better and denser leadership structures, more connectedness among economic communities, more employment density, better basic education, and a focus on skills."

Golden State of Mind

Los Angeles and San Francisco are both changing landscapes. Creative professionals and business leaders in both cities are defying outmoded stereotypes to nurture new ideas, build new communities, and help determine the futures of the places they love.

There's much more to LA than great food and warm weather. And SF isn't just for hippies and geeks.

Artisan Creative has many years of experience in the San Francisco and Los Angeles markets. We're immersed in their communities, we pay attention to changes, and we see new opportunities as they emerge. Contact us today to start building your own California dream.

We hope you've enjoyed our 515th a.blog.


International Women's Day 2019

Wednesday, March 06, 2019

International Women's Day 2019

It is an important time in our history to do everything possible to help forge a more gender-balanced world. Women have come a long way, yet there's still much more to be achieved.

Many larger corporations, as well as local government agencies have diversity programs to work with women-owned companies in order to foster this balance. Some may require a Women Business Enterprise (WBE) certification in order to apply for certain diversity programs.

At Artisan Creative, we decided to apply and be recognized as a certified Women Business Enterprise a few years ago. I was fortunate that a friend and fellow member from the Entrepreneurs' Organization had recently gone through the process and shared her wisdom with me.

In celebration of International Women's Day 2019 on March 8th, I wanted to share some of the steps we took to de-mystify this process.

In order to qualify as WBE, a company must be a majority women-owned enterprise with at least a 51% ownership. As the female owner you must be the majority owner and you must also hold the highest role in the organization, set the strategic direction of the organization and be active in the company’s daily management, and be a US citizen.

As part of the certification process, ensure you have the proven documentation needed to establish ownership, and the decision making power such as having signatory responsibilities as well as hiring and terminating staff. Having these key documents ready will help facilitate the process.You can apply for WBE certification after 6 months of being in business.

Even if you decide not to go through the certification process, it is a best practice to have your incorporation papers, licenses, leases, resumes, stocks etc. in order and easy to access. It’s also a good idea to have all your information in one place, and make copies for future needs.

The certification process is lengthy and requires time and energy to complete. Most business owners are too busy running their business to be able to devote the time needed to gather all the necessary information, and complete the application process so it’s a good idea to rely on a trusted team member or accountant to help with the procedure.

If you are a solopreneur or a small company without any available internal support you can hire an outside consultant to guide you.

The National Women Business Owner's Council has created a certification kit, to serve as a step-by-step tool for the application process.

The Women's Business Enterprise National Council (WBENC), also provides a list of required documentation.

If you work with national and/or the federal government, your needs will differ from someone who works with local municipalities, or provides localized services. For example, the Los Angeles World Airports, and the Metropolitan Water District have their own criteria to abide by. Many cities and municipalities also have quotas for working with minority, disabled, veteran- or women-owned businesses, so having a local certification may be beneficial if your company is focused on working with the local government.

National certifications such as WBENC are great for those who work primarily with the private sector, or as sub-contractors for the larger entities who work with government entities.

It’s important to note that having a certification or being women-owned is not a guarantee for winning more business. As a firm, you must excel in your field, and have stellar products and services.

Once you’ve completed the application process and paid the necessary submission fees, you will be contacted within 90 days for an interview and an office visit.

Ideally it’s up to you whether or not to seek certification, or what kind is best for you. The services you provide, and who your ideal client is will help you determine what kind of certification you need.

At Artisan Creative, we have found this certification to be valuable. Please connect if we can be of any help.

We hope you’ve enjoyed the 511th issue of our a.blog.


Workplace Trends in 2019

Wednesday, January 16, 2019

Workplace Trends in 2019

Every day new talent enters the workforce, with new skills, new experiences, and even new expectations. Various industries will become more diverse, others will hang on as long as they can before they disappear. Innovations in technology will impact our careers and our lives.

A new year brings new changes. Existing currents will strengthen, fade, or continue. Here are five trends that we believe will shape the workplace in 2019 and beyond. These are already in progress.

Emphasis on Purpose, Wellness, and Growth

Surveys of younger workers indicate they feel happier and more accomplished when they work for companies with a sense of purpose, have flexible work schedules and offer continuous learning.

With a greater need for skilled and experienced labor, employers will provide new opportunities for training, upskilling, and mentorship. This will coincide with greater awareness of mental health and the unwavering importance of personal and financial stability. Ideally, these trends will lead toward professional relationships that are more mindful, more respectful, and better built to last. 

Adaptation to AI and Automation

Artificial intelligence and automation will continue to rise. Some occupations will decline, some will become far more powerful, and many people will find themselves partnering with new robotic coworkers. Much workplace activity will involve new training and new priorities to accommodate these new technologies until they become invisible.

Strength In Diversity

Recent controversies in the workplace are reshaping entire industries, making them more welcoming for women, minorities, and others who struggle against discrimination. Creating diverse workplaces and nurturing a culture for all isn't just good karma; it's necessary for doing business. Those who embrace changes and opportunities will help define commerce and culture for the years ahead.

Generation Z Goes to Work

The oldest members of "Gen Z" will turn 23, and many will join the workforce, of which this rising cohort will comprise an estimated 36% by 2020. They will usher in new expectations around technological competence. As Debby Carreau of Inspired HR said, "Even if you're not a member of Gen Z you'll start seeing software strategies, solutions and training trickling into your workplace; because if your organization doesn't offer them, Gen Z will find an employer that will in short order."

Meanwhile, members of older generations will continue to work longer and adapt their wisdom and experience to new circumstances. Chip Conley outlines this beautifully in his article calling himself a mentern (a mentor and an intern simultaneously).

Thus, we come back to the power of communication. If you are the sort of person who knows how to help the members of these different groups better communicate and more effectively work together, you will reap significant dividends in the years to come.

Change is the only constant. At Artisan Creative, we have years of experience in helping creative professionals and organizations thrive in times of change. Contact us today to learn more.

We hope you've enjoyed the 505th issue of our a.blog. 


Our Top 25 Blogs

Wednesday, December 12, 2018

Our Top 25 Blogs

We are thrilled to publish our 500th blog today. As we approach the end of 2018, we’d like to share some of our a.team’s favorite blogs.

These cover a range of topics from self-development and time-management to job search, hiring and much more.

We hope you enjoy this top 25 greatest hits compilation.

We hope you've enjoyed our 500th post.  You can find plenty other tips, inspirations, best practices and advice on our a.blog.

We look forward to connecting.




Maximizing Your LinkedIn Profile

Wednesday, May 09, 2018

Maximizing Your LinkedIn Profile

If you are looking for work, considering a change, or have any interest in industry networking, we all know that a profile on LinkedIn, the top social media network for professionals is the place to go. Potential employers and recruiters may find it unusual if you aren't on the site in today’s highly competitive job market. It only takes a few minutes to launch your profile, and with a bit more time and effort, you can make your LinkedIn profile a powerful tool for advancing your career and achieving your goals.

Here are a few tips to help maximize the potential of your LinkedIn presence, build your network online and offline, and gain access to opportunities that others might miss.

Complete Your Profile

Only 51% of LinkedIn users have fully completed their profiles, and LinkedIn's search algorithm strongly favors those who have. Take the extra time to flesh out and optimize all areas of your profile, including education and work history as well as volunteer roles and interests, to gain a significant advantage in your job search.

Be Real and Be Specific

When writing descriptions for yourself and your previous roles, eliminate fuzzy buzzwords and replace them with metrics, achievements, and real-life examples of what you've accomplished. Your headline should be succinct, and your profile should communicate a clear idea of who you are, what you can do, and what you value in your work. Be true to yourself, and you will stand out from the crowd. And, of course, always keep it positive - highlight what you've learned and how you've grown. Your profile should reflect well on you and on those who have given you their trust and invested in your career.

Use Multimedia

Media presentations add detail and credibility to your profile. If you have design portfolio samples, slide decks, videos, articles, or other files that showcase your work your expertise and your overall approach to business, be sure to include them where they best fit.

Connect Strategically

Profiles with 300+ connections get more attention and appear more substantial, so endeavor to build a robust network. When you reach that threshold, be more judicious about whom you add, to ensure that your feed remains useful and that your virtual network reflects your real life. When you request a connection, send a personalized message to let the recipient know why you value their work, their trust, and their time. Make sure your network is focused on those with some leverage in your industry. At a glance, it should give you credibility with anyone you might want to work with in the future.

Participate in Groups

LinkedIn Groups can be a useful way    to monitor trends and participate in discussions, and they have some less obvious perks as well. For example, when you join a LinkedIn Group, you can privately message any other member. This can afford opportunities to connect with people who are passionate about the same things as you but may be harder to reach through traditional channels.

Update Regularly

Every few months, inspect your LinkedIn profile from top to bottom, and update anything that's out of date or that could simply use a polish. Take the opportunity to improve your profile on a regular basis, not just when you're looking for work. Over time, you will build a much stronger presence than the vast majority of users. And, you may be surprised at the opportunities you discover through LinkedIn.

At Artisan Creative, we help top creative professionals get the most out of their careers. Contact us today, and we'll help you master digital networking and take your work to the next level.

We hope you've enjoyed the 470th issue of our a.blog

 


Networking Opportunities in March

Wednesday, February 28, 2018

Networking Opportunities in March

As a freelancer, you may work independently, but that doesn't mean you have to work alone. There are numerous networks and communities, both online and in real life, that can help you find connection, inspiration, and support.

Despite its reputation for impersonal sprawl, Los Angeles boasts a particularly strong design community. LA designers gather at large, recurring events held by AIGA, Creative Mornings, and others, and they can also be found at smaller meetups around the city.

The organizers of the Los Angeles User Experience Meetup group track design-related gatherings on the west side, downtown, online, and all around greater Los Angeles. They provided us with a curated list of five great events for LA designers to check out in March 2018. If you're looking for designer camaraderie in LA, here are five places to find it.

Breakfast Panel: Diversity

When: Monday, March 5, 8:00 AM

Where: General Assembly, 150 2nd St., Santa Monica

Why: In the worlds of design and tech, issues of race, gender, and fair treatment in the workplace have never been more salient. Over breakfast, a panel of women and an audience of industry insiders will hash things out and chew on the big questions.

Product Management: Live Chat

When: Tuesday, March 6, 11:15 AM

Where: Online - register at the link

Why: This is an open-ended "ask me anything" session with Liliya McLean, lead product manager with the iconic home goods brand Home Depot. If you're curious about product management or the product management community in Los Angeles, this is an ideal, low-pressure opportunity to assuage your curiosity and get involved. Registration includes an invitation to the highly active Product Management Los Angeles Slack community.

Tech Fair LA

When: Thursday, March 8, 10:00 AM

Where: Magic Box, 1933 South Broadway, Los Angeles

Why: Whether or not you're looking for work, attending events geared toward job-seekers gives you an opportunity to see what's out there, hone your networking skills, and get a sense of the market and community around the Los Angeles tech sector. This enormous job fair is more like a party than most, with demos, hack-a-thons, DJs, food trucks, and a fun, festive atmosphere.

Creating Reality AR/VR Hackathon

When: Monday, March 12 - Thursday, March 15

Where: Ronald Tutor Hall, 3710 McClintock Avenue, Los Angeles

Why: In the entertainment capital of the world, from Silicon Beach to the Hollywood Hills, the rise of virtual and augmented reality has been a subject of intense commercial and creative interest. This week-long series of workshops and team projects promises a full immersion in the technology, the community, and the field of VR/AR.

DTLA Community Hack Night at Nordstrom Rack/HauteLook

When: Tuesday, March 13, 7:00 PM

Where: The BLOC Office Tower, 700 South Flower Street, Los Angeles

Why: Creative people often bond best when they have something to work on together, preferably a project that's ambitious, immersive, and fun. Girl Develop It Los Angeles hosts this hands-on skill-building session for designers, developers, and passionate makers of all stripes. It's a safe environment for experimentation, and for curious techies and aesthetes of all descriptions.

At Artisan Creative, we believe that the essence of professional success is about more than money - it's about building a strong network, doing interesting things, and leading a fascinating life. We keep our eyes open for all sorts of growth and enrichment opportunities for creative professionals, in Los Angeles, San Francisco, and beyond. Contact us today to learn more.

We hope you've enjoyed the 463rd issue of our a.blog.

 


3 Benefits of Working Remotely

Wednesday, January 31, 2018

3 Benefits of Working Remotely

Although some work challenges may seem best tackled by teams coming together in person, with each leap forward in virtual networking technology, colleagues in far-flung locations can come together just as productively in a virtual setting. The continuous rapid pace of improvement in this area, makes it more efficient and more rewarding for creative professionals to do their work remotely.

According to The New York Times, 43% of employed Americans do at least some of their work off-site. Those who have embraced remote work, and the lifestyle that comes with it, have discovered significant benefits.

The Artisan Creative a.team has been working remotely since 2009 and we'd like to share some of those benefits with you:

More Productivity

To work remotely is to relinquish stressful and time-consuming rush-hour commutes and eliminate workplace distractions. Remote workers can create routines, schedules, and environments that are best suited to their own preferences and patterns, which often result in getting more done, in less time, with less hassle than would be required to complete the same tasks in an office.

To work well without constant oversight requires some discipline and responsibility, and for those who excel at it, remote work can be an enormous boon to their careers, improve their results, and stimulate a new work ethic.

More Freedom

For those with the discipline and independence to live a remote work based lifestyle, traditional borders and living restrictions have disappeared.

By being adept at working off-site, building their networks, and collaborating well virtually, professionals no longer need to relocate to prohibitively expensive cities to advance their careers. Some even choose to become "digital nomads" and travel as they work, seeing the world while pursuing creative careers on their laptops and mobile devices.

Even if the corporate headquarters is across town, having the liberty to work from home, a co-working space, or a coffee shop can open new lifestyle options for those who wish to spend more time with their friends and families or simply have the space to create.

More Ease

Off-site work used to be much more of a challenge and a commitment for all parties involved. Now, with so many effective options, much of the past friction has been eliminated.

As mentioned earlier, the technology that drives document-sharing, teleconferences, virtual meetings, and location-independent digital collaboration has advanced tremendously, and it gets better every day.

There may come a time in the not-so-distant future when the majority of teams do most of their work and collaboration remotely. Already, the increase of remote work is popular with the rising Millennial Generation and represents a wider range of lifestyle choices in a highly networked global society.

Contact Artisan Creative to prepare for the future of work and learn how to thrive in a changing creative economy.

We hope you've enjoyed the 460th issue of our weekly a.blog.


How to Build a Referral Business

Wednesday, January 17, 2018

How to Build a Referral Business

As a freelancer, doing excellent work is only one part of your job - you have to make sure that potential customers know about it. According to survey results, freelance creative professionals rate referrals, (particularly traditional word-of-mouth referrals) as their single most important source of new business. It pays to be deliberate about getting as many referrals as possible.

As you build your freelancing career, developing a strong referral network will ensure you have access to the best opportunities you need to grow, build your skills, and make more money. Here are a few techniques that freelancers use to get more referrals that generate a steady increase in business.

Build Your Personal Brand

As a freelancer, you must think of yourself as a small business that represents a certain attitude and system of values. According to brand-building coach Rajiv Nathan, it requires a deeper process of discovering who you are, what you do, and why it matters to you.

"It’s really about figuring out the core of what you believe in as a person and using that to structure how you think about yourself, talk about yourself, and the lifestyle you want to live," says Nathan. "What is your definition of success? How do you know when you’ve made it? The pursuit of answering those big questions is what leads to the development of everything that we’re doing."

Nathan advises thinking of your brand in terms of storytelling and constructing your own "Hero's Journey" outline to define who you are in a way that resonates with others.

“Look at everything that people gravitate towards – it is the story," Nathan says. "People want a hero, a villain, and a plot. That’s basically how life is constructed as well. You make yourself out to be the heroes of your own life. There are villains along the way, climaxes, and valleys. We’re telling you to architect your story. You’re playing a character in your own life – where do you want to take the story?"

The more intriguing your story, the easier it is for it to spread. If you have a clear and compelling brand, you can generate positive word of mouth and get much more mileage from social media, where concise and specific stories cut through the clutter.

Refine Your Elevator Pitch

Your elevator pitch is the distilled essence of your personal brand. It is a fifteen-second summation of the value you offer, one you could use if you met your ideal client anywhere and had only a small slice of time in which to make a memorable impression.

Michael Katz at Freelancers Union advises thinking of your elevator pitch, not in terms of being dazzling or unique, and instead in terms of filling a need that others may have. "Stop trying to impress the people you meet with fancy-pants phrases that shine brightly for a minute and then evaporate," Katz says. "Instead, just help others understand and remember what you do."

Taking this approach to describing yourself will make it easy for others to recommend your work to people who ask if they know someone who can fill a particular role or niche.

Ask

The easiest way to get referrals from existing customers or connections is to ask for them. When you've worked well with a client, you can ask that client directly - it will help their reputation to be associated with a skilled and diligent freelancer. You must be bold about soliciting referrals - when you believe in your work, you cannot be shy about making sure it's available to anyone who wants it.

However, for such a request to be successful, it is important to pick the right time and the right circumstances in which to pose it.

"Ideal times to ask for referrals is right after they compliment you, or right before a final deal closes," says freelance blogger Kayla Sloan. "If things are going well, build off of that momentum. Ask if they would refer you, or if they know of anyone who could benefit from your services. Knowing when to ask for referrals is just as important as asking for them."

It may also make sense to add a referral link to your website, social media, or email signature so that anyone inclined to give you a referral finds it easy to do so.

Be Grateful

In some cases, offer incentives for referrals that result in new business. According to USA Today, more than 50% of people are more likely to give referrals if there is a modest incentive involved, such as a gift card or some branded swag.

Whether or not you offer incentives, you should go out of your way to show your appreciation to those who give you referrals. When a client gives you a referral, give them public kudos on social media or send a private, personal email to give thanks. You may even want to invest in old-fashioned thank-you cards sent through the mail, which can really brighten a client's day.

"I don’t ever send a thank-you message expecting something in return from a client, prospect, or contact," says Cherese Cobb, a writer, multimedia artist, and "Thank You Marketing" evangelist. "I do it because it’s polite. It’s like spreading a confetti of kindness that can have a positive impact on others. And I know it works to build relationships, get referrals, and land more freelance writing jobs."

If you are a freelancer working hard to turn your talent into a business, Artisan Creative has many resources and connections, and we're here to help you. Contact us today to learn more. 

 

We hope you've enjoyed the 458th issue of our weekly a.blog.

 

 


Staying Creative and Innovative

Wednesday, December 20, 2017

Staying Creative and Innovative

"This is the other secret that real artists know and wannabe writers don’t. When we sit down each day and do our work, power concentrates around us. The Muse takes note of our dedication. She approves. We have earned favor in her sight. When we sit down and work, we become like a magnetized rod that attracts iron filings. Ideas come. Insights accrete."

― Steven Pressfield

As the holiday season approaches and we look ahead to a new year, it’s important to continue to remain creative and innovative. Often time in nature or away from the screen is exactly what is needed to generate new ideas. Creative professionals can't afford the luxury of waiting for inspiration to strike. Hobbyists and dabblers can get to work when they have the occasional great idea. For a pro, the challenge isn’t to paint a masterpiece every 20 years, it is to keep working when generating ideas becomes a challenge, insecurity and impostor syndrome set in, and creativity becomes harder to come by.

Here are a few tips to use in 2018 to stay productive and do your best creative work whenever you're feeling challenged to generate new ideas.

Commit to a Daily Practice

The only way to consistently have good ideas is to consistently have a lot of bad ideas. That's why it's vital to have a daily creative practice that serves to clear out the psychological clutter.

The writer and investor James Altucher suggests writing ten ideas a day, every day - these ideas can be about anything, and they can be really out there, as long as you force yourself to keep coming up with them. Comedy legend Jerry Seinfeld sets a daily timer and forces himself to write until it runs out - most of this material doesn't make it anywhere near his set, it’s the practice that separates him from the amateurs at open mic nights.

750 Words is one of several web portals that's designed to reward a daily creative practice, regardless of the work quality. If you are an illustrator or designer, take up a similar practice of drawing one new sketch every day. This is the best way to keep your creative muscles limber and strong.

Join a Creative Community

It is important to be an active member of your local community of creative pros. This will give you a chance to share and test ideas, commiserate, and get a positive nudge when you need to keep going.

You can find groups of like-minded creative professionals on Meetup, or attend Creative Mornings talks in your city. If you don't live near a creative metropolis, there are plenty of supportive social networks online, too.

When you identify as part of a creative tribe, you may feel a lot more secure in your work, knowing that others must overcome the same challenges as you and you can ask for help when you need it.

Respect Your Own Process

It may sound like a dream job to conjure up creative inspiration and play with new ideas every day for a living, however, it can be a real challenge if you aren't in touch with your own mental, physical, and emotional rhythms.

To maximize your output, pay attention to your input. Take regular breaks, eat healthy and delicious food, and get plenty of sleep, even when you're on tight deadlines. It's worth making sacrifices to keep yourself in good condition.

To maximize your potential, pay attention to your own signals. Do you start strong in the mornings and taper off in the afternoons, or do you hit your stride in midday? Can you do deep, focused work for hours at a time, or do you prefer 55-minute work intervals staggered with five-minute water breaks?

As much as you can, let your work life move to your own inner rhythms. And mind the "taste gap;" sometimes, when you're disappointed in your own work, it means your taste is improving, and you just have to keep applying yourself to reach new creative heights you never imagined before.

Talk to the Experts

At Artisan, we work with the top creative professionals in the business, and we've seen talent handle challenges and still produce brilliant work on a consistent basis.

When you're inspired to take your career to the next level, contact Artisan Creative, and join some of the most prestigious creative talent around. We hope you enjoy the 455th issue of our weekly a.blog.


Continued Education for Creatives

Wednesday, September 20, 2017

Continued Education for Creatives

 

As a creative professional, your education never ends. The ever-evolving skills and technologies are one of the exciting facets of the creative and marketing career path.

Opportunities for ongoing learning, enrichment, and personal growth are now more plentiful than at any other time in history. With access to more information than can be absorbed in a lifetime, the challenge is to structure your learning and find the best opportunities for your own advancement.  We've organized some of the content into categories to help with the selection process:

Virtual and Free

There are numerous free courses and lectures available online. Khan Academy, Coursera, and other established sites devoted to virtual learning offer college-level instruction on almost any topic, including plenty of technical and creative subjects that can aid in career advancement.

If you prefer a less structured approach, you can absorb hundreds of hours of TED Talks, alternatives to TED talks, podcasts, and audiobooks, investing only your time and the cost of an internet connection. There are also free, creatively oriented sites and discussion forums that offer a sense of community and require only your time investment.

Virtual, for a Fee

Some online classes charge a fee for their content by offering added value, exclusivity, personal attention, or access to a members-only networking community or content.

Many reputable institutions of higher learning now offer online classes, and many paid online programs are well worth the price. In order to devote themselves fully to their work, some creators of educational content charge membership fees or offer added perks to followers who donate via sites such as Patreon, which can give you the opportunity to foster a more meaningful relationship with a teacher, mentor, or community.

When you seek a paid continuing education course, seek reviews or communicate with others who have taken these programs to make sure it's the right investment for you.

Free and In-Person

In most major cities, creative professionals have easy access to a wide variety of free lectures, networking events, and other opportunities to expand their skillsets and meet potential friends and collaborators.

If you're looking for free events, Meetup.com is the best place to start - it includes groups based on thousands of topics, including many related to design, technology, and other creative fields. Creative Mornings hosts a series of talks in cities around the world, offering top-quality content for free. If you want to attend, register and grab your tickets within the first few minutes they are available, otherwise, they will sell-out very quickly.

In-Person, for a Fee 

If time allows, one of the most reliable ways to master a new discipline or set of skills is to set aside a few months and take an immersive class or "bootcamp." Many bootcamps have sprung up to teach technical skills such as coding and have gained credibility and following.

General Assembly is one example of a private learning institution for those in creative and technical fields. While it is only one of dozens of its kind, it has established a worldwide presence. It offers immersive courses in web development, user experience design, and other fields that offer opportunities for a new or enhanced career. If you're not ready to take that much of a leap, these schools also offer cost-effective classes that you can take in an evening or on a weekend.

At Artisan Creative, continued education is an important aspect of our business.  Contact us today to learn more.

In our 20+ years of connecting creative talent with top clients, we have gained knowledge and built strong networks.

We nurture creative talent at every stage of their careers.  Contact us today to discover how we can help. We hope you enjoy the 443rd issue of our weekly a.blog.



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