Artisan Blog

Tips for Developing Your Design Portfolio

Wednesday, May 17, 2017

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we've a learned a thing or two that we'd like to share with you. We hope you enjoy the 425th issue of our weekly a.blog.

When seeking to fill a creative role, hiring managers often request a portfolio that shows the body of work a designer has successfully compiled over the years. However, if you are beginning your creative career or looking to break into a new vertical within creative, you may have to think of news ways to add relevant samples to your portfolio.

It may seem like a Catch-22: the only way to gain experience is to already have it.

Here are several options to develop your design portfolio further, gain more experience or try a new vertical:

Ask Friends & Family

Look within your network. Ask your friends and family for referrals to other small businesses and colleagues. Who do they know who can benefit from your creative expertise and may not have the resources to go to a design firm or agency?

Explore Personal Projects

Have you ever wanted to re-brand a favorite product? Have you ever said, I would love to work for that brand? How would you tackle an assignment if you were to land a project with a favorite company? Here’s your opportunity to take creative license and give your favorite brand a new look! (Note: Make sure you are clear in your portfolio that this was a personal project or add a special section for exploratory work to your portfolio.) 

Consider Non-Profit work

Accepting pro bono work for a non-profit or for a cause you are passionate about is a good way to build experience in a new vertical. Many nonprofits and community organizations need the skills and savvy of creative professionals to get their message out, although they may not have the budget to do so. This creates ample opportunities to take on exciting and challenging projects that look great on your resume, in your portfolio and give you an opportunity to strengthen your community.

This also enables you to try out different ideas, discover what type of work you enjoy, and hone your unique voice and vision. Because of the unique marketing challenges they face, nonprofit organizations provide creative professionals the opportunity to develop some truly remarkable and memorable projects.

As a creative professional, you have the power to change the way people think. If you want to harness that power for good, pro bono work for a non-profit may give you the opportunity to do just that.

As a job seeker, you have heard many times about the importance of a personal brand or a meaningful story that ties together your work. By taking on pro bono or passion project opportunities, you can explore the issues that matter to you.

How to Get Started

Opportunities for pro bono creative work are everywhere, look around and ask. Contact organizations you admire and, if they are receptive, pitch your ideas to them directly. Or, you can go through the Taproot Foundation, which helps creatives and nonprofits find each other. (It's like Artisan Creative, for the nonprofit world.)

And, of course, we are here to help you define your goals, build your skills, gain clarity on your mission, and seek out all sorts of professional opportunities. Contact us today to learn more.

 

Remote Work Best Practices

Wednesday, May 10, 2017


Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we've a learned a thing or two that we'd like to share with you. We hope you enjoy the 424th issue of our weekly a.blog.

 

More and more employers, employees, and freelancers are thinking outside the cube.

According to a recent Gallup survey covered in The New York Times, as many as 43% of employed Americans spend at least some of their professional time working at home or off-site, representing a four-point increase from 2012 and indicating a growing trend toward remote work.

This trend may seem liberating, however, with freedom comes responsibility. Remote work pumps different muscles of accountability and discipline.

If you're new to remote work or plan to work remotely in the future, these best practices can help maintain or improve your productivity.

1. Get to know the team

When starting a new remote freelance assignment or a new full time remote job, you'll want to learn everything you can about the company, its team, and its culture. 

Since you will not be seeing everyone in person on a daily basis, it may take longer to get to know the team or manage issues as they arise. Miscommunication may affect your work and your relationships if you aren’t familiar and intuitive enough to mitigate them. 

However, if you understand the people you work with and share their values and mission, you will have an easier time hashing out difficulties through email or video meetings.  

2. Keep the Paths of Communication Open

When you are communicating as a remote worker, err on the side of generosity.

If you can, schedule regular check-ins to discuss how things are going and address any potential issues before they turn into active problems. It's key to be open, honest, and thorough in all your communications.  Setting up virtual zoom meetings or participating in your company's slack channels can be a good way to stay connected.

Since most of your communication will be digital, take care to avoid digital miscommunication. Learn to convey your professional diligence and interpersonal skills through digital channels, and respond to any questions or concerns as quickly and thoughtfully as you can.

3. Find the Right Environment

For some people, working from home is a dream come true. They roll out of bed, start the coffee maker, and "commute" to their desks, twenty seconds away.

Others may work better in "third places" that are neither homes nor offices. These workers may find their ideal environments in coworking spaces or coffee shops. It is no coincidence that, as remote work has increased, new spaces and industries have appeared to accommodate those who still need to separate their work from the rest of their lives.

Wherever you decide to work, make sure the atmosphere is ideal for your productivity. If you are energized by the bustling ambiance, try working from a coffee shop. If you need quiet and isolation, find a peaceful place to work and set boundaries to protect it.

This requires some trial and error, so before you commit to full-time remote work, understand your own patterns, preferences, and boundaries. Any assignment is easier when you’re tackling it within your designated sweet spot.

4. Know Thyself

The right external environment is as essential as the right mindset. The relative freedom of remote work can empower you to play to your strengths.

The new world of work provides more freedom than ever before. Making the most of it requires wisdom, experimentation, and sensitivity to your own body and mind.

That's where Artisan Creative can help. We work with a wide variety of talent with different styles and work preferences. We can help you play to your strengths and uncover opportunities where your skills and efforts will be the most appreciated. Contact us today to learn more.

Building Your Network

Wednesday, May 03, 2017

 

Artisan Creative is celebrating 20+ years in staffing and recruitment of creative professionals. Over the years we've a learned a thing or two that we'd like to share with you. We hope you enjoy the 423rd issue of our weekly a.blog.

To build a network, you want to be simultaneously interested in the people around you, the things they do and need, and the ideas that drive them. Great minds are, in fact, very interested in other people!

Here are some guiding principles to help you build a new network—or expand an existing one—of people who can help you along your personal and professional journey.

Set Your Intention

Before you set out to do anything, put some thought into what you're looking for in creating new connections. Set a clear intention, and use that intention to guide your behavior.

Make sure your goals are realistic, attainable, and thoughtful. Start with a goal that's easy to hit and build from there. For example, if you're attending a conference with the goal of learning something new, add an additional goal of meeting 2-3 new people within your industry during your time there.

Setting the right intention will guide all of your actions when building your network.

Do Your Research

Part of setting your intention is determining who you want to add to your network. Perhaps there's a specific company you want to work for or a specific person you'd like to call on for advice. What types of professionals do you envision as your mentors and collaborators?

With your intention established, begin your research. Where do these people congregate to share their ideas and experiences? Are they online on Linkedin groups or do they meet in person at Meetups or industry conferences? What are they passionate about and where do they access information that matters to them? Where do your own skills and interests intersect with their values and needs?

Most importantly, what specific discussions and content would potentially help the people in your network?

Add Value

Reciprocity is the principle that governs all professional relationships. You can only expect others to treat you with as much respect as you offer. Approach all networking as an opportunity to help others.

Determine the issues that challenge others in your wider network and devise creative ways to solve them. Instead of asking for favors, pitch ideas as possible solutions. Offer value without expecting anything in return, and over time you will become someone that others will want to add to their network too!

It's essential that your desire to help be genuine. Too many eager networkers try too hard to seem helpful when they're really out for themselves. This erodes both trust and patience and discourages people from willing to partner with you.

Be a Connector

If you follow these principles, you will meet more people than you are able to help on your own. As this happens, introduce them to other people in your network who are better positioned to help and may have the skills you lack.

By making effective introductions, author James Altucher has built a network that includes leaders in technology, business, and the arts, many of whom he has interviewed on his successful podcast. He describes his method as becoming a “super-connector.”

To preserve the value of your relationships, follow the rules behind another Altucher concept, "Permission Networking." That is, don't introduce two people unless you've cleared it with both of them and you know it will add value to both of their lives and careers.

Enjoy Yourself

Building a network should be an extension of your own work and life as well as add value for everyone involved. It doesn't have to involve activities that you aren't comfortable doing.

If you don't attend networking events, you can just as easily use these principles to build relationships by networking online. Author Derek Coburn jokes that "networking events are the nightclubs of the professional world"—they can be useful and fun, but they're not for everyone — and says that  "Networking 3.0" happens online.

You'll have an easier time building a network if you're in your element, doing what you do best, stretching yourself, and helping others in a way that also works for you.

Use Your Resources

You can achieve explosive growth in your networking efforts if you plug into large and existing networks, such as the one we've spent years building here at Artisan Creative. Connect with us to discover how we can all help each other thrive.


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