Artisan Blog

Perfecting Your Pitch

Tuesday, May 14, 2019
Perfecting Your Pitch

Whether you are a freelancer who has to pitch a project to a client, or a seasoned team member who is presenting a new concept to internal and external stakeholders, or you’re interviewing for a new job, it’s important to be able to convey your message in a memorable way that connects with your audience.

Will Greenblatt, the founder of the Outloudnow School, says “speaking is a physical act” and we need to “warm-up before we speak”. Reading your speech out loud several times before your actual presentation can be very helpful.

The first step in any presentation is to make certain you are warmed-up. Just as you need to stretch your muscles and be ready before you go for a run, your face muscles and voice need to be warmed up as well. Articulation exercises are a good way to warm up by working your way through a few tongue twisters.

Additionally, he points out that we need to be aware of our “ speech settings” and adjust as needed depending on the message, and point we are trying to communicate. Our speech settings are our volume, pace, pitch, clarity, inflection and physical expressiveness. Your voice is a powerful tool. As you practice, try adjusting your settings to see the difference.

Your breathing technique is also key to effective message delivery. Before giving a pitch or going in for an interview, nervousness can lead to shortness of breath, so it becomes important to do deep breathing exercises beforehand.

The Institute of Public Speaking suggests deep diaphragmatic breathing as a technique to get more air into your lungs as well as calm you down if your nerves are acting up.

Posture plays an important role in your breathing as well as in the delivery of your message. Ideally, you want to stand or sit straight, make eye contact, keep your hands open down by your side and smile! It impacts your mindset and will make you more approachable once you’re finished speaking.

If you are nervous about speaking in groups or in front of a crowd, practice in front of a mirror and record yourself. Watch your body language, posture, and movements, then make adjustments in your delivery. Ideally, you will invest time in your own self-development and attend public speaking courses like Toastmasters or take online classes.

At Artisan Creative, we look forward to connecting with you and sharing additional tips on interviewing and preparing for your job search.

We hope you've enjoyed the 521st issue of our a.blog.


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