Artisan Blog

Rise of AR & VR in Recruitment

Wednesday, February 27, 2019

Rise of AR & VR in Recruitment

Virtual reality, augmented reality, and other emerging exponential technologies have the potential to change the ways we work together and do business. As they become permanent fixtures in our technological landscape, these new tools will enhance and influence the reality of how managers and recruiters hire, train, and build teams.

VR, AR and the like will create exciting possibilities in recruitment, for those who know how to best make use of them.

Recruitment Made Immersively

Job interviews, particularly for offsite or virtual positions, will increasingly be conducted using AR and VR. Such interview experiences can be more exciting and engaging for candidates than a standard skills assessment or phone screen. They can also allow recruiters to better predict which candidates possess the right "soft skills" and intangible qualities that might make them the ideal match for a position.

VR experiences, as part of a well-rounded interview process, can help determine how different candidates may react to real-life on-the-job challenges, or gauge their comfort level in difficult situations.

Exciting interactive experiences can provide a huge advantage at job fairs, trade shows, and in other highly stimulating environments where candidates' attention comes at a premium. VR and AR can also be used to stage immersive virtual office tours, so candidates can get vivid, three-dimensional awareness of what it's actually like to work in the employer's environment.

Gamification

When hiring for positions in web development, engineering, marketing, and other fields requiring some tech savvy and a level of comfort in the digital realm, some businesses and hiring managers are experimenting with cutting-edge recruiting and application practices. A few are turning their hiring processes into games. The applications of AR, VR, and other immersive technologies in gamified recruiting and onboarding could set off a wave of HR creativity and ingenuity.

In one high-profile example, the auto company Jaguar Land Rover joined forces with the experimental pop group Gorillaz on a recruiting app. This had some success at finding fresh engineering talent and the publicity doesn’t hurt, either! This savvy stunt could prove to be a watershed moment in technical and creative recruiting.

Mobile Recruiting

Nine out of ten job hunters now make use of mobile devices during the course of a job search. It is imperative that hiring managers and recruiters provide first-rate mobile experiences to draw in the best talent.

For mobile recruiting, AR is particularly promising. Imagine being able to engage with potential candidates as they walk past your offices, or test their aptitude for crucial tasks as they tour your facilities.

Assessments and Training

AR and VR can also be of use during onboarding and training and well beyond. They can accelerate a new hire's acclimation to new responsibilities, help teach and test specialized skills, and keep your team safe and well-informed on the job.

AR, VR, and their technological cousins are already becoming parts of the fabric of how we live, work, communicate, and collaborate. Used to their full potential, they can streamline your management procedures and help you take your team to the next level.

At Artisan Creative, we've seen the workplace change in myriad ways, and we've seen some patterns stay consistent. Contact us today to discover what exciting opportunities are in store for your team, your business, and your world.


A Guide To Creating Mood Boards

Wednesday, February 20, 2019

A Guide To Creating Mood Boards

For designers, digital storytellers, project managers, or anyone in the business of creating, mood boards are a useful way to brainstorm, showcase specific design concepts, or communicate the bigger ideas around a project.

Never made a mood board? Give it a go! Even if you don’t consider yourself a designer - you may find that honing your ability to organize images enhances your power as a communicator. If you’ve hit a stuck point at work, or need a jolt of aesthetic inspiration, making a mood board is an inspiring way to drill down to basics, rediscover what matters, and shake out some new ideas.

When creating a mood board, keep this advice in mind.

Think Like a Collector

Whether you’re scrolling through your Instagram feed or taking a walk in your city, take in your environment through the lens of an image curator. Smartphone cameras, bookmarking tools, and screen capturing software make it so easy to create ad hoc scrapbooks of the colors, patterns, and other sights that catch your fancy as you go about your daily travels.

Center One Big Idea

To make your mood board more cohesive, start with one large image, place it near the middle (or in some way that indicates its prominence), and arrange other images around it. Some of the best mood boards also function as visually rich mind maps.

Be Obvious

If your mood board is for your eyes only (such as a vision board to help you set personal goals), it’s not so important that it be easy for others to understand. However, if you’re sharing your mood board with colleagues, collaborators, or especially clients, be ready to answer any questions they might have before they have them. That means it’s okay to use well-known “classic” images, or even use text to drive home important ideas.

Go For Emotional Resonance

Be cognizant of color theory, Gestalt theory, and best practices around typefaces and other design decisions. Make sure your smaller choices are in service to the larger emotional sweep of your mood board. The goal is to create an emotional response to give your ideas the power of strong feelings.

Experiment With Different Sorts of Images

As long as your mood board makes sense as a whole, there’s no reason to limit yourself to photographs, illustrations, and other common images. Experiment with text, maps, diagrams to create striking visual metaphors, and anything else that may help you get your points across.

Experiment With Formats

There is power in the unexpected. Tools such as Pinterest now make it wonderfully easy for almost anyone to generate a mood board. That means that, if you want to go offline, break out your glue sticks, and do some old-fashioned collaging, you can make an even bigger splash at presentation time.

Presentation Is Everything

Whenever possible, always present your mood boards in person. This gives you the opportunity to showcase your work as you want it to be understood, to clear up any confusion, to receive feedback (an opportunity to improve and clarify your work), and to transmit the personality and flavor behind your mood board. Presentation skills are important, so whatever you do, seek as many opportunities as you can get to become a more agile and effective presenter.

For practice, try communicating your personal brand through the medium of a mood board, and then present it to a sympathetic colleague or your creative recruiter.

Mood boards are just one of our favorite techniques for honing ideas and building a brand, a company, or a creative career you will love.

Contact us today to discover many more and see what Artisan Creative’s knowledge, experience, and inspiration can do for you.

We hope you've enjoyed our 510th a.blog.

 


Why We Love What We Do

Wednesday, February 13, 2019

Why We Love What We Do

This February we celebrate 23 years of being Artisan Creative. Twenty-three fabulous years of creating relationships based on trust and of teamwork, collaboration, and support.

Thank you for being on this journey with us. We couldn’t have done it without you.

To celebrate and in recognition of Valentine’s day, we asked our Artisan Creative a.team to share 23 things they love about what they do every day and why they love working at Artisan Creative.

  1. The Artisan a.team
  2. The impact we create every day in people’s lives
  3. Our core values
  4. Our life/work integration mindset
  5. Flexibility - working to live and not living to work
  6. Seeing life-changing opportunities through the work we do
  7. The amazing people we work with
  8. Ability to work from anywhere. Remote/Virtual office
  9. Building impactful relationships
  10. Connecting people to opportunities
  11. Supportive team
  12. Working for a company that finds jobs for artists
  13. Use of relevant and current technologies
  14. Being organized and efficient
  15. Interesting team building exercises
  16. Employee ideas are heard, considered and acted upon
  17. Learning from a dynamic and supportive team
  18. Connecting with great people and changing lives
  19. Building long lasting client & talent relationships
  20. Integrity, respect, and honesty of the team
  21. Making a difference
  22. Focus on personal and professional development
  23. Being a woman-owned business

Our core values were created by the a.team. To learn more about how we create impact, please connect.

We hope you've enjoyed our 509th a.blog. Happy Valentine’s Day.

 


14 Apps We Love

Wednesday, February 06, 2019

14 Apps We Love

Your phone is what you make of it. With the right apps installed, it can be a trusted colleague and collaborator, a tool for boosting your productivity, enhancing your creativity, and making your life more interesting.

It’s a good idea to, every so often, go through your apps, delete the ones that don’t spark curiosity, creativity, or productivity and replace them with new ones that help you crush your commute and get more juice from your screen time.

As our Valentine’s Day gift to you, here’s a bouquet of apps that focus us at work, help us relax at home, and generally delight us. Try a new one and let us know what you think!

Notebook [ iOS | Android]

The right note-taking app helps you to, in the words of business guru Tiago Forte, “build a second brain.” We love Zoho’s Notebook for its attractive interface and intuitive card-based system of organization.

Otter [iOS | Android]

For those of us who love to think out loud, Otter’s well-organized voice recorder is essential for catching elusive ideas, immortalizing snippets of rambling conversations, or launching when you wake up to make sure you remember that breakthrough idea you had in a dream last night.

Hopper [iOS | Android]

Travel indubitably broadens the mind, and its logistics can take their toll on one’s patience. With this brilliant flight-booking app, you can save your extra heartbeats for all the new vistas you’ll explore.

Buddhify [iOS | Android]

There’s a gold rush in meditation and mindfulness apps. This one stands out by virtue of its grounding in Rohan Gunatillake’s mindful design principles. Buddhify is flat-out beautiful, with a rich and playful UX that makes it ideal for beginners or anyone who feels a bit lost in establishing a practice.

VSCO [iOS | Android]

VSCO is for anyone who loves the creative side of photography and image manipulation, especially those who want to take their Instagram feeds to the next level. Its filtering tools can help almost anyone post high-quality digital images. Professional designers and photogs swear by it.

Snapseed [iOS | Android]

Here’s another essential image-editing tool for anyone who wants to keep alive the aesthetic principles of great photography in the era of social media. If you wonder how your favorite influencers always make their lemon wedges look so juicy and crisp, this might be your answer.

Chess - Play and Learn [iOS | Android]

Make a playdate with your inner strategist. Whether you’re a beginner or a master, the sleek design of this app makes it easy to love this timeless game of intellect.

Pocket [iOS | Android]

From long reads to listicles, Pocket makes it easy to stay caught up with all the great written content you may find around the web. Robust tagging enables you to organize your library, and the vastly improved text-to-speech capabilities mean you can catch up on your “reading” while you commute, work out, or do the dishes.

Stoop [iOS | Android]

Email newsletter subscriptions are a wonderful way to immerse yourself in niche subjects or to get informed on a broad range of current events. With Stoop, you can now organize and keep up with all your favorite newsletters without overwhelming your inbox.

Zoom [iOS | Android]

Zoom is one of the most innovative video meeting and conference-room apps. It gets special mention here for its addition of “driving mode,” which may actually save on car repair bills.

Pocket Casts [iOS | Android]

Podcasting keeps getting better. Take advantage of the booming audio renaissance with this robust platform for podcasts. It has one of the most user-friendly interfaces for an app of its kind, allowing for better discovery and a more engaged listening experience.

Brain.fm [iOS | Android]

If you use music as a tool to relax, to focus, or to get things done, this unusual audio app may be the one you’ve been waiting for. With settings for “deep work,” meditation, sleep, and more, it lets you choose the state of mind you want and selects music tracks to match. It began as a cult favorite among coders, and now the secret is out.

7 Cups [iOS | Android]

In a time of increasing awareness of the tolls of depression, anxiety, and mental illness, not everyone has easy access to therapy. This revolutionary self-help app connects users with trained “listeners,” along with motivational exercises and a supportive community. 7 Cups may be a big clue to what the future of therapy may look like.

Moment [iOS | Android]

If you’re worried you may be spending too much time on your phone, or you want to encourage your kids to learn to better manage their screen time, the “gentle and compassionate” Moment app can help regain some digital agency. It gives you an inventory of how you engage with your device throughout the day and, if you don’t like the results, provides coaching to help you take more mindful charge of your eyeballs.

At Artisan Creative, we believe life and work are interrelated and we take a holistic approach to help teams and careers exceed expectations. Contact us today to start the conversation.

 



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