Artisan Blog

Rise of AR & VR in Recruitment

Wednesday, February 27, 2019
Rise of AR & VR in Recruitment

Virtual reality, augmented reality, and other emerging exponential technologies have the potential to change the ways we work together and do business. As they become permanent fixtures in our technological landscape, these new tools will enhance and influence the reality of how managers and recruiters hire, train, and build teams.

VR, AR and the like will create exciting possibilities in recruitment, for those who know how to best make use of them.

Recruitment Made Immersively

Job interviews, particularly for offsite or virtual positions, will increasingly be conducted using AR and VR. Such interview experiences can be more exciting and engaging for candidates than a standard skills assessment or phone screen. They can also allow recruiters to better predict which candidates possess the right "soft skills" and intangible qualities that might make them the ideal match for a position.

VR experiences, as part of a well-rounded interview process, can help determine how different candidates may react to real-life on-the-job challenges, or gauge their comfort level in difficult situations.

Exciting interactive experiences can provide a huge advantage at job fairs, trade shows, and in other highly stimulating environments where candidates' attention comes at a premium. VR and AR can also be used to stage immersive virtual office tours, so candidates can get vivid, three-dimensional awareness of what it's actually like to work in the employer's environment.

Gamification

When hiring for positions in web development, engineering, marketing, and other fields requiring some tech savvy and a level of comfort in the digital realm, some businesses and hiring managers are experimenting with cutting-edge recruiting and application practices. A few are turning their hiring processes into games. The applications of AR, VR, and other immersive technologies in gamified recruiting and onboarding could set off a wave of HR creativity and ingenuity.

In one high-profile example, the auto company Jaguar Land Rover joined forces with the experimental pop group Gorillaz on a recruiting app. This had some success at finding fresh engineering talent and the publicity doesn’t hurt, either! This savvy stunt could prove to be a watershed moment in technical and creative recruiting.

Mobile Recruiting

Nine out of ten job hunters now make use of mobile devices during the course of a job search. It is imperative that hiring managers and recruiters provide first-rate mobile experiences to draw in the best talent.

For mobile recruiting, AR is particularly promising. Imagine being able to engage with potential candidates as they walk past your offices, or test their aptitude for crucial tasks as they tour your facilities.

Assessments and Training

AR and VR can also be of use during onboarding and training and well beyond. They can accelerate a new hire's acclimation to new responsibilities, help teach and test specialized skills, and keep your team safe and well-informed on the job.

AR, VR, and their technological cousins are already becoming parts of the fabric of how we live, work, communicate, and collaborate. Used to their full potential, they can streamline your management procedures and help you take your team to the next level.

At Artisan Creative, we've seen the workplace change in myriad ways, and we've seen some patterns stay consistent. Contact us today to discover what exciting opportunities are in store for your team, your business, and your world.


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