Artisan Blog

Why We Love What We Do

Wednesday, February 13, 2019

Why We Love What We Do

This February we celebrate 23 years of being Artisan Creative. Twenty-three fabulous years of creating relationships based on trust and of teamwork, collaboration, and support.

Thank you for being on this journey with us. We couldn’t have done it without you.

To celebrate and in recognition of Valentine’s day, we asked our Artisan Creative a.team to share 23 things they love about what they do every day and why they love working at Artisan Creative.

  1. The Artisan a.team
  2. The impact we create every day in people’s lives
  3. Our core values
  4. Our life/work integration mindset
  5. Flexibility - working to live and not living to work
  6. Seeing life-changing opportunities through the work we do
  7. The amazing people we work with
  8. Ability to work from anywhere. Remote/Virtual office
  9. Building impactful relationships
  10. Connecting people to opportunities
  11. Supportive team
  12. Working for a company that finds jobs for artists
  13. Use of relevant and current technologies
  14. Being organized and efficient
  15. Interesting team building exercises
  16. Employee ideas are heard, considered and acted upon
  17. Learning from a dynamic and supportive team
  18. Connecting with great people and changing lives
  19. Building long lasting client & talent relationships
  20. Integrity, respect, and honesty of the team
  21. Making a difference
  22. Focus on personal and professional development
  23. Being a woman-owned business

Our core values were created by the a.team. To learn more about how we create impact, please connect.

We hope you've enjoyed our 509th a.blog. Happy Valentine’s Day.

 


Visualize Your Year

Wednesday, January 02, 2019

Visualize Your Year

Our Artisan Creative a.team creates a new vision board every year. What started as a fun team-building project, has grown into a mindset that many of our team members have now introduced to their families and friends to set individual and family goals together.

We each work on visualizing and creating our boards over the holidays, and present at our first team meeting in January. Our boards are as varied and eclectic as we are. They include short and long-term goals, as well as personal and professional aspirations.

We believe that by presenting and sharing we hold true to our values, and create a culture of accountability that enables the team to learn more about each other’s ambitions, dreams, and commitments. Some set a theme for their board or their year—others use inspirational quotes. All have a shared thread of growth, inspiration, and visualization, that tells a story and creates a visual roadmap for achieving our personal and business goals.

In addition to sharing our vision boards with one another to start the year, we revisit the boards mid-year together and also review in our year-end meeting. This way, we help keep one another on track throughout the year.

Here is the process we follow to create our vision boards, so invite co-workers and family members to get your new year off to an amazing start!

  1. Set your intentions & define your priorities for the year
  2. Select words and images that inspire and are true to your core values.
  3. Create positivity and inspiration for yourself and others.
  4. Imagine the integrated life/work that you want to live.
  5. Your board can be divided into sections for career, self, family, and community or be a mix of combined elements throughout. The key is to create the vision where your personal and professional aspirations are represented to help create an integrated life and work.
  6. Hang the board where you can re-visit it daily—read the inspirational messages out loud— and often! Mine is right in front of my desk, so I see it every time I look up from my computer.
  7. Share with others. Having an accountability partner will help you get closer to achieving your goals.

Tools needed:

  • A large poster board to give you plenty of space to visualize your year, yet small enough to hang on your wall. We use the 22 x 28 size available from Staples.
  • A good pair of scissors and a strong glue stick so the pictures stay on all year long.
  • Variety of magazines to look through and find those inspiring words and pictures.
  • (Optional) Markers/stickers to write on or embellish your board.
  • Patience and Creativity.
  • Time to reflect.

I cut images and words throughout the month of December. Then I create the actual vision board in one day. For some, it’s easier to start with a theme and for others, the pictures and words shape the direction of the board. There is no right or wrong method, harness your creativity in any way that works best for you.

Although electronic versions such as Pinterest or Trello also work, going old-school where you physically search for and cut out imagery and words from a magazine and decide where to place them, is in itself an opportunity to reflect and plan via a very tangible exercise.

What is your goal setting process?

Happy New Year!

We hope you've enjoyed the 503rd issue of our weekly a.blog.

 


Define Your Personal Brand

Wednesday, December 05, 2018

Define Your Personal Brand

 

As a creative professional, no matter what projects you pursue, you can create a lot more opportunities for yourself when you establish a clear, concrete, and powerful personal brand.

Here are five steps to help you define who you are, what you do, and where you want to go.

Get to Know Yourself

No matter what work you do, you have your own skills, style, and experiences that are unique to you. Together, they make up a professional persona that differentiates you from your competition. The more specific you can be about your persona, the more consistent your brand can be, and the more work it can do on your behalf.

Developing an effective personal brand requires taking an inventory of what you do well, how others see you, and how you can help them. It can be difficult to look at yourself objectively, on the flip side, this process of inquiry will pay enormous dividends throughout your career.

Check Your Humility

To maintain a healthy grounding in reality, it's important to be realistic and think critically about yourself, your strengths, and the areas in which you can improve upon. When you're building your brand set this aside for the moment and begin with an open mind.

Flatter yourself. Emphasize your strengths. Present yourself as a legend, a rock star, larger than life. You can always be humble and approachable after people are intrigued!

If you have trouble getting excited about your own brand, this classic Creative Mornings talk from Richard Sauerman will provide a jolt of encouragement and help you fall in love with yourself a bit.

Go on a Vision Quest

Create a detailed picture of where you want to go in your professional life, and your mind will begin to automatically strategize how to get you there.

Before you begin the detailed work of building your personal brand, try this visioning exercise. It will help you understand why you're doing all this. Imagine the fruits of your success and you'll whet your appetite for the work it requires.

Become You, Inc.

Now it's time to open your toolbox and assemble the nuts and bolts you will use to build your brand. You'll develop your own style guide, visual assets, slogan, elevator pitch, and everything else a business needs to distinguish and differentiate itself.

To do this, you can use the same assignments and techniques that top agencies use on branding projects for multinational corporations. This article on the best practices of in-the-weeds brand-branding lists all the essentials you'll need, with examples from some of the world's best-known corporate brands.

Knowing how to stand out in the crowd is key to defining your personal brand.  Check out Winnie & Lorrie Hart's book on Stand Out for more details.

Get Engaged

Your brand may be born in the studio, and it will come into its own when it learns to survive on the street. As time goes on, you will develop and iterate on your brand based on how it interacts with the outside world at networking events, in pitch meetings, online, in the work you do, and in the content you create.

Whether you're an introvert, an extrovert, or somewhere in between, you'll ultimately build your brand through active engagement with your professional community. The more you do this, the more opportunities will open for you. It pays to be strategic, mindful, and deliberate about it.

Consider what you’re comfortable with, and then go slightly outside that zone. You’ll bring back some interesting insights.

At Artisan Creative, we pool decades of experience in the world of creative work to help you become your best professional self and hit goals you didn't know you had. Contact us today to find your next invigorating challenge.

We hope you've enjoyed the 499th issue of our a.blog

 




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